- Buyer Survey Probes Addressable's Progress, Remaining Obstacles
Advanced TV Insider, Luke Partridge - Friday, January 6, 2023
While performance generally gets high marks, cost concerns could be a bigg ...
- Ampersand Automates Addressable TV Planning, Buying
Digital News Daily, Karlene Lukovitz - Wednesday, January 4, 2023
Managed service media clients can automate steps, workflow with addressable buyers. ...
- Your Brain On Addressable: More Engagement, Emotion, Recall
Advanced TV Insider, Karlene Lukovitz - Friday, December 2, 2022
Greater recall of addressable vs non-addressable ads is true whether or n ...
- More Buyers Using Addressable TV, More Planning To Up Spending
Digital News Daily, Karlene Lukovitz - Wednesday, November 16, 2022
Second annual survey of marketers by Go Addressable finds greater adoption, positi ...
- Fox Corp. Inks Programmatic Deal With SSP Magnite
Television News Daily, Wayne Friedman - Wednesday, October 19, 2022
The deal with Magnite will give marketers programmatic access to ad invento ...
- Yahoo, DirecTV Advertising Expand Deal To Include STB Data
Digital News Daily, Karlene Lukovitz - Monday, October 17, 2022
Yahoo's DSP clients can now activate TV usage data from millions ...
- Hispanic Audiences Tend To Spend Much Of Their TV Time Streaming
Research Intelligencer, Robert Williams - Wednesday, October 5, 2022
Netflix and YouTube are the most popular streaming services among Spanish-speaking consume ...
- 67% Of Advertisers Report Using Addressable, But Measurement Remains Sticking Point
Advanced TV Insider, Karlene Lukovitz - Thursday, September 8, 2022
Nearly half of of teams responsible for addressable TV advertising cover bo ...
- Addressable TV Ads Gain, But Measurement Concerns Remain
Television News Daily, Wayne Friedman - Thursday, September 8, 2022
Addressable TV advertising needs better ROI measurement for the business to accelerat ...
- Disney Upfront Reaches Record $9B
Television News Daily, Wayne Friedman - Monday, July 18, 2022
Disney says it posted "double-digit" CPM price increases for its ABC Televisi ...
- Equativ Makes 'Strategic' Investment In Video Personalization
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 7, 2022
The investment in Nowtilus and its Serverside.ai, a server-side dynamic ad inserti ...
- DirecTV Makes Addressable Available Through Yahoo
Digital News Daily, Karlene Lukovitz - Monday, June 20, 2022
With DirecTV, Dish and Fios now all in deals with Yahoo, buye ...
- Comcast Study: 20% - 30% Of Video Ad Spend Should Go To Streaming
Advanced TV Insider, Karlene Lukovitz - Thursday, June 9, 2022
The recommendation is based on viewership and ad exposure data from mo ...
- Jackson Hewitt: Adding Humanity, Expertise and Humor to Humanize The Tax Services Company
The MediaPost Cases, Lisa Singer - Tuesday, June 21, 2022
Jackson Hewitt created an integrated brand campaign to educate people about t ...
- Go Addressable Offers Industry Guidelines
Digital News Daily, Karlene Lukovitz - Wednesday, June 1, 2022
Guidelines include preferred vendors for data matching and attribution, creative format recommendatio ...
- Cadent Intros Cross-Device Programmatic Bidding
Digital News Daily, Karlene Lukovitz - Friday, May 27, 2022
The programmatic guaranteed bidding capability spans connected TV, set-top boxes, smart TV ...
- Cable Veteran Jenckes Named President Of Charter, Comcast Joint Streaming Venture
Television News Daily, Wayne Friedman - Thursday, May 12, 2022
Building on Comcast's streaming platform/hardware business Flex, the venture will develop ...
- CTV Is Most Popular Video Ad Type Among Media Buyers
Research Intelligencer, - Thursday, May 5, 2022
CTV is considered more necessary than social video and national broadcast ...
- Is It Time For An Addressable Upfront?
Advanced TV Insider, Karlene Lukovitz - Friday, April 22, 2022
While some say upfronts should be abandoned, one ad-tech exec argues th ...
- Invidi Starts National Addressable TV Platform
Television News Daily, Wayne Friedman - Wednesday, March 2, 2022
Invidi is starting up a new ad platform that will allow programme ...
- Avalanche Of Advanced TV Developments Signals Exciting But Complicated 2022
Advanced TV Insider, Karlene Lukovitz - Friday, February 25, 2022
A single week brought significant, multiple announcements in CTV, addressable TV, cross-devi ...
- Discovery, TelevisaUnivision, WarnerMedia Tap Canoe For Addressable Expansion
Digital News Daily, Karlene Lukovitz - Wednesday, February 23, 2022
The three networks have joined AMC in signing separate agreements to off ...
- Addressable TV Sees Biggest Gains In Ad Spending Among Offline Media
Research Intelligencer, - Friday, January 21, 2022
Advertisers continued to shift their spending out of traditional linear television a ...
- Altice Partners With Ampersand For National Addressable Ad Sales
Digital News Daily, Karlene Lukovitz - Wednesday, January 19, 2022
The deal also includes Ampersand integrating aggregated set-top-box data insights from ...
- Deloitte: Addressable Targeting Gets The Hype, But Reach Will Deliver The Value
Advanced TV Insider, Karlene Lukovitz - Friday, December 3, 2021
With traditional TV audiences shrinking, being able to aggregate audiences across broadcas ...
- Will 2022 Be Addressable's Breakout Year?
Advanced TV Insider, Karlene Lukovitz - Friday, November 12, 2021
Execs from top agencies weigh in on what's needed to accelerate moment ...
- New ViacomCBS, Altice Carriage Deal Includes Streaming Services
Digital News Daily, Karlene Lukovitz - Monday, October 18, 2021
Optimum and Suddenlink customers will now be able to sign up f ...
- iSpot.tv Buys DRMetrix, With Focus On Tracking Addressable Ads, New Formats
Television News Daily, Wayne Friedman - Monday, October 11, 2021
DRMetrix says inventory can "cover up" nationally sold TV inventory by cab ...
- Advertisers Value Addressable TV... But Lack Consensus On Defining It
Digital News Daily, Karlene Lukovitz - Wednesday, October 6, 2021
One marketing manager admitted: "I can't quite seem to remember the preci ...
- Vizio-Led OAR Addressable TV Effort Certifies 7 Ad-Tech Partners
Television News Daily, Wayne Friedman - Thursday, July 1, 2021
Vizio said it exceeded 11.2 million U.S. addressable TVs launching live addressab ...