Tag results for "addressable tv"
- Cable Veteran Jenckes Named President Of Charter, Comcast Joint Streaming VentureBuilding on Comcast's streaming platform/hardware business Flex, the venture will develop ...
- CTV Is Most Popular Video Ad Type Among Media BuyersCTV is considered more necessary than social video and national broadcast ...
- Is It Time For An Addressable Upfront?While some say upfronts should be abandoned, one ad-tech exec argues th ...
- Invidi Starts National Addressable TV PlatformInvidi is starting up a new ad platform that will allow programme ...
- Avalanche Of Advanced TV Developments Signals Exciting But Complicated 2022A single week brought significant, multiple announcements in CTV, addressable TV, cross-devi ...
- Discovery, TelevisaUnivision, WarnerMedia Tap Canoe For Addressable ExpansionThe three networks have joined AMC in signing separate agreements to off ...
- Addressable TV Sees Biggest Gains In Ad Spending Among Offline MediaAdvertisers continued to shift their spending out of traditional linear television a ...
- Altice Partners With Ampersand For National Addressable Ad SalesThe deal also includes Ampersand integrating aggregated set-top-box data insights from ...
- Deloitte: Addressable Targeting Gets The Hype, But Reach Will Deliver The ValueWith traditional TV audiences shrinking, being able to aggregate audiences across broadcas ...
- Will 2022 Be Addressable's Breakout Year?Execs from top agencies weigh in on what's needed to accelerate moment ...
- New ViacomCBS, Altice Carriage Deal Includes Streaming ServicesOptimum and Suddenlink customers will now be able to sign up f ...
- iSpot.tv Buys DRMetrix, With Focus On Tracking Addressable Ads, New FormatsDRMetrix says inventory can "cover up" nationally sold TV inventory by cab ...
- Advertisers Value Addressable TV... But Lack Consensus On Defining ItOne marketing manager admitted: "I can't quite seem to remember the preci ...
- Vizio-Led OAR Addressable TV Effort Certifies 7 Ad-Tech PartnersVizio said it exceeded 11.2 million U.S. addressable TVs launching live addressab ...
- Invidi, Irdeto Intro 'Instant' Addressable Tech For Cable Set-Top BoxesThe solution is expected to be of particular interest to pay-TV operato ...
- Xandr Invest Adopts OpenID To Streamline Audience-Based National Linear BuysBuyers using the Invest TV platform to build linear campaign proposals c ...
- So Why Do We Need Another Addressable Consortium?Comcast Advertising's Larry Allen and Hasan Rahim of Altice's a4 advertising a ...
- Pay-TV Players, Vizio Form Another Addressable Consortium: Go AddressableEight television players, including cable operators Comcast, Charter and Altice USA, satelli ...
- Commerce Signals Creates Transaction-Based Audiences For Ad TargetingCommerce Signals is not the first company to launch transaction-based audiences, b ...
- WarnerMedia First Programmer To Join Comscore's National Addressable TrialsThe company began running national addressable campaigns across multiple MVPD platforms, wi ...
- Vizio Claims Addressable Reach Of More Than 11M Via Smart TVsThe scale represents a milestone for Project OAR, the addressable initiative found ...
- Agency Makes 'Green GRP' Buys, First To Offset Advertising's Carbon FootprintIn recognition of World Environment Day, Munich, Germany-based agency Mediaplus Saturday wi ...
- Cord-Cutting Isn't What's Killing Broadcast And CableSeraj Bharwani, Chief Strategy Officer of AcuityAds, put it plainly: "Ad loa ...
- WarnerMedia Pushes HBO Max Ad Option, New Program DestinationsWarnerMedia will be launching two premium programming destinations: "Front Row on TB ...
- Finding Burger King Moments In A Fractured MediaverseBurger King is prioritizing the moments that matter for the company ...
- Tubi Teams With LiveRamp On Addressable CTV MarketplaceThe marketplace is designed to circumvent the loss of third-party cookies a ...
- ViacomCBS Upfront: More Ad Dollars Shift To StreamingThe decline in live, linear TV ratings is steepening, but there ...
- Disney Upfront Touts Multicultural Buys, Addressable Inventory, Automated Ad PlatformsWalt Disney is encouraging marketers to make commitments for multicultural content ...
- Disney's Q2 D2C Revenues Spike 60%, Disney+ At 104M SubsWalt Disney's D2C business witnessed a 59% rise in revenue in fisc ...
- Linear Addressable TV Revenues To Climb 33%, But Homes To DeclineThe media research company estimates this year will see a 4.7% decli ...
