Tag results for "addressable tv"
- Engine's Scott Schiller On Why 2021's Upfronts Should Be Different"It's time to rip off the Band-aid. Advertisers and media need ...
- Brands, Agencies Lay Out Addressable TV Priorities, ChallengesHalf of 500-plus brand and agency media buying decision-makers surveyed by Forrest ...
- Comcast's FreeWheel, Fox TV Strike Programmatic, Addressable Set-Top-Box Deal With Auto MarketerThe companies claim this is the first VOD deal of its ki ...
- Automaker TV Spending, Impressions Decline In FebruaryToyota, which had a poignant Super Bowl spot, came out on t ...
- Blockgraph Partners With TransUnion To Further Addressable AdvertisingThe alliance concentrates on "privacy-focused" efforts around identity. Blockgraph has a lar ...
- Disney Ad Platform Boosts Data-Driven, Addressable DealsThis new way of doing business will be optimizable in real-time throu ...
- Roku To Acquire Nielsen's Advanced Video Advertising Business, Expand Addressable TV FootprintCombining Nielsen's dynamic ad insertion and ACR tech with Roku's ad te ...
- Roku To Buy Nielsen's Advanced Video Ad Biz, Looks To Expand Addressable AdvertisingThe deal will include a strategic partnership to integrate Nielsen's ad a ...
- NBCU Expands Its Addressable Ad TV Universe With Charter DealThe integration of Charter's Spectrum video-on-demand platform is expected to launch ...
- Horizon Next's President On The Future Of Metrics, MeasurementA new model from Horizon Next measures digital and traditional media, usi ...
- Univision Joins Addressable Ad Group Project OARThe intention of OAR -- Open Addressable Ready -- is to optimi ...
- Univision Joins Project OARProject OAR will help Univision develop and deliver new, addressable ad produc ...
- Get The Addressable TV Ad You WantWhile making a big transition to addressable advertising, marketers will still ne ...
- ViacomCBS, Dish Deliver Addressable Within Live BroadcastAddressable ad replacement was successfully executed on a select number of li ...
- How Media Buying Changed And What Performed Best In 2020At least two-thirds of agencies said they believe targeted forms of advertisi ...
- Comcast FreeWheel To Automate Schedule For NBCU Linear TV AdvertisingRamping up its addressable advertising, FreeWheel will employ its digital ad-server AutoSchedul ...
- Viamedia Gets New CEO, Promoting David SolomonViamedia has promoted David Solomon to president and CEO, replacing Lieberman, w ...
- A+E Networks and Crown Media Join Xandr Invest PlatformThe two media companies join AMC Networks, Disney and AT&T sibling compa ...
- Nielsen To Launch Identity Graph ID Measurement System In 2021Nielsen is starting up its own identity graph ID resolution system f ...
- Magnite CTV Ad Revenues Up 51% In Q3, Sees Growth In D2C, Tech, CPG, Auto, RetailKey ad categories -- automotive, retail, technology, CPG and D2C -- help ...
- Simpli.fi Expands Services For Retail, Ecommerce, D2C Advertisers With Transaction Value ReportingThe feature enables advertisers to track purchase price and order ID da ...
- Beachfront Strikes VOD Deal With Canoe VenturesAd-tech, supply-side platform Beachfront can now sell real-time cable-system generated video-on-demand invento ...
- AMC, Via Canoe, Launching National Addressable Campaign Across Multiple DistributorsAMC will run multiple ads as a single order across Comcast a ...
- Nielsen Adding 55 Million Devices To Addressable TV Ad MeasurementNielsen is adding 55 million devices across smart TV and set-top box ...
- Former GroupM, Comscore Execs Start Media Measurement Firm HyphaMetricsThe company looks to track all TV screens and devices into ...
- Project OAR Expects To Begin Live Campaigns Before Year's EndProject OAR, which had targeted a mid 2020 launch prior to t ...
- On Eve Of Election, Brand Interest Increases For 'Social Media'As we near the final days of a blistering election cycle, bra ...
- Nielsen To Measure YouTube, YouTube TV Ad Inventory On Connected TV SetsYouTube's streaming TV inventory will be measured in Nielsen's Digital Ad Ratin ...
- Addressable Ads Found To Go To The (Literal) Heart Of EngagementPeople like addressable ads nearly four times more than non-addressable ones - ...
- TransUnion's Tru Optik Acquisition To Strengthen Cookieless Identity-Based Marketing, Reach Into CTVMatt Spiegel, TransUnion EVP of marketing solutions, believes the two companies c ...
