- B2B Block: Most Firms Aren't Monetizing Content, And Lack Management Tools
Email Insider, Ray Schultz - Tuesday, November 15, 2022
But most B2B marketers say content marketing is more important than ...
- Salesforce And Sprinklr Partner To Unify CXM And CRM
Email Marketing Daily, Ray Schultz - Thursday, November 10, 2022
Accenture is helping Salesforce and Sprinklr identify mutual clients. ...
- The Case Against Email And Telephone Metrics
Around the Net in Email, Ray Schultz - Monday, October 24, 2022
Enough with all these metrics — I don’t care how many emai ...
- Pipedrive Adds Automation Features To Assist SMBs With Email/CRM
Email Marketing Daily, Ray Schultz - Friday, September 30, 2022
The tool includes an auto-delay that allows users to time email campai ...
- Salesforce Debuts Genie, Tool For Unifying Real-Time Data
Email Marketing Daily, Ray Schultz - Tuesday, September 20, 2022
Salesforce has kicked off its 2022 Dreamforce conference with the debut ...
- Validity Unveils Freemium Email Tools At Dreamforce
Email Marketing Daily, Ray Schultz - Tuesday, September 20, 2022
DeDuped and the DemandTools Free edition are now free to Salesforce user ...
- Tech Stack Tumult: B2B Brands Face Integration Hurdles
Email Insider, Ray Schultz - Monday, September 12, 2022
Some firms say their tech stacks are as complicated as black hole ...
- Salesforce Reports $7.7 Billion In Fiscal Q2 2023 Revenue
Email Marketing Daily, Ray Schultz - Thursday, August 25, 2022
Revenue and operating margin rose YoY, but CEO Marc Benioff says custome ...
- Salesforce Launches New Subscription Pricing With 'Salesforce Easy'
Around the Net in Email, Ray Schultz - Monday, August 22, 2022
Salesforce is offering an entry-level subscription called Salesforce Easy. The Salesforce C ...
- Martech Maxxing: Brands Are Replacing Platforms This Year, Including Their Email Systems
Email Insider, Ray Schultz - Friday, July 29, 2022
Marketers are spending freely on technology this year, judging by the Marte ...
- Sendinblue Names Yvan Saule As Chief Technology Officer
Email Marketing Daily, Ray Schultz - Tuesday, July 26, 2022
Saule previously was VP of engineering at ecommerce platform Octopia. ...
- Crunchbase Lands $50 Million In Series D Funding
Email Marketing Daily, Ray Schultz - Friday, July 22, 2022
Crunchbase will enhance several products, including those that drive email. ...
- The Bunker Effect: Email, SMS And Mobile Teams Are Siloed At Many Brands
Email Insider, Ray Schultz - Wednesday, July 20, 2022
Firms are also plagued by lack of real-time analytics, Moengage reports. ...
- Rio SEO And Movable Ink Partner To Deliver Hyperlocal Email, SMS Messaging
Email Marketing Daily, Ray Schultz - Wednesday, July 20, 2022
Rio SEO says the partnership with Movable Ink will streamline the sear ...
- Optimove Acquires Graphyte, Gains New Intelligent Email Capability
Email Marketing Daily, Ray Schultz - Thursday, July 14, 2022
The move follows Optimove's acquisition of Kumulos. Cloud-based personalization platform Graphyte sa ...
- A Comparison Of HubSpot And Zoho CRM
Around the Net in Email, Ray Schultz - Friday, July 8, 2022
HubSpot and Zoho CRM both offer CRM platforms. How do they compar ...
- Finicky ROI: Email Is Not The Top Channel For SMBs
Email Insider, Ray Schultz - Thursday, June 30, 2022
Email is tied for second with content marketing as the leading R ...
- The CRM Corral: B2B Brands Face Challenges Aligning Systems Across Teams
Email Insider, Ray Schultz - Wednesday, June 22, 2022
Brands that align systems across teams drive more revenue and provide ...
- Making The Most Of CRM And Marketing Automation
Around the Net in Email, Ray Schultz - Tuesday, June 21, 2022
Marketing has been disrupted by the events of the past two year ...
- Salesforce Unveils Service, Marketing Cloud Enhancements Driven By AI
Email Marketing Daily, Ray Schultz - Wednesday, April 6, 2022
One new tool allows email marketers to shift from using the op ...
- ActiveCampaign And Slack Team Up To Support The Customer Experience
Email Marketing Daily, Ray Schultz - Monday, April 4, 2022
Each company is offering discounts to clients of the other firm ...
- Tinder Miniseries Wins ANA's Diamond ECHO Award
Email Marketing Daily, Ray Schultz - Wednesday, March 30, 2022
The Huggies campaign won the gold ECHO for email, and CRM/Customer Loyal ...
- CRM Platform Optimove Acquires Mobile Firm Kumulos
Email Marketing Daily, Ray Schultz - Tuesday, March 29, 2022
The purchase of the Scotland-based company will allow Optimove to expand i ...
- 'Love Carries' Promotes Foster Care For Auberle
MAD, Fern Siegel - Friday, March 25, 2022
The team recruited foster parents and children to create more than 1 ...
- Marc Benioff Claims Salesforce Is Getting Back To Business
Around the Net in Email, Ray Schultz - Monday, March 14, 2022
Salesforce is forecasting $32.1 billion in revenues for its 2023 fiscal yea ...
- Sprout Social And Salesforce Partner On Social Usage
Email Marketing Daily, Ray Schultz - Monday, March 7, 2022
Salesforce clients can utilize Sprout's social media suite to engage and list ...
- Consensual Targeting
RTBlog, Joe Mandese - Monday, March 7, 2022
Question: When was the last time GM asked you for permission ...
- Sales-Marketing Split Hurts Growth At Most Firms: Study
Email Marketing Daily, Ray Schultz - Monday, February 28, 2022
Brands struggle to define marketing's contribution to revenue, SugarCRM reports. ...
- Google Makes Offline Conversion Tracking Easier
Inside Performance, Laurie Sullivan - Thursday, February 24, 2022
Google Ads is rolling out Enhanced Conversions for Leads, an alternative ...
- CRM Systems Will Be Out In 10 Years, Event Systems In
Around the Net in Email, Ray Schultz - Friday, February 18, 2022
Customer relationship management systems will be obsolete within 10 years. They wi ...