• by Fern Siegel , October 20, 2023

Paris-based agency Marcel, part of Publicis Groupe, appointed agency vets Youri Guerassimov and Gaëtan du Peloux as co-presidents, alongside Pascal Nessim.

The duo among the most celebrated creatives in France, with a collective 22 Grand Prix and 46 Lions. Guerassimov and du Peloux reportedly rank among the most renowned creatives in the global ad industry.

The duo have been collaborating for 20 years. The pair joined Marcel under the guidance of former Chief Creative Officer Anne de Maupeou.

du Peloux, a copywriter by training, and Youri Guerassimov, an art director by training, began their careers at CLM/BBDO in 2004, including work for for Pepsi worldwide.

Their creative work includes campaigns such as "Inglorious Fruits & Vegetables” ("Les Fruits et Légumes Moches") for Intermarché, "Hack Market" for Back Market, and more recently, "The Bleues’ Highlights” ("La Compil des Bleues") for Orange.

“No one represents the right balance between professional qualities and human qualities better than they do,” said Marco Venturelli, Chief Creative Officer of Publicis France.