Tag results for "millennials"
- Email Eats: It's The Preferred Marketing Channel For Hungry MillennialsGen Z is more swayed by social media ads than Millennials. Neith ...
- Consumer Assumptions Based On Age No Longer ApplyThere has been a decades-long trend, which was exacerbated by the pandemi ...
- Spotify Brand Playlists: Sweet Music to Millennial-Seeking EarsWhat do you do if your company is being described as "stodg ...
- Q&A Interaction Drives 157% Lift In ConversionsThe PowerReviews study reveals that when product Q&As are missing, one ...
- GfK Finds Americans Postponing Major Life Changes, Disrupting Key CategoriesThe findings vary by generation, but overall show marked drops in t ...
- Streaming Consumption Overtakes Live TV, TV Time-Spent Below Pre-Pandemic Level83% report watching streamed TV, versus 81% watching live TV. Heavy live- ...
- The Text Tide: Channel Is Moving Up On Email, Especially Among Gen ZersThe majority of consumers still prefer email for brand communications. But 8 ...
- Gen Z Zig-Zags: It's The Only Cohort That Doesn't Prefer Email As A ChannelThe youngest group likes social media-- but they rank email as ...
- 'Drinking Less, But Better' Trend Grounds Martini & Rossi CampaignShared drinking is part of Gen Z / Millennial trend toward mindf ...
- Young And Trigger-Happy: What Drives Millennials And Gen Zers To BuyYoung shoppers want value above all, but they are also influenced ...
- Tracking Tumult: Consumers Don't Like It, Want To Be Asked For Their ConsentA staggering 70% of consumers dislike the idea of tracking people f ...
- Living Large Online: Gen Zers Think Digital Appearance Is More Important Than PersonalAlmost half of Americans spend more time browsing than working out ...
- Mission's Mission: Making Produce A CPGIf Millennials have a signature food, then surely avocados would be i ...
- Summer Trends: Younger Drinkers Reach For Hard Seltzers, RTD CocktailsWant to reach younger legal-age drinkers with a hard seltzer or ready-to-dri ...
- Gen Z - Why This Mobile-First Generation Is DifferentAmong mobile consumers ages 18-24, 68% shop on mobile up to fo ...
- Don't Fear Negative ReviewsNegative reviews are an important tool for shoppers because they demonstrate ...
- In Email We Trust: Gen Z, Millennials Are Primed For Relevant NewslettersReaders in the younger age groups will subscribe to newsletters if th ...
- Privacy Nerves: Most Consumers Won't Share Anything About ThemselvesOutside of email addresses, half of consumers will share little information. A ...
- Young Shoppers See Email As Top Customer Service Channel: StudyConsumers ages 65+ do not cite email as one of their top-t ...
- Amazon Is Millennials' No. 1 Brand. So Is Purpose-Driven Marketing Fruitless?What people claim on surveys or in focus groups routinely flies ...
- SMB Youth Quake: Gen Zers And Millennials Are Taking OverRunning an SMB has become a young person's game. And those youthf ...
- When It Comes To News Media, Millennials Are Not As Digital As You May ThinkMillennials are often characterized as digital-first media consumers by Madison Avenue, b ...
- B2B Buyers Prefer Email Over Other Channels, Especially Older Generations, Study FindsBoomers spend less time researching purchases -- eight weeks, versus 13 f ...
- Consumers Reboot, From Brands To Relationships, Data ShowsA Harte Hanks study shows positive attitudes driven by the COVID-19 vacci ...
- Gen Z Hit Hardest By Digital Fraud One Year After COVID-19, Study ShowsFraudsters were more likely to go after Gen Z, at 44%, a ...
- One Year Later, Mindshare Finds Americans More 'Hopeful,' But Less 'Prepared' TooOne year and 19 in-depth consumer tracking studies later, Americans are feeli ...
- Boomers Favor Cross-Border Shopping, But Want Information In Their Own Language: StudyYounger shoppers are not as likely to want copy and prices ...
- Apple TV+ Makes Gains With High-Income MillennialsApple TV+ subscriptions for that key demo grew at a faster ra ...
- Millennials Say: 'Enough Emails.' They Demand Relevance, Study ShowsFew millennials demonstrate brand loyalty. But personalized emails can help turn th ...
- 'DoubleClick' Clicks, 'Facebook Mobile Ads' Don'tWe have just witnessed a dramatic surge of interest in "DoubleClick search ...
