Tag results for "addressable tv"
- Verizon Sets 5G Home Internet Launch, With Free YouTube TV, Apple TV 4KAs phone makers start to look at launching 5G phones, Verizon just ...
- Using Advanced Tech In Advanced Television: Q&A With DataXu's CatanzaroSandro Catanzaro, founder and Chief Innovation Officer of DataXu, discusses his company, ...
- AMC Networks, Sorenson Media Team For Addressable TVTV ads are replaced in real-time with content relevant to TV household ...
- Eyeview Raises $20M, Personalizes Video AdsThe company's video targeting platform dynamically inserts personalized messages with help from ...
- Simpli.fi Adds Location-Based TV To Platform For Ad TargetingAn addressable geofencing feature on Simpli.fi's platform aims to connect TV viewers ...
- Smart TVs Gather Viewing Info For Targeting AdsTelevision viewer information is increasingly being captured and used for more precise ...
- Roku To Launch Ad Platform, 'Audience Marketplace,' For Buyers, SellersThe Audience Marketplace platform will combine Roku's own proprietary audience data and ...
- Extreme Reach Taps Tim Conley As CEOConley, a co-founder of the company, stepped in to lead the company ...
- Video Entertainment Leading Smart Device Market To $206 Billion This Year: IDCThe smart home market globally will ship 550 million devices this year, ...
- New Amazon Fire TV Cube Lets Consumers Change Channels With AlexaAmazon is launching a new Alexa-controlled TV device called Fire TV Cube. ...
- CBS Taps Nielsen Gracenote ACR For Smart TV Dynamic Ad InsertionCBS and Nielsen say they will work together to deliver Dynamic Ad ...
- Panera Offers 1-Day Soup Freebie To Promote Delivery RolloutThe chain is also promoting digitally ordered delivery - a core growth ...
- Viacom, Comcast Cable Ink Long-Term Advanced Ad DealKey to the deal for Viacom is the addressable ad targeting of ...
- Best Buy, Amazon Partner For New Smart TVsAmazon and Best Buy are teaming to bring the next generation of ...
- Comcast Launches Cloud-Based Video Ad PlatformThe new platform, AdStor, allows ads to be quickly uploaded to an ...
- Altice Launches A4, Providing Ad, Data SolutionsThe company acquired addressability tech provider Audience Partners and the supply-side programmatic ...
- Altice USA Starts New Advanced Ad BrandA day after three other major cable companies announced the debut of ...
- Fulfilling The Promise Of Addressable Local TVSlower to capitalize on the addressable capabilities of advanced TV than its ...
- Cable Giants Launch Jointly Owned Advertising UnitThe three -- Comcast, Charter, and Cox -- are debuting a shared ...
- Use Of Advanced TV Advertising Set To RiseAccording to the Advanced TV Primer report, which video advertising platform Videology ...
- Tru Optik, TiVo Sign Data DealUnder the terms of the agreement, TiVo's linear TV viewership data-which includes ...
- Amazon Expected To Spend $5 Billion On Video Content This Year"Video helps with Prime conversions and retention," JPMorgan's Doug Anmuth wrote in ...
- CenturyLink To Shutter OTT BundleCenturyLink Stream was one of the players in the increasingly crowded OTT ...
- IAB Rolls Out Primer On Advanced TV TargetingThe document aims to create "an opportunity to provide further education to ...
- Connected-TV Ad Spend AcceleratingAs consumers embrace video consumed on their TV sets, but delivered through ...
- Bringing Linear TV Into Addressable Market"Linear television does not come to mind when people think of advanced ...
- Samba TV Debuts Self-Serve Audience Targeting ServiceAd tech company Samba TV says its Audience Platform improves the ability ...
- IAB, 4As Unveil Terms, Conditions Addendum For Long-Form VideoThe Interactive Advertising Bureau and American Association of Advertising Agencies on Thursday ...
- Sling TV Partners With comScore To Start Cross-Platform Addressable MeasurementSling TV brings comScore "verified" addressable TV impressions and OTT impressions together, ...
- New Voice Assistants At CES: LG TV Remote, GE Lights, Nuance AI LinkAt CES last year, voice was a big deal. Primarily, companies were ...
