Tag results for "media planning"
- Do Consumers Want To See COVID-19 Mentioned In Holiday Ads?In a study, 64% of consumers said they're as or more excited ...
- Madison Ave. Endorses Biden, Projects Him Winning Two-To-OneBy a margin of nearly two-to-one, ad executives -- both advertisers and ...
- NBCU's Yaccarino Promoted To Chairman, Global Advertising, PartnershipsYaccarino will head an effort to create a new data strategy unit ...
- Google Third-Party Verification Launches With Integral Ad Science, HP As Beta CustomerA new metric allows marketers to see which ads were blocked and ...
- Spark Foundry Hearts Media Training 'Academy' Developed With Sales-Side PartnerIn an unusual collaboration, Publicis Media's Spark Foundry has turned to a ...
- Walmart Strikes TV Measurement, Analytics Deal With 605 To Expand Ad Initiatives605, a platform for TV measurement and audience analytics, has formed an ...
- Google Display & Video 360, Campaign Tools Improve Forecasting, Measurement For CTV, Video AdsGoogle on Wednesday introduced a series of tools in Display & Video ...
- CPG Brands Weigh In On COVID-Related Behavior ChangesBefore MediaPost's Brand Insider CPG Summit took place Aug. 18, we asked ...
- Buying Biden: Politics Is About To Eat The InternetMost money will be going into video because it is the best ...
- Crunching The Map: Crunch Fitness's Geo-Targeting WorkoutEarlier this year, Crunch Fitness was hitting what its head of marketing ...
- Kraft Heinz Awards Carat Media Duties Outside The U.S.Kraft Heinz confirmed the news late Friday, but noted that both of ...
- Reckitt Benckiser Retains Zenith, Adds Hearts & Science To U.S. Media RosterPublicis Media's Zenith retained the largest portion of the assignment with close ...
- Then And Now: How The Pivot To Virtual Insider Summits Is Working OutSeth Oilman, our VP of Sales & Marketing, has overseen and attended ...
- Here Are The Ways Brands And Publishers Are Coming Out Ahead During COVIDOur virtual events have been a mother lode of information on how ...
- Making Better Sense of Lower-Funnel Metrics With Media-Planning ForecastsWhy bother with a forecast? Because when done effectively, it can result ...
- Brand Insider Attendees Name Their Biggest Challenges Facing Acquisition"Maintaining the efficiency and lower CPAs," said one respondent. "Trying to scale ...
- NBCU's Local CTV/OTT Inventory Available On FreeWheel's StrataExpanding the availability of its local CTV and OTT inventory, NBCU stations' ...
- The Empathy Metric: PepsiCo Foodservice Checks In On How We're FeelingScott Finlow and team worked on how one of the world's largest ...
- A Demystifying Conversation With 'Ephron Award' Winner Josh ChasinJosh Chasin has joined an elite group in earning one of the ...
- Average Media Planning Time Falls By 45%, Pre-/-Post PandemicIn what could be an anathema for the 2020-21 upfront and other ...
- New Nielsen Audience Planner Integrates First-Party Data For Data-Driven LinearThe solution is designed to streamline planners' use of first-party data across ...
- UNICEF USA Taps Infogroup For Donor Acquisition ProgramThe charity hopes to identify prospective donors and improve performance. ...
- Huh? Advertisers Boycott Social Media Now, Plan On Raising 2021 InvestmentMany advertisers that are now on the boycott bandwagon will have to ...
- USIM Uses Geo-Location To Home In On Casual Dining 'Trading Zones'Dan Bealey is senior director of advanced TV and programmatic media at ...
- 3Q Digital Founder David Rodnitzky Steps Aside, Appoints President Rob Murray To CEOSam Huston, former chief strategy officer at iProspect, signs on with 3Q ...
- NBCU Stations' Advanced Ad Group Strikes CTV, OTT Ad Inventory Deal With MediaoceanThe deal with Mediaocean allows media buyers to buy NBCU stations' OTT ...
- Brands, Agencies Work Through Media Planning One Day At A TimeA lively panel discussion on Day One of MediaPost's TV & Video ...
- How To Avoid Targeting TragediesHere are strategies that can help marketers or agencies avoid the pitfalls ...
- Media Buyers Ride Out Uncertain Times By Proactively Looking At All The OptionsDiscussions seem to be all the rage. Gibbs Haljun, managing director, media ...
- In The Year 2025, Will The Upfront Still Be With Us? What About COVID-24?Tim Hill, EVP, Integrated Investment at UM, foresaw a smaller scene. "Flexibility ...
