AI is emerging as a creative force in the
workplace, judging by Elevating Creative With AI, a global study by Canva, working with Morning Consult.
For starters, 69% of those polled claim generative AI enhances their
team’s creativity. Only 17% say artificial intelligence (AI) limits them in this way, and only 14% feel AI has no impact.
The U.S. seems to be ahead, with 84% of leaders agreeing
that AI-powered tools reduce the minutes devoted to repetitive tasks, freeing them to focus on more creative work. The global average is 80%.
And only 55% of U.S. leaders feel
overwhelmed by the task of learning these new technologies, versus 65% globally.
Of course, that tells you something — generative AI is still not easy to grasp for a
majority.
Moreover, 69% feel there are already too many generative AI tools and 54% feel pressured to use generative AI to keep up with change.
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The respondents worldwide
also share these concerns:
- Customer data — 76%
- Company data — 75%
- Personal data
— 74%
- Marketers and creatives becoming overly reliant on AI — 73%
But, in general, 97% of marketers and creative
leaders are comfortable with the rise of generative AI precisely because it allows them to reduce busywork. More specifically, 80% feel that AI-powered tools reduce the “minutiae of repetitive
tasks.”
Case in point: 69% of users say the tool is saving their teams at least two to three hours per week. And 36% say they are benefitting from more than four to five hours a
week.
Canva surveyed more than 4,000 marketing and creative leaders from n the U.S., the U.K., Australia, France, Germany, Spain, Brazil, Mexico and
India.