Tag results for "segmentation"
- Disney IDs (And Promotes) Family Streaming Audience SegmentsWith more competition for ads coming in 2024, Disney continues to expa ...
- Higher Campaign Performance Gained From Certified And Verified Data, Testing FindsEyeota, a Dun & Bradstreet company, on Tuesday will release the resul ...
- Alesco Data Offers Intelligent Data View On Snowflake MarketplaceBrands can eliminate incomplete and inaccurate customer data, the company says, wi ...
- Sales And Marketing Want Better Collaboration, CMO Study ShowsSome 60% of marketing and sales professionals participating in a CMO Counc ...
- Everyone Looks Alike To Today's LookalikesThe true lookalike links between most segment members have become tenuous ...
- Let's Get Re-engaged: A Data and Messaging RomanceIn order to re-engage inactive members of the Bonvoy loyalty program, Marriott ...
- Equifax Incorporates Into Audigent, Giving Brands Easy Access To AudiencesAudigent has partner agreements for data with Epsilon, TransUnion and Comscore. C ...
- Hyper-Segmenting the Fan BaseProfessional sports players may get a break during the off-season, but f ...
- Harvard Business Review's Email EducationThree years ago, HBR used email to push out one promotion p ...
- Prioritizing SegmentationWhen omicron began surging in December, Ro became an unlikely destination f ...
- The Problem With Traditional Consumer Segmentation And How To Fix ItMcKinsey & Company's "Next in Personalization 2021 Report" found that more th ...
- Audigent Presents Cognitive PMP, Partners With Comscore For Its Predictive Audience SegmentsAudigent on Tuesday will launch integrations with audience segments from Comscore ...
- How Artificial Intelligence Will Transform Health MarketingAI will have a major, transformative effect on healthcare marketing by impacti ...
- Enhanced MessageGears Tool Allows Email Customization Without IT, Firm SaysData Variables helps marketers launch campaigns quickly because data has been categoriz ...
- Email Deliverability: The Hero's JourneyWhat do you do when faced with poor inbox placement rates a ...
- Mobilizing the Loyalty JourneyThe path to customer loyalty will be mobilized, but cracking consumers' limit ...
- Taboola Uses AI, Deep Learning To Build Personalized Loyalty Segments For PublishersThe score factors in whether the site visitor originated from a sear ...
- Lifestyle Shifts Led To Rise In Third-Party Data Despite Forthcoming RestrictionsConsumer behavior changed in 2020, making it difficult to follow previous behavior ...
- Brands Need To Segment To Show Their HumanityHow does a marketer send emails that will resonate both in N ...
- Five Marketing Segmentation Trends For 2020Segmentation is a key marketing tool, and it is changing by t ...
- Equifax Creates New Segment Targeting Options Through Neustar PartnershipEquifax created a new product through a partnership with Neustar initially ...
- Is Personalisation A Step Too Far?Shouldn't there be a little more mystery, and segments? Won't reading emoti ...
- Haven Life Has A Sweet Partnership With AmazonHerein, Matt Myers explains how nearly all of its prospect audience ...
- Equifax Considering New Data Segments After Announcing Eyeota PartnershipData companies are looking for new and emerging data sources and partnership ...
- Optimizing Linear"Optimization works at about 75% of the cases for our clients. Whe ...
