• by Fern Siegel , Yesterday

FCB has expanded Emma Armstrong leadership. In addition to her post as CEO, FCB New York, she becomes Global Transformation Officer, a new role.

Armstrong has been with FCB, part of IPG, since 2019. The additional responsibilities are part of a strategy to encourage innovation and modernizing FCB’s operational infrastructure worldwide.

Armstrong will continue to partner with FCB Global CEO Tyler Turnbull, who called her “an intrepid leader, strategic systems thinker, and agile problem-solver with a rare ability to bring simplicity to complexity. “She fosters a growth mindset across every team she leads, creating the kind of environment where creativity can thrive.”

“Transformation isn’t a side project — it’s essential to how we stay ahead of what clients need,” said Armstrong. “Each FCB office is pushing boundaries in its own way. My role is about connecting those dots to help everyone grow.”

Under Armstrong’s leadership, FCB New York added more than 30 brands, including Listerine, Pringles, Cheez-It, Eggo and Rice Krispies Treats and Johnson’s Baby. The agency recently won “Agency of the Year” at The One Show, ADC Awards, D&AD and The Clio Awards — all within a single week.

“Our clients face the same disruptions we do — new technologies, new expectations, and new ways of working,” added Armstrong. “By rethinking how we operate, we’re not just delivering great work, we’re building a more agile, collaborative, and future-ready partner for their business.”