Tag results for "addressable tv"
- GroupM's Finecast Arrives In CanadaPartners include media companies, such as Bell, Rogers, CBC and Corus, as ...
- What's Possible With Addressable? Maybe More Than You ThinkCadillac is among the brands using innovative approaches like propensity models to ...
- MRI-Simmons Breaks FourthWall, Enables Custom Audiences For Advanced TV CampaignsMRI-Simmons, the dominant source for consumer media, lifestyle and product usage data ...
- Dentsu Aegis Forecasts 3.9% Global Growth This Year, 3.3% NextThe predicted 2020 growth will translate to an additional $23.3 billion ad ...
- Survey: Advanced TV Buying To Grow Sharply For OTT/CTV Platforms In 2020Advanced TV advertising on OTT/connected TV platforms is being used by 66% ...
- Programmatic Helping Advertisers To Create, Buy Longer, Interactive TV Ad SegmentsCentro's ad platform recently became certified on Hulu's private marketplace, allowing advertisers ...
- Nielsen's Addressable TV Test Adds TV Network GroupsExpanding an addressable TV platform beta test, Nielsen has added major TV ...
- Is A 'New' Pay-TV Bundle Part Of Our Future?Will cord-cutters' frustration with too many services push traditional pay-TV operators and ...
- Year-End Frenzy Of Cross-Media Activity Sets Stage For Pivotal 2020The year-end flurry of OTT, CTV and addressable deals, partnerships, and new ...
- A+E Networks Will Deliver Custom Ads Within Linear Households Via New SolutionA+E is employing new national custom messaging platform from Adcuratio, and Dish ...
- Dish Media Gives Marketers Extended Reach With Addressable TVDish Media Sales has started a new "reach" product that can extend ...
- Dish, FreeWheel Partner On Tech To Integrate Traditional, Addressable TV BuysPartners say the solution's unified view across the two types of inventories ...
- Dish, FreeWheel Strike Deal To Optimize Addressable TV Advertising With Traditional Media BuysDish Network and FreeWheel, Comcast's ad server business, have struck a deal ...
- FBI Warns Your Smart TV May Be Spying On YouSmart devices present a potential problem if not properly managed, according to ...
- Evaluating TV's Enhanced Role In A Full-Funnel EnvironmentThe lines are blurring between TV's role as a high-reach, long-term brand ...
- Comcast Spotlight Rebrands As Effectv, Adds Addressable ProductsAs part of the rebranding, Comcast Spotlight is adding two addressable offerings: ...
- Addressable's Accelerating Push Into National InventoryWhat has to happen before scalable amounts of national networks' TV inventories ...
- AT&T's Xandr Acquires ClypdAT&T is further building out its addressable offerings by adding the Clypd ...
- Discovery Picks FreeWheel For Unified Ad ManagementThe full-portfolio platform spans Discovery Go, as well as cable/satellite provider apps ...
- Leaders Envision Local Broadcast TV's Near FutureExecutives from Hearst, Dentsu Aegis's M1 and Pearl TV shared their visions ...
- ATSC 3.0-Enabled TVs Get Consumer Branding: NextGenTVLogo will identify next-gen TVs and devices for consumers once the standard ...
- New Addressable CTV Solution Offers Audience, Contextual, Behavioral TargetingTelaria's solution spans CTV/OTT, mobile, and desktop. ...
- Amobee Makes It Easier For Local CTV Advertisers To Buy, Measure MediaThe integration with more than 60 data providers and marketplaces gives advertisers ...
- Universal Addressability: Not Easy, But 'Within Reach,' Concludes New White PaperAfter an extensive analysis of what will be required on the technical ...
- Xandr Launches Premium TV, Video SSP Platform Xandr MonetizeAT&T's advanced ad unit Xandr is launching a supply-side platform for premium ...
- Channel 4 Gets Addressable As TV Avoids Being A Digital Marketing VictimDigital is killing print, and with so much rich data available, it ...
- Xandr Tapping Comscore For Addressable Linear MarketplaceComscore will supply the ratings and currency for the live linear addressable ...
- Xandr Strikes Addressable Measurement Deal With ComscoreXandr's addressable offering comes from AT&T's first-party consumer data, as well as ...
- Political Addressable Ads On TV Could Be NextWill political addressable TV advertising be a thing? We might see more ...
- Who Cares About TV Cord-Cutting? Advanced Ads, Digital Sales DeliverWhat was once a pay TV market of 101 million subscribers in ...
