
Political instability is everywhere, including the U.K.,
which has seen a revolving door of prime ministers in the last decade. Prime Minister Keir Starmer, who won by a landslide in 2024, is now leaving office.
Quilter, a British
wealth-management company, is seizing the moment!
Creative agency Joint has produced “Revolving Door,” a new extension of Quilter’s “Money Needs a
Plan” platform. The ad reminds people that long-term financial planning is never out of fashion. They cannot control events, but can be fiscally smart.
The work runs in
national news titles, including The Telegraph,The Times and The Guardian and The Metro, alongside high-impact digital that surrounds breaking news coverage.
Joint's creative includes Amazon Prime, Kettle Chips and Air New Zealand.
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