- Wide-Eyed Privacy: Email Digests Help Consumers And Brands Navigate Issue
Email Insider, Ray Schultz - Thursday, September 22, 2022
Observing the 3M's -- meaningful, memorable and manageable -- boosts brand loyalt ...
- Bank Failure: Consumers And Finserv Brands Disagree On Marketing Relevance
Email Insider, Ray Schultz - Thursday, September 8, 2022
Email is the preferred channel for consumers. But fewer than half a ...
- Criteo Faces $65M Fine In France For GDPR Breaches
Performance Marketing Insider, Laurie Sullivan - Monday, August 8, 2022
EU data protection regulators hit French ad-tech company Criteo with a $ ...
- Sendinblue Names Yvan Saule As Chief Technology Officer
Email Marketing Daily, Ray Schultz - Tuesday, July 26, 2022
Saule previously was VP of engineering at ecommerce platform Octopia. ...
- Amazon Sues Facebook Group Admins, Targets Fake Review Brokers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 19, 2022
Amazon on Tuesday filed legal action against the administrators of more th ...
- TikTok Introduces Inventory Filters
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 12, 2022
TikTok now offers an Inventory Filter for ads to help brands ensu ...
- Equativ Makes 'Strategic' Investment In Video Personalization
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 7, 2022
The investment in Nowtilus and its Serverside.ai, a server-side dynamic ad inserti ...
- New Agency Joia Paris Promises One-Shot Campaigns
MAD, Fern Siegel - Monday, June 20, 2022
Joia Paris will create two campaign ideas in a two-week period. T ...
- AR Gives Most Consumers More Confidence In Purchases, Study Finds
Digital News Daily, Colin Kirkland - Thursday, June 16, 2022
The tools and information consumers seek most are lacking for 67% ...
- Google's Simpler Way For Europeans To Reject Cookies Starts Rolling Out
Performance Marketing Insider, Laurie Sullivan - Friday, April 22, 2022
The feature gives users of Google's search engine and YouTube in Euro ...
- OpenWeb Buys Adyoulike For $100 Million To Build A Social Layer
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 12, 2022
OpenWeb has announced the acquisition of Adyoulike, a global advertising platform bas ...
- Sadoun Discloses Recent Removal Of Cancerous Tumor
MAD, Steve McClellan - Thursday, April 7, 2022
In a video distributed to employees, the Publicis Groupe CEO said t ...
- Consumers Find Things To Do Offline, Rather Than On Social Media
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 7, 2022
Consumers are shifting toward more intentional online behavior, away from social platfor ...
- Jittery Gen Z: They're Quick To Jump When Faced With Bad Service
Email Insider, Ray Schultz - Wednesday, April 6, 2022
Gen X and Baby Boomers are more willing to give brands ...
- eBay: Why Recommerce Is Becoming A Thing
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 6, 2022
Gen Z leads the recommerce market as consumers look to resell produc ...
- Speaking My Language: Shoppers Say Product Info They Get Is Mostly Good
Email Insider, Ray Schultz - Thursday, March 24, 2022
Consumers are mostly satisfied with product information they get through various channel ...
- Former Saatchi & Saatchi France CEO Brings Master The Monster To U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 11, 2022
The platform, which aims to democratize the bidding process for all producti ...
- Sendinblue Acquires MeetFox, Scheduling Software Company
Email Marketing Daily, Ray Schultz - Thursday, March 10, 2022
Users can integrate a scheduling feature in their email, website and oth ...
- S4M Rebrands To Ask Locala With Focus On Local Data For Omnichannel Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 3, 2022
S4M, which provides data that brings consumers into local businesses, rebranded ...
- Phone Is Top Customer Engagement Channel, Email is Second
Email Marketing Daily, Ray Schultz - Thursday, March 3, 2022
Phones are the top choice for interactions with brands but spam ...
- Microsoft Advertising Releases Active Descriptions For Dynamic Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 22, 2022
Microsoft Advertising will make Dynamic Search Ads the default starting in Apr ...
- BrightEdge Acquires SEO Data Company In Its Largest Acquisition To Date
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 23, 2022
SEO platforms of the future will require the capabilities of data-science infrastructu ...
- Me And My Email: Channel Is Most Popular Worldwide For Branded Messages
Email Insider, Ray Schultz - Friday, February 18, 2022
SMS is second in most countries and the biggest driver of unsubscrib ...
- French Privacy Regulator Says Use Of Google Analytics Unlawful
Digital News Daily, Wendy Davis - Thursday, February 10, 2022
The French National Data Protection Commission said Thursday that the use ...
- TV Sports Help Viewers Relax - But Will That Continue In the Age Of COVID?
TV Watch, Wayne Friedman - Thursday, January 20, 2022
Stars in their respective fields think they can ride above it al ...
- NBCU Inks Partnership With RTL To Expand European Ad-Selling Efforts
Television News Daily, Wayne Friedman - Wednesday, January 12, 2022
NBCU and RTL AdConnect will give each other access to their premi ...
- Facebook And Google Reportedly Face Privacy Fines In France
Digital News Daily, Wendy Davis - Wednesday, January 5, 2022
French privacy regulators plan to fine Google around $170 million and Facebo ...
- IAS Acquires AI Company To Further Enhance Image And Video Classifications
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 4, 2022
IAS announced today the acquisition of digital content classification firm Context, buildi ...
- Verizon And AT&T Won't Agree To Pause 5G Rollout
Digital News Daily, Wendy Davis - Sunday, January 2, 2022
Verizon and AT&T say they plan to move forward this week wi ...
- Duolingo Ad Plays On Netflix's 'Emily In Paris'
MAD, Todd Wasserman - Thursday, December 23, 2021
A new ad from Weiden + Kennedy, Amsterdam shows French women introduci ...