Bank Of America Reaches Back To 'Nam Through Music To Engage Millennials
- November 19, 2018
Bank of America — GroupeConnect & Starcom
The Challenge
Millennials are notoriously anti-bank. They’ve got PayPal and Venmo, thank you very much, and no need for checks, whatever they are. But as Gen Y ages, banks know they are going to be needed when the big expenses arrive …
