• by Joe Mandese  @mp_joemandese, January 10, 2023

Dentsu's iProspect unit has been named global media agency of record for European ecommerce fashion retailer Zalando.

The win, which follows a competitive review aimed at consolidating all media with one agency, is part of a plan to accelerate international market growth for the brand.

In a statement, the company singled out iProspect's "digital-first" approach to media, as well as the resources of Dentsu's network, as key reasons for its selection.

“For us, our customers are at the heart of everything we do, we want to be more than simply a platform to buy the latest in fashion and lifestyle for them," Zalando Vice President-Regional Marketing Ralph Rijks stated, adding: ""The iProspect team really understood our ambition to be a place of inspiration and engagement for our audiences. We are looking forward to working together on creating deeper emotional bonds between our brand and our customers.”  

iProspect will be responsible for all traditional "above-the-line" media planning and buying in Zalando’s 25 markets, including: Germany, UK, France, Sweden, Italy, Poland and Spain.  This expansion of iProspect’s existing award-winning* remit will see the media agency working closely with Zalando to help shape the future of retail across the region and beyond.