- 'The Guardian' Rejects All Fossil Fuel Ads
Publishers Daily, Sara Guaglione - Wednesday, January 29, 2020
"Our decision is based on the decades-long efforts by many in th ...
- Google First To Reach Quantum Supremacy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 23, 2019
The milestone aims to show it is possible to achieve quantum spee ...
- Google Shopping Goes Live With Price-Tracking Email Alerts, Visual Search, Clean Energy Incentive
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 3, 2019
The Google Shopping experience is now live across mobile and desktop, wi ...
- Will Google Become An Energy Broker To Power Internet Technology?
Inside Performance, Laurie Sullivan - Friday, September 20, 2019
Google on Thursday announced two new grants from Google.org to provide suppo ...
- WPP Agencies Win Centrica's Global Integrated Account
Around the Net In MAD London, Sean Hargrave - Wednesday, July 10, 2019
A consortium of WPP agencies has beaten off competition from Publicis Grou ...
- Agencies Agree To Not Pitch For Fossil Fuel Accounts
Around the Net In MAD London, Sean Hargrave - Wednesday, July 10, 2019
More than 20 advertising and marketing agencies have joined forces to agr ...
- GasBuddy Finds Personalization Puts Gears In Drive
The MediaPost Cases, Nina Lentini - Thursday, June 27, 2019
GasBuddy's Car Profile feature allows for the inference of tank size a ...
- First-Party Data: Big Brother vs Big Value
Show Daily, Nina Lentini - Monday, June 10, 2019
If/when users pay for gas with the app, all the data go ...
- Universal, Comcast Team To Add IoT Sensors In Orlando Park
AI & IoT Daily, Chuck Martin - Thursday, June 6, 2019
Wireless sensors throughout the park can detect temperature, location and energy consumpti ...
- E.ON Calls European Ad Agency Review
Around the Net In MAD London, Sean Hargrave - Friday, April 26, 2019
"Campaign" reveals that energy company, E.ON has been holding chemistry meetings ...
- Microsoft: Zero Carbon, Zero Waste
Inside Performance, Laurie Sullivan - Tuesday, April 16, 2019
Microsoft plans to cut operational carbon emissions by 75% in the ne ...
- GE, 'New York Times' Co-brand Global Audio Experience
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Giant Spoon took readers on 10 sonic journeys--from Mozambique to Hawaii--while ...
- Laser+Energy=Medical Aesthetics
Research Brief, Jack Loechner - Tuesday, August 28, 2018
A record 94 million people visited RealSelf, online cosmetic treatments marketplace, ...
- WPP Retains $200 Million Shell Media, Adds Additional Duties
MAD, Steve McClellan - Wednesday, August 1, 2018
Shell has placed four WPP agencies on its "Creative Agency of t ...
- Agencies Unite For 'Potential Energy'
MAD, Larissa Faw - Tuesday, July 24, 2018
Setting competition aside, 17 agencies have joined forces to create a n ...
- Should I Stay Or Should I Go? Conoco Weighs In With Relaunch Campaign
MAD, Steve McClellan - Wednesday, May 16, 2018
The Phillips 66 company is out with a new "brand relaunch" campai ...
- WPP Wins BP Marketing Assignment
MAD, Steve McClellan - Wednesday, May 9, 2018
The holding company has formed Team Energy, created specifically for BP, whi ...
- Vitaminwater Active Aims For Average, With 'Sorta-Fit Guy'
Marketing Daily, Karlene Lukovitz - Wednesday, April 25, 2018
The brand's newest line modestly positions itself as "the sports drink f ...
- Ovo And Brooklyn Brothers Part Ways
Around the Net In MAD London, Sean Hargrave - Monday, December 11, 2017
"Campaign" is reporting that challenger energy brand Ovo has parted company wi ...
- Siemens Shows Off Technology's Good
Marketing Daily, Aaron Baar - Saturday, July 22, 2017
In a new ad, Siemens USA tells the story of how i ...
- Havas New York Wins Con Ed Media, Creative Account
MAD, Steve McClellan - Tuesday, July 18, 2017
The appointment follows a review that began earlier this year. The clie ...
- After CEOs Sound Off, Brands Likely To Advertise Climate Messages
Marketing Daily, Sarah Mahoney - Saturday, June 3, 2017
A big part of the anger and rapid pushback from businesses ...
- Business Leaders Blast Trump's Decision To Ditch Climate Accord
Marketing Daily - Top of the News, Thom Forbes - Friday, June 2, 2017
Many major U.S. business leaders joined world leaders in bemoaning the fol ...
- Bloomberg Adds Site Section Covering Climate Change
Publishers Daily, Sara Guaglione - Thursday, April 20, 2017
Called Climate Changed, the new hub focuses on the future of ener ...
- IPG's Carmichael Lynch Wins Phillips 66 Fuel Brands Account
MAD, Steve McClellan - Monday, March 13, 2017
The selection came after a creative review that began late last yea ...
- Trump Bump: White House Doing PR For Exxon
Marketing Daily, Nina Lentini - Tuesday, March 7, 2017
Exxon Mobil must be exulting in the White House endorsement of i ...
- SCANA Energy's New Spokesanimals: Black Bears
Out to Launch, Amy Corr - Wednesday, February 15, 2017
J. Walter Thompson Atlanta launched a pair of TV spots for SCA ...
- DDB San Francisco Wins Energy Upgrade California Account
MAD, Steve McClellan - Wednesday, January 11, 2017
The agency will lead an integrated team of specialized sibling agencies compris ...
- Apple, Facebook, Google Rank Highest In Greenpeace Report
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 10, 2017
Apple, Google and Facebook have scored the highest marks in Greenpeace's annu ...
- Rick Perry Tapped For Energy Secretary
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, December 13, 2016
Former Texas Gov. Rick Perry has been selected as the Secretary ...