- How Gen Z's Love For Stores Is Reshaping D2C Landscape
D2C Insider, Sarah Mahoney - Monday, May 6, 2024
New research probes why younger fashion shoppers have turned into physical retail ...
- Dunkin' Taps Fairy Tales To Highlight Joys Of Cold Coffee
MAD, Fern Siegel - Wednesday, May 1, 2024
The new national campaign targets Gen Z and millennials, demos that cra ...
- Corona Premiere Invites Millennials To Trade Up To Light Beer
MAD, Fern Siegel - Monday, April 29, 2024
The ad touts "Carpe Low Carb," set to the song "Light ...
- Beyond Swipes: BLK's Animated Saga Of Black Romance
D2C Insider, Sarah Mahoney - Monday, March 11, 2024
The app uses animation to talk about the long history of Bla ...
- At Weddings, Elvis Is In -- Hashtags, Ed Sheeran Are Out
Retail Insider, Sarah Mahoney - Wednesday, March 6, 2024
The Knot's latest research hints at how Gen Z is beginning ...
- Easy Goes Gen Z: They Are Least Suspicious, But Most Likely To Opt Out
Email Insider, Ray Schultz - Thursday, February 1, 2024
Gen Z seems to have a particular aversion to being on ema ...
- IAB Benchmarks Value Of Free Digital Media Access To Consumers
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
The study examines the value consumers would want in exchange for n ...
- TikTok: The Gen Z Search Engine
MediaDailyNews, Laurie Sullivan - Tuesday, January 16, 2024
When Google CEO Sundar Pichai said "competition comes from nowhere" at ...
- Stanley Cups Cause Fervor, Bullying
Marketing Daily - Top of the News, Tanya Gazdik - Saturday, January 13, 2024
TikTokers captured the lines -- reminiscent of Black Friday -- outside sever ...
- Millennials Are Money-Savvy Thanks To Parents
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, November 30, 2023
Millennials are savvy when it comes to personal finance. "Nearly three-quarters ...
- Kodak Moments Frames Personal Stories, Promotes Old-School Style
MAD, Fern Siegel - Monday, November 13, 2023
The campaign, geared to Gen Z and millennials, encourages them to showca ...
- Gen Z (60%), Millennials (56%) Say CTV Runs Better-Quality Ads
MediaDailyNews, Laurie Sullivan - Sunday, November 5, 2023
A study by Magna Media Trials and Samsung Ads explored Gen ...
- Hispanic, African-American Consumers Most Excited About Electric Vehicles
Marketing Daily, Tanya Gazdik - Wednesday, November 1, 2023
Gen Z purchase interest and attitudes toward EVs are less positive th ...
- Millennials Are Most Open To Ad-Supported VOD
MediaDailyNews, Karlene Lukovitz - Thursday, October 26, 2023
More than two-thirds have ad-supported services, and 21% of those on Netfl ...
- Gen Z, Millennials Likely To Hit Barriers To Living A Sustainable Life
MediaDailyNews, Laurie Sullivan - Friday, October 6, 2023
Among the generations analyzed, 91% of Gen Z and 75% of Millennia ...
- Start-Up Menstrual Product Companies Appeal To Younger Women
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 2, 2023
Companies like Honey Pot, August and Here We Flo are appealing ...
- Millennials, Social, Streaming Will Drive Holiday Spending: Survey
MediaDailyNews, Karlene Lukovitz - Friday, September 22, 2023
Thirty-seven percent of millennials have used an on-screen QR code to ma ...
- Fossil Launches 'Made For This' Campaign
Marketing Daily, Sarah Mahoney - Wednesday, September 13, 2023
The watch company is rebranding, hoping to modernize its image while buildi ...
- General Motors CEO Discusses Gen Z, Women Buyers
Around the Net In Brand Marketing, Tanya Gazdik - Monday, August 21, 2023
General Motors' first female CEO Mary Barra has pushed the automaker to evol ...
- Billie Introduces The Game Young Women Can Never Win
Marketing Daily, Sarah Mahoney - Tuesday, August 1, 2023
With "No Worries If Not," the D2C razor brand launches a boa ...
- As 'Aspirational Luxury' Fades, Brands Navigate Rocks -- And Hard Places
Retail Insider, Sarah Mahoney - Wednesday, July 26, 2023
Luxury expert Milton Pedraza weighs in on how the biggest names ...
- Video Format Preferences Vary Significantly By Age
Video Insider, Karlene Lukovitz - Monday, July 24, 2023
Even younger versus older Millennials show markedly different preference patterns. ...
- Younger Travelers Taking To Cruise Voyages
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, July 18, 2023
Younger travelers are discovering the economy and convenience of cruise ship trave ...
- Study: Who's Splurging On What Items?
Search & Performance Insider, Laurie Sullivan - Tuesday, July 11, 2023
Consumers are splurging on some items, but not all. Knowing who's spendi ...
- Lemonade's First Branding Campaign Comes With AI Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 10, 2023
The insurance company released its first brand campaign in the United Stat ...
- Body Shop, Google, Paramount Gear Up For Gen Z Voter Drives
Marketing Daily - Top of the News, Sarah Mahoney - Monday, July 10, 2023
A common reason Gen Z doesn't vote? They don't know how. Bran ...
- Amazon Still Overpowers Google, TikTok Declines, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 30, 2023
Where do online shoppers start product searches and where do people g ...
- Shopping Trends Report Shows Change In Spending Behavior In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 19, 2023
Wildfire Systems, a fintech platform that powers reward programs, and research fi ...
- Tech Purchases Are Taking More Time And Involving More People, Study Finds
Email Marketing Daily, Ray Schultz - Monday, June 19, 2023
Most IT decision makers agree that the technology purchasing process is becomi ...
- Netflix Would Lose Younger Subscription Owners Due To Less Free Password Sharing, Study Finds
Television News Daily, Wayne Friedman - Tuesday, May 30, 2023
Netflix could take a big loss among young subscription-owners in the shi ...