Tag results for "media planning"
- Bountiful Cow Wins Alzheimer's Society Media AccountThe Alzheimer's Society has awarded its consolidated GBP9m media account to Bountiful ...
- In-Housing Is Supplementing, Not Replacing, Media AgenciesResearch shows that some functions are going in-house, but brands still want ...
- Google Ushers In The Era Of Anticipatory MarketingGoogle helps marketers understand consumer intent. The goal is to encourage marketers ...
- Performance Planner In Google Ads Predicts Impact Of Campaign Budget ChangesThe Performance Planner identifies the best budget amount to spend for campaigns ...
- Nielsen Expands Local Media Cross-Platform Planning Tool To 19 MarketsThe platform allows cross-platform analyses for local TV and radio, both separately ...
- Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH CampaignsLocation-based company Ubimo is partnering with Kinetic U.S., a digital out-of-home advertising ...
- Is Disney Preparing A Global Media Review?"Campaign" claims to have learned Disney is preparing for a global media ...
- UM Wins Just EatUM has won the global media and planning account for Just Eat, ...
- Colin Gottlieb To Step Down As Omnicom Media Group Chief ExecutiveColin Gottlieb is to step down as chief executive of Omnicom Media ...
- Target Media Network Rebrands As RoundelRoundel will still be built around Target's first-party data and will "always ...
- Trade Desk Taps Samba TV For Programmatic TV ToolThe companies say the deal will help marketers make better decisions and ...
- EA Splits With Starcom In Global Media ReviewElectronic Arts has confirmed a move away from Starcom as it shortlists ...
- Data-First at the Line of Scrimmage: The EA PlaybookEA has defined nine types of player motivations, from imaginative creator to ...
- Fifth Third Bank Cashes In On Checking Account ProductionNick Ferrugia, head of media strategy and execution at Fifth Third Bank, ...
- LG Electronics Calls Global Media ReviewLG Electronics has called a global media review. "Campaign" reveals that the ...
- From Duopoly To Trilogy -- Why Is Amazon Not Taken More Seriously?Amazon's rise is played down -- but it knows what customers bought, ...
- Airbnb Puts Starcom On Alert With Global Media ReviewStarcom has been placed on alert after Airbnb announced a global media ...
- Scenario Project Finds The Future Isn't What It Used To Be, The Car May Be TV's Next Big DaypartIn a rare cross-industry exercise to plan for how 5G and ATSC ...
- Starcom On Alert As Novartis Calls Global Media ReviewPharma giant Novartis is calling a global media review. "Campaign" reveals that ...
- Ad Pros Report Personal Decline In Social Media Usage, Cite Data ConcernsOne of the not-so-surprising things I learned from Advertiser Perceptions' benchmark study ...
- Crossmedia Takes The High Ground, Launches Cannabis Media DivisionAPRIL 20, 2019 -- New York-based independent media agency Crossmedia Inc. today ...
- 420 Reasons To Target Cannabis Users Vs. CBD Users"People" is the highest-indexing magazine among cannabis users, while "AARP: The Magazine" ...
- 'Trust' Emerges As New Ad Metric, Becomes Media-Buying FactorThree out of four ad execs say they currently factor for "trust-related ...
- The NRA's Ugly Split With Its Ad AgencyThe National Rifle Association filed a breach of contract lawsuit late last ...
- PHD And UM Battle For Just Eat Consolidated Media AccountJust Eat has confirmed its media consolidation effort has let to a ...
- Vodafone Calls Global Media ReviewVodafone has called a review of its GBP400m global media account, "Campaign" ...
- Eurostar Reviews Global Media AccountEurostar has placed its global media account up for review. "Campaign" reveals ...
- 'Cord-Nevers' Expand To 12% Of U.S. PopulationThe number of Americans deemed "cord-nevers" who have never subscribed to a ...
- Three In Four Americans Don't Believe Social Data Targeting Is An 'Acceptable Tradeoff'Three in four Americans do not believe allowing advertisers to target them ...
- Kenshoo New GM Of Search Has Deep Agency RootsKate DuBois took on the role of general manager, search after nearly ...
