- H&R Block Taps Ogilvy One As CRM Agency
Accounts on the Move, Fern Siegel - Wednesday, November 6, 2024
The Lacek Group, an Ogilvy One company based in Minneapolis, will le ...
- Signatures Meet CRM: Integration Combines Two Email Tasks
Email Insider, Ray Schultz - Wednesday, November 6, 2024
A new arrangement will align Exclaimer's signature content with HubSpot's contact li ...
- CRM Concierge: Why Hotels Need A Solid Personalization Platform
Email Insider, Ray Schultz - Tuesday, October 22, 2024
Hotels have to be able to identify guests and manage communications ...
- IPG Unveils Interact Operating System
MAD, Steve McClellan - Thursday, October 17, 2024
IPG is calling the enhanced version of the platform unveiled in Februa ...
- AI Concierge: Automating Check-In, Email Messaging For Hotels
Email Insider, Ray Schultz - Monday, September 9, 2024
The AI-powered email ticketing system for hoteliers uses data to serve gues ...
- CRM Platform Pipedrive Taps Assembly For Media
MAD, Steve McClellan - Friday, August 2, 2024
Assembly will be responsible for Pipedrive's brand and performance media globally. K ...
- Reddit Lead-Gen Ads Go Public, Leverage User Consent
MediaDailyNews, Laurie Sullivan - Friday, July 26, 2024
Lead Generation Ads on Reddit moved into public beta this week. T ...
- Tech Contentment: Brands Are Spending More On Content Marketing
Email Insider, Ray Schultz - Friday, July 5, 2024
B2B tech marketers are pouring resources into content this year, and ma ...
- Google, OpenAI, HubSpot Execs Infuse AI Startup With Millions In Financial Backing
MediaDailyNews, Laurie Sullivan - Wednesday, May 29, 2024
Maven AGI's main goal at present is to build AI systems capab ...
- Lead Conveyor: How SMBs Can Nurture Prospects With Personalized Emails
Email Insider, Ray Schultz - Wednesday, May 29, 2024
Nimble offers a B2B solution called Email Sequences, which the company sa ...
- Google, HubSpot Talk Of A Potential Acquisition Gets Louder
MediaDailyNews, Laurie Sullivan - Tuesday, May 28, 2024
HubSpot released earnings in May, suggesting the company's CRM business could gi ...
- Email-CRM Charge-Up: Nylas Launches Salesforce Package
Email Insider, Ray Schultz - Friday, May 10, 2024
Nylas Email for Salesforce allows brands to track email communications with customer ...
- Google's Parent Could Make A $33B Acquisition, But Face Regulatory Hurdles
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 9, 2024
If Alphabet acquires HubSpot, the deal by some estimates would be wor ...
- Google Parent Reportedly Speaking To Advisors About HubSpot Acquisition
MediaDailyNews, Laurie Sullivan - Thursday, April 4, 2024
Google's parent company Alphabet has met with Morgan Stanley investment bankers abo ...
- Omni Hotels Leaves Cookies Behind, Shows Market It Can Be Done
MediaDailyNews, Laurie Sullivan - Thursday, February 1, 2024
Omni Hotels worked with Google and LiveRamp to drive privacy-focused relevant a ...
- Meta Names Dentsu WhatsApp Business Solution Provider
MediaDailyNews, Colin Kirkland - Wednesday, December 6, 2023
Meta has named Dentsu its customer-relationship solution provider for WhatsApp's business ar ...
- Salesforce Makes Longtime Employee Denise Dresser Slack CEO
MediaDailyNews, Colin Kirkland - Monday, November 13, 2023
Salesforce has hired longtime executive Denise Dresser as the CEO of i ...
- Rivals No More: Execs Team Up To Create A New Email Agency
Email Insider, Ray Schultz - Tuesday, October 24, 2023
Two firms have teamed up to create Leap, an email-centric CRM agen ...
- AI Verve: Brands Worldwide Are Adding The Tech To Their Marketing
Email Insider, Ray Schultz - Tuesday, October 17, 2023
Most businesses are using artificial intelligence in some form, but they fa ...
- Google Introduces Ad-Measurement Tool, Privacy Sandbox Forces Change
MediaDailyNews, Laurie Sullivan - Wednesday, October 11, 2023
The ad-measurement tool, which connects with marketers' first-party data, is designed ...
- The B2B CRM Palette: Email Ranks As One Of The Top Tools
Email Insider, Ray Schultz - Wednesday, September 20, 2023
Almost half of companies have added email, and over a third ha ...
- HubSpot Announces New Cross-Platform AI Strategy
MediaDailyNews, Colin Kirkland - Wednesday, September 6, 2023
At its Inbound 2023 presentation, HubSpot announced the launch of its fu ...
- Tech Groups Back Salesforce In Battle Over Backpage Ads
MediaDailyNews, Wendy Davis - Saturday, August 26, 2023
The tech industry is urging a court to reconsider a recent ruli ...
- How GPT Will Power Email And CRM
Around the Net in Email, Ray Schultz - Friday, August 11, 2023
ChatGPT and other AI products can power both email marketing and CR ...
- AI Study: SMBs Looking For Education And Resources
Performance Marketing Insider, Laurie Sullivan - Thursday, August 10, 2023
Some 26% of the 486 SMBs participating in a survey from Consta ...
- Salesforce Lays Off Around 50 Employees: Report
Email Marketing Daily, Ray Schultz - Thursday, August 3, 2023
The layoffs are beyond the 10% staff reduction announced earlier this yea ...
- Pipedrive Names Andrea C. Johnson As CIO
Email Marketing Daily, Ray Schultz - Thursday, August 3, 2023
Johnson will support Pipedrive's digital transformation as chief information officer. ...
- Dentsu's Merkle GenCX Integrates With Salesforce Einstein GPT
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2023
Dentsu is using technology on a more human level, informing each custom ...
- Salesforce Debuts CRM Tool For Small And Medium-Sized Businesses
Email Marketing Daily, Ray Schultz - Wednesday, August 2, 2023
The new solution, Starter, features an email builder, and an AI-powered ema ...
- Building Brand Advocacy via Loyalty Programs
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Keeping customers engaged with your brand is a key to future succes ...