Tag results for "addressable tv"
- Evaluating TV's Enhanced Role In A Full-Funnel EnvironmentThe lines are blurring between TV's role as a high-reach, long-term brand ...
- Comcast Spotlight Rebrands As Effectv, Adds Addressable ProductsAs part of the rebranding, Comcast Spotlight is adding two addressable offerings: ...
- Addressable's Accelerating Push Into National InventoryWhat has to happen before scalable amounts of national networks' TV inventories ...
- AT&T's Xandr Acquires ClypdAT&T is further building out its addressable offerings by adding the Clypd ...
- Discovery Picks FreeWheel For Unified Ad ManagementThe full-portfolio platform spans Discovery Go, as well as cable/satellite provider apps ...
- Leaders Envision Local Broadcast TV's Near FutureExecutives from Hearst, Dentsu Aegis's M1 and Pearl TV shared their visions ...
- ATSC 3.0-Enabled TVs Get Consumer Branding: NextGenTVLogo will identify next-gen TVs and devices for consumers once the standard ...
- New Addressable CTV Solution Offers Audience, Contextual, Behavioral TargetingTelaria's solution spans CTV/OTT, mobile, and desktop. ...
- Amobee Makes It Easier For Local CTV Advertisers To Buy, Measure MediaThe integration with more than 60 data providers and marketplaces gives advertisers ...
- Universal Addressability: Not Easy, But 'Within Reach,' Concludes New White PaperAfter an extensive analysis of what will be required on the technical ...
- Xandr Launches Premium TV, Video SSP Platform Xandr MonetizeAT&T's advanced ad unit Xandr is launching a supply-side platform for premium ...
- Channel 4 Gets Addressable As TV Avoids Being A Digital Marketing VictimDigital is killing print, and with so much rich data available, it ...
- Xandr Tapping Comscore For Addressable Linear MarketplaceComscore will supply the ratings and currency for the live linear addressable ...
- Xandr Strikes Addressable Measurement Deal With ComscoreXandr's addressable offering comes from AT&T's first-party consumer data, as well as ...
- Political Addressable Ads On TV Could Be NextWill political addressable TV advertising be a thing? We might see more ...
- Who Cares About TV Cord-Cutting? Advanced Ads, Digital Sales DeliverWhat was once a pay TV market of 101 million subscribers in ...
- A New Forum For The Brave New World Of Advanced TVDigital News Daily's editor launches a weekly column dedicated to exploring this ...
- Comcast Pushes New Addressable Advertising GroupThe group is forming because it says "addressability begins with the content ...
- Is The Future Addressable TV Advertising Or Nonlinear TV Advertising?Some 15% of advertisers are now including addressable TV regularly in their ...
- 3 Things To Look Out For At Cannes This YearFrom tech titans to the rise of "out-housed" in-housing, what's in store ...
- Xandr To Launch 'Community' Marketplace, Enhanced Addressable TV OfferingsThe new video ad marketplace will be called "Community" and be cross-platform, ...
- Addressable TV Breaking Through, Predicted To Hit $4.7 Billion In 2020Kelly Abcarian, GM of advanced video advertising for Nielsen, called it "Nielsen's ...
- Turner Leaves Open AP ConsortiumAT&T, Turner's parent, is pushing its own advanced advertising unit, Xandr, which ...
- Philo Taps SpotX For Programmatic MonetizationSpotX's Demand Facilitation team is also "aggressively communicating to the world of ...
- Addressable TV Spending Growing To $3.4 Billion in 2020Total addressable TV viewing is projected to rise 25% by 2022 from ...
- Comcast Adds Smart Home Voice Commands For March MadnessViewers with smart color-emitting lightbulbs, such as Philips Hue, can use voice ...
- NBCU, Sky AdSmart Team For Addressable AdvertisingThe merger is intended to boost linear TV optimization tools for advertisers, ...
- FreeWheel Unveils Media Unit At Upfront, Inks Vizio DealThe company outlined three initiatives that will form the core of FreeWheel ...
- Amazon Says Digital Adoption In Rural U.S. Could Drive $84.5B Annually, Overlooks ChallengesThe study found adoption of digital technology could grow rural small businesses' ...
- New Vizio-Led Addressable Ad Group Develops Standards For Smart TVOAR will seek "a technical means to better monetize every TV impression ...
