- Easy To Say Yes: Consumers Ignore And Delete The Emails They Signed Up For
Email Insider, Ray Schultz - Wednesday, December 8, 2021
U.S. consumers exceed the world average in always or often ignoring ...
- Digital Expansion Powers Global Ad Spend To New Record
Performance Marketing Insider, Nina Lentini - Friday, December 3, 2021
A new report from eMarketer charts 2021's ginormous rebound over 2020, a ...
- B2C Brands Are Investing In Social Commerce -- And Succeeding, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, November 2, 2021
Most firms are active in two or more social shops, although th ...
- Amazon Ads 'unBoxes' Eight Ad/Measurement Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 26, 2021
Amazon Ads today kicked off its unBoxed conference, introducing several marketing solutio ...
- GroupM's Essence Expands To France
MAD, Steve McClellan - Monday, October 18, 2021
Essence France, whose clients include Google, will be managed by Guillaume ...
- Brave Replaces Google As Default Search Engine In Its Browser
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 19, 2021
Brave will replace Google in the U.S., U.K. and Canada as t ...
- Greedy Dinosaur Campaign Shows How Energy Companies Ignore Climate Change
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 12, 2021
The humorous campaign for French independent energy provider ekWateur focuses on awarenes ...
- Amazon Prime Video Favored Among 55+ Streamers, Netflix Could Face A Struggle
Video Insider, Karlene Lukovitz - Tuesday, October 12, 2021
Netflix currently has high saturation among the older demographic, particularly in t ...
- Google Brings MUM To Search, Lens, Query Results In New Features
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 29, 2021
Google today announced new applications for its Multitask Unified Model technology, includi ...
- Criteo Data Analyzes Summer Travel, Retail Holiday Trends
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 21, 2021
Criteo's Commerce Trends Dashboard provides insight into monthly shopping trends by produ ...
- Video, Vertical Product Ad Pilots Running On Microsoft Audience Network
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 8, 2021
The program also supports disclaimers in ads, new third-party integrations with Univers ...
- ProtonMail Defends Itself In Flap Over Release Of Climate Activist's IP Address
Email Marketing Daily, Ray Schultz - Wednesday, September 8, 2021
The company says it was simply complying with a legal request ...
- How Loyal Are Your Customers?
Performance Marketing Insider, Laurie Sullivan - Thursday, September 2, 2021
As new tools and technologies are continually introduced, businesses have an opportuni ...
- 'Le Figaro' Publisher Fined In GDPR Case
Publishers Daily, Ray Schultz - Friday, July 30, 2021
The penalty shows that GDPR doesn't only affect big companies, such ...
- Google Fined Millions in France, Allegedly Violated Orders To Negotiate With Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 13, 2021
France's Competition Authority fined Google $593 million for allegedly violating orders ...
- The COVID Shadow: Shoppers Are Upbeat, But Remain Wary Of Catching COVID-19 In Stores
Email Insider, Ray Schultz - Thursday, July 1, 2021
BOPIS and online shopping in general are popular, Mood:Media reports, while 4 ...
- Dentsu Taps Canada's Lemaitre As Global Commerce Director-Media
MediaDailyNews, Joe Mandese - Wednesday, June 23, 2021
Dentsu International has named Damien Lemaitre global commerce director-media, a new positi ...
- Buy Shy: What Stops Consumers From Ordering Online
Email Insider, Ray Schultz - Friday, June 11, 2021
Delivery charges are the biggest barrier to ordering online -- at lea ...
- That's Entertainment? People Burning To Death Is Key Feature Of New Show
TVBlog, Adam Buckman - Wednesday, June 9, 2021
Do any of the purveyors and producers of our visual entertainment med ...
- Microsoft Audience Ads Expands To Other Countries
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 3, 2021
Microsoft Audience Ads, the company's native advertising solution, is now available ...
- Research Finds AR Plays Large Role In Shopper Purchase Behavior
MAD, Amy Corr - Tuesday, June 1, 2021
Study found the pandemic accelerated the use of AR, and more th ...
- Google's Antitrust Settlement In France Should Embolden Publishers
Publishing Insider, - Tuesday, June 1, 2021
The complaint accused the search giant of abusing its power in t ...
- Microsoft Audience Network Tool Now Imports Facebook Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 28, 2021
Microsoft has built a way to port campaigns running in Facebook Audien ...
- Demand Science Acquires TrustedOut To Build Its B2B Content Data Platform
Email Marketing Daily, Ray Schultz - Monday, May 24, 2021
The purchase of TrustedOut helps Demand Science signal intent across platforms, t ...
- Online Lifeline: How Consumers Are Changing Their Habits As The Pandemic Eases
Email Insider, Ray Schultz - Tuesday, May 18, 2021
Expect more online streaming, shopping and banking, and less attendance in exerci ...
- Spain Leads EU In Number Of GDPR Fines, But Not In The Size
Email Marketing Daily, Ray Schultz - Monday, May 17, 2021
A study from Privacy Affairs shows that Italy had the highest moneta ...
- Majoring In Shopping: What College Students Want From Online Brands
Email Insider, Ray Schultz - Tuesday, May 4, 2021
Free shipping and other perks resonate most with students. And you ha ...
- Back To (Brick-And-Mortar) School -- Time To Rethink Strategies
Performance Marketing Insider, Laurie Sullivan - Friday, April 30, 2021
It's been a difficult year to socialize and interact -- especially f ...
- 'No Truth' To Havas Rumors, States Publicis Groupe CEO Sadoun
MAD, Larissa Faw - Thursday, April 15, 2021
In an interview with MediaPost, the Publicis Groupe chief strongly denied rumo ...
- Android Ad Identifier Violates EU Privacy Law, Activist Claims
Digital News Daily, Wendy Davis - Wednesday, April 7, 2021
An Android device identifier used for ad targeting violates European privacy law ...