Tag results for "awareness"
- Mall Of America Doubles Visit Rate Percentage Benchmark"What I love about this is we can now give attribution towa ...
- Jack Link's Beefs Up Media Buys; Awareness JumpsCMO Tom Dixon noted at MediaPost's Brand Insider Summit: "We had l ...
- Organic Valley Puts Fitbits On CowsOrganic Valley was finally hitting a point of breakthrough in awareness. ...
- Boston Transit Co. Gets Third-shift Workers HomeThe campaign drove awareness with late-night workers in real-time via a geofen ...
- MTV's Fist Bump Counter Puts 'Jersey Shore' On TopIts mobile-optimized website, Fist Pump, was an integral part of this initiativ ...
- In-app Campaign Gives Crown Lift Trucks A LiftBerry Network implemented a B2B dynamic mobile display advertising program that w ...
- Marvel Contest Of Champions Reels In The FansSocial content was not just the name of the game as Kab ...
- How Mazda Harnessed The Power Of Human Insights And Data To Become Customer-ObsessedThe 2% market share player had to reflect internally on how ...
- KEEN's Monumental Effort Steps Up Land ProtectionThe brand saw an opportunity to shine a spotlight on grass roo ...
- Cut Golf Put Flag In Sand With Use Of InfluencersA $20,000 "Golf Digest" print ad, while effective no doubt, was n ...
- Beardbrand Hits Million Mark In YouTube SubscribersWhen Eric Bandholz started Beardbrand in 2013, his goal was to provi ...
- Sony Brings Hyper-personalization To Movie LaunchThe user experience opened with the movie trailer, followed by the addre ...
- Milk Makes Its Way Into The Current Food CultureIn popular TV shows like "Will & Grace," "This Is Us" a ...
- Viacom Delivers For Video Advertising BureauHow do you combat the narrative that brands don't need television ...
- Digital Agency Raises OpenConnect's ProfileThe team is basically the entire marketing department for OpenConnect. It manag ...
- T. Rowe Price Gains Awareness Via NatGeoThe investment management firm needed to transform brand opinion, and a partnersh ...
- Synchrony State Of Pay Celebrates Industry TrendsWhile there's plenty of news about the future of retail and payment ...
- Google Creates Glossy Magazine To Tout Its Pixel 2It determined that it wouldn't just talk about its excellent camera, b ...
- British Airways, 'The New Yorker' Target Empty NestersIn addition to the native homepage, these cartoons were also featured ...
- Xfinity Scares Heck Out Of Millennials To Demo Its ProductWith Halloween approaching, it staged "Project Dead Zone," the first-ever live paranorm ...
- Xfinity Mobile Puts A Running Meter On Your DataThe idea was simple: Show people how much it costs to ...
- Tresemme's Subway Ad Blows Away CompetitionAiming to change the perception of hairspray, Tresemme needed to show h ...
- Dos Equis Adds More Equis To One-Up Millennial MalesThe releases ramped up ahead of the holiday, supported by both "Fun ...
- Tourism Australia Hoax Drives Super Bowl Viewers OnlineSeveral weeks prior, it launched branded behind-the-scenes "leaks," press releases and fo ...
- GE, 'New York Times' Co-brand Global Audio ExperienceGiant Spoon took readers on 10 sonic journeys--from Mozambique to Hawaii--while ...
- Cadillac Drives Into Complex Con For SUV LaunchConcluding the weekend, Cadillac partnered with rapper Nas to give away t ...
- Oh Henry! Creates New Bar For Those 4:25 MunchiesThe campaign garnered 69MM+ earned media impressions across traditional and cannabis-oriented publication ...
- Honda Civic Type R: Social + VR + AR = Success for AHMHonda was looking for a unique way to showcase its racing cho ...
- Kraft Heinz Whips Up A Twitter Frenzy For Its Mayochup SauceThey followed up with a debate about the name, with nominees li ...
- Bank Of America Reaches Back To 'Nam Through Music To Engage MillennialsBank of America sought to drive positive sentiment among Millennials was throu ...
