- Sustainable Ad Practices: Good For The Planet, And The Bottom Line
Planning & Buying Insider, Fredrik Kinge - Tuesday, November 21, 2023
Today there is growing pressure for marketers to measure and decrease t ...
- As Ad Industry Moves To Reduce Carbon Footprint, Prices Expected To Rise
Search & Performance Insider, Laurie Sullivan - Thursday, September 28, 2023
California governor Gavin Newsom says he will sign legislation requiring large compani ...
- Microsoft Goes Nuclear To Run Data Centers
MediaDailyNews, Laurie Sullivan - Tuesday, September 26, 2023
As it looks to power its data centers running AI with nucle ...
- Havas Wins Shell Media Account Amid Protests Against Agencies Promoting Fossil Fuels
MAD, Steve McClellan - Thursday, September 21, 2023
The award was confirmed the same week that Clean Creatives issued i ...
- Watchdog Ranks Adland's Work For Fossil-Fuel Industry, WPP Tops The 'F-List'
MAD, Steve McClellan - Tuesday, September 19, 2023
The Clean Creatives 2023 report is timed to "Climate Week NYC" a ...
- Societal Issues Worldwide Show Up In Search And Performance
Search & Performance Insider, Laurie Sullivan - Monday, September 18, 2023
The Semrush Global Issues Index report reveals what people search for relat ...
- Fridays For Future US Won't Be 'SILENCED' Over Fossil Fuels Deaths
Out to Launch, Fern Siegel - Thursday, September 14, 2023
The campaign shows images of young people, victims of the harmful effec ...
- Four NFL Phenoms Fuel 'Energy That Hits' For C4 Energy
Marketing Daily, Erik Oster - Thursday, September 7, 2023
Running beyond the end of the season, the campaign is part ...
- What Green Coding For Websites And Apps Is - And Why It Matters
Data & Programmatic Insider, Laurie Sullivan - Monday, August 28, 2023
Data centers consume 3% of the planet's electricity. Ben DeBow, CEO ...
- Grassroots Group Campaign Urges Viewers To Act Against Climate Change
Mediapsssst, Richard Whitman - Wednesday, July 19, 2023
The ads, created by the Potential Energy Coalition on behalf of Scien ...
- OVO Launches New Platform To Champion Sustainability
MAD, Fern Siegel - Tuesday, July 18, 2023
Created by Wolff Olins, the platform helps people across the UK ta ...
- Sharethrough Exchange Automatically Removes High-Carbon Ad Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2023
The initiative is intended to put pressure on high-carbon sites, provide ...
- Congress Grills TikTok CEO On Privacy, Content Moderation
PolicyBlog, Wendy Davis - Thursday, March 23, 2023
"Americans' data is not safe, and Big Tech is doing nothing ...
- Digital Fentanyl
RTBlog, Joe Mandese - Monday, January 9, 2023
Seattle has become the first major school district to sue tech platfor ...
- Bill Gates Says Elon Musk's Twitter 'Stirring' Up Opposing Digital Opinions
Search & Performance Insider, Laurie Sullivan - Tuesday, December 20, 2022
Bill Gates voiced his opinion on the recent string of changes El ...
- IAE To Unveil Framework, Tools For Mitigating Greenwashing
MediaDailyNews, Joe Mandese - Tuesday, November 15, 2022
The Dec. 8th webinar follows one the Institute for Advertising Ethics he ...
- Congressional Report Cites UM, Others For 'Greenwashing' Fossil Fuel
MediaDailyNews, Joe Mandese - Friday, September 16, 2022
The report, compiled by Congressional staffers for hearings on the subject th ...
- Expert Reveals How Fossil Fuel Marketers 'Over-Index' Their Green Reputations
MediaDailyNews, Joe Mandese - Friday, September 16, 2022
"Over-indexing is unethical and it needs to be policed," Generous Ventures' Christi ...
- Crypto Going Green? Ethereum 'Merge' Begins
Digital News Daily, Colin Kirkland - Wednesday, September 7, 2022
"The Merge" will move the Ethereum blockchain from proof-of-work, which consumes ...
- Keurig Dr Pepper Nixes Report Of 'Partnership' With Bang Energy Parent
Marketing Daily, Steve Ellwanger - Monday, August 22, 2022
The company reiterated that its top capital allocation priority is to gr ...
- Minority Founded And Publicly Traded Direct Digital Holdings Appoints First Chief Growth Officer
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 22, 2022
Direct Digital Holdings, a Houston-based ad-tech group that went public in Februa ...
- 'Power' Play: Erich and Kallman Helps Goal Zero Fight Outages
MAD, Fern Siegel - Friday, August 5, 2022
The "Power Villains" campaign promotes Goal Zero's clean home backup systems, includi ...
- Crude TV
TV Watch, Barry Friedman - Thursday, July 7, 2022
The oil and gas industry has spent more than $3.6 billion ...
- Campaign Looks To Reduce Bitcoin's Environmental Impact
Digital News Daily, Colin Kirkland - Wednesday, March 30, 2022
The campaign, led by Greenpeace and other environmental advocacy groups, pressures Bitco ...
- For This Starcom Campaign, The Medium Is The Smell Of Bergamot, Orange And Lavender
MediaDailyNews, Joe Mandese - Tuesday, November 2, 2021
Starcom Monday broke a new "multi-sensory" out-of-home media campaign in major Briti ...
- Greedy Dinosaur Campaign Shows How Energy Companies Ignore Climate Change
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 12, 2021
The humorous campaign for French independent energy provider ekWateur focuses on awarenes ...
- Climate Change For TV: Banning TV Fossil-Fuel Ads
TV Watch, Wayne Friedman - Thursday, August 19, 2021
The premise is that fossil fuels, like cigarettes, aren't good for anyone ...
- News Corp. To Acquire Oil Price Information Service For $1.15 Billion
Publishers Daily, Ray Schultz - Monday, August 2, 2021
The deal will provide Dow Jones with analytics and benchmark capability f ...
- IOP Publishing Joins DIMPACT In Bid To Manage Its Digital Carbon Footprint
Publishers Daily, Ray Schultz - Friday, July 2, 2021
DIMPACT helps digital content providers measure the greenhouse gas emissions they ca ...
- GroupM: Data Is The New Currency, Taps Olivieri As Chief Innovation Officer
MediaDailyNews, Joe Mandese - Monday, May 24, 2021
In a move that speaks volumes about the future of innovation, Grou ...