Tag results for "addressable tv"
- Get The Addressable TV Ad You WantWhile making a big transition to addressable advertising, marketers will still ne ...
- ViacomCBS, Dish Deliver Addressable Within Live BroadcastAddressable ad replacement was successfully executed on a select number of li ...
- How Media Buying Changed And What Performed Best In 2020At least two-thirds of agencies said they believe targeted forms of advertisi ...
- Comcast FreeWheel To Automate Schedule For NBCU Linear TV AdvertisingRamping up its addressable advertising, FreeWheel will employ its digital ad-server AutoSchedul ...
- Viamedia Gets New CEO, Promoting David SolomonViamedia has promoted David Solomon to president and CEO, replacing Lieberman, w ...
- A+E Networks and Crown Media Join Xandr Invest PlatformThe two media companies join AMC Networks, Disney and AT&T sibling compa ...
- Nielsen To Launch Identity Graph ID Measurement System In 2021Nielsen is starting up its own identity graph ID resolution system f ...
- Magnite CTV Ad Revenues Up 51% In Q3, Sees Growth In D2C, Tech, CPG, Auto, RetailKey ad categories -- automotive, retail, technology, CPG and D2C -- help ...
- Simpli.fi Expands Services For Retail, Ecommerce, D2C Advertisers With Transaction Value ReportingThe feature enables advertisers to track purchase price and order ID da ...
- Beachfront Strikes VOD Deal With Canoe VenturesAd-tech, supply-side platform Beachfront can now sell real-time cable-system generated video-on-demand invento ...
- AMC, Via Canoe, Launching National Addressable Campaign Across Multiple DistributorsAMC will run multiple ads as a single order across Comcast a ...
- Nielsen Adding 55 Million Devices To Addressable TV Ad MeasurementNielsen is adding 55 million devices across smart TV and set-top box ...
- Former GroupM, Comscore Execs Start Media Measurement Firm HyphaMetricsThe company looks to track all TV screens and devices into ...
- Project OAR Expects To Begin Live Campaigns Before Year's EndProject OAR, which had targeted a mid 2020 launch prior to t ...
- On Eve Of Election, Brand Interest Increases For 'Social Media'As we near the final days of a blistering election cycle, bra ...
- Nielsen To Measure YouTube, YouTube TV Ad Inventory On Connected TV SetsYouTube's streaming TV inventory will be measured in Nielsen's Digital Ad Ratin ...
- Addressable Ads Found To Go To The (Literal) Heart Of EngagementPeople like addressable ads nearly four times more than non-addressable ones - ...
- TransUnion's Tru Optik Acquisition To Strengthen Cookieless Identity-Based Marketing, Reach Into CTVMatt Spiegel, TransUnion EVP of marketing solutions, believes the two companies c ...
- GM Kicks the Advanced TV TiresTest and learn, gather data, repeat. That seems to be the formu ...
- SpotX Launches Programmatic Addressable SolutionsSpotX, which works with 97% of major U.S. ad-supported OTT video provide ...
- iSpot.tv Expands Measurement For Addressable TV Ad Efforts, Includes Project OAR SpecsAddressable TV ad consortium Project OAR is working with iSpot.tv on measureme ...
- DirecTV Joins Adcuratio's Addressable, Versioned TV Ad SolutionDirecTV's addition to National Custom Messaging expands the solution's footprint. Rival satelli ...
- On Addressability Releases Industry 'Playbook'The guide lays out how addressable works, including terminology/definitions, and includes ...
- Dish Media To Automate Addressable Access Through Verizon Media's DSPThe addition of Dish Media's 7 million addressable households to Fios TV ...
- Former AMC Networks, Dish Addressable Ad Executive Gaynor Joins VizioGaynor, who will join Vizio as vice president, network partnerships, will bui ...
- Comscore's Q2 Saw Narrowed Losses, Positive EBITDAComscore's revenue fell 8%, despite growth in TV and addressable TV, d ...
- Motivational-Based Targeting Using 265 Psychological Traits Comes To MarketingResearch Measurement Technologies and Semasio are announcing technology that understands peoples' motivatio ...
- In Addressable, Breaking Up Is Hard To DoAgency, network, MVPD and measurement executives extolled addressable's promise, but also acknowledg ...
- Discovery, Inc. Joins On Addressability InitiativeThe company will be able to offer dynamic ad insertion in i ...
- Why The Most Important New Industry Acronym May Be RCTIt's been a while since I've heard the old Wanamaker chestnut "ha ...
