Tag results for "media planning"
- 2021 Holding Company of the Year: GroupMLike the year before it, 2021 was a year of multiple transformatio ...
- 2021 Independent Agency of the Year: USIMUSIM worked with Roku to help solve the problem of generating fo ...
- True Independent Holdings Acquires St. Louis Media Agency DicomThe Dicom team will join True Media and relocate to the agency ...
- Spark Foundry Recaptures KFC U.S. Media AccountThe win follows a review that began in September. The incumbent w ...
- Media All-Star: Jeff LarsonAfter two decades working inside some of the world's greatest brands a ...
- Biggest 2022 Ad Issues: Integrated Media Planning/Buying, MeasurementSome 60% of media execs say "improvements in integrated media/execution" will ...
- McDonald's Shifts National Media Buying And Planning In U.S. To StarcomOMD, the incumbent on the assignment, will continue to support McDonald's U ...
- Iconic Plumbing Fixtures Marketer Kohler Names PMG Agency Of RecordThe win, which follows a review, includes strategy, creative, media planning a ...
- Telmar Acquires 'Audience Intel' Platform HelixaAs part of the deal, Helixa clients gain access to Telmar's media-planni ...
- Turning Customers Into Fans: Church's New Social Media PlaybookAs social platforms fragment, brands need to remain flexible in their pa ...
- Google Consolidates Global Media With GroupM's EssenceEssence is a long-time incumbent, having handled digital media planning and buyi ...
- iProspect Wins Luxury Marketer Kering, Accelerates Full-Service Media TransformationAs global media agency of record, iProspect will be responsible for med ...
- Marketers Say Audience Measurement Is Major Worry For 2022The biggest challenge is being able to profile audiences across media touchpoi ...
- Does The OOH Industry Want To Have A Say In Its Future?Rapid and accurate audience measurement is the gold standard of accountability f ...
- IAB: First-party Data, Partnerships, Measurement Key Investment Areas In 2022Media ad budgets in 2022 are expected to increase 13% compared v ...
- SRDS Launches Tools Fostering Diverse Audience Planning, BuyingA new platform segments the diverse audiences of thousands of titles whi ...
- Why De-Duplication Is Becoming The New Reach & FrequencyI'm seeing creative new data approaches designed to "de-duplicate" audience reach ...
- Why Media Planning Belongs In Creative AgenciesControlling media planning allows agencies to build communication strategy as well ...
- WFA Study Finds Media 'Capability Gaps'According to the study, there are five areas where multinational marketers a ...
- As Delta Variant Impacts Marketing Strategy, Change Your Creative ApproachThe rise of the Delta variant has thrown a wet blanket ...
- TV Network Scheduling Executives Calculate New Episode MathBroadcast TV network executives compete with premium streaming platforms -- including tho ...
- Walmart U.S. Media Account Returns To Publicis GroupeWalmart has confirmed the results of a six-month review process for t ...
- Model B Creates Way To Identify Audiences To Target Through Search, SocialThe technology creates segments to target through "translation technology" that allows markete ...
- Reintroducing The Illy Brand You Already KnowYou've seen the Illy brand before. You just may not know i ...
- MediaRadar Debuts Ad Intelligence Tool For Media Planners, BuyersFree at launch, the tool enables media buyers, planners and marketers ...
- 5 Reasons To Keep Traditional Media In The MixDigital is on the rise, but traditional still offers strategic advantages ...
- Samba TV Hires Kris Magel To Build First-Party Data BusinessMagel will build partnerships with a focus on the industry trend ...
- Ad-Tech Startup Launches Carbon Tag, Utilizes Tree-P-M ModelIn what may well be an industry first, an ad-tech startup h ...
- ENGINE Lets Ad Media Buyers Build, Target Profiles In One PlatformIt launches with an undisclosed agency client to help media buyers bui ...
- Dentsu Creates Global Chief Product Officer Role For Media, Taps Doug Ray To Fill ItDentsu International has promoted Doug Ray to Global Chief Product Officer ...
