Tag results for "media planning"
- Founders Of GoTo.com, OpenX Launch CTV Media-Buying, Performance Platform Based On SearchtvScientific, a TV ad-tech company, on Tuesday launched an end-to-end CTV buyi ...
- McDonald's Taps Canvas WW, Lopez Negrete For Hispanic Media Strategy DutiesThe remit includes all Hispanic media communications within the U.S., including plannin ...
- MediaCom Promotes Lim To Chief Planning OfficerMediaCom U.S. announced today that Jason Lim has been promoted to t ...
- The Simple 4th Ave. Market Equation: Don't "Leverage" Community -- Invest In It4th Ave. Market is a two-year-old D2C grounded in a century-old traditi ...
- Media-Bias Chart Provides In-Depth View, Greater Control For Media Buys Based On Brand ValuesAd Fontes Media is releasing a premium version of its media-bias cha ...
- NBCU's One Platform Offers 'Clean Rooms' For Data, Identity GraphFor the first time, NBCU will be offering "self-service" access to i ...
- Mediahub To Host 'Diversity-Owned' Media DayCiting the need to close the gap between the share of ...
- Alphonso Rebrands As LG AdsLG Ads will offer connected TV ad inventory on its smart ...
- Omnicom Integrates Comscore Ecommerce, Behavioral DataThe data will enhance the Omni marketing operating system's ability to provi ...
- NBCUniversal Moves TV Stations, Regional Sports Networks To Impression-Based Ad DealsImpressions offer much more granularity than ratings, which could add back anywhe ...
- Report: Industry Split On Whether Media Plans Drive Buys Or Vice VersaAccording to the report from ID Comms, the industry agrees that ...
- Publicis Groupe Wins $600 Million Inspire Brands Restaurant PortfolioInspire restaurants include Arby's, Dunkin' and Jimmy John's. The holding company ...
- Ascential Doubles Down On MediaOcean Rival Hudson MX, Leads New $63.5 Million RoundHudson MX, a media-buying technology startup has closed a $63.5 million rou ...
- CIMM Day 1: Essence Media Chief Calls For 'Wholesale' Measurement Change"We have a fire under us that needs to be addressed," Essen ...
- Independent Agency of the Year: PMG"Being agile has really worked well for us, and the biggest differen ...
- Survey: 46% Of SMBs Believe Recovery Will Start In JuneMore small and medium-sized businesses expect to increase their marketing efforts th ...
- Dentsu Merging iProspect, Vizeum To Form New Full-Service Media AgencyThe new media agency will integrate Vizeum's media strategy/planning, storytelling, and brand-buildi ...
- Media All-Star: Peter SedlarcikAs much as the industry's focus on data has changed, Peter Sedlarc ...
- Silver Screen Finds Silver Lining, Nielsen's: Cinema Integrates Improved Currency Into Old PartnerThe cinema ad industry is getting a jumpstart on 2021, announcing ...
- L'Oreal China Taps Publicis For Media Planning And Buying, Cites 'Bespoke Agency Solution'L'Oreal China has named Publicis Groupe its media planning and buying agen ...
- Wavemaker Ripples Across Pond, Lands ViacomCBS InternationalGroupM's Wavemaker has landed a high-profile media account, ViacomCBS Networks International's glob ...
- IAB Finds Most 2021 Ad Budgets Either 'Ballpark' Or FlexibleOnly 10% of advertisers and agency media planning and buying executives survey ...
- GroupM Names Gerhart Mindshare Global CEO, Succeeds Emery, Who Was Ousted In OctoberGroupM has named Adam Gerhart Global CEO of Mindshare, effective January 202 ...
- NBCU Opens All Digital Inventory To Local MarketersFor the first time, NBCU will open up premium opportunities across Peacoc ...
- Media 'Planning'? Really?Media campaigns can no longer be managed sequentially. But they absolutely ...
- Omnicom's SSCG, Nielsen Co-Develop First-Of-Its-Kind Planning ToolThe new planning tool, which is exclusive to SSCG, will enable agen ...
- Mediaocean Automates Local TV Pre-, Post-BuysMediaocean is automating local TV media-planning and media-buying tools, improving workflow ...
- Heineken Unveils New Agency Structure: Consolidates Media At Dentsu, Creative At 'Le Pub'For Dentsu, the structure represents a consolidation of all of Heineken's med ...
- Citing 'Unparalleled Changes' During 2020, IPG Mediabrands Launches Reprise Commerce UnitIPG Mediabrands performance marketing agency Reprise this morning unveiled a new ecommer ...
- Do Consumers Want To See COVID-19 Mentioned In Holiday Ads?In a study, 64% of consumers said they're as or more excit ...
