Tag results for "awareness"
- More Interactive Ads For Better-Performing Streaming Brand Messages?A single exposure of an interactive ad leads to 36% stronger bra ...
- Streaming Platforms Need More TV Messaging - Here's What's MissingOne key area that has been a non-starter for years is getti ...
- Goodlife's Great Digitized Delivery Truck CaperDelivery trucks and buggies may have been the original OOH vehicle. Goodli ...
- Magna/Charter Study Finds Ads Shown Across Different Screens Improve RecallThe study explored the impact of advertising when viewed across single ...
- Broadcasting Providence: Podcasting as a Business StrategyWhy simply drop a podcast when you can build an audio med ...
- Global Marketers Say Brand Awareness Is Most Important MetricMarketers spent more than half of their budgets on digital media channel ...
- Skyn Shoots Down Men's Excuses For Not Wearing CondomsFor the ad, Skyn redesigned the packs by labeling them with assort ...
- Greedy Dinosaur Campaign Shows How Energy Companies Ignore Climate ChangeThe humorous campaign for French independent energy provider ekWateur focuses on awarenes ...
- GoodRx Finding Ways Other Than Advertising To Drive RevenueGoodRx jointly sponsored NASCAR driver Will Rodgers, with a pharma manufacturer, creati ...
- Search And The CMO: How To Elevate And Evangelize SEO SuccessThe ability to appear and be found in search became critical ...
- New Yelp Ad Option Lets National Brands Market On Web SitesYelp Audiences means brands can target consumers off its platform and acro ...
- Job Platform Indeed Finds Gold In Long-Form Content On TV"What we see is that linear TV is the biggest driver f ...
- How Adland Is Commemorating JuneteenthA growing number of holding companies and agencies are commemorating the d ...
- Beardbrand Finds Winning Formula With YouTube Soft SellWith so many options, do consumers still fall in love with the ...
- P&G's Secret Backs 'Play For Equal Pay' For WomenSecret also saw increased brand favorability and purchase intent. ...
- P&G's Secret Backs 'Play For Equal Pay' For WomenWithin the film, they asked USWNT stars of past and present abo ...
- Frank's RedHot Sauce Tweets Its Way To Red-hot ResultsPeople were invited to use emojis on Twitter to pair the chi ...
- New Email Strategy Spikes Salvation Army DonationsTravis McCan, email strategist for The Salvation Army account, says DEG learn ...
- Salvation Army Donations Spike Upon New Email StrategyTravis McCan, email strategist for The Salvation Army account, says DEG learn ...
- Bloomscape Creates Two-way Conversations With Content"Put yourself in the customer's shoes and consider the roadblocks, pain point ...
- Case Study: Frank's Hot Sauce Wins Super Bowl (No S#!t)Among the results, the brand won the Twitter #Interception Grand Prize f ...
- Vital Farms Cries 'Bull,' Sees Egg Sales RiseWith "free" in the name, it's no wonder that cage-free was t ...
- Sleep Number Uses Content To Draw Customers InI t developed longer-form branded content with a three-part series about play ...
- Nissan Puts Drivers In The Virtual Reality SeatTo enhance authenticity, Tech Drive was shot live, in a real ca ...
- Craftsman Leverages Ad Unit Tech In Dream Garage Contest To Build Awareness In CanadaThe contest was built into interactive digital display that allowed users ...
- Frank's RedHot Sauce Tweets Its Way To Red-hot ResultsPeople were invited to use emojis on Twitter to pair the chi ...
- Xfinity's 'Project Dead Zone' Takes Best In ShowA paranormal investigation powered by Xfinity xFi Pods on Twitter Live w ...
- Qantas Airways' Reliance On Contextual Relevancy Pays OffFor example, messages about its onboard comfort and amenities across uncomfortable trans ...
- IHOP Turns Itself Inside Out To Call Attention To Its BurgersTo get America to pay attention to its launch, and to pro ...
- Organic Valley And The Road To True Brand AwarenessTripp Hughes, senior director of consumer strategy, Organic Valley, told our Bra ...
