CRM provider Nimble has expanded its reach by launching an email tool that it says allows sales reps and marketing teams to send large numbers of emails from within its platform. 

Users can engage customers with HTML-powered emails —  including newsletters, webinar notifications, product announcements and seasonal promotions, and to create them using a new template editor, the firm states.

“With the addition of Email Marketing, we’re expanding our capabilities to meet the growing needs of businesses looking to engage their audiences with both small-scale outreach and enterprise-level marketing campaigns,” says Jon Ferrara, CEO of Nimble.

Nimble claims the new email service provides these benefits: 

• Unlimited send capability
• Integrated automation, connecting firms to Nimble Web Forms, lead capture, and follow-up automation.
• Pricing based on  the emails sent 
• Sales & Marketing Alignment
• Sequenced Outreach that lets brands nurture leads with automated drip campaigns.

“By integrating email marketing directly into your CRM, Nimble enables businesses to manage both sales and marketing efforts seamlessly,” observes Ben Dickie, research director, Info-Tech Research Group.