Tag results for "media planning"
- MRI Data Reveals Two Distinct Cannabis Consumer Segments, Unique Media Patterns TooTwo distinct consumer segments are emerging within the burgeoning U.S. cannabis marketplace: ...
- S4 Reports Revenue, Profit Growth For 2018That's on a pro forma basis -- the firm was formed in ...
- Wherein Aflac Talks About 'Technology Debt'Listen as Andy Anderson, who handles media planning & buying management at ...
- When Is A Couch Not A Couch? When It's A Sofa!With that distinction, Brant Schmitz, director of performance marketing at BLU DOT, ...
- Stop & Shop Taps Havas For Media DutiesThe agency will lead planning and buying and support the brand's repositioning ...
- Publicis Media Wins 2018 Net New Biz Race: +$3.201 BillionWith net new business gains of $3.201 billion, Publicis Media Group was ...
- Brand Story-Planning: The Power of Media Meeting CreativeOne thing that caused jaws to drop was that the audio performance ...
- Conagra's Evolved Strategy"We do media first and then content. With our new personalization mindset, ...
- Moving Video Forward A Frame At A Time: A Brand's PerspectiveAs far as measurement goes, "the challenge is there are too many ...
- Where Does Video Planning Sit?"If someone's watching my commercial on an OTT device and making a ...
- Convergence & Fragmentation: Video Planning By Example In 2019"We're making the foundation about audience and then putting in traditional media ...
- TikTok Appoints Total MediaTikTok, the new, fast-growing social media platform aimed at millennials, has appointed ...
- Sir Martin Sorrell -- A Look Inside The Man And S4 CapitalIt might have been a movie starring Benedict Cumberbatch in the role ...
- Netflix's Undead Lifestyle Puts Life Into Season TwoIt abandoned conventional tactics and created the next trend its ladies would ...
- Singapore Airlines Consolidates Global Ad Account With Omnicom AgenciesPHD has been appointed the airline's new media agency, while TBWA has ...
- Forecast 2019 - Fighting the Attention WarsFrom 2019 trends in consumer behavior to measurement to GDPR, OTT and ...
- Forecast 2024 - Brave New Media World?Our panel discusses the media landscape in five years' time, from value ...
- O'Keeffe's Creates Weather-triggered Media PlanWith a slashed media budget for the key season - 22% smaller ...
- Merkley+Partners Named AOR For Fitness Brand PerformixMerkley will provide creative and media services from its New York office, ...
- OMMA Agency Of The Year: EssenceWhen WPP acquired Essence in 2015, the independent digital media agency was ...
- Horizon Lands Petco MediaPetco previously worked with smaller, local shops on media duties. ...
- Delta Air Lines Switches From Zenith To PHD In EuropeDelta Air Lines has moved switched its European media account to PHD ...
- 'Omni' Channel Picks Up One More: Out-of-HomeThis week, the ad industry will take a major step toward so-called ...
- Alphonso Launches Smart TV-Tech Analytics For Local TVAlphonso is debuting an extension of its TV ad analytics software and ...
- Hyundai And Kia Call European Media ReviewHyundai and Kia are calling an international media review for Europe, Russia ...
- AA Awards Media Account To Goodstuff CommunicationsThe AA has awarded its GBP14m media account to Goodstuff Communications, "Campaign" ...
- Zenith Picks Up Expanded Lactalis Media AccountFrench dairy company Lactalis has consolidated much of its global media account ...
- AA Media Under Review, Marketing Director DepartingThe AA is carrying out its second media review in two years ...
- Mediaocean's MBuy Expands Deal With NielsenMBuy, the media planning and buying technology service of major media software ...
- Coca-Cola Retains MediaCom For Five More YearsCoca-Cola has retained MediaCom as its media agency for a further five ...
