Tag results for "addressable tv"
- Buyer Survey Probes Addressable's Progress, Remaining ObstaclesWhile performance generally gets high marks, cost concerns could be a bigg ...
- Ampersand Automates Addressable TV Planning, BuyingManaged service media clients can automate steps, workflow with addressable buyers. ...
- Your Brain On Addressable: More Engagement, Emotion, RecallGreater recall of addressable vs non-addressable ads is true whether or n ...
- More Buyers Using Addressable TV, More Planning To Up SpendingSecond annual survey of marketers by Go Addressable finds greater adoption, positi ...
- Fox Corp. Inks Programmatic Deal With SSP MagniteThe deal with Magnite will give marketers programmatic access to ad invento ...
- Yahoo, DirecTV Advertising Expand Deal To Include STB DataYahoo's DSP clients can now activate TV usage data from millions ...
- Hispanic Audiences Tend To Spend Much Of Their TV Time StreamingNetflix and YouTube are the most popular streaming services among Spanish-speaking consume ...
- 67% Of Advertisers Report Using Addressable, But Measurement Remains Sticking PointNearly half of of teams responsible for addressable TV advertising cover bo ...
- Addressable TV Ads Gain, But Measurement Concerns RemainAddressable TV advertising needs better ROI measurement for the business to accelerat ...
- Disney Upfront Reaches Record $9BDisney says it posted "double-digit" CPM price increases for its ABC Televisi ...
- Equativ Makes 'Strategic' Investment In Video PersonalizationThe investment in Nowtilus and its Serverside.ai, a server-side dynamic ad inserti ...
- DirecTV Makes Addressable Available Through YahooWith DirecTV, Dish and Fios now all in deals with Yahoo, buye ...
- Comcast Study: 20% - 30% Of Video Ad Spend Should Go To StreamingThe recommendation is based on viewership and ad exposure data from mo ...
- Jackson Hewitt: Adding Humanity, Expertise and Humor to Humanize The Tax Services CompanyJackson Hewitt created an integrated brand campaign to educate people about t ...
- Go Addressable Offers Industry GuidelinesGuidelines include preferred vendors for data matching and attribution, creative format recommendatio ...
- Cadent Intros Cross-Device Programmatic BiddingThe programmatic guaranteed bidding capability spans connected TV, set-top boxes, smart TV ...
- Cable Veteran Jenckes Named President Of Charter, Comcast Joint Streaming VentureBuilding on Comcast's streaming platform/hardware business Flex, the venture will develop ...
- CTV Is Most Popular Video Ad Type Among Media BuyersCTV is considered more necessary than social video and national broadcast ...
- Is It Time For An Addressable Upfront?While some say upfronts should be abandoned, one ad-tech exec argues th ...
- Invidi Starts National Addressable TV PlatformInvidi is starting up a new ad platform that will allow programme ...
- Avalanche Of Advanced TV Developments Signals Exciting But Complicated 2022A single week brought significant, multiple announcements in CTV, addressable TV, cross-devi ...
- Discovery, TelevisaUnivision, WarnerMedia Tap Canoe For Addressable ExpansionThe three networks have joined AMC in signing separate agreements to off ...
- Addressable TV Sees Biggest Gains In Ad Spending Among Offline MediaAdvertisers continued to shift their spending out of traditional linear television a ...
- Altice Partners With Ampersand For National Addressable Ad SalesThe deal also includes Ampersand integrating aggregated set-top-box data insights from ...
- Deloitte: Addressable Targeting Gets The Hype, But Reach Will Deliver The ValueWith traditional TV audiences shrinking, being able to aggregate audiences across broadcas ...
- Will 2022 Be Addressable's Breakout Year?Execs from top agencies weigh in on what's needed to accelerate moment ...
- New ViacomCBS, Altice Carriage Deal Includes Streaming ServicesOptimum and Suddenlink customers will now be able to sign up f ...
- iSpot.tv Buys DRMetrix, With Focus On Tracking Addressable Ads, New FormatsDRMetrix says inventory can "cover up" nationally sold TV inventory by cab ...
- Advertisers Value Addressable TV... But Lack Consensus On Defining ItOne marketing manager admitted: "I can't quite seem to remember the preci ...
- Vizio-Led OAR Addressable TV Effort Certifies 7 Ad-Tech PartnersVizio said it exceeded 11.2 million U.S. addressable TVs launching live addressab ...
