Tag results for "addressable tv"
- Amobee Makes It Easier For Local CTV Advertisers To Buy, Measure MediaThe integration with more than 60 data providers and marketplaces gives advertisers ...
- Universal Addressability: Not Easy, But 'Within Reach,' Concludes New White PaperAfter an extensive analysis of what will be required on the technical ...
- Xandr Launches Premium TV, Video SSP Platform Xandr MonetizeAT&T's advanced ad unit Xandr is launching a supply-side platform for premium ...
- Channel 4 Gets Addressable As TV Avoids Being A Digital Marketing VictimDigital is killing print, and with so much rich data available, it ...
- Xandr Tapping Comscore For Addressable Linear MarketplaceComscore will supply the ratings and currency for the live linear addressable ...
- Xandr Strikes Addressable Measurement Deal With ComscoreXandr's addressable offering comes from AT&T's first-party consumer data, as well as ...
- Political Addressable Ads On TV Could Be NextWill political addressable TV advertising be a thing? We might see more ...
- Who Cares About TV Cord-Cutting? Advanced Ads, Digital Sales DeliverWhat was once a pay TV market of 101 million subscribers in ...
- A New Forum For The Brave New World Of Advanced TVDigital News Daily's editor launches a weekly column dedicated to exploring this ...
- Comcast Pushes New Addressable Advertising GroupThe group is forming because it says "addressability begins with the content ...
- Is The Future Addressable TV Advertising Or Nonlinear TV Advertising?Some 15% of advertisers are now including addressable TV regularly in their ...
- 3 Things To Look Out For At Cannes This YearFrom tech titans to the rise of "out-housed" in-housing, what's in store ...
- Xandr To Launch 'Community' Marketplace, Enhanced Addressable TV OfferingsThe new video ad marketplace will be called "Community" and be cross-platform, ...
- Addressable TV Breaking Through, Predicted To Hit $4.7 Billion In 2020Kelly Abcarian, GM of advanced video advertising for Nielsen, called it "Nielsen's ...
- Turner Leaves Open AP ConsortiumAT&T, Turner's parent, is pushing its own advanced advertising unit, Xandr, which ...
- Philo Taps SpotX For Programmatic MonetizationSpotX's Demand Facilitation team is also "aggressively communicating to the world of ...
- Addressable TV Spending Growing To $3.4 Billion in 2020Total addressable TV viewing is projected to rise 25% by 2022 from ...
- Comcast Adds Smart Home Voice Commands For March MadnessViewers with smart color-emitting lightbulbs, such as Philips Hue, can use voice ...
- NBCU, Sky AdSmart Team For Addressable AdvertisingThe merger is intended to boost linear TV optimization tools for advertisers, ...
- FreeWheel Unveils Media Unit At Upfront, Inks Vizio DealThe company outlined three initiatives that will form the core of FreeWheel ...
- Amazon Says Digital Adoption In Rural U.S. Could Drive $84.5B Annually, Overlooks ChallengesThe study found adoption of digital technology could grow rural small businesses' ...
- New Vizio-Led Addressable Ad Group Develops Standards For Smart TVOAR will seek "a technical means to better monetize every TV impression ...
- Tremor Video DSP Expands CTV Business Ahead Of RhythmOne AcquisitionTremor Video is adding new capabilities to its CTV offerings that incorporate ...
- Pivoting To Brand"The state of where we are at as a company forces us ...
- Sling TV Tripled Advertising Revenues In 2018, Credits Dynamic Ad InsertionSling supports DAI on more than 90 of its networks. Those ads ...
- Optimizing Linear"Optimization works at about 75% of the cases for our clients. Where ...
- Nielsen Buys Sorenson, Accelerates Addressable Ad BusinessNielsen has acquired addressable advertising company Sorenson Media, and will launch Nielsen ...
- SpotX Implements The Trade Desk's Unified ID SolutionUnified ID lets different companies in the digital ad supply chain integrate ...
- Xandr Poised To Expand Addressable Ad Business, StaffThe company has hired Jay Askinasi as vice president, head of agency ...
- EDO Taps Grunther To Lead Media Analytics BusinessEDO uses its software to analyze every advertising spot on television, from ...
