Bank Of America Reaches Back To 'Nam Through Music To Engage Millennials

  • November 19, 2018


Bank of America — GroupeConnect & Starcom 

The Challenge

Millennials are notoriously anti-bank. They’ve got PayPal and Venmo, thank you very much, and no need for checks, whatever they are. But as Gen Y ages, banks know they are going to be needed when the big expenses arrive …

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