• by Ray Schultz , Columnist, September 9, 2024

Bookboost, a CRM platform located in Sweden, has launched an AI-powered email ticketing system for hoteliers.

The new tool, Unified Inbox, is fueled by “holistic and extensive guest data -- over 300 data fields, far beyond basic details like name and email,” says Willem Rabsztyn, CEO and cofounder of Bookboost. 

The platform facilitates data-driven, personalized interactions, the company says. Messages can be assigned to the appropriate team members, who can follow up on tasks, and search guest conversations by content or reservation number.

Designed with input from hoteliers, Unified Inbox also helps users deal with communications challenges including too many platforms, lack of a general overview, limited control over guest messages and too many manual tasks. 

According to Bookboost, the features also include: 

- Guest profiles that provide an understanding of guests’ needs and expectations. Unified Inbox integrates guest conversations with their profiles, providing teams with an interaction history.

- A ticketing system that ensures nothing falls through the cracks. Conversations with guests are organized by channels, allowing users to locate specific interactions. 

- Automation that drives automatic escalation of messaging tickets, quick replies, and a hospitality GPT trained in the hotel’s reservation data.

- Open API for messaging.

The data is when combined with AI and automation and workflow functionality, which provides a higher level of service and saves time for the team, Rabsztyn says.