Sony Brings Hyper-personalization To Movie Launch
- March 14, 2019
The Challenge
Sony Pictures partnered with S4M and IPG Mediabrands for the pre-launch of the movie “The Dark Tower.” Tasked with creating a hassle-free cinema experience, the campaign generated mass awareness and engagement with a deep multifaceted user journey.
The Execution
Audiences likely to go see “The Dark Tower” were …
