• by Tanya Gazdik , August 19, 2025

Stellantis’ Jeep brand is partnering with Energizer Holdings on a new collection of rugged lighting products.

The trail-ready lineup is designed to support outdoor enthusiasts wherever their journey takes them: on the road, off the grid or deep into the wild.

Officially launching today online and at select U.S. retailers, the lighting collection features eight products offering adventure-ready lighting such as headlamps, flashlights, lanterns and keychain accessories.

The goal is to inspire the next generation of explorers, adventurers and outdoor lovers to get out and stay out longer, says Lori Shambro, executive vice president and chief marketing officer at Energizer Holdings, which includes Energizer, Eveready, Rayovac and Varta. 

Although best known for its battery products, Energizer is also a leading designer and marketer of automotive fragrance and appearance products from A/C Pro, Armor All, Bahama & Co., California Scents, Driven, Eagle One, Lexol, Nu Finish, Refresh Your Car and STP.

"We've combined the legendary off-road spirit of the Jeep brand with the innovative lighting technology from Energizer to deliver reliable and adventure-ready products,” Shambro says in a release.

The collaboration brings together two trusted names to deliver reliable, high-performance lighting solutions, says Robin Freed James, director, licensing and merchandise at Jeep brand.

"As category leaders with a shared legacy of performance and trust, the Jeep and Energizer brands make a powerful team,” James says in a release. 

This licensing program marks a step forward for Energizer in its commitment to innovation and category expansion. 

Jeep has struck licensing deals with other brands including Merrell hiking boots and Spot, LLC, a satellite messaging company.