Tag results for "millennials"
- Living Large Online: Gen Zers Think Digital Appearance Is More Important Than PersonalAlmost half of Americans spend more time browsing than working out ...
- Mission's Mission: Making Produce A CPGIf Millennials have a signature food, then surely avocados would be i ...
- Summer Trends: Younger Drinkers Reach For Hard Seltzers, RTD CocktailsWant to reach younger legal-age drinkers with a hard seltzer or ready-to-dri ...
- Gen Z - Why This Mobile-First Generation Is DifferentAmong mobile consumers ages 18-24, 68% shop on mobile up to fo ...
- Don't Fear Negative ReviewsNegative reviews are an important tool for shoppers because they demonstrate ...
- In Email We Trust: Gen Z, Millennials Are Primed For Relevant NewslettersReaders in the younger age groups will subscribe to newsletters if th ...
- Privacy Nerves: Most Consumers Won't Share Anything About ThemselvesOutside of email addresses, half of consumers will share little information. A ...
- Young Shoppers See Email As Top Customer Service Channel: StudyConsumers ages 65+ do not cite email as one of their top-t ...
- Amazon Is Millennials' No. 1 Brand. So Is Purpose-Driven Marketing Fruitless?What people claim on surveys or in focus groups routinely flies ...
- SMB Youth Quake: Gen Zers And Millennials Are Taking OverRunning an SMB has become a young person's game. And those youthf ...
- When It Comes To News Media, Millennials Are Not As Digital As You May ThinkMillennials are often characterized as digital-first media consumers by Madison Avenue, b ...
- B2B Buyers Prefer Email Over Other Channels, Especially Older Generations, Study FindsBoomers spend less time researching purchases -- eight weeks, versus 13 f ...
- Consumers Reboot, From Brands To Relationships, Data ShowsA Harte Hanks study shows positive attitudes driven by the COVID-19 vacci ...
- Gen Z Hit Hardest By Digital Fraud One Year After COVID-19, Study ShowsFraudsters were more likely to go after Gen Z, at 44%, a ...
- One Year Later, Mindshare Finds Americans More 'Hopeful,' But Less 'Prepared' TooOne year and 19 in-depth consumer tracking studies later, Americans are feeli ...
- Boomers Favor Cross-Border Shopping, But Want Information In Their Own Language: StudyYounger shoppers are not as likely to want copy and prices ...
- Apple TV+ Makes Gains With High-Income MillennialsApple TV+ subscriptions for that key demo grew at a faster ra ...
- Millennials Say: 'Enough Emails.' They Demand Relevance, Study ShowsFew millennials demonstrate brand loyalty. But personalized emails can help turn th ...
- 'DoubleClick' Clicks, 'Facebook Mobile Ads' Don'tWe have just witnessed a dramatic surge of interest in "DoubleClick search ...
- 'Family Handyman' Turns 70, 'Taste Of Home' Hits Record Site TrafficThe homeowners-focused title has recently reached a younger and more diverse audie ...
- Don't Bother Trying To Sell Boomers On Black Friday: StudyBoomers started their shopping earlier. But younger generations haven't, quantilope reports. ...
- Pandemic Prompts Pivot To Pickup TrucksCarGurus found that 26% of those who bought a pickup truck duri ...
- Saladworks Targets the 4Me GenerationEvery marketer wants to crack the code on younger demos and t ...
- OpenX Releases Data On Ad Placements, Budgets For The Holiday Season In A Year Of COVID-19Marketers have spent the last several months recalibrating their strategies to f ...
- 60% Of Millennials Plan To Buy A TV Set This YearMillennials plan to spend much more time in the next year consumi ...
- Bring On Halloween, Although Search Data Shows A Rocky RoadMany search marketers have geared up organic and paid-search campaigns. Data fr ...
- Millennial Scrooges: They're Planning To Buy Gifts For ThemselvesStill, many younger people plan to focus on the meaning of t ...
- Loyalty: Gen Z, Gen X, Millennial, Baby Boomer Habits Change As Pandemic ContinuesWhile discounts, free samples, and offers remain the main drivers of loyal ...
- Consumers Expect To Shop More Online After COVID-19: StudyThree-fourths of consumers in several countries say they have lost jobs ...
- Brands Respond With Optimism As Millennials Face More ChallengesPandemic has created a general higher level of mental distress in millennia ...
