Tag results for "addressable tv"
- 3 Key Trends Expected To Impact The Media LandscapeIn 2019, identity will eclipse the cookie.That means smarter, more connected and ...
- Where Is Inventory For Advanced Advertising?TV doesn't want to make the same mistake with advanced advertising that ...
- SpotX To Benefit From RTL Acquisition Of YospaceAt the heart of the deal is Yospace's expertise in server-side ad ...
- Where Does Advanced TV Advertising Fit In 2019?On the upside: addressable TV advertising has achieved decent scale -- around ...
- Dish, Sling TV Sign Up For Comscore's Campaign Ratings BetaIn the case of Dish, CCR will allow advertisers to view the ...
- Dish Media Sales Joins Comscore's Cross-Platform Ratings TestCampaign Ratings will provide person-level reach and co-viewing insights for linear national ...
- Nielsen Adds A+E Networks, MediaTek To Addressable Ad TestThe dynamic advertising replacement and delivery platform will account for audience gender ...
- Warner Bros/MGM Brings Movie Ticket-buying To A Screen Near YouThe new product combined an array of sophisticated technologies, including: TV ad ...
- Cadent Launches Self-Serve Addressable TV Buying/Planning PlatformCadent says its platform covers 70 million addressable TV households -- nearly ...
- Clarification: Cadent's New Product Is Partly Self-ServeThe new product is partly self-serve, but only for its campaign workflow ...
- EDO Raises $12M To Scale TV Analytics PlatformCofounded in 2015 by actor Edward Norton and the tech entrepreneur Daniel ...
- Telaria Launches Tool To Provide Video Intelligence To PublishersThe solution, TV Content Reporting, is a plus for advertisers. It could ...
- IAB Releases Advanced TV Attribution Buyer's GuideThe Buyer's Guide addresses the workflow of the attribution process, what to ...
- Oracle, comScore Ink Audience-Targeting DealThe deal is for audience targeting with TV segments, allowing marketers to ...
- Nielsen Catalina Solutions Expands Advanced TV SuiteThe suite allows CPG marketers to measure data-driven linear TV, addressable TV, ...
- Connekt Inks Deal To Bring Interactive Shopping To Sony TVsConnekt's ShopTV app allows consumers to shop for clothing, electronics or other ...
- Xandr's Brian Lesser: Relevant Ads, T-Commerce Can Transform Video Ad BizWhen it comes to over-the-top video, Lesser says he sees a marketplace ...
- iSpot Raises $30M To Expand HiringExisting backers Madrona Venture Group and Insight Venture Partners are leading the ...
- AT&T Restarts Ad Business With New Company: XandrThe business unit has made its first sales rep deals with Altice ...
- Dataxu Launches Unified Buying Solution For Linear, Connected And Addressable TVThe company claims that TotalTV can "reach de-duplicated strategic audiences among more ...
- Sling TV Signs With NielsenSling will be measured by Nielsen's Digital Ad Ratings for measuring targeted ...
- Interactivity In CTV May Be Key To Driving SalesConnected TV now accounts for 27% of overall video volume, up from ...
- Are Marketers Focusing On The Wrong Advances In Television Advertising?The democratization of TV viewing data has opened up the floodgates in ...
- 3 Factors Key To Targeted TV SuccessWith addressable, advertisers can use the information obtained through the platform to ...
- Verizon Sets 5G Home Internet Launch, With Free YouTube TV, Apple TV 4KAs phone makers start to look at launching 5G phones, Verizon just ...
- Using Advanced Tech In Advanced Television: Q&A With DataXu's CatanzaroSandro Catanzaro, founder and Chief Innovation Officer of DataXu, discusses his company, ...
- AMC Networks, Sorenson Media Team For Addressable TVTV ads are replaced in real-time with content relevant to TV household ...
- Eyeview Raises $20M, Personalizes Video AdsThe company's video targeting platform dynamically inserts personalized messages with help from ...
- Simpli.fi Adds Location-Based TV To Platform For Ad TargetingAn addressable geofencing feature on Simpli.fi's platform aims to connect TV viewers ...
- Smart TVs Gather Viewing Info For Targeting AdsTelevision viewer information is increasingly being captured and used for more precise ...
