- Omni Hotels Leaves Cookies Behind, Shows Market It Can Be Done
MediaDailyNews, Laurie Sullivan - Thursday, February 1, 2024
Omni Hotels worked with Google and LiveRamp to drive privacy-focused relevant a ...
- Meta Names Dentsu WhatsApp Business Solution Provider
MediaDailyNews, Colin Kirkland - Wednesday, December 6, 2023
Meta has named Dentsu its customer-relationship solution provider for WhatsApp's business ar ...
- Salesforce Makes Longtime Employee Denise Dresser Slack CEO
MediaDailyNews, Colin Kirkland - Monday, November 13, 2023
Salesforce has hired longtime executive Denise Dresser as the CEO of i ...
- Rivals No More: Execs Team Up To Create A New Email Agency
Email Insider, Ray Schultz - Tuesday, October 24, 2023
Two firms have teamed up to create Leap, an email-centric CRM agen ...
- AI Verve: Brands Worldwide Are Adding The Tech To Their Marketing
Email Insider, Ray Schultz - Tuesday, October 17, 2023
Most businesses are using artificial intelligence in some form, but they fa ...
- Google Introduces Ad-Measurement Tool, Privacy Sandbox Forces Change
MediaDailyNews, Laurie Sullivan - Wednesday, October 11, 2023
The ad-measurement tool, which connects with marketers' first-party data, is designed ...
- The B2B CRM Palette: Email Ranks As One Of The Top Tools
Email Insider, Ray Schultz - Wednesday, September 20, 2023
Almost half of companies have added email, and over a third ha ...
- HubSpot Announces New Cross-Platform AI Strategy
MediaDailyNews, Colin Kirkland - Wednesday, September 6, 2023
At its Inbound 2023 presentation, HubSpot announced the launch of its fu ...
- Tech Groups Back Salesforce In Battle Over Backpage Ads
MediaDailyNews, Wendy Davis - Saturday, August 26, 2023
The tech industry is urging a court to reconsider a recent ruli ...
- How GPT Will Power Email And CRM
Around the Net in Email, Ray Schultz - Friday, August 11, 2023
ChatGPT and other AI products can power both email marketing and CR ...
- AI Study: SMBs Looking For Education And Resources
Search & Performance Insider, Laurie Sullivan - Thursday, August 10, 2023
Some 26% of the 486 SMBs participating in a survey from Consta ...
- Salesforce Lays Off Around 50 Employees: Report
Email Marketing Daily, Ray Schultz - Thursday, August 3, 2023
The layoffs are beyond the 10% staff reduction announced earlier this yea ...
- Pipedrive Names Andrea C. Johnson As CIO
Email Marketing Daily, Ray Schultz - Thursday, August 3, 2023
Johnson will support Pipedrive's digital transformation as chief information officer. ...
- Dentsu's Merkle GenCX Integrates With Salesforce Einstein GPT
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2023
Dentsu is using technology on a more human level, informing each custom ...
- Salesforce Debuts CRM Tool For Small And Medium-Sized Businesses
Email Marketing Daily, Ray Schultz - Wednesday, August 2, 2023
The new solution, Starter, features an email builder, and an AI-powered ema ...
- Building Brand Advocacy via Loyalty Programs
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Keeping customers engaged with your brand is a key to future succes ...
- TikTok Provides Ad Partners With Post-Purchase Survey Data
Digital News Daily, Colin Kirkland - Tuesday, July 25, 2023
TikTok's new partnerships with post-purchase survey providers KnoCommerce and Fairing will gi ...
- TechTarget Unveils Enhancements To Its B2B Targeting Platform
Email Marketing Daily, Ray Schultz - Monday, July 24, 2023
Email nurture campaigns are focused on active buyers and their interests pu ...
- Marc Benioff Says Users And Governments Must Work Together To Control AI
Email Marketing Daily, Ray Schultz - Monday, July 24, 2023
The Salesforce CEO says nobody wants a 'Hiroshima moment' to understand t ...
- Salesforce Offers New Generative AI Capabilities
Email Marketing Daily, Ray Schultz - Wednesday, July 19, 2023
Sales teams can use the Sales GPT to send tailored emails ...
- Omnicom's Wren On Hollywood Strikes: We're Prepared To Go Down Other Roads
MediaDailyNews, Joe Mandese - Wednesday, July 19, 2023
If Hollywood's writers and actors are looking for any love from Madis ...
- Brevo Offers AI Tool For Crafting Email Subject Lines
Email Marketing Daily, Ray Schultz - Friday, July 14, 2023
Users can enter a brief description of their email and received personaliz ...
- Salesforce Increases its Prices By An Average Of 9%
Email Marketing Daily, Ray Schultz - Thursday, July 13, 2023
Company has not had a price increase in seven years. ...
- Deloitte Digital And Salesforce Team Up On AI For CRM
Email Marketing Daily, Ray Schultz - Thursday, June 29, 2023
Clients can use the tools to deliver tailored experience in a trustwort ...
- The Basement Hires Kevin Siminski To Run Its Martech Consultancy
Email Marketing Daily, Ray Schultz - Monday, June 19, 2023
Kevin Siminski previously worked at Salesforce for 14 years. ...
- Most B2B Sales Leaders Say They're Using AI, Study Finds
Email Marketing Daily, Ray Schultz - Friday, June 9, 2023
Brands are deploying AI to enhance customer interactions, Outreach reports. ...
- Brian Millham Takes On New Responsibilities At Salesforce: Report
Email Marketing Daily, Ray Schultz - Friday, June 9, 2023
Millham is being mentioned as possible successor to Salesforce CEO Marc Beni ...
- Isabelle Guis Named CEO Of North America, Global CMO At Brevo
Email Marketing Daily, Ray Schultz - Thursday, June 8, 2023
Brevo, previously known as Sendinblue, has also opened a New York Ci ...
- Instacart Campaign Bottles Up Lemon And Tunisia For Limited Edition Cashback Fragrance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 6, 2023
The giveaway campaign for the Cashe fragrance highlights the company's credit car ...
- Automation Shellout: Marketing Is Key Part Of Customer Experience Spend
Email Insider, Ray Schultz - Friday, June 2, 2023
Most companies have difficulty automating the customer experience, Jitterbit reports. ...