Tag results for "addressable tv"
- Project OAR Expects To Begin Live Campaigns Before Year's EndProject OAR, which had targeted a mid 2020 launch prior to the ...
- On Eve Of Election, Brand Interest Increases For 'Social Media'As we near the final days of a blistering election cycle, brand ...
- Nielsen To Measure YouTube, YouTube TV Ad Inventory On Connected TV SetsYouTube's streaming TV inventory will be measured in Nielsen's Digital Ad Ratings ...
- Addressable Ads Found To Go To The (Literal) Heart Of EngagementPeople like addressable ads nearly four times more than non-addressable ones --- ...
- TransUnion's Tru Optik Acquisition To Strengthen Cookieless Identity-Based Marketing, Reach Into CTVMatt Spiegel, TransUnion EVP of marketing solutions, believes the two companies can ...
- GM Kicks the Advanced TV TiresTest and learn, gather data, repeat. That seems to be the formula ...
- SpotX Launches Programmatic Addressable SolutionsSpotX, which works with 97% of major U.S. ad-supported OTT video providers ...
- iSpot.tv Expands Measurement For Addressable TV Ad Efforts, Includes Project OAR SpecsAddressable TV ad consortium Project OAR is working with iSpot.tv on measurement ...
- DirecTV Joins Adcuratio's Addressable, Versioned TV Ad SolutionDirecTV's addition to National Custom Messaging expands the solution's footprint. Rival satellite ...
- On Addressability Releases Industry 'Playbook'The guide lays out how addressable works, including terminology/definitions, and includes a ...
- Dish Media To Automate Addressable Access Through Verizon Media's DSPThe addition of Dish Media's 7 million addressable households to Fios TV's ...
- Former AMC Networks, Dish Addressable Ad Executive Gaynor Joins VizioGaynor, who will join Vizio as vice president, network partnerships, will build ...
- Comscore's Q2 Saw Narrowed Losses, Positive EBITDAComscore's revenue fell 8%, despite growth in TV and addressable TV, due ...
- Motivational-Based Targeting Using 265 Psychological Traits Comes To MarketingResearch Measurement Technologies and Semasio are announcing technology that understands peoples' motivations ...
- In Addressable, Breaking Up Is Hard To DoAgency, network, MVPD and measurement executives extolled addressable's promise, but also acknowledged ...
- Discovery, Inc. Joins On Addressability InitiativeThe company will be able to offer dynamic ad insertion in its ...
- Why The Most Important New Industry Acronym May Be RCTIt's been a while since I've heard the old Wanamaker chestnut "half ...
- Ben Tatta, 605 Co-Founder, Named President, Standard Media IndexTatta, formerly a senior exec at 605 and Cablevision Media Sales, was ...
- Data Reveals Trends In Addressable Geo-Fencing And OTT/CTV Through COVID-19Many advertisers paused campaigns due to COVID-19, but those that did not ...
- AMC Becomes First Network To Pilot The On Addressability InitiativeAMC Networks' participation marks a key step toward achieving addressable inventory availability ...
- KPM Turns Streaming, Addressable TV Into Performance Channel Through Roku, XandrThe move turns TV, which has been an awareness channel, into a ...
- Disney: Sports TV Ad Deal-Making Has Begun, 'Multi-Year' Deals Being Completed"The sports marketplace has started to move," says Rita Ferro, president, Disney ...
- OMD's Geraci Joins Ad-Tech Company Adcuratio MediaLongtime Omnicom Media Group executive Chris Geraci has joined Adcuratio Media, an ...
- Comcast, Charter, ViacomCBS Take Equity Stake In Advanced TV Data Platform BlockgraphThe deal provides aggregated, anonymized data to be used in advanced advertising ...
- Acxiom Teams With Matterkind On New Addressable Buying ServiceThe solution integrates Acxiom's data, data management and identity capabilities with Matterkind's ...
- ViacomCBS, Scripps Join Advanced Smart TV Group Project OARProject OAR, the consortium promoting addressable advertising standards on smart TVs, has ...
- InMobi, LiveRamp Discover Role Partnerships Play Without Third-Party Cookie SupportA partnership becomes more important as InMobi and LiveRamp look to address ...
- Univision Joins Nielsen's Addressable TV Beta ProgramUnivision joins seven other major broadcasters in testing Nielsen's platform, which aims ...
- Why American Companies Are Researching More D2C, Less Retargeting Post-PandemicAmerican businesses are spending more time researching direct-to-consumer advertising, native advertising and ...
- Ampersand To Be Exclusive Seller For Fios Addressable InventoryAmpersand will also use Verizon Media's DSP as its primary buying platform ...
