- Meta Expands Lead Ads Features, Tests Promotional Ads Product
Digital News Daily, Colin Kirkland - Thursday, May 18, 2023
The updates include testing of "promotional ads" to make it easier f ...
- Google Antitrust Compliance Review Shifts To India
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 15, 2023
Google faces an antitrust compliance review in India following a Match Gro ...
- ZeroBounce Relaunches, Offering Upgraded Security Services
Email Marketing Daily, Ray Schultz - Tuesday, February 7, 2023
ZeroBounce says it has increased its email validation accuracy, expanding its ema ...
- 'Freedom Of Speech'? The U.S. Isn't India - Ask Elon Musk
TV Watch, Wayne Friedman - Tuesday, January 31, 2023
Elon Musk agreed to a request from the government of India ...
- Google Changes How Android Works In India Based On Antitrust Ruling
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 25, 2023
Similar to the changes made in Europe for many of the sa ...
- Google Tests Search In Videos, Bilingual, And Lockscreen Authentication For Sensitive Docs Stored On Phone
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 20, 2022
Google is testing the ability to search for spoken words in vid ...
- Samsung Partners With Qualcomm For Snapdragon Esports League
Digital News Daily, Colin Kirkland - Wednesday, December 7, 2022
Samsung will become the official smartphone partner of the Snapdragon Pro Serie ...
- Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 4, 2022
Google Topics is the most popular solution when it comes to complian ...
- Consumers Rethinking The Holidays - Here's What It Means For Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, October 17, 2022
Brands and retailers need to understand what consumers consider non-negotiable, what they' ...
- Lotame: Demand For High-Quality Third-Party Data Soars
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 5, 2022
The top-selling audience segments in North America for first-half 2022 were tho ...
- Snapchat Unleashes Dragons With HBO Max's 'House of the Dragon' AR Filters
Digital News Daily, Colin Kirkland - Friday, August 19, 2022
To coincide with the "Game of Thrones" prequel, Snap and HBO M ...
- Google: How Different Generations Verify Information, Think About Misinformation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 11, 2022
A study by Poynter Institute, MediaWise and YouGov found that Millennials, G ...
- Publicis Media Prevails In PepsiCo's Pitch For India Business
MAD, Steve McClellan - Friday, July 29, 2022
The win follows the agency's winning of PepsiCo's creative and digital duti ...
- Study: Small Businesses In U.S. Are Grim About The Economy
Email Marketing Daily, Ray Schultz - Thursday, July 7, 2022
Most are turning to online selling and using email, Bluehost reports. ...
- Dentsu India Offices Win A Second Grand Prix Lion For 'Unfiltered History Tour'
MAD, Steve McClellan - Wednesday, June 22, 2022
The second Grand Prix was a Brand Experience & Activation Lion. Awar ...
- The Email Click-Clock: Which Verticals And Message Types Have The Best Metrics
Email Insider, Ray Schultz - Thursday, June 16, 2022
Personalized emails resonated most with consumers, judging by the results, Moengage repo ...
- Disney Loses Indian Cricket Streaming Rights To Paramount JV, Retains TV Rights
Digital News Daily, Karlene Lukovitz - Tuesday, June 14, 2022
Paramount, India's Reliance Industries and Bodhi Tree Systems will pay $2.6 billi ...
- My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+
TV Watch, Wayne Friedman - Monday, June 13, 2022
How can the game of cricket -- which is popular in t ...
- Living On The Edge: Firms Apply Advanced Computing To Operations And CX
Email Insider, Ray Schultz - Monday, May 9, 2022
Content delivery ranks low, but firms are using high tech to crea ...
- Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 31, 2022
The research focused on determining the activities associated with "interest" on Faceboo ...
- Big Bang Budgets: Firms Plan To Spend More On Martech This Year
Email Insider, Ray Schultz - Monday, March 28, 2022
Email platforms are among the top three platforms brands plan to inve ...
- Global Regulators Begin Monitoring Crypto Ads
Marketing Daily - Top of the News, Todd Wasserman - Wednesday, March 23, 2022
In the U.K., Australia, India, Spain and Singapore, regulators have begun looki ...
- Easy To Say Yes: Consumers Ignore And Delete The Emails They Signed Up For
Email Insider, Ray Schultz - Wednesday, December 8, 2021
U.S. consumers exceed the world average in always or often ignoring ...
- Digital Expansion Powers Global Ad Spend To New Record
Inside Performance, Nina Lentini - Friday, December 3, 2021
A new report from eMarketer charts 2021's ginormous rebound over 2020, a ...
- Amazon Poised To Launch Own-Brand TV In U.S.: Report
Digital News Daily, Karlene Lukovitz - Friday, September 3, 2021
Amazon-branded sets could be introduced as soon as October, reports "Business Insid ...
- YouTube Adds Visual Content, Test Brings Google Search Formats Into The Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 18, 2021
YouTube is experimenting with a feature that brings some website links a ...
- IAB Analyzes World's Privacy Legislation, Finds Half Lack 'Affirmative Consent' Mandates
Digital News Daily, Joe Mandese - Thursday, July 22, 2021
Two-thirds of the world has enacted legislation to protect consumer data privac ...
- Merkle Buys LiveArea: Details Behind The Acquisition
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 9, 2021
Craig Dempster, Merkle CEO, opens up about the company's future in comme ...
- Buy Shy: What Stops Consumers From Ordering Online
Email Insider, Ray Schultz - Friday, June 11, 2021
Delivery charges are the biggest barrier to ordering online -- at lea ...
- Online Lifeline: How Consumers Are Changing Their Habits As The Pandemic Eases
Email Insider, Ray Schultz - Tuesday, May 18, 2021
Expect more online streaming, shopping and banking, and less attendance in exerci ...