- Meta Tests eBay Listings On Facebook Marketplace
MediaDailyNews, Colin Kirkland - Wednesday, January 8, 2025
Meta has begun testing the introduction of eBay product listings, allowing use ...
- Eye On Sports: Lafourmi Names Philip Executive Creative Director
MAD, Fern Siegel - Tuesday, December 24, 2024
Previously, Philip worked at TBWA\Paris. ...
- A French Email Menu: Firm Offers Suite Of Delivery Tools
Email Insider, Ray Schultz - Monday, November 18, 2024
MailReach offers to help brands '"warm up" their emails to ensure th ...
- 'Gladiator II' Global Mass Media 'Roadblock' Looks To Reach 300M Viewers
Television News Daily, Wayne Friedman - Monday, November 18, 2024
Paramount says the ad activation across broadcast, cable, digital, and audio platfor ...
- Microsoft Gives Away $1M To Use Bing
MediaDailyNews, Laurie Sullivan - Friday, November 8, 2024
In its latest move to gain market share for Bing, Microsoft announc ...
- Email Reigns: It's The Most Popular Channel Worldwide
Email Insider, Ray Schultz - Monday, October 21, 2024
Consumers are more likely to trust the brand if it displays ...
- Conde Nast Appoints Claire Hazan In Top Role At 'GQ France'
Publishers Daily, Ray Schultz - Tuesday, October 1, 2024
Hazan was head of podcasts at Spotify, but started her career ...
- French Fashion Publisher To Debut 'M International'
Publishers Daily, Ray Schultz - Monday, September 30, 2024
The new English-language title will appear twice a year. ...
- TikTok Combats Medical Misinformation, Partners With WHO's Fides Creators
MediaDailyNews, Colin Kirkland - Friday, September 27, 2024
The Fides network community of healthcare professionals and content creators will transla ...
- Reddit Increases AI Ad, Translation Tools, Appoints CRO
MediaDailyNews, Laurie Sullivan - Wednesday, September 25, 2024
As Mike Romoff will lead Reddit's ad and sales businesses as ...
- Telegram CEO Arrested, Accused Of Failure To Prevent In-App Crimes
MediaDailyNews, Colin Kirkland - Monday, August 26, 2024
Pavel is accused of failing to moderate content related to child pornograp ...
- YouTube Expands Deal With Comscore
Television News Daily, Wayne Friedman - Tuesday, July 30, 2024
Comscore's Video Metrix Multi-Platform now includes YouTube CTV data, inclusive of co-viewin ...
- Paris Olympics: Google To Offer Virtual Trips, Updates, Trending Events
MediaDailyNews, Laurie Sullivan - Thursday, July 25, 2024
The 2024 Olympics kick off Friday in Paris as more than 10,0 ...
- Wingstop Lands In Paris With 'House of Flavor' For Olympic Attendees
Marketing Daily, Teresa Buyikian - Wednesday, July 24, 2024
"House of Flavor" attendees can sample free wings and other menu ite ...
- All Eyes On Biles As NBC Paris Olympics Start On Friday
TVBlog, Adam Buckman - Monday, July 22, 2024
For viewers in the U.S. and possibly around the world too, gymna ...
- Jefferson, Kuzma Savor Travel For GetYourGuide
MAD, Fern Siegel - Wednesday, July 10, 2024
Creative agency Quality Meats produced two spots that show the athletes ...
- Tour De France Team Sponsors Not Getting All Their 'TV Time' Value?
TV Watch, Wayne Friedman - Monday, July 8, 2024
Some Tour de France teams are participating in fewer "breakaways." Is th ...
- Tech Contentment: Brands Are Spending More On Content Marketing
Email Insider, Ray Schultz - Friday, July 5, 2024
B2B tech marketers are pouring resources into content this year, and ma ...
- Hearst Magazines Is Opening A Paris Sales Office
Publishers Daily, Ray Schultz - Thursday, June 27, 2024
Scheduled for a January launch, the office is part of Hearst's glob ...
- Ads Take Another Block And Tackle
Performance Marketing Insider, Laurie Sullivan - Thursday, May 30, 2024
A group of ad and media trade groups have reportedly asked App ...
- Snapchat Measures Carbon Footprint Of Its Digital Ads
MediaDailyNews, Colin Kirkland - Tuesday, May 14, 2024
To help advertisers better understand the carbon footprint of their Snap ad ...
- Instagram Expands Creator Marketplace To 10 New Regions
MediaDailyNews, Colin Kirkland - Monday, May 13, 2024
Meta is expanding Instagram's Creator Marketplace tool across 10 new countries includi ...
- NBCU Projects Record Olympic Ad Sales, $1.2B To Date
Television News Daily, Wayne Friedman - Tuesday, April 9, 2024
NBCU Prime Pods intended to slim down the ad glut on NB ...
- Data Problems Get In The Way Of GenAI
Email Insider, Ray Schultz - Monday, March 18, 2024
Data problems such as the lack of customer profiles are holding ma ...
- Le Chocolat Des Francais Pays Tribute To 4 Exceptional Women
MAD, Fern Siegel - Friday, March 8, 2024
To mark International Women's Day on March 8, four chocolate blocks highlig ...
- Luxury Group Makes Offer To Lagardere For 'Paris Match'
Publishers Daily, Ray Schultz - Tuesday, February 27, 2024
Lagardere is considering the 'quite significant' offer, its chairman says. ...
- Springing For Data: Brands Are Spending More On The Ecosystem This Year
Email Insider, Ray Schultz - Wednesday, February 21, 2024
Email is the top channel in data usage, Winterberry Group reports. Th ...
- The ROI Mood: Email Ranks As One Of The Most Effective Channels
Email Insider, Ray Schultz - Wednesday, February 14, 2024
It's not easy finding new ideas for content that generates high engagemen ...
- TikTok Forms Partnership With British Olympic, Paralympic Teams
MediaDailyNews, Colin Kirkland - Tuesday, February 13, 2024
Great Britain's Olympic and Paralympic teams announced they will partner with TikT ...
- Expedia Group Is Netflix's First Global Advertising Partner
Television News Daily, Wayne Friedman - Tuesday, February 6, 2024
Expedia is embarking on a multi-country ad campaign on Netflix's ad-supported pl ...