- HBO Celebrates 'Sopranos' With Mob Nicknames
The MediaPost Cases, Nina Lentini - Thursday, October 3, 2019
The Twitter tipping point occurred when actors Lin-Manuel ("Lin the Man-uel") Miran ...
- Bravo Breaks Records With 'Dirty John' Podcast
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
Historically, Bravo had been known as a destination for quality reality programmin ...
- Acura Goes Cross-channel For RDX Launch
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
Through highly engaging creative units and strategic ad placement, the campaign allow ...
- Zwilling's Digital Transformation Brings Amazing Results
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
By optimizing digital, the brand's history -- dating to 1731 -- a ...
- Frank's RedHot Sauce Tweets Its Way To Red-hot Results
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
People were invited to use emojis on Twitter to pair the chi ...
- Leading Hotels Revamps Loyalty Emails, Enjoys Higher Open Rate
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The Leading Hotels of the World wanted to make sure its loyal ...
- Universal Taps Influencers For Terrifying 'MA' Campaign
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
Four creators -- and real life friends-- participated in an extended ski ...
- Dove's #TakeTheTime Shows Paternity Leave In Positive Light
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
On the day of the launch #TakeTheTime represented 45% of all conversatio ...
- Bank Of America Reaches Back To 'Nam Through Music To Engage Millennials
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Bank of America sought to drive positive sentiment among Millennials was throu ...
- Wingstop Sees High Response, ROI, Sales In 4/20 Campaign
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
On Hulu, they ran four 15-second units across a program, each o ...
- Kraft Heinz Whips Up A Twitter Frenzy For Its Mayochup Sauce
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
They followed up with a debate about the name, with nominees li ...
- Toyota Brings Retail Experience To Online Users
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Toyota set out to increase impressions for awareness, engagements for interest, a ...
- Netflix Gets Eleven-level Powers For 'Stranger Things 2' Boost
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
When Netflix tasked MediaHub with growing viewership and social conversation for Seas ...
- Tostitos Makes Its Super Bowl Ad All About The Party
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Tostitos had a less-than-Super-Bowl-requisite budget of $850K and had the added difficul ...
- Bravo Delivers Results For 'Top Shelf' With Robots In L.A.
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The robots made their way into the homes of Bravolebs like Jo ...
- Warner Bros/MGM Brings Movie Ticket-buying To A Screen Near You
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The new product combined an array of sophisticated technologies, including: TV ...
- Southwest's 'Story' Campaign Optimizes Targeting Strategies
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The videos show the back stories of each traveler before they a ...
- Walgreens Harnesses Local Touch To Raise Community Awareness
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Users could learn about a variety of Walgreens "Find Care Now" service ...
- Spartan Race Keeps Enthusiasts Engaged, Encourages Newcomers
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
In a fast-moving industry that is growing quickly, Spartan needed more th ...
- VIP Membership Has Its Privileges For This Marketplace
Show Daily, Laurie Sullivan - Wednesday, July 19, 2017
The privilege is having access to consumer data. Consumers love this netwo ...
- Influencer Marketing: There's A Lot To Clean Up
Show Daily, Laurie Sullivan - Wednesday, July 19, 2017
About 74% of marketers still struggle with the return on investment fr ...
- Marketing All Star: Linda Boff
MediaPost All Stars, Karlene Lukovitz - Thursday, January 5, 2017
GE prides itself on its disruptive, experimental culture -- and that go ...
- Programmatic Ad Prices Are Indeed Rising
MediaPost Live, Gavin O'Malley - Tuesday, September 27, 2016
As the demand for quality programmatic inventory exceeds supply, the price advertise ...
- Will Programmatic Video And PTV Converge Or Diverge?
Audience Buying Insider, Karlene Lukovitz - Friday, May 20, 2016
The general assumption that most television inventory will eventually be bought throu ...
- On Social Feeds, Intimate Marketing Is Crucial
Show Daily, P.J. Bednarski - Thursday, May 19, 2016
What marketers need to learn about advertising via social media is ...
- Marketing Value In Creating Experiences Through Connected Objects
Connected Thinking, Chuck Martin - Wednesday, April 20, 2016
One of the sessions at the MediaPost OMMA Boston conference yesterday remind ...
- OMMA Digital Agency of the Year: 360i
Agency of the Year, Joe Mandese - Tuesday, January 19, 2016
Four years ago, 360i's management team set out to reinvent the agen ...
- At OMMA: Here's How Technology And Creative Can Live Together
Marketing Daily, Aaron Baar - Wednesday, October 28, 2015
Catherine Davis, executive vice president and account director for McDonald's at L ...
- At OMMA, Sears Shows How It Uses Data To Build Relationships
Marketing Daily, Aaron Baar - Tuesday, October 27, 2015
"In order to be personalized, you have to know a lot abo ...
- Why Ad Blockers Are Great For Madison Avenue
MediaPost Live, Gavin O'Malley - Thursday, October 1, 2015
Ad blockers are the best thing to happen to Madison Avenue sin ...