Sony Brings Hyper-personalization To Movie Launch

  • March 14, 2019

The Challenge

Sony Pictures partnered with S4M and IPG Mediabrands for the pre-launch of the movie “The Dark Tower.” Tasked with creating a hassle-free cinema experience, the campaign generated mass awareness and engagement with a deep multifaceted user journey. 

The Execution

Audiences likely to go see “The Dark Tower” were …

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