Tag results for "media planning"
- Horizon Lands Petco MediaPetco previously worked with smaller, local shops on media duties. ...
- Delta Air Lines Switches From Zenith To PHD In EuropeDelta Air Lines has moved switched its European media account to PHD ...
- 'Omni' Channel Picks Up One More: Out-of-HomeThis week, the ad industry will take a major step toward so-called ...
- Alphonso Launches Smart TV-Tech Analytics For Local TVAlphonso is debuting an extension of its TV ad analytics software and ...
- Hyundai And Kia Call European Media ReviewHyundai and Kia are calling an international media review for Europe, Russia ...
- AA Awards Media Account To Goodstuff CommunicationsThe AA has awarded its GBP14m media account to Goodstuff Communications, "Campaign" ...
- Zenith Picks Up Expanded Lactalis Media AccountFrench dairy company Lactalis has consolidated much of its global media account ...
- AA Media Under Review, Marketing Director DepartingThe AA is carrying out its second media review in two years ...
- Mediaocean's MBuy Expands Deal With NielsenMBuy, the media planning and buying technology service of major media software ...
- Coca-Cola Retains MediaCom For Five More YearsCoca-Cola has retained MediaCom as its media agency for a further five ...
- Wegerbauer Joins 9thWonder As Partner, Planning LeadJim Wegerbauer joins 9thWonder from GSD&M, where he was vice president-group strategy ...
- Nielsen Cross-Media Planning Tool Adds RadioThe tool allows users to follow cross-media reach, frequency and duplication using ...
- S4's Next Deal Coming 'Very Soon,' Sorrell SaysIn addition to content firms like the recently acquired MediaMonks, S4 Capital ...
- Co-Op Hands Media Account To Dentsu AegisThe Co-operative Group has handed its GBP50m media account to Dentsu Aegis, ...
- Havas Appoints New Chief Planning OfficerHavas Media Group has appointed John Paul Cadman to the new role ...
- Simulmedia Adds OTT Inventory To Media Buying-Planning SystemAdvanced TV ad-tech company Simulmedia is adding OTT inventory from its linear ...
- Daimler Consolidates $950 Million Global Media With Omnicom Media GroupThe exception is China, not part of the pitch and retained by ...
- MRI Unveils New Media Planning Segment: Cannabis UsersMRI, the U.S. consumer research division of GfK MRI, which is the ...
- Punching Above Your Weight: Popchips' Contender StoryBanking on emotion, the brand launched a new product, Nutters, a peanut ...
- Search Advertising, Marketing Slowly Moves In-House, Per ANA StudySearch engine marketing came in at No. 2 in an ANA survey, ...
- The Perception And Reality Of Multicultural TV Ad BiasNew academic research published in the "Journal of Advertising Research" is bound ...
- Obit: Agency Media Chief, Auditing Pioneer Michael Lotito, Dead At 57Michael Lotito, a long-time Madison Avenue media chief who founded pioneering media ...
- MDC Agencies Forsman & Bodenfors And KBS MergeF&B will be the surviving brand, given its broader footprint outside of ...
- Obit: MRI Co-Founder Alain Tessier, Dead At 85Alain Tessier, who along with the late Timothy Joyce, co-founded essential media ...
- Wednesday TV Is Best Night For ROIMedia attribution analytics company C3 says the middle of the week is ...
- Report Finds In-House Agencies More Likely To Service Creative Than MediaMedia planning and buying, programmatic media, data analytics and research have relatively ...
- FCA Sticks With Manning Gottlieb OMDThe Financial Conduct Authority has re-engaged Manning Gottlieb OMD as its buying ...
- D&G Awarded Chicken of the Sea AORThe agency will handle creative and strategy and work with Canvas Worldwide ...
- Study: AM/FM Radio Could Attract Light TV ViewersTraditional radio believes it can give TV advertisers better access to light ...
- The Trade Desk Strengthens AI Forecasting Of Impressions For Planning, Media BuysAn AI engine called "Koa" drives Planner, the new data-driven planning tool. ...
