- March For Our Lives And Gen L (Generation Lockdown)
Mediapsssst, Richard Whitman - Monday, April 29, 2019
March For Our Lives has issued a powerful new PSA from McCa ...
- Would You Click On A Bing Ads Action Extension?
Performance Marketing Insider, Laurie Sullivan - Thursday, April 4, 2019
Advertisers participating in the beta saw average click-through rates increase by 2 ...
- Sony Brings Hyper-personalization To Movie Launch
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The user experience opened with the movie trailer, followed by the addre ...
- Facebook Responds To Civil-Rights Audit
Social Media Insider, Gavin O'Malley - Wednesday, December 19, 2018
Regarding the roughly 90 civil-rights organizations that contributed to the audit, Facebook ...
- PSAs Engage, Stakes Raised When Content Relates To Actual TV Viewing
TV Watch, Wayne Friedman - Thursday, December 6, 2018
Media and marketing executives will vigorously dispute the idea that TV viewe ...
- McClatchy Partners With RIP Medical Debt To Ease Financial Burden On Veterans
Publishing Insider, Melynda Fuller - Monday, November 12, 2018
The publisher will leverage the reach of its 30 news websites a ...
- theSkimm, Shondaland Launch #NoExcuses Video Series, Shondaland Names New EIC
Publishers Daily, Melynda Fuller - Thursday, October 18, 2018
A five-part video series connected to theSkimm's "No Excuses" campaign launched acro ...
- 1,600 Men Sign New York Times' Ad Supporting Dr. Blasey Ford
Publishers Daily, Sara Guaglione - Thursday, September 27, 2018
The names of the men surround a box of text, with t ...
- Friends Of Animals To Save Wild Horses
Out to Launch, Larissa Faw - Monday, September 24, 2018
Friends of Animals and agency Chemistry are introducing the nonprofit animal group ...
- 121 Mannequins Visit Havas Chicago For Suicide Prevention
MAD, Larissa Faw - Thursday, September 20, 2018
To raise awareness for National Suicide Prevention Month, Havas Chicago developed ...
- Ad Council, Droga5 Launch New Gun Safety Campaign
MAD, Larissa Faw - Wednesday, August 8, 2018
The new "End Family Fire" campaign represents the first time the ...
- Facebook Adds AR To Ad Offerings
Digital News Daily, Gavin O'Malley - Tuesday, July 10, 2018
Users can play with a brand's AR camera effects in their Ne ...
- Reddit Adds Call-To-Action Button For Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 9, 2018
Advertisers now have the option to add a call-to-action button to the ...
- Cross-Channel Calls To Action in B2B
Around the Net in Email, Ray Schultz - Tuesday, April 24, 2018
The call to action is a core marketing element, especially in B2 ...
- 'The New Republic' Moves To Unionize
Publishers Daily, Sara Guaglione - Thursday, April 19, 2018
Management agreed to recognize the union on a voluntary basis if ...
- 'Guns & America' Explores The Role Of Gun Culture In The U.S.
Publishing Insider, Melynda Fuller - Monday, April 9, 2018
Guns & America formed to investigate not only the violent crimes th ...
- Hewlett Foundation Invests $10 Million To Combat Fake News
Publishing Insider, Melynda Fuller - Friday, March 30, 2018
Monies will be used to focus on understanding the problem of fa ...
- Fox's 'Ingraham' Hemorrhages Advertisers After Parkland Tweet
Television News Daily, Wayne Friedman - Thursday, March 29, 2018
Fox News Channel's "The Ingraham Angle" has seen growing TV advertiser departure ...
- Insider Inc. Debuts First Ad Campaign To Unify Brand
Publishers Daily, Melynda Fuller - Thursday, March 29, 2018
Recently, Business Insider introduced Insider Inc., a new corporate identity that hous ...
- Elle.com Launches 'Fired-Up,' Explores Women's Rage, Political Action Nationwide
Publishing Insider, Melynda Fuller - Wednesday, March 14, 2018
The 2016 election sparked a groundswell of action from women in t ...
- Google Takes Search Data To YouTube, Targeting Custom Intent Audiences
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 13, 2018
Custom Intent Audiences is designed to improve direct-response advertising for marketers ...
- 'NYT' Launches Branded Campaign Ads Focused On Women's Untold Stories
Publishers Daily, Sara Guaglione - Thursday, March 8, 2018
The new series of ads was introduced as part of "The Tru ...
- 'The Atlantic' Honors MLK Jr.'s Legacy With Memorial Issue
Publishing Insider, Melynda Fuller - Wednesday, February 28, 2018
To commemorate the half a century since Martin Luther King's death, 'T ...
- Does An Agency's Advocacy Risk Losing Accounts?
MediaPost Weekend, Larissa Faw - Saturday, February 24, 2018
Agency CEOs have a distinct challenge in politically fraught times -- ...
- Twitter, Facebook Up Efforts To Respond To Crises
Digital News Daily, Gavin O'Malley - Thursday, February 15, 2018
Offing a counterweight to the misinformation that is spread following disasters, Twitt ...
- "#MeToo," Nonprofit Journalism Loom Large As ASME Finalists
Publishing Insider, Melynda Fuller - Wednesday, February 7, 2018
It has been a big year for political reporting and investigative piece ...
- 'NYT' Launches Ad Focused On Football, Traumatic Brain Injury
Publishers Daily, Melynda Fuller - Thursday, February 1, 2018
Launched just days before one of the sports world's biggest events ...
- Are Advertisers Concerned About Scandal-Tainted News Talent?
TV Watch, Wayne Friedman - Monday, December 4, 2017
TV advertisers' reactions to sexual harassment news about big TV news talen ...
- Facebook Sees AI As A Tool To Help Prevent Suicides
Digital News Daily, Gavin O'Malley - Monday, November 27, 2017
Facebook is adding AI to existing efforts to prevent suicide. New "proacti ...
- Keurig Apologizes For 'Taking Sides' On 'Hannity,' No Word On Future Spots
TV Watch, Wayne Friedman - Tuesday, November 14, 2017
If advertisers pull ads from a show because of content, they mig ...