• by Ray Schultz , Columnist, 11 hours ago

One keeps searching for positive news about Mailchimp. Is it succeeding as a separate operating unit of Intuit, which it has been since August, or is it declining as an email service vendor?

The truth is that the iconic brand is suffering weak revenue growth and increasing customer churn, Trading View writes in an analysis for potential investors published on Tuesday.

On the positive side, Mailchimp has improved its profitability: In fiscal 2026, which ended on July 31, its operating margin expanded 4.9% to 47.5% and operating income rose by 10% to $604 million.  

“These improvements reflect better cost discipline, although sustained profitability gains alone may not be enough to revive revenue growth, Trading View writes.  

In the end, Trading View took a reserved view: “Sustained customer retention and stronger bookings conversion will be essential for Mailchimp to return to meaningful growth and contribute more significantly to Intuit’s performance.”

So is there any good news? Some might be inferred from a recent article published by Microsoft’s Dynamic CRM. It suggests, if nothing else, that Mailchimp benefits from strong technology and partnerships.  

The article urges brands to make sure their Mailchimp is integrated with Dynamics CRM. This integration connects “contacts, leads, audiences, campaigns and engagement,” and insures that they are blended in together, the article states.

“Instead of treating the mailing audience as an entirely separate database, teams can keep it connected to the CRM information they already manage,” it continues.

It continues that a “Mailchimp Dynamics 365 integration connects campaign activity with CRM data, including opens, clicks, bounces, and unsubscribes.”

Getting back to the financials, Intuit CEO Sasan Goodarzi said in May, when announcing that it was laying off 17% of its staff, “ “We are optimizing our business and reducing investments in certain areas, including Mailchimp,  and streamlining parts of our engineering and product organizations to better align resources with our 3 Big Bets.” 

It's been said before: Perhaps Mailchimp would be better off with a new owner, one that prioritizes the email business, or out on its own again.