Tag results for "addressable tv"
- So Why Do We Need Another Addressable Consortium?Comcast Advertising's Larry Allen and Hasan Rahim of Altice's a4 advertising a ...
- Pay-TV Players, Vizio Form Another Addressable Consortium: Go AddressableEight television players, including cable operators Comcast, Charter and Altice USA, satelli ...
- Commerce Signals Creates Transaction-Based Audiences For Ad TargetingCommerce Signals is not the first company to launch transaction-based audiences, b ...
- WarnerMedia First Programmer To Join Comscore's National Addressable TrialsThe company began running national addressable campaigns across multiple MVPD platforms, wi ...
- Vizio Claims Addressable Reach Of More Than 11M Via Smart TVsThe scale represents a milestone for Project OAR, the addressable initiative found ...
- Agency Makes 'Green GRP' Buys, First To Offset Advertising's Carbon FootprintIn recognition of World Environment Day, Munich, Germany-based agency Mediaplus Saturday wi ...
- Cord-Cutting Isn't What's Killing Broadcast And CableSeraj Bharwani, Chief Strategy Officer of AcuityAds, put it plainly: "Ad loa ...
- WarnerMedia Pushes HBO Max Ad Option, New Program DestinationsWarnerMedia will be launching two premium programming destinations: "Front Row on TB ...
- Finding Burger King Moments In A Fractured MediaverseBurger King is prioritizing the moments that matter for the company ...
- Tubi Teams With LiveRamp On Addressable CTV MarketplaceThe marketplace is designed to circumvent the loss of third-party cookies a ...
- ViacomCBS Upfront: More Ad Dollars Shift To StreamingThe decline in live, linear TV ratings is steepening, but there ...
- Disney Upfront Touts Multicultural Buys, Addressable Inventory, Automated Ad PlatformsWalt Disney is encouraging marketers to make commitments for multicultural content ...
- Disney's Q2 D2C Revenues Spike 60%, Disney+ At 104M SubsWalt Disney's D2C business witnessed a 59% rise in revenue in fisc ...
- Linear Addressable TV Revenues To Climb 33%, But Homes To DeclineThe media research company estimates this year will see a 4.7% decli ...
- OpenAP Introduces 'OpenID,' New Identifier For Linear TV/Digital AdvertisingOpenAP has signed major agency holding companies, including Dentsu Media, GroupM, Hawor ...
- FreeWheel Narrows The Addressable Linear/Digital DivideNew technology, in pilot, allows sellers to offer more linear addressable vid ...
- Engine's Scott Schiller On Why 2021's Upfronts Should Be Different"It's time to rip off the Band-aid. Advertisers and media need ...
- Brands, Agencies Lay Out Addressable TV Priorities, ChallengesHalf of 500-plus brand and agency media buying decision-makers surveyed by Forrest ...
- Comcast's FreeWheel, Fox TV Strike Programmatic, Addressable Set-Top-Box Deal With Auto MarketerThe companies claim this is the first VOD deal of its ki ...
- Automaker TV Spending, Impressions Decline In FebruaryToyota, which had a poignant Super Bowl spot, came out on t ...
- Blockgraph Partners With TransUnion To Further Addressable AdvertisingThe alliance concentrates on "privacy-focused" efforts around identity. Blockgraph has a lar ...
- Disney Ad Platform Boosts Data-Driven, Addressable DealsThis new way of doing business will be optimizable in real-time throu ...
- Roku To Acquire Nielsen's Advanced Video Advertising Business, Expand Addressable TV FootprintCombining Nielsen's dynamic ad insertion and ACR tech with Roku's ad te ...
- Roku To Buy Nielsen's Advanced Video Ad Biz, Looks To Expand Addressable AdvertisingThe deal will include a strategic partnership to integrate Nielsen's ad a ...
- NBCU Expands Its Addressable Ad TV Universe With Charter DealThe integration of Charter's Spectrum video-on-demand platform is expected to launch ...
- Horizon Next's President On The Future Of Metrics, MeasurementA new model from Horizon Next measures digital and traditional media, usi ...
- Univision Joins Addressable Ad Group Project OARThe intention of OAR -- Open Addressable Ready -- is to optimi ...
- Univision Joins Project OARProject OAR will help Univision develop and deliver new, addressable ad produc ...
- Get The Addressable TV Ad You WantWhile making a big transition to addressable advertising, marketers will still ne ...
- ViacomCBS, Dish Deliver Addressable Within Live BroadcastAddressable ad replacement was successfully executed on a select number of li ...
