- Data Trends Behind Roku Adding Media-Mix Modeling To Its Partner Program
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 25, 2022
"This is about us providing more granular data that's available to he ...
- The Most Important Media-Mix Study, So Far
RTBlog, Joe Mandese - Monday, March 28, 2022
The findings show how adding TV into any mix boosts results. ...
- Degree Partners Widely to Make 'Move Again With Degree' Message Un-Missable
Brand Insider, Steve Smith - Friday, July 16, 2021
Post-pandemic marketing campaigns continue to roll out messaging that allude to lockdo ...
- From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG Shoppers
The MediaPost Cases, Lisa Singer - Monday, April 26, 2021
As a QSR brand, White Castle was at the forefront of usi ...
- Marketing Analytics Predictions For This Year
Around the Net in Email, Ray Schultz - Monday, January 11, 2021
Brands will be focusing on media-mix modeling as part of their analyti ...
- 42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance
Inside Performance, Laurie Sullivan - Thursday, October 22, 2020
Kantar identified three themes: Managing the complexity of media and content, navigati ...
- Bank Of America Reaches Back To 'Nam Through Music To Engage Millennials
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Bank of America sought to drive positive sentiment among Millennials was throu ...