- TikTok To Shut Down $2B Creator Fund
MediaDailyNews, Colin Kirkland - Tuesday, November 7, 2023
TikTok's creator fund, valued at upwards of $2 billion, will officially co ...
- The Art Of AI: Marketers Use Technology For Content Creation, But Many Have Issues
Email Insider, Ray Schultz - Wednesday, November 1, 2023
Marketers are concerned about data security and tone-of-voice issues, Kaltura reports. ...
- Chabanne Appointed CEO GroupM France
People on the Move, Steve McClellan - Friday, October 27, 2023
GroupM has appointed Alexandra Chabanne CEO of its operation in France. She h ...
- Marcel Names 2 Creative Directors As Co-Presidents
MAD, Fern Siegel - Friday, October 20, 2023
The Publicis Groupe agency appointed agency vets Youri Guerassimov and Gaetan ...
- Netflix Q3 Ad Option Soars 70%, Accounts For Nearly A Third Of Sign-Ups
Television News Daily, Wayne Friedman - Wednesday, October 18, 2023
"Our immediate priority is building our ad membership so that Netflix becom ...
- The AI Pecking Order: China Leads In Company Spending, U.S. Is Further Down
Email Insider, Ray Schultz - Thursday, September 28, 2023
The Entertainment and Media Sector is tied for first place among t ...
- AI Helpmate: Users Worldwide Say It Saves Time And Helps Creativity
Email Insider, Ray Schultz - Monday, September 18, 2023
The U.S. leads the way in leveraging the new tools, Canva repo ...
- Survey Supports Netflix's Cloud Gaming Strategy
MediaDailyNews, Karlene Lukovitz - Friday, September 8, 2023
Adoption of cloud gaming is growing, and Netflix's no-fee approach and targeti ...
- FAST, AVOD Revenue Triples In France, Germany Outpaces UK In SVOD Subs
MediaDailyNews, Karlene Lukovitz - Tuesday, September 5, 2023
In France, 69% of the 35-to-49 demo now watch some FAST/AVOD cont ...
- U.S. Lags China, India With Plans To Implement GAI In 2024, Study Finds
Data & Programmatic Insider, Laurie Sullivan - Monday, August 14, 2023
Lucidworks data analyzes how many initiatives companies will launch, the sectors mo ...
- Apple Accused Of Abusing Ad Tracking Position In France
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 25, 2023
France's competition agency on Tuesday said it had issued a statement ...
- Digital Treadmill: U.S. SMBs Lag Behind Their European Counterparts
Email Insider, Ray Schultz - Friday, July 21, 2023
Almost a fourth of small businesses in the U.S. are investing le ...
- Apple, Amazon Deal Led To $218M Fine By Antitrust Legislator In Spain
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 18, 2023
Apple and Amazon were fined for restricting competition based on reselling a ...
- L'Occitane Invites Shoppers To Provence With New Virtual Store
Digital News Daily, Colin Kirkland - Thursday, July 6, 2023
L'Occitane wants to transport consumers to Provence in a new virtual experien ...
- Ad-Tech Company Criteo Fined $44 Million In EU Over Privacy
Digital News Daily, Wendy Davis - Thursday, June 22, 2023
France's privacy regulator has fined ad tech company Criteo for allegedly faili ...
- Havas Media Net Deploys Global 'Consumer Science & Analytics' Offering
MediaDailyNews, Joe Mandese - Thursday, June 15, 2023
The "CSA: brand is derived from a 40-year-old French research practice own ...
- Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2023
Microsoft partnered with Scope3 to offer its partners a way to redu ...
- B2B Before And After: Budgets Recover From 2020, But Brands Face Many Hurdles
Email Insider, Ray Schultz - Monday, June 5, 2023
Email is widely used in the U.S., and even more so ...
- The Roar Of GDPR: The Impact On Marketers And Their Tech Stacks
Email Insider, Ray Schultz - Thursday, May 25, 2023
Most companies prefer to buy technology from European vendors, not big U. ...
- Good To Go: Consumer Goods Brands Are Boosting Their Digital Spend
Email Insider, Ray Schultz - Thursday, May 18, 2023
Email takes first place among channels in the Alcohol and Tobacco a ...
- TikTok Rewards AR Effect Creators With New Program
Digital News Daily, Colin Kirkland - Tuesday, May 16, 2023
The "Effect Creator Rewards" fund will help creators monetize the "high-performing effect ...
- NBCU Expands Content, Ad Deal With Twitter, Starting With Paris Olympics
Television News Daily, Wayne Friedman - Wednesday, May 3, 2023
From Feb. 2024 to the start of the Summer Olympics, Twitter wi ...
- Analytics Canvas: Few Brands Qualify As Leaders, But They Are Spending More
Email Insider, Ray Schultz - Tuesday, April 11, 2023
Total analytics spend should hit $32 billion in 2026, according to Winterber ...
- Grand Marnier's 'Grand Encounters' Encourages Unlikely Pairings
Marketing Daily, Steve Ellwanger - Thursday, April 6, 2023
Mini films featuring dance and music are inspired by the "audacious ide ...
- Pinterest Expands Creator Inclusion Fund To 5 More Countries
Digital News Daily, Colin Kirkland - Tuesday, April 4, 2023
Focused on supporting creators from underrepresented groups, Pinterest has announced the expansi ...
- NBCU 'Pacing Well Ahead' For Paris Summer 2024 Olympics Ad Sales
Television News Daily, Wayne Friedman - Tuesday, April 4, 2023
Despite uncertainty in the national TV marketplace, NBCU says its ad sal ...
- App Happy: Consumers Are Using Them More To Shop, Follow Loyalty Programs
Email Insider, Ray Schultz - Tuesday, March 28, 2023
Most retail app activities have seen an increase this year, Airship repo ...
- Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Place Exchange has expanded its footprint in major European markets including t ...
- Customer Chemistry: How To Build Rapport With B2B Clients
Email Insider, Ray Schultz - Friday, March 17, 2023
Email is the top channel for communicating with customers. But don't inclu ...
- Criteo Digs Deeper Into Retail Through Partnership, Acquisition
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 14, 2023
Criteo on Tuesday announced a retail media advertising agreement to become t ...