India's Connected TV Ad Spending To Grow 30% A Year
- by Robert Williams , March 1, 2024
India not only is the most populous country in the world, but it also has a fast-growing media marketplace as more households buy internet-connected televisions, or smart TVs. As India’s middle class continues to grow and incomes rise, the country’s CTV audience will become more significant for brand advertisers, according …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
