- Millennials Say: 'Enough Emails.' They Demand Relevance, Study Shows
Email Insider, Ray Schultz - Thursday, December 24, 2020
Few millennials demonstrate brand loyalty. But personalized emails can help turn th ...
- 'DoubleClick' Clicks, 'Facebook Mobile Ads' Don't
MediaDailyNews, Michael McLaren - Thursday, December 17, 2020
We have just witnessed a dramatic surge of interest in "DoubleClick search ...
- 'Family Handyman' Turns 70, 'Taste Of Home' Hits Record Site Traffic
Publishers Daily, Sara Guaglione - Tuesday, December 1, 2020
The homeowners-focused title has recently reached a younger and more diverse audie ...
- Don't Bother Trying To Sell Boomers On Black Friday: Study
Email Marketing Daily, Ray Schultz - Friday, November 13, 2020
Boomers started their shopping earlier. But younger generations haven't, quantilope reports. ...
- Pandemic Prompts Pivot To Pickup Trucks
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, October 29, 2020
CarGurus found that 26% of those who bought a pickup truck duri ...
- Saladworks Targets the 4Me Generation
Brand Insider, Steve Smith - Friday, October 9, 2020
Every marketer wants to crack the code on younger demos and t ...
- OpenX Releases Data On Ad Placements, Budgets For The Holiday Season In A Year Of COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 7, 2020
Marketers have spent the last several months recalibrating their strategies to f ...
- 60% Of Millennials Plan To Buy A TV Set This Year
Television News Daily, Wayne Friedman - Tuesday, October 6, 2020
Millennials plan to spend much more time in the next year consumi ...
- Bring On Halloween, Although Search Data Shows A Rocky Road
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 1, 2020
Many search marketers have geared up organic and paid-search campaigns. Data fr ...
- Millennial Scrooges: They're Planning To Buy Gifts For Themselves
Email Insider, Ray Schultz - Friday, September 25, 2020
Still, many younger people plan to focus on the meaning of t ...
- Loyalty: Gen Z, Gen X, Millennial, Baby Boomer Habits Change As Pandemic Continues
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 23, 2020
While discounts, free samples, and offers remain the main drivers of loyal ...
- Consumers Expect To Shop More Online After COVID-19: Study
Email Marketing Daily, Ray Schultz - Wednesday, September 23, 2020
Three-fourths of consumers in several countries say they have lost jobs ...
- Brands Respond With Optimism As Millennials Face More Challenges
Marketing Insider, Neeti Newaskar - Tuesday, September 22, 2020
Pandemic has created a general higher level of mental distress in millennia ...
- Maurice Peebles Named EIC Of 'Complex'
Publishers Daily, Sara Guaglione - Thursday, September 17, 2020
Peebles will also help lead content strategy and curation for ComplexLand. ...
- Farmers Insurance Targets Millennials
Marketing Daily, Tanya Gazdik - Sunday, September 13, 2020
Millennials have lower awareness and familiarity with insurance brands, Farmers' Jenny Howe ...
- 'Refinery29,' 'Elle Decor' Get New Editor In Chiefs
Publishers Daily, Sara Guaglione - Thursday, September 10, 2020
Millennial women-focused fashion and beauty site Refinery29 tapped Simone Oliver as n ...
- Newsy Streams On Amazon App
Publishers Daily, Fern Siegel - Thursday, September 3, 2020
"Top Stories by Newsy" is now available on Amazon Fire tablets a ...
- The Political Game: Biden Yard Signs Available For 'Animal Crossing' Players
Marketing Daily, P.J. Bednarski - Wednesday, September 2, 2020
The Biden-Harris campaign is giving players of super-popular "Animal Crossing: New Horizon ...
- Microbusinesses Faring Well During COVID-19, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 20, 2020
The smallest businesses appear to be the strongest, according to a GoDad ...
- theSkimm Launches Initiative, Encourages Millennial Women To Vote
Publishers Daily, Sara Guaglione - Wednesday, August 19, 2020
The nonpartisan project is nonpartisan was launched on the 100th anniversary ...
- Adobe: How Millennials, Gen X Cope With Productivity Challenges At Work, Home
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 19, 2020
As performance and productivity change how we live and work, millennials a ...
- Conde Nast Hosts First Virtual Events Upfront
Publishers Daily, Sara Guaglione - Tuesday, August 18, 2020
To date, 80% of Conde Nast virtual-event attendees are Gen-Z and millennial ...
- Urban Youth: The Ones To Watch Post-Pandemic
Marketing Insider, Kathy Sheehan - Tuesday, August 18, 2020
City dwellers will be the first to reengage and lead the count ...
- Can D2C Go Facebook-Free?: JibJab Takes The Boycott Test
Brand Insider, Steve Smith - Friday, July 31, 2020
"We're using this time to learn attribution methods and what Facebook advertisi ...
- 'Cosmopolitan,' Klarna Partner For Virtual 'Hauliday' Shopping Event
Publishers Daily, Melynda Fuller - Monday, July 20, 2020
The event takes place Aug. 8-9 and is targeted to the millenni ...
- Millennials, Gen Z: What They Really Think About Today's News
Marketing Insider, Paul Neto - Tuesday, July 7, 2020
Social media has long been blamed for falsely spreading "fake news," b ...
- 'Million Stories' Site Provides Financial Advice To Millennials
Publishers Daily, Fern Siegel - Monday, June 29, 2020
To position financial knowledge as interesting and accessible, 'Million Stories' curates origin ...
- Out Of The Inbox: How Gen Z Feels About Privacy
Email Insider, Ray Schultz - Thursday, June 18, 2020
Members of the Gen-Z cohort are privacy-conscious. They now have access ...
- Nissan Targets Young Families With Updated Rogue
Marketing Daily, Tanya Gazdik - Monday, June 15, 2020
The Rogue "bears the greater burden" of bringing customers back to t ...
- Hyundai Venue Appeals To Gen Z, Gen Y
Marketing Daily, Tanya Gazdik - Thursday, June 4, 2020
Currently more than half of Venue customers are among Generations X, ...