- Pesky Ads: Consumers Will Pay To Avoid Targeted Advertising In Social
Email Insider, Ray Schultz - Friday, May 6, 2022
Boomers are most annoyed by targeted ads and Gen Z is t ...
- PerLora Draws Millennials To High-End Furniture, Positions It As The 'New Normal'
MAD, Fern Siegel - Tuesday, April 19, 2022
The campaign, called the "New 'new normal'" is running in "Architectural Diges ...
- Jittery Gen Z: They're Quick To Jump When Faced With Bad Service
Email Insider, Ray Schultz - Wednesday, April 6, 2022
Gen X and Baby Boomers are more willing to give brands ...
- eBay: Why Recommerce Is Becoming A Thing
Inside Performance, Laurie Sullivan - Wednesday, April 6, 2022
Gen Z leads the recommerce market as consumers look to resell produc ...
- Sam's Club Aims To Attract Millennials
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 30, 2022
Sam’s Club continues its efforts to digitally engage with customers, and Sc ...
- Big-Hearted Marketing Brands Place Higher Priority On 'Values' Than Consumers Do
Email Insider, Ray Schultz - Wednesday, March 23, 2022
But people in the upper income brackets are more likely to ...
- I Want: Gen Zers And Millennials Are Practical When Buying Financial Services
Email Insider, Ray Schultz - Tuesday, March 22, 2022
Gen Xers are more inclined to focus on emotional factors, while Boome ...
- From BB To Z: A Quick Refresher Course On Demographics
Marketing Daily - Top of the News, Todd Wasserman - Monday, March 21, 2022
One note: Most Gen-Zers have little or no memory of 9/11. Instea ...
- Almost All Consumers Expect To Shop Via Social This Year, Study Says
Email Marketing Daily, Ray Schultz - Monday, February 21, 2022
Over two-thirds of shoppers have already bought through social media, Sprout Soci ...
- Consumers Want To Earn Real Money In The Metaverse, Most Against Meta Owning Data
Digital News Daily, Colin Kirkland - Tuesday, February 15, 2022
Blockchain tech company Advokate Group also found participants want to make re ...
- Gen Z Bets: Group Demands Transparency, But Not So Worried About Privacy
Email Insider, Ray Schultz - Thursday, February 3, 2022
Gen Z consumers are more likely to shop by smartphone, and g ...
- Few Consumers Think Brands Know Them Well, Merkle Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, January 18, 2022
Only a third of consumers feel personalized email recommendations are important, a ...
- Cross-Border Ecommerce Returns Fluster Gen Zers And Millennials: Study
Email Marketing Daily, Ray Schultz - Wednesday, January 12, 2022
Younger shoppers are daunted by unclear returns policies and lack of collecti ...
- Lexus Targets Younger, Diverse 'Creative Visionaries' For Crossover
Marketing Daily, Tanya Gazdik - Tuesday, January 4, 2022
"The NX is going to set the stage for the next chapt ...
- Consumers Want Funny And Reassuring Emails From Brands: Study
Email Marketing Daily, Ray Schultz - Thursday, December 30, 2021
Gen Z is the demographic least inclined to like email -- millennia ...
- 2 Major Streamers Were Only Brands To See Leaps In Purchase Intent Across Generations In 2021
Video Insider, Karlene Lukovitz - Tuesday, December 28, 2021
New streamers Paramount+ and HBO Max saw large gains in purchase considerati ...
- The Gen Z Frenzy: Dueling Studies Show They Want Ease Of Use When Shopping
Email Insider, Ray Schultz - Friday, December 17, 2021
Gen Zers will surrender privacy if it makes the process smoother. A ...
- Brand Purpose Influences Most People's Purchase Decisions
Research Intelligencer, Rob Williams - Tuesday, November 23, 2021
Eighty-two percent of U.S. consumers said the brands they buy stand f ...
- Marketing Has Top Role For B2B Mobile Apps
Research Intelligencer, Rob Williams - Tuesday, November 16, 2021
Instead of developing apps that are informational, businesses are adding more functionali ...
- Holiday Boom Boom: Shoppers Are Eager To Start Buying, Study Shows
Email Marketing Daily, Ray Schultz - Monday, November 15, 2021
Mobile will account for 49% of all sales, Fluent reports. But G ...
- Emailers, Unwrap This: Consumers Plan To Use Their Phones, Apps To Shop This Holiday Season
Email Marketing Daily, Ray Schultz - Thursday, November 4, 2021
Gen Zers and millennials are most likely to be using mobile ap ...
- D2C Hims Targets Anxious Millennial Men
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, November 2, 2021
Hims, a direct-to-consumer telemedicine company founded in 2017, offers the likes ...
- Business Casual: Gen Z Workers Use Company Emails To Shop, Log In To Social
Email Insider, Ray Schultz - Wednesday, November 3, 2021
Employees using their company emails for personal activities poses both marketing a ...
- Except For Gen Z, Consumers Are Shopping Early This Holiday Season
Email Marketing Daily, Ray Schultz - Wednesday, October 27, 2021
Report shows that people age 60+ are most likely to say, ...
- Reaching Out To Consumers Who Like Email
Around the Net in Email, Ray Schultz - Tuesday, October 26, 2021
More than half of all shoppers — in all generations — pref ...
- Subaru Forester Wilderness Offers Rugged Capability, Comfort
Drive Time, Tanya Gazdik - Monday, October 25, 2021
"Forester customers want actual capability, not just a vehicle that looks capable ...
- Email Eats: It's The Preferred Marketing Channel For Hungry Millennials
Email Insider, Ray Schultz - Monday, October 11, 2021
Gen Z is more swayed by social media ads than Millennials. Neith ...
- Consumer Assumptions Based On Age No Longer Apply
MediaDailyNews, Leah Montner-Dixon - Monday, October 11, 2021
There has been a decades-long trend, which was exacerbated by the pandemi ...
- Spotify Brand Playlists: Sweet Music to Millennial-Seeking Ears
The MediaPost Cases, Lisa Singer - Wednesday, October 6, 2021
What do you do if your company is being described as "stodg ...
- Q&A Interaction Drives 157% Lift In Conversions
Inside Performance, Laurie Sullivan - Monday, October 4, 2021
The PowerReviews study reveals that when product Q&As are missing, one ...