- Data Tracking Concerns Parents Most In U.S., Families Spend Most Time Online: Study
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 19, 2023
Data tracking and the role that big tech companies play online ...
- Fewer Data Breaches Occurred Last Year, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, January 18, 2023
The U.S. dropped from first place in leaked accounts in 2021 ...
- Ecommerce Fashion Retailer Zalando Consolidates Media At iProspect
MediaDailyNews, Joe Mandese - Tuesday, January 10, 2023
The Dentsu unit will be responsible for all traditional "above-the-line" media planni ...
- Easy Email: Channel Is One Of The Top Traffic Sources
Email Insider, Ray Schultz - Friday, December 23, 2022
Email drives $36 for every dollar spent, but faces data challenges, HubSp ...
- Those Bonkers Ads Work: Prestige Fragrance Hot this Season
Marketing Daily, Sarah Mahoney - Tuesday, December 20, 2022
It's beginning to smell a lot like ....a very good year f ...
- Microsoft Advertising Drives Performance Through Video Ads
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 15, 2022
Microsoft has advanced its advertising platform, announcing Tuesday that its Audience Netwo ...
- Peach Will Support Netflix's New Ad-Supported Model
Digital News Daily, Colin Kirkland - Friday, November 4, 2022
Global video ad management platform Peach has announced support of Netflix's high ...
- Dentsu Incorporates Carbon Into Media-Planning Systems
MediaDailyNews, Joe Mandese - Thursday, November 3, 2022
The move factors carbon impact at a media impression level, alongside campai ...
- LoopMe Data Suggests What Netflix Basic With Ads Service Means For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 27, 2022
Performance marketers have begun to view streaming and connected TV services ...
- Inflation Is Hitting Consumers Both In The U.S. And Europe, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, October 25, 2022
German shoppers are most worried, but those in the U.S. are al ...
- Consumers Rethinking The Holidays - Here's What It Means For Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, October 17, 2022
Brands and retailers need to understand what consumers consider non-negotiable, what they' ...
- Former Google SVP Of Ads Launches Search Engine Neeva In Germany, France, UK
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 6, 2022
Neeva, founded by two former Google employees, is intended to give use ...
- Retailers Doubt Their Effectiveness In Dealing With Challenges: Study
Email Marketing Daily, Ray Schultz - Tuesday, October 4, 2022
Retailers expect product returns and other challenges to rise dramatically, but ma ...
- Dentsu's iProspect Consolidates BMW Group's 'Offline' Media In Europe
MediaDailyNews, Joe Mandese - Tuesday, October 4, 2022
The assignment, which covers the BMW and MINI brands, follows a competiti ...
- 'Harper's Bazaar' France Scheduled For 2023 Launch
Publishers Daily, Ray Schultz - Monday, September 26, 2022
Olivier Lalanne will serve as editor-in-chief of the new edition. ...
- Holiday Downcast: Worldwide Spending Is Being Cut By Billions
Email Insider, Ray Schultz - Friday, September 23, 2022
Almost a third of U.S. consumers say they are facing financial distres ...
- Wide-Eyed Privacy: Email Digests Help Consumers And Brands Navigate Issue
Email Insider, Ray Schultz - Thursday, September 22, 2022
Observing the 3M's -- meaningful, memorable and manageable -- boosts brand loyalt ...
- Bank Failure: Consumers And Finserv Brands Disagree On Marketing Relevance
Email Insider, Ray Schultz - Thursday, September 8, 2022
Email is the preferred channel for consumers. But fewer than half a ...
- Criteo Faces $65M Fine In France For GDPR Breaches
Performance Marketing Insider, Laurie Sullivan - Monday, August 8, 2022
EU data protection regulators hit French ad-tech company Criteo with a $ ...
- Sendinblue Names Yvan Saule As Chief Technology Officer
Email Marketing Daily, Ray Schultz - Tuesday, July 26, 2022
Saule previously was VP of engineering at ecommerce platform Octopia. ...
- Amazon Sues Facebook Group Admins, Targets Fake Review Brokers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 19, 2022
Amazon on Tuesday filed legal action against the administrators of more th ...
- TikTok Introduces Inventory Filters
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 12, 2022
TikTok now offers an Inventory Filter for ads to help brands ensu ...
- Equativ Makes 'Strategic' Investment In Video Personalization
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 7, 2022
The investment in Nowtilus and its Serverside.ai, a server-side dynamic ad inserti ...
- New Agency Joia Paris Promises One-Shot Campaigns
MAD, Fern Siegel - Monday, June 20, 2022
Joia Paris will create two campaign ideas in a two-week period. T ...
- AR Gives Most Consumers More Confidence In Purchases, Study Finds
Digital News Daily, Colin Kirkland - Thursday, June 16, 2022
The tools and information consumers seek most are lacking for 67% ...
- Google's Simpler Way For Europeans To Reject Cookies Starts Rolling Out
Performance Marketing Insider, Laurie Sullivan - Friday, April 22, 2022
The feature gives users of Google's search engine and YouTube in Euro ...
- OpenWeb Buys Adyoulike For $100 Million To Build A Social Layer
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 12, 2022
OpenWeb has announced the acquisition of Adyoulike, a global advertising platform bas ...
- Sadoun Discloses Recent Removal Of Cancerous Tumor
MAD, Steve McClellan - Thursday, April 7, 2022
In a video distributed to employees, the Publicis Groupe CEO said t ...
- Consumers Find Things To Do Offline, Rather Than On Social Media
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 7, 2022
Consumers are shifting toward more intentional online behavior, away from social platfor ...
- Jittery Gen Z: They're Quick To Jump When Faced With Bad Service
Email Insider, Ray Schultz - Wednesday, April 6, 2022
Gen X and Baby Boomers are more willing to give brands ...