Email Deliverability: The Hero's Journey

  • August 9, 2021

Faced with poor inbox placement rates and high spam rates in GMAIL, Terminix’s email hero started a deliverability journey. Segmenting the audience by engagement addressed the problem, but that led to decreasing list sizes. Terminix's email marketing strategist, Janet McQuarrie, shares how their hero juggled deliverability, customer acquisition and conversion …

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