- Chilly Response To Cold Email: Sales/Marketing Execs Sending More, Gaining Less
Email Insider, Ray Schultz - Wednesday, May 26, 2021
Almost half sent more cold emails to prospects during the past yea ...
- Stirista Launches New Division, AccessB2B
Inside Performance, Laurie Sullivan - Tuesday, May 25, 2021
A gap in the business-to-business landscape led Stirista this week to laun ...
- Salesforce Offers CDP Features To Help Brands Reach Consumers Freed From Pandemic
Email Marketing Daily, Ray Schultz - Friday, May 14, 2021
The new tools can help marketers target segments, connect to data sourc ...
- Cirrus Insight And ZynBit Merge, Provide Salesforce Email Integration
Email Marketing Daily, Ray Schultz - Thursday, May 13, 2021
The companies provide Salesforce email and calendar Integration. ...
- People.ai Acquires Hero Research, Salesforce Productivity Firm
Email Marketing Daily, Ray Schultz - Wednesday, May 12, 2021
With the acquisition, B2B sales reps will gain the ability to mo ...
- Email Rated Highly By Only 20% Of U.S. Firms: Study
Email Marketing Daily, Ray Schultz - Tuesday, May 11, 2021
Among U.S. firms, 54% see email as somewhat effective, but UK markete ...
- Ogilvy Named Lead Agency For Hyatt's Guest Loyalty Program
Accounts on the Move, Steve McClellan - Wednesday, May 5, 2021
Ogilvy has been selected as the lead agency for World of Hyat ...
- Using CRM To Optimize Media, Abate Privacy Concerns
MAD, Adam Ortman - Tuesday, April 27, 2021
By harnessing what first-party data and media can do together with automatio ...
- HubSpot Makes Strategic Investment In OneSignal
Email Marketing Daily, Ray Schultz - Wednesday, April 14, 2021
HubSpot, which recently acquired the email newsletter The Hustle, will have add ...
- Brands Expect To Spend More On Marketing This Year: Study
Email Marketing Daily, Ray Schultz - Wednesday, April 14, 2021
A majority of companies polled say they know more about their custome ...
- Campaign Monitor Integrates With Salesforce CRM
Email Marketing Daily, Ray Schultz - Monday, April 12, 2021
A new app allows Campaign Monitor clients to create email campaigns witho ...
- Marketing Apps Added To The ActiveCampaign Marketplace
Email Marketing Daily, Ray Schultz - Wednesday, March 24, 2021
The new integrations include apps from Facebook, Microsoft and Twilio. ...
- Microsoft, Salesforce Vets Launch Startup With $23M To Automate Data Privacy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 24, 2021
Former Microsoft and Salesforce execs believe they have developed a way f ...
- Salesforce Wants To Swallow The Whole Business World
Around the Net in Email, Ray Schultz - Wednesday, February 24, 2021
Customer relationship management is inherently dull. But Salesforce founder Marc Benioff “spic ...
- Creatio Pulls In $68 Million In Funding
Marketing Daily, Ray Schultz - Tuesday, February 23, 2021
Creatio hopes to snare part of the $187 billion low-code market expect ...
- NetHunt Debuts B2B CRM Workflows
Email Marketing Daily, Ray Schultz - Monday, February 15, 2021
The new feature automates tasks that salespeople had manually performed, the compa ...
- SMBs Shun CRMs: They Don't Use Them With Email Marketing
Email Insider, Ray Schultz - Tuesday, January 19, 2021
Almost two-thirds of small businesses fail to employ a CRM or oth ...
- Stephanie Buscemi To Leave Post As Salesforce CMO
Around the Net in Email, Ray Schultz - Wednesday, January 6, 2021
Salesforce CMO Stephanie Buscemi is leaving the company after an almost seven-year tenur ...
- Does The Salesforce Essential Platform Work? A Review
Around the Net in Email, Ray Schultz - Thursday, December 31, 2020
Salesforce Essentials is a pared-down version of the Salesforce CRM platform. He ...
- Salesforce Founder Marc Benioff Behind Investment In New Search Engine
Inside Performance, Laurie Sullivan - Sunday, December 27, 2020
The funding provides insight into Benioff's vision for the future of Salesforc ...
- CNN Rates Salesforce Chief As The Business CEO Of 2020
Around the Net in Email, Ray Schultz - Wednesday, December 23, 2020
Salesforce CEO Marc Benioff has been named the Business CEO of 20 ...
- Best In Show: How The Top Brands Run Their CRM
Email Insider, Ray Schultz - Wednesday, December 23, 2020
Email KPIs are the main metrics being measured. But there's a spl ...
- Salesmsg Adds Contact Searching, Syncing Features
Email Marketing Daily, Ray Schultz - Friday, December 11, 2020
The added features will allow sales and marketing teams to export contac ...
- Policygenius Uses Email To Help Insurance Buyers 'Connect The Dots'
Email Marketing Daily, Ray Schultz - Monday, December 7, 2020
Policygenius CRM Manager Sara Yamamoto urged brands to "keep your email simil ...
- NBCUniversal Amps Up Cross-Media CRM Efforts With Salesforce
Television News Daily, Wayne Friedman - Tuesday, December 1, 2020
NBCU is boosting its CRM data efforts in an expansion of i ...
- Salesforce Will Acquire Slack In $27.7 Billion Deal
Email Marketing Daily, Ray Schultz - Tuesday, December 1, 2020
Together, the firms plan to "shape the future of enterprise software a ...
- Facebook Reportedly In Talks To Acquire Customer Service Social Commerce Startup Kustomer
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 30, 2020
Facebook is reportedly nearing a deal to acquire a platform specializing ...
- Mirabel Technologies Offers New Email Verification Tool
Email Marketing Daily, Ray Schultz - Wednesday, November 25, 2020
Clean Your List is a solution that identifies valid, invalid, and unkno ...
- Microsoft And Adobe Team Up On CRM Solution
Around the Net In Digital, Ray Schultz - Wednesday, October 28, 2020
Microsoft and Adobe have teamed up to challenge Salesforce in the enterpri ...
- New App To Help SMBs Send Email Campaigns Unveiled By Really Simple Systems
Email Marketing Daily, Ray Schultz - Thursday, October 22, 2020
The new email marketing tool can be integrated with CRM systems, t ...