Tag results for "addressable tv"
- Oracle, comScore Ink Audience-Targeting DealThe deal is for audience targeting with TV segments, allowing marketers to ...
- Nielsen Catalina Solutions Expands Advanced TV SuiteThe suite allows CPG marketers to measure data-driven linear TV, addressable TV, ...
- Connekt Inks Deal To Bring Interactive Shopping To Sony TVsConnekt's ShopTV app allows consumers to shop for clothing, electronics or other ...
- Xandr's Brian Lesser: Relevant Ads, T-Commerce Can Transform Video Ad BizWhen it comes to over-the-top video, Lesser says he sees a marketplace ...
- iSpot Raises $30M To Expand HiringExisting backers Madrona Venture Group and Insight Venture Partners are leading the ...
- AT&T Restarts Ad Business With New Company: XandrThe business unit has made its first sales rep deals with Altice ...
- Dataxu Launches Unified Buying Solution For Linear, Connected And Addressable TVThe company claims that TotalTV can "reach de-duplicated strategic audiences among more ...
- Sling TV Signs With NielsenSling will be measured by Nielsen's Digital Ad Ratings for measuring targeted ...
- Interactivity In CTV May Be Key To Driving SalesConnected TV now accounts for 27% of overall video volume, up from ...
- Are Marketers Focusing On The Wrong Advances In Television Advertising?The democratization of TV viewing data has opened up the floodgates in ...
- 3 Factors Key To Targeted TV SuccessWith addressable, advertisers can use the information obtained through the platform to ...
- Verizon Sets 5G Home Internet Launch, With Free YouTube TV, Apple TV 4KAs phone makers start to look at launching 5G phones, Verizon just ...
- Using Advanced Tech In Advanced Television: Q&A With DataXu's CatanzaroSandro Catanzaro, founder and Chief Innovation Officer of DataXu, discusses his company, ...
- AMC Networks, Sorenson Media Team For Addressable TVTV ads are replaced in real-time with content relevant to TV household ...
- Eyeview Raises $20M, Personalizes Video AdsThe company's video targeting platform dynamically inserts personalized messages with help from ...
- Simpli.fi Adds Location-Based TV To Platform For Ad TargetingAn addressable geofencing feature on Simpli.fi's platform aims to connect TV viewers ...
- Smart TVs Gather Viewing Info For Targeting AdsTelevision viewer information is increasingly being captured and used for more precise ...
- Roku To Launch Ad Platform, 'Audience Marketplace,' For Buyers, SellersThe Audience Marketplace platform will combine Roku's own proprietary audience data and ...
- Extreme Reach Taps Tim Conley As CEOConley, a co-founder of the company, stepped in to lead the company ...
- Video Entertainment Leading Smart Device Market To $206 Billion This Year: IDCThe smart home market globally will ship 550 million devices this year, ...
- New Amazon Fire TV Cube Lets Consumers Change Channels With AlexaAmazon is launching a new Alexa-controlled TV device called Fire TV Cube. ...
- CBS Taps Nielsen Gracenote ACR For Smart TV Dynamic Ad InsertionCBS and Nielsen say they will work together to deliver Dynamic Ad ...
- Panera Offers 1-Day Soup Freebie To Promote Delivery RolloutThe chain is also promoting digitally ordered delivery - a core growth ...
- Viacom, Comcast Cable Ink Long-Term Advanced Ad DealKey to the deal for Viacom is the addressable ad targeting of ...
- Best Buy, Amazon Partner For New Smart TVsAmazon and Best Buy are teaming to bring the next generation of ...
- Comcast Launches Cloud-Based Video Ad PlatformThe new platform, AdStor, allows ads to be quickly uploaded to an ...
- Altice Launches A4, Providing Ad, Data SolutionsThe company acquired addressability tech provider Audience Partners and the supply-side programmatic ...
- Altice USA Starts New Advanced Ad BrandA day after three other major cable companies announced the debut of ...
- Fulfilling The Promise Of Addressable Local TVSlower to capitalize on the addressable capabilities of advanced TV than its ...
- Cable Giants Launch Jointly Owned Advertising UnitThe three -- Comcast, Charter, and Cox -- are debuting a shared ...
