Jackson Hewitt: Adding Humanity, Expertise and Humor to Humanize The Tax Services Company

  • June 21, 2022

Jackson Hewitt created an integrated brand campaign to educate people about the value of working with a Jackson Hewitt Tax Pro. The TV campaign drove familiarity through three pillars: connection, convenience and credits. Then they added another motivating action to the mix: humor. You can watch the entire interview here:

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