Tag results for "media planning"
- The Challenge Of 'Attention' MeasurementIn a June webinar exploring what metrics should be used as med ...
- Horizon's Night Market Hosts Second 'eCommFronts,' Emphasis On VirtualNight Market, Horizon Media's ecommerce specialist unit, will host its second annu ...
- Cigna Consolidates Most Of Its Marketing Services Account With IPGCigna's new agency of record at IPG, dubbed "Team Unleash," will ...
- Labelium Launches New Entertainment-Focused Media Planning And Buying ServiceLabelium Play is designed to integrate brands into video, audio and gami ...
- Beyond Brand Safety: Today's Most Important Standard is Brand IntegrityTo help the industry start to think in this way, a n ...
- D2C Brands Tune-In to PrimetimeTV's lower ad prices and higher available inventory enabled digital-first advertisers n ...
- Univision Upfront: Pushing More English-language Marketers To AdvertiseOver 80 new brands have run campaigns on Univision this year. ...
- Only One Upfront Had TV's Man Of The Hour: David ZaslavZaslav is credited with choreographing this week's blockbuster deal in which t ...
- One Of These Things Is Not Like The Other: Vice Calls To End 'Data Discrimination'In what may be the most compelling argument yet to finally e ...
- Premium Programmatic Will Rise As Cookies Crumble, Data From FatTail SuggestsPublishers are betting on the rise of automated deals offering the sca ...
- WPP Merges GroupM, WT Data Units To Form New Data ConsultancyThe company, dubbed Choreograph, will operate within GroupM and offer services includi ...
- Consumers Say Digital Video, CTV Ads Influence Travel DecisionsProfessionally produced ads were found to be more effective in driving travel-relat ...
- IAB: Ad Budgets Being Reviewed Less Frequently, Confidence SoarsIn a healthy leading indicator of the U.S. ad industry recovery, ...
- Linear TV Means Antiquated Media PlanningAs advertisers begin to move larger amounts of budget from linear in ...
- Founders Of GoTo.com, OpenX Launch CTV Media-Buying, Performance Platform Based On SearchtvScientific, a TV ad-tech company, on Tuesday launched an end-to-end CTV buyi ...
- McDonald's Taps Canvas WW, Lopez Negrete For Hispanic Media Strategy DutiesThe remit includes all Hispanic media communications within the U.S., including plannin ...
- MediaCom Promotes Lim To Chief Planning OfficerMediaCom U.S. announced today that Jason Lim has been promoted to t ...
- The Simple 4th Ave. Market Equation: Don't "Leverage" Community -- Invest In It4th Ave. Market is a two-year-old D2C grounded in a century-old traditi ...
- Media-Bias Chart Provides In-Depth View, Greater Control For Media Buys Based On Brand ValuesAd Fontes Media is releasing a premium version of its media-bias cha ...
- NBCU's One Platform Offers 'Clean Rooms' For Data, Identity GraphFor the first time, NBCU will be offering "self-service" access to i ...
- Mediahub To Host 'Diversity-Owned' Media DayCiting the need to close the gap between the share of ...
- Alphonso Rebrands As LG AdsLG Ads will offer connected TV ad inventory on its smart ...
- Omnicom Integrates Comscore Ecommerce, Behavioral DataThe data will enhance the Omni marketing operating system's ability to provi ...
- NBCUniversal Moves TV Stations, Regional Sports Networks To Impression-Based Ad DealsImpressions offer much more granularity than ratings, which could add back anywhe ...
- Report: Industry Split On Whether Media Plans Drive Buys Or Vice VersaAccording to the report from ID Comms, the industry agrees that ...
- Publicis Groupe Wins $600 Million Inspire Brands Restaurant PortfolioInspire restaurants include Arby's, Dunkin' and Jimmy John's. The holding company ...
- Ascential Doubles Down On MediaOcean Rival Hudson MX, Leads New $63.5 Million RoundHudson MX, a media-buying technology startup has closed a $63.5 million rou ...
- CIMM Day 1: Essence Media Chief Calls For 'Wholesale' Measurement Change"We have a fire under us that needs to be addressed," Essen ...
- Independent Agency of the Year: PMG"Being agile has really worked well for us, and the biggest differen ...
- Survey: 46% Of SMBs Believe Recovery Will Start In JuneMore small and medium-sized businesses expect to increase their marketing efforts th ...
