- Jittery Gen Z: They're Quick To Jump When Faced With Bad Service
Email Insider, Ray Schultz - Wednesday, April 6, 2022
Gen X and Baby Boomers are more willing to give brands ...
- eBay: Why Recommerce Is Becoming A Thing
Inside Performance, Laurie Sullivan - Wednesday, April 6, 2022
Gen Z leads the recommerce market as consumers look to resell produc ...
- Speaking My Language: Shoppers Say Product Info They Get Is Mostly Good
Email Insider, Ray Schultz - Thursday, March 24, 2022
Consumers are mostly satisfied with product information they get through various channel ...
- Former Saatchi & Saatchi France CEO Brings Master The Monster To U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 11, 2022
The platform, which aims to democratize the bidding process for all producti ...
- Sendinblue Acquires MeetFox, Scheduling Software Company
Email Marketing Daily, Ray Schultz - Thursday, March 10, 2022
Users can integrate a scheduling feature in their email, website and oth ...
- S4M Rebrands To Ask Locala With Focus On Local Data For Omnichannel Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 3, 2022
S4M, which provides data that brings consumers into local businesses, rebranded ...
- Phone Is Top Customer Engagement Channel, Email is Second
Email Marketing Daily, Ray Schultz - Thursday, March 3, 2022
Phones are the top choice for interactions with brands but spam ...
- Microsoft Advertising Releases Active Descriptions For Dynamic Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 22, 2022
Microsoft Advertising will make Dynamic Search Ads the default starting in Apr ...
- BrightEdge Acquires SEO Data Company In Its Largest Acquisition To Date
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 23, 2022
SEO platforms of the future will require the capabilities of data-science infrastructu ...
- Me And My Email: Channel Is Most Popular Worldwide For Branded Messages
Email Insider, Ray Schultz - Friday, February 18, 2022
SMS is second in most countries and the biggest driver of unsubscrib ...
- French Privacy Regulator Says Use Of Google Analytics Unlawful
Digital News Daily, Wendy Davis - Thursday, February 10, 2022
The French National Data Protection Commission said Thursday that the use ...
- TV Sports Help Viewers Relax - But Will That Continue In the Age Of COVID?
TV Watch, Wayne Friedman - Thursday, January 20, 2022
Stars in their respective fields think they can ride above it al ...
- NBCU Inks Partnership With RTL To Expand European Ad-Selling Efforts
Television News Daily, Wayne Friedman - Wednesday, January 12, 2022
NBCU and RTL AdConnect will give each other access to their premi ...
- Facebook And Google Reportedly Face Privacy Fines In France
Digital News Daily, Wendy Davis - Wednesday, January 5, 2022
French privacy regulators plan to fine Google around $170 million and Facebo ...
- IAS Acquires AI Company To Further Enhance Image And Video Classifications
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 4, 2022
IAS announced today the acquisition of digital content classification firm Context, buildi ...
- Verizon And AT&T Won't Agree To Pause 5G Rollout
Digital News Daily, Wendy Davis - Sunday, January 2, 2022
Verizon and AT&T say they plan to move forward this week wi ...
- Duolingo Ad Plays On Netflix's 'Emily In Paris'
MAD, Todd Wasserman - Thursday, December 23, 2021
A new ad from Weiden + Kennedy, Amsterdam shows French women introduci ...
- Easy To Say Yes: Consumers Ignore And Delete The Emails They Signed Up For
Email Insider, Ray Schultz - Wednesday, December 8, 2021
U.S. consumers exceed the world average in always or often ignoring ...
- Digital Expansion Powers Global Ad Spend To New Record
Inside Performance, Nina Lentini - Friday, December 3, 2021
A new report from eMarketer charts 2021's ginormous rebound over 2020, a ...
- B2C Brands Are Investing In Social Commerce -- And Succeeding, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, November 2, 2021
Most firms are active in two or more social shops, although th ...
- Amazon Ads 'unBoxes' Eight Ad/Measurement Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 26, 2021
Amazon Ads today kicked off its unBoxed conference, introducing several marketing solutio ...
- Brave Replaces Google As Default Search Engine In Its Browser
Inside Performance, Laurie Sullivan - Tuesday, October 19, 2021
Brave will replace Google in the U.S., U.K. and Canada as t ...
- GroupM's Essence Expands To France
MAD, Steve McClellan - Monday, October 18, 2021
Essence France, whose clients include Google, will be managed by Guillaume ...
- Greedy Dinosaur Campaign Shows How Energy Companies Ignore Climate Change
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 12, 2021
The humorous campaign for French independent energy provider ekWateur focuses on awarenes ...
- Amazon Prime Video Favored Among 55+ Streamers, Netflix Could Face A Struggle
Video Insider, Karlene Lukovitz - Tuesday, October 12, 2021
Netflix currently has high saturation among the older demographic, particularly in t ...
- Google Brings MUM To Search, Lens, Query Results In New Features
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 29, 2021
Google today announced new applications for its Multitask Unified Model technology, includi ...
- Criteo Data Analyzes Summer Travel, Retail Holiday Trends
Inside Performance, Laurie Sullivan - Tuesday, September 21, 2021
Criteo's Commerce Trends Dashboard provides insight into monthly shopping trends by produ ...
- Video, Vertical Product Ad Pilots Running On Microsoft Audience Network
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 8, 2021
The program also supports disclaimers in ads, new third-party integrations with Univers ...
- ProtonMail Defends Itself In Flap Over Release Of Climate Activist's IP Address
Email Marketing Daily, Ray Schultz - Wednesday, September 8, 2021
The company says it was simply complying with a legal request ...
- How Loyal Are Your Customers?
Inside Performance, Laurie Sullivan - Thursday, September 2, 2021
As new tools and technologies are continually introduced, businesses have an opportuni ...