Fridays For Future Reminds World That 'Earth Is No Toy'

Fridays for Future kicked off its latest global campaign to coincide with Earth Day, April 22.

“Earth is No Toy,” by creative agency Fred & Farid Los Angeles, features child-like versions of G20 leaders, thanks to AI, urging them to address the climate crisis and protect our planet.

The campaign runs on Fridays for Future social media and website. The print work will also be displayed via wild postings in the U.S. for Earth Day. Wild Posting did the OOH work.

Fred & Farid Los Angeles told Agency Daily: “It's always good in life to remember who we were when we were children... and ask ourselves what we would do or decide if we were that child now."

The print campaign shows kids holding the planet like a ball, with the tagline “Earth is no toy.”



Fridays for Future is the global youth-led climate strike movement founded by eco-activist Greta Thunberg.

Katharina Maier, Fridays For Future US, added: “Humanity is at a crossroads. Now is when we decide how we want to go on as a civilization. Will we create a livable, just, equitable future for everyone? Or will we let present and future generations live with chaos and destruction? The planet’s life supporting systems are disintegrating, and our environment needs to be restore.”

Climate change has exacerbated extreme weather events, such as hurricanes, cyclones and heatwaves, putting millions of lives and livelihoods at risk.

Earth Day is an annual event on April 22 to demonstrate support for environmental protection. It was first held in 1970. The official theme for 2023 is Invest In Our Planet.

3 comments about "Fridays For Future Reminds World That 'Earth Is No Toy'".
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  1. Gino Sesto from 03/01/2021, April 20, 2023 at 10:54 a.m.

    Fern, pro bono work by

  2. Clark Celmayster from Endeavor, April 21, 2023 at 10:22 a.m.

    Earth will always be fine! It's the people living on Earth who will have no future for self determination, freedoms and democracy, based on all the morons who have bought into the whole one world order BS Green Agenda! This is just another scam for control of the billions of people on Earth by the thousands of richest and their political dictatorship acolytes whom they control!  

    They will continue to do everything contrary to what they are telling you - The Sheeple -to do do and are forcing upon you, by Fiat! Those who don't learn from history, are destined to repeat it, so you better look at the history of how Marxism, dictatorships, tyrants have always subjugated the sheep. 

  3. Kenneth Fadner from MediaPost, April 22, 2023 at 4:19 p.m.

    Really Clark?

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