Tag results for "addressable tv"
- Motivational-Based Targeting Using 265 Psychological Traits Comes To MarketingResearch Measurement Technologies and Semasio are announcing technology that understands peoples' motivations ...
- In Addressable, Breaking Up Is Hard To DoAgency, network, MVPD and measurement executives extolled addressable's promise, but also acknowledged ...
- Discovery, Inc. Joins On Addressability InitiativeThe company will be able to offer dynamic ad insertion in its ...
- Why The Most Important New Industry Acronym May Be RCTIt's been a while since I've heard the old Wanamaker chestnut "half ...
- Ben Tatta, 605 Co-Founder, Named President, Standard Media IndexTatta, formerly a senior exec at 605 and Cablevision Media Sales, was ...
- Data Reveals Trends In Addressable Geo-Fencing And OTT/CTV Through COVID-19Many advertisers paused campaigns due to COVID-19, but those that did not ...
- AMC Becomes First Network To Pilot The On Addressability InitiativeAMC Networks' participation marks a key step toward achieving addressable inventory availability ...
- KPM Turns Streaming, Addressable TV Into Performance Channel Through Roku, XandrThe move turns TV, which has been an awareness channel, into a ...
- Disney: Sports TV Ad Deal-Making Has Begun, 'Multi-Year' Deals Being Completed"The sports marketplace has started to move," says Rita Ferro, president, Disney ...
- OMD's Geraci Joins Ad-Tech Company Adcuratio MediaLongtime Omnicom Media Group executive Chris Geraci has joined Adcuratio Media, an ...
- Comcast, Charter, ViacomCBS Take Equity Stake In Advanced TV Data Platform BlockgraphThe deal provides aggregated, anonymized data to be used in advanced advertising ...
- Acxiom Teams With Matterkind On New Addressable Buying ServiceThe solution integrates Acxiom's data, data management and identity capabilities with Matterkind's ...
- ViacomCBS, Scripps Join Advanced Smart TV Group Project OARProject OAR, the consortium promoting addressable advertising standards on smart TVs, has ...
- InMobi, LiveRamp Discover Role Partnerships Play Without Third-Party Cookie SupportA partnership becomes more important as InMobi and LiveRamp look to address ...
- Univision Joins Nielsen's Addressable TV Beta ProgramUnivision joins seven other major broadcasters in testing Nielsen's platform, which aims ...
- Why American Companies Are Researching More D2C, Less Retargeting Post-PandemicAmerican businesses are spending more time researching direct-to-consumer advertising, native advertising and ...
- Ampersand To Be Exclusive Seller For Fios Addressable InventoryAmpersand will also use Verizon Media's DSP as its primary buying platform ...
- MSG Networks Sports Taps Social, Content To Offset Declines Amidst NBA, NHL PauseTo offset declines, MSG Networks has supplemented game content with insights and ...
- This Crisis Will Accelerate Change In Cross-Platform TV/Premium Video MeasurementDramatic shifts in viewing behavior and buyers' and sellers' efforts to understand ...
- Pandemic-Driven Sea Changes Make Advanced TV's Targeting Even More ValuableOTT/CTV and addressable strategies can help advertisers fill the short-term impressions shortfall ...
- GroupM's Finecast Arrives In CanadaPartners include media companies, such as Bell, Rogers, CBC and Corus, as ...
- What's Possible With Addressable? Maybe More Than You ThinkCadillac is among the brands using innovative approaches like propensity models to ...
- MRI-Simmons Breaks FourthWall, Enables Custom Audiences For Advanced TV CampaignsMRI-Simmons, the dominant source for consumer media, lifestyle and product usage data ...
- Dentsu Aegis Forecasts 3.9% Global Growth This Year, 3.3% NextThe predicted 2020 growth will translate to an additional $23.3 billion ad ...
- Survey: Advanced TV Buying To Grow Sharply For OTT/CTV Platforms In 2020Advanced TV advertising on OTT/connected TV platforms is being used by 66% ...
- Programmatic Helping Advertisers To Create, Buy Longer, Interactive TV Ad SegmentsCentro's ad platform recently became certified on Hulu's private marketplace, allowing advertisers ...
- Nielsen's Addressable TV Test Adds TV Network GroupsExpanding an addressable TV platform beta test, Nielsen has added major TV ...
- Is A 'New' Pay-TV Bundle Part Of Our Future?Will cord-cutters' frustration with too many services push traditional pay-TV operators and ...
- Year-End Frenzy Of Cross-Media Activity Sets Stage For Pivotal 2020The year-end flurry of OTT, CTV and addressable deals, partnerships, and new ...
- A+E Networks Will Deliver Custom Ads Within Linear Households Via New SolutionA+E is employing new national custom messaging platform from Adcuratio, and Dish ...
