Tag results for "addressable tv"
- Comcast Pushes New Addressable Advertising GroupThe group is forming because it says "addressability begins with the content ...
- Is The Future Addressable TV Advertising Or Nonlinear TV Advertising?Some 15% of advertisers are now including addressable TV regularly in their ...
- 3 Things To Look Out For At Cannes This YearFrom tech titans to the rise of "out-housed" in-housing, what's in store ...
- Xandr To Launch 'Community' Marketplace, Enhanced Addressable TV OfferingsThe new video ad marketplace will be called "Community" and be cross-platform, ...
- Addressable TV Breaking Through, Predicted To Hit $4.7 Billion In 2020Kelly Abcarian, GM of advanced video advertising for Nielsen, called it "Nielsen's ...
- Turner Leaves Open AP ConsortiumAT&T, Turner's parent, is pushing its own advanced advertising unit, Xandr, which ...
- Philo Taps SpotX For Programmatic MonetizationSpotX's Demand Facilitation team is also "aggressively communicating to the world of ...
- Addressable TV Spending Growing To $3.4 Billion in 2020Total addressable TV viewing is projected to rise 25% by 2022 from ...
- Comcast Adds Smart Home Voice Commands For March MadnessViewers with smart color-emitting lightbulbs, such as Philips Hue, can use voice ...
- NBCU, Sky AdSmart Team For Addressable AdvertisingThe merger is intended to boost linear TV optimization tools for advertisers, ...
- FreeWheel Unveils Media Unit At Upfront, Inks Vizio DealThe company outlined three initiatives that will form the core of FreeWheel ...
- Amazon Says Digital Adoption In Rural U.S. Could Drive $84.5B Annually, Overlooks ChallengesThe study found adoption of digital technology could grow rural small businesses' ...
- New Vizio-Led Addressable Ad Group Develops Standards For Smart TVOAR will seek "a technical means to better monetize every TV impression ...
- Tremor Video DSP Expands CTV Business Ahead Of RhythmOne AcquisitionTremor Video is adding new capabilities to its CTV offerings that incorporate ...
- Pivoting To Brand"The state of where we are at as a company forces us ...
- Sling TV Tripled Advertising Revenues In 2018, Credits Dynamic Ad InsertionSling supports DAI on more than 90 of its networks. Those ads ...
- Optimizing Linear"Optimization works at about 75% of the cases for our clients. Where ...
- Nielsen Buys Sorenson, Accelerates Addressable Ad BusinessNielsen has acquired addressable advertising company Sorenson Media, and will launch Nielsen ...
- SpotX Implements The Trade Desk's Unified ID SolutionUnified ID lets different companies in the digital ad supply chain integrate ...
- Xandr Poised To Expand Addressable Ad Business, StaffThe company has hired Jay Askinasi as vice president, head of agency ...
- EDO Taps Grunther To Lead Media Analytics BusinessEDO uses its software to analyze every advertising spot on television, from ...
- 3 Key Trends Expected To Impact The Media LandscapeIn 2019, identity will eclipse the cookie.That means smarter, more connected and ...
- Where Is Inventory For Advanced Advertising?TV doesn't want to make the same mistake with advanced advertising that ...
- SpotX To Benefit From RTL Acquisition Of YospaceAt the heart of the deal is Yospace's expertise in server-side ad ...
- Where Does Advanced TV Advertising Fit In 2019?On the upside: addressable TV advertising has achieved decent scale -- around ...
- Dish, Sling TV Sign Up For Comscore's Campaign Ratings BetaIn the case of Dish, CCR will allow advertisers to view the ...
- Dish Media Sales Joins Comscore's Cross-Platform Ratings TestCampaign Ratings will provide person-level reach and co-viewing insights for linear national ...
- Nielsen Adds A+E Networks, MediaTek To Addressable Ad TestThe dynamic advertising replacement and delivery platform will account for audience gender ...
- Warner Bros/MGM Brings Movie Ticket-buying To A Screen Near YouThe new product combined an array of sophisticated technologies, including: TV ad ...
- Cadent Launches Self-Serve Addressable TV Buying/Planning PlatformCadent says its platform covers 70 million addressable TV households -- nearly ...
