• by Barbie Romero , Yesterday

At our Email Summit in Key Largo, leaders from PepsiCo, Etsy, Hilton, TurboTax, Hibbett unpacked how brands are evolving their email programs through AI, personalization, and behavior-driven targeting. 

Catch the best moments from the on-stage discussions below. 

Watch the full session recordings here and catch our next Email Insider Summit on Dec 6-9 in Deer Valley, UT. 

Avery Piraino, Senior Manager, Data Science from PepsiCo, shared how the brand is building personalization through its Joy Rewards program as a direct consumer channel while supplementing those insights with third-party data. 

Elisabeth Barclay, Director of Retention & Engagement Marketing from Etsy, highlighted the need to grow their subscriber base across owned channels as those channels became increasingly valuable. 

Marc Sheinkin, Director, Customer Marketing Operations from Hilton, discussed the brand's shift from scheduled campaigns to behavior-based outreach and called for ESPs and CDPs to work more seamlessly together. 

Nick Karvounis, Senior Marketing Manager, CRM Growth & Innovation from Intuit - TurboTax, explained how qualifying their tax experts enabled more precise segmentation to better address their target market's needs. 

Kayla Brown, Director of Customer Lifecycle from Hibbett, shared how AI has automated email segmentation and enabled her email team to focus on higher-value retention initiatives.