- NBCU 'Pacing Well Ahead' For Paris Summer 2024 Olympics Ad Sales
Television News Daily, Wayne Friedman - Tuesday, April 4, 2023
Despite uncertainty in the national TV marketplace, NBCU says its ad sal ...
- App Happy: Consumers Are Using Them More To Shop, Follow Loyalty Programs
Email Insider, Ray Schultz - Tuesday, March 28, 2023
Most retail app activities have seen an increase this year, Airship repo ...
- Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Place Exchange has expanded its footprint in major European markets including t ...
- Customer Chemistry: How To Build Rapport With B2B Clients
Email Insider, Ray Schultz - Friday, March 17, 2023
Email is the top channel for communicating with customers. But don't inclu ...
- Criteo Digs Deeper Into Retail Through Partnership, Acquisition
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 14, 2023
Criteo on Tuesday announced a retail media advertising agreement to become t ...
- Apex Brands: What The Most Mature Marketers Are Doing This Year
Email Insider, Ray Schultz - Monday, February 27, 2023
Eighty-three percent of global companies will increase their marketing budgets this yea ...
- Wavemaker Wins $50M Global Media Business For Back Market
MAD, Steve McClellan - Wednesday, February 22, 2023
Founded eight years ago, the Paris-based company is expanding to the U. ...
- New Paywall And Creator Fund Features In Development At TikTok
Digital News Daily, Colin Kirkland - Monday, February 13, 2023
TikTok is developing several new features including a creator-focused paywall and ...
- Sendinblue Acquires Captain Wallet, Mobile Wallet Marketing Startup
Email Marketing Daily, Ray Schultz - Thursday, February 9, 2023
"For many big brands, the wallet has become a preferred communication chann ...
- Nielsen Adds Edison's Podcast Metrics To Data Options
MAD, Fern Siegel - Friday, February 3, 2023
The Share of Ear and Edison Podcast Metrics services are based ...
- Converting SMB Software Buyers Is No Easy Thing, Study Finds
Email Marketing Daily, Ray Schultz - Friday, February 3, 2023
But most SMBs plan to invest more in software this year, Gartn ...
- Guy Richie Directs Cartier Tank's Campaign, Homage To French Chic
MAD, Fern Siegel - Wednesday, January 25, 2023
To announce the Tank Francaise's 2023 version, the spot was filmed ...
- Data Tracking Concerns Parents Most In U.S., Families Spend Most Time Online: Study
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 19, 2023
Data tracking and the role that big tech companies play online ...
- Fewer Data Breaches Occurred Last Year, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, January 18, 2023
The U.S. dropped from first place in leaked accounts in 2021 ...
- Ecommerce Fashion Retailer Zalando Consolidates Media At iProspect
MediaDailyNews, Joe Mandese - Tuesday, January 10, 2023
The Dentsu unit will be responsible for all traditional "above-the-line" media planni ...
- Easy Email: Channel Is One Of The Top Traffic Sources
Email Insider, Ray Schultz - Friday, December 23, 2022
Email drives $36 for every dollar spent, but faces data challenges, HubSp ...
- Those Bonkers Ads Work: Prestige Fragrance Hot this Season
Marketing Daily, Sarah Mahoney - Tuesday, December 20, 2022
It's beginning to smell a lot like ....a very good year f ...
- Microsoft Advertising Drives Performance Through Video Ads
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 15, 2022
Microsoft has advanced its advertising platform, announcing Tuesday that its Audience Netwo ...
- Peach Will Support Netflix's New Ad-Supported Model
Digital News Daily, Colin Kirkland - Friday, November 4, 2022
Global video ad management platform Peach has announced support of Netflix's high ...
- Dentsu Incorporates Carbon Into Media-Planning Systems
MediaDailyNews, Joe Mandese - Thursday, November 3, 2022
The move factors carbon impact at a media impression level, alongside campai ...
- LoopMe Data Suggests What Netflix Basic With Ads Service Means For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 27, 2022
Performance marketers have begun to view streaming and connected TV services ...
- Inflation Is Hitting Consumers Both In The U.S. And Europe, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, October 25, 2022
German shoppers are most worried, but those in the U.S. are al ...
- Consumers Rethinking The Holidays - Here's What It Means For Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, October 17, 2022
Brands and retailers need to understand what consumers consider non-negotiable, what they' ...
- Former Google SVP Of Ads Launches Search Engine Neeva In Germany, France, UK
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 6, 2022
Neeva, founded by two former Google employees, is intended to give use ...
- Retailers Doubt Their Effectiveness In Dealing With Challenges: Study
Email Marketing Daily, Ray Schultz - Tuesday, October 4, 2022
Retailers expect product returns and other challenges to rise dramatically, but ma ...
- Dentsu's iProspect Consolidates BMW Group's 'Offline' Media In Europe
MediaDailyNews, Joe Mandese - Tuesday, October 4, 2022
The assignment, which covers the BMW and MINI brands, follows a competiti ...
- 'Harper's Bazaar' France Scheduled For 2023 Launch
Publishers Daily, Ray Schultz - Monday, September 26, 2022
Olivier Lalanne will serve as editor-in-chief of the new edition. ...
- Holiday Downcast: Worldwide Spending Is Being Cut By Billions
Email Insider, Ray Schultz - Friday, September 23, 2022
Almost a third of U.S. consumers say they are facing financial distres ...
- Wide-Eyed Privacy: Email Digests Help Consumers And Brands Navigate Issue
Email Insider, Ray Schultz - Thursday, September 22, 2022
Observing the 3M's -- meaningful, memorable and manageable -- boosts brand loyalt ...
- Bank Failure: Consumers And Finserv Brands Disagree On Marketing Relevance
Email Insider, Ray Schultz - Thursday, September 8, 2022
Email is the preferred channel for consumers. But fewer than half a ...