- Job Platform Indeed Finds Gold In Long-Form Content On TV
Show Daily, Nina Lentini - Wednesday, July 1, 2020
"What we see is that linear TV is the biggest driver f ...
- How Adland Is Commemorating Juneteenth
Mediapsssst, Richard Whitman - Monday, June 15, 2020
A growing number of holding companies and agencies are commemorating the d ...
- Beardbrand Finds Winning Formula With YouTube Soft Sell
The MediaPost Cases, Nina Lentini - Friday, March 20, 2020
With so many options, do consumers still fall in love with the ...
- P&G's Secret Backs 'Play For Equal Pay' For Women
MediaPost Connect, Nina Lentini - Wednesday, March 4, 2020
Secret also saw increased brand favorability and purchase intent. ...
- P&G's Secret Backs 'Play For Equal Pay' For Women
The MediaPost Cases, Nina Lentini - Tuesday, March 3, 2020
Within the film, they asked USWNT stars of past and present abo ...
- Frank's RedHot Sauce Tweets Its Way To Red-hot Results
MediaPost Connect, Nina Lentini - Monday, March 2, 2020
People were invited to use emojis on Twitter to pair the chi ...
- New Email Strategy Spikes Salvation Army Donations
MediaPost Connect, Nina Lentini - Friday, December 6, 2019
Travis McCan, email strategist for The Salvation Army account, says DEG learn ...
- Salvation Army Donations Spike Upon New Email Strategy
The MediaPost Cases, Nina Lentini - Tuesday, December 3, 2019
Travis McCan, email strategist for The Salvation Army account, says DEG learn ...
- Bloomscape Creates Two-way Conversations With Content
The MediaPost Cases, Nina Lentini - Thursday, November 21, 2019
"Put yourself in the customer's shoes and consider the roadblocks, pain point ...
- Case Study: Frank's Hot Sauce Wins Super Bowl (No S#!t)
MediaPost Connect, Nina Lentini - Tuesday, October 29, 2019
Among the results, the brand won the Twitter #Interception Grand Prize f ...
- Vital Farms Cries 'Bull,' Sees Egg Sales Rise
The MediaPost Cases, Nina Lentini - Monday, October 28, 2019
With "free" in the name, it's no wonder that cage-free was t ...
- Sleep Number Uses Content To Draw Customers In
The MediaPost Cases, Nina Lentini - Friday, October 25, 2019
I t developed longer-form branded content with a three-part series about play ...
- Nissan Puts Drivers In The Virtual Reality Seat
The MediaPost Cases, Nina Lentini - Thursday, October 3, 2019
To enhance authenticity, Tech Drive was shot live, in a real ca ...
- Craftsman Leverages Ad Unit Tech In Dream Garage Contest To Build Awareness In Canada
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
The contest was built into interactive digital display that allowed users ...
- Frank's RedHot Sauce Tweets Its Way To Red-hot Results
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
People were invited to use emojis on Twitter to pair the chi ...
- Xfinity's 'Project Dead Zone' Takes Best In Show
The MediaPost Cases, Nina Lentini - Monday, September 30, 2019
A paranormal investigation powered by Xfinity xFi Pods on Twitter Live w ...
- Qantas Airways' Reliance On Contextual Relevancy Pays Off
The MediaPost Cases, Nina Lentini - Monday, September 23, 2019
For example, messages about its onboard comfort and amenities across uncomfortable trans ...
- IHOP Turns Itself Inside Out To Call Attention To Its Burgers
The MediaPost Cases, Nina Lentini - Tuesday, September 10, 2019
To get America to pay attention to its launch, and to pro ...
- Organic Valley And The Road To True Brand Awareness
Show Daily: Videos, Staff Writers - Monday, September 9, 2019
Tripp Hughes, senior director of consumer strategy, Organic Valley, told our Bra ...
- National Safety Council Focuses On Opioid Epidemic
The MediaPost Cases, Nina Lentini - Monday, September 9, 2019
At the heart of the program was a memorial wall to t ...
- 'Chicago Sun-Times' Makes Headlines By Not Printing One
The MediaPost Cases, Nina Lentini - Tuesday, September 10, 2019
On the day of circulation, "The Blank Page" spread ample awareness, drivi ...
- Land O'Lakes Raises Brand Perception By Telling Its Story
The MediaPost Cases, Nina Lentini - Monday, September 9, 2019
Perception after media coverage of its SXSW event went from 40% ...
- Mall Of America Doubles Visit Rate Percentage Benchmark
The MediaPost Cases, Nina Lentini - Tuesday, September 3, 2019
"What I love about this is we can now give attribution towa ...
- Jack Link's Beefs Up Media Buys; Awareness Jumps
The MediaPost Cases, Nina Lentini - Wednesday, August 28, 2019
CMO Tom Dixon noted at MediaPost's Brand Insider Summit: "We had l ...
- Organic Valley Puts Fitbits On Cows
The MediaPost Cases, Nina Lentini - Tuesday, July 16, 2019
Organic Valley was finally hitting a point of breakthrough in awareness. ...
- Boston Transit Co. Gets Third-shift Workers Home
The MediaPost Cases, Nina Lentini - Monday, May 20, 2019
The campaign drove awareness with late-night workers in real-time via a geofen ...
- MTV's Fist Bump Counter Puts 'Jersey Shore' On Top
The MediaPost Cases, Nina Lentini - Friday, May 17, 2019
Its mobile-optimized website, Fist Pump, was an integral part of this initiativ ...
- In-app Campaign Gives Crown Lift Trucks A Lift
The MediaPost Cases, Nina Lentini - Friday, May 17, 2019
Berry Network implemented a B2B dynamic mobile display advertising program that w ...
- Marvel Contest Of Champions Reels In The Fans
The MediaPost Cases, Nina Lentini - Friday, May 17, 2019
Social content was not just the name of the game as Kab ...
- How Mazda Harnessed The Power Of Human Insights And Data To Become Customer-Obsessed
The MediaPost Cases, Nina Lentini - Wednesday, April 24, 2019
The 2% market share player had to reflect internally on how ...