- LGBTQ+ Consumers Less Satisfied With Their Advertising Portrayals
Marketing Daily, Tanya Gazdik - Saturday, March 25, 2023
The report cited some companies effectively connecting with this consumer group, includi ...
- Why Social Is The New Search For Gen Z
Search & Performance Marketing Daily, Ottavio Nava - Monday, March 27, 2023
Many Gen Zers are turning to video and image apps, TikTok a ...
- The 'Ouch' Economy: Most Age Groups Are Cutting Back On Spending
Email Insider, Ray Schultz - Tuesday, March 21, 2023
Gen Z is least likely to be cutting back on entertainment, Jung ...
- Ad-Blocking Consumers Influence Purchase Decisions, Magna Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2023
Google has always been against featuring more ads or paid promotional materi ...
- Research: How Millennials Are Rewiring American Families
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, March 16, 2023
Saatchi & Saatchi plunges into the domestic lives of young parents, explaini ...
- Gen Z Rewrites Weddings As Pandemic Bottlenecks Fade
Marketing Daily, Sarah Mahoney - Wednesday, February 15, 2023
Just 7% of couples who married in 2022 say COVID impacted the ...
- Why Video Is The New Go-To For Dating Apps
Social Media Insider, Colin Kirkland - Wednesday, February 15, 2023
After people were separated by the pandemic, video-fueled connections became essential, effective ...
- Older? Sure. Wiser? Debatable.
Media Insider, Gord Hotchkiss - Tuesday, January 24, 2023
If only one generation could vote, and if everyone's future depended ...
- Le Creuset Woos Young Cooks With Pop-Culture Tie-Ins
Marketing Daily, Sarah Mahoney - Wednesday, December 14, 2022
The pricey cookware brand looks to build relevance with millennial and G ...
- For Growth Amid Uncertainty, Lowe's Focuses On Boomers, Millennials, Pros
Marketing Daily, Sarah Mahoney - Thursday, December 8, 2022
The home-improvement retailer used its annual investor day to outline strategy shif ...
- Why Visible by Verizon's CMO Never Just Phones It In
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, December 8, 2022
"It's good...to continually reassess what you're doing in your life, and ...
- Ecommerce Plays Big Role In Gen Z, Millennial Snacking
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, December 1, 2022
Both cohorts place major online retailers like Amazon as a go-to sour ...
- Gen Z On A Spree: They're Spending More On Holiday Gifts Than Any Other Group
Email Insider, Ray Schultz - Monday, November 21, 2022
Gen Zers plan to purchase $1,484 in gifts, beating out millennials a ...
- Hyundai Reaches Younger Audience With Festival Activation
Marketing Daily, Tanya Gazdik - Tuesday, October 25, 2022
The Hyundai Ioniq 5 electric vehicle on display was converted into ...
- Surprise: Older People Care More About Brand Purpose Than Gen Z
Marketing Daily, Sarah Mahoney - Thursday, October 20, 2022
While purpose matters to all age groups, Gen X watches most closel ...
- Inflation Burnout: Younger Consumers Are Fed Up With Hearing About It
Email Insider, Ray Schultz - Friday, October 14, 2022
Boomers and Gen X are more concerned with inflation, Scorpion reports. ...
- Most Consumers Will Share Email Address For Coupons: Study
Email Marketing Daily, Ray Schultz - Monday, October 10, 2022
Email is a top channels for finding out about coupons -- seco ...
- PwC Holiday Outlook: Black Friday Less Relevant, Millennials Will Spend Most
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 6, 2022
Just 20% of consumers in a study by PwC said they pl ...
- Claritas Data Reveals Insights On Underserved, Diverse Latin And Hispanic Markets
Inside Performance, Laurie Sullivan - Wednesday, September 21, 2022
Hispanic consumers make up 23.2% of the Millennial population in the U. ...
- Small Wonder: Consumers Dislike Large Stores And Prefer SMBs
Email Insider, Ray Schultz - Tuesday, September 20, 2022
Consumers often have to overlook higher prices when buying from small a ...
- Young Readers Feel All Information Is 'Not To Be Trusted Or Taken At Face Value,' Study Finds
Publishers Daily, Ray Schultz - Friday, September 16, 2022
They also believe all opinion should be labeled at such, and th ...
- Shoppers Ready To Spend The Same Or More Than Last Year For Holidays, Study Finds
Email Marketing Daily, Ray Schultz - Friday, September 16, 2022
Consumers plan to spend an average of $1,041, but millennials will spe ...
- Consumers Ready To Spend -- Well, Maybe
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 15, 2022
Some consumers cut spending and change habits, but a lot depends ...
- Pandemic Shifted Shopping Habits For 73% Of Millennials, Study Finds
Digital News Daily, Colin Kirkland - Wednesday, September 14, 2022
A study of millennial shopping habits and trends finds millennials now ...
- Millennials Go Shopping, Mostly On Their Phones - And They Like Discount Emails
Email Insider, Ray Schultz - Wednesday, September 14, 2022
Millennials do almost all of their e-commerce buying online, more than th ...
- Young Shoppers Prefer International D2C Brands Over Marketplace Platforms: Study
Email Marketing Daily, Ray Schultz - Tuesday, August 30, 2022
Gen Zers and millennials believe D2C sites give them a more personaliz ...
- Boomers' Last Stand: They're More Likely Than Other Groups To Buy By Email
Email Insider, Ray Schultz - Thursday, August 25, 2022
Gen Z is least likely to have purchased by email, and millennia ...
- Movie Business Isn't Totally In The Clear - Just Ask Some U.S. Movie Theater Chains
TV Watch, Wayne Friedman - Tuesday, August 23, 2022
Big movie-studio owners have touted the return of profitability and strong box-offi ...
- Google: How Different Generations Verify Information, Think About Misinformation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 11, 2022
A study by Poynter Institute, MediaWise and YouGov found that Millennials, G ...
- B2B Dynamics Changing Among Buyers, Men Vs. Women
Inside Performance, Laurie Sullivan - Wednesday, August 10, 2022
An AMA-NY study released Wednesday finds the average corporate buyer is ...