Frank's RedHot Sauce Tweets Its Way To Red-hot Results

  • October 1, 2019

The Challenge

Frank’s RedHot, America’s #1 hot sauce, faced increased competition in the hot sauce category. 

The Execution

It tasked its agency, McCormick, with developing a Super Bowl program with no TV ad based on its tagline, "I Put That S#!t On Everything." It invited people to use emojis on …

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