In a bid to further boost its US footprint and capabilities (particularly media), London-based MSQ has acquired January Digital, which has offices in New York and Dallas. Terms weren’t disclosed.  

Founded by CEO Vic Drabicky in 2011, January Digital has focused on categories like retail, beauty, CPG and grocery with clients like Steve Madden, Interstate Batteries, Supergoop! and Amika.   

The agency will retain its name and Drabicky and his leadership team will continue to run the operation. It also gains access to MSQ’s technology, creative capabilities, and potentially stronger growth opportunities, the company said.   

The deal follows two other recent acquisitions by MSQ in the U.S. including Big Spaceship in New York and Atlanta-based digital agency Arke (rebranded MSQ DX). 

Earlier this year it launched MSQ Intelligence, a global unit that is developing AI-powered products, services, platforms, and data capabilities for its agencies.   

“Recent acquisitions in the US have increased our presence and strength in creative and tech,” said Peter Reid, Group CEO of MSQ. January Digital, he added, “brings significant additional media capabilities to our US clients and agencies, while augmenting our global media presence.”  

January Digital will work with MSQ’s North America President, Aaron Lang, to maximize cross-agency opportunities in the U.S., and with MSQ Media’s broader team, to expand global media efforts and bring combined expertise to client pitches.   

MSQ Group has 2,000 people working in 25 global offices.  In addition to its agencies, it has specialist units in production, sports and entertainment and sustainability consulting.   

Clients include Diageo, Unilever, The Coca-Cola Co., Chase, Mars and more.  

Pictured above: Front row (l to r): Vic Drabicky; Sarah Engel, president, January Digital; Lang; Back row (l to r): Nick Drabicky, senior vice president-general manager, client services, January Digital; JB Brokaw, Chief Operating Officer, January Digital.