Retailers expect product returns and other challenges to balloon over the next 12 months. But many are unprepared to deal with these problems, according to Digital Complexity: Thriving in Unpredictable Times, a study from Fluent Commerce, commercetools and Contentstack, conducted by Incisiv.
Of the companies polled, 81% expect an increase in returns. However, only 48% feel they will be effective in coping with it.
In addition, while 87% expect an increase in digital assets, 32% say they will be effective in managing them. And only 43% feel equipped to deal with increase in online SKUs that 88% of them anticipate.
In addition, respondents expect growth in these areas:
Meanwhile, almost 60% of retailers believe their store fulfillment and personalization platform will support only some of their needs during the next year.
And only 17% claim they can launch an online marketing campaign within a week.
The top challenges in managing digital businesses are:
Incisiv surveyed 358 marketing directors and above in the U.S., UK, France and Germany in Q2 and Q3 of 2022.