Tag results for "mixed media"
- Omnichannel Ad Media Plans Generated In 2 Minutes, Using AutomationWith the deprecation of browser cookies, the focus is on pulling togeth ...
- One Step Closer To A Mixed RealityApple Vision Pro is an entry into a mixed-reality world - transformi ...
- Marketers Dusting Off MMM With AI, ML IntegrationsAdvancements in machine learning, automation, and data analytics continue to push media-m ...
- This Is What An Advanced Attribution Model Looks Like"You don't need to eat the elephant in one bite," M^2 C ...
- Brands Grapple With Media-Mix Strategies As 2023 Ticks OnScott Simonelli, CEO of audio research and analytics platform Veritonic, believes th ...
- Danone's Media Exec Dares To Be GoodI was like, "oh my gosh, I don't think I'm ever goi ...
- Top-Line Growth in Today's Crowded Video LandscapeIntroducing a new brand can be daunting in today's ever-expanding video landscap ...
- Avocados From Mexico Scores Big Driving Brand Performance via InnovationAvocados From Mexico takes on advertising's biggest stage... the Super Bowl. AFM ...
- Jackson Hewitt: Adding Humanity, Expertise and Humor to Humanize The Tax Services CompanyJackson Hewitt created an integrated brand campaign to educate people about t ...
- Buzz Off: Marketers Are Tired Of Terms Like 'Cookieless,' But Not Their ImportMost marketers are confident in cookieless solutions, and are serious about first-par ...
- Data Trends Behind Roku Adding Media-Mix Modeling To Its Partner Program"This is about us providing more granular data that's available to he ...
- The Most Important Media-Mix Study, So FarThe findings show how adding TV into any mix boosts results. ...
- Wayfair Remakes the FunnelWith high brand recognition in the furniture category accomplished, Wayfair is evolvi ...
- Laddering Up to TVHow did DTC hearing aid brand EarGo take a DRTV budget a ...
- Degree Partners Widely to Make 'Move Again With Degree' Message Un-MissablePost-pandemic marketing campaigns continue to roll out messaging that allude to lockdo ...
- From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG ShoppersAs a QSR brand, White Castle was at the forefront of usi ...
- Marketing Analytics Predictions For This YearBrands will be focusing on media-mix modeling as part of their analyti ...
- 42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless PerformanceKantar identified three themes: Managing the complexity of media and content, navigati ...
- Bank Of America Reaches Back To 'Nam Through Music To Engage MillennialsBank of America sought to drive positive sentiment among Millennials was throu ...
