Tag results for "media planning"
- S4's Next Deal Coming 'Very Soon,' Sorrell SaysIn addition to content firms like the recently acquired MediaMonks, S4 Capital ...
- Co-Op Hands Media Account To Dentsu AegisThe Co-operative Group has handed its GBP50m media account to Dentsu Aegis, ...
- Havas Appoints New Chief Planning OfficerHavas Media Group has appointed John Paul Cadman to the new role ...
- Simulmedia Adds OTT Inventory To Media Buying-Planning SystemAdvanced TV ad-tech company Simulmedia is adding OTT inventory from its linear ...
- Daimler Consolidates $950 Million Global Media With Omnicom Media GroupThe exception is China, not part of the pitch and retained by ...
- MRI Unveils New Media Planning Segment: Cannabis UsersMRI, the U.S. consumer research division of GfK MRI, which is the ...
- Search Advertising, Marketing Slowly Moves In-House, Per ANA StudySearch engine marketing came in at No. 2 in an ANA survey, ...
- The Perception And Reality Of Multicultural TV Ad BiasNew academic research published in the "Journal of Advertising Research" is bound ...
- Obit: Agency Media Chief, Auditing Pioneer Michael Lotito, Dead At 57Michael Lotito, a long-time Madison Avenue media chief who founded pioneering media ...
- MDC Agencies Forsman & Bodenfors And KBS MergeF&B will be the surviving brand, given its broader footprint outside of ...
- Obit: MRI Co-Founder Alain Tessier, Dead At 85Alain Tessier, who along with the late Timothy Joyce, co-founded essential media ...
- Wednesday TV Is Best Night For ROIMedia attribution analytics company C3 says the middle of the week is ...
- Report Finds In-House Agencies More Likely To Service Creative Than MediaMedia planning and buying, programmatic media, data analytics and research have relatively ...
- FCA Sticks With Manning Gottlieb OMDThe Financial Conduct Authority has re-engaged Manning Gottlieb OMD as its buying ...
- D&G Awarded Chicken of the Sea AORThe agency will handle creative and strategy and work with Canvas Worldwide ...
- Study: AM/FM Radio Could Attract Light TV ViewersTraditional radio believes it can give TV advertisers better access to light ...
- The Trade Desk Strengthens AI Forecasting Of Impressions For Planning, Media BuysAn AI engine called "Koa" drives Planner, the new data-driven planning tool. ...
- Edelman Ad Campaign Punctuates Its Shift From PR To The Broader Marcoms SpaceThe firm is out with new campaign called "Act With Certainty" to ...
- Lidl On The Hunt For A Planning AgencyLidl is splitting its media account and is looking out for a ...
- Accenture Interactive Launches New Programmatic OfferingThe firm already has clients lined up and promotes the offering as ...
- Finger Lickin' Good: KFC Serves Its $234 Million Media Business To Wieden+KennedyThe shift, from Spark Foundry, was made without a formal review. W+K ...
- Media Kitchen Promotes Lowenthal To CEOMDC's The Media Kitchen has promoted Barry Lowenthal to CEO from President ...
- Revlon's Global Media Assignment Back In ReviewLess than a year ago, Revlon consolidated its global media assignment with ...
- ComScore Adds 'Advanced Audiences' To Media Metrix PlatformThe solution gives subscribers targeting of digital audiences based on their interests, ...
- Publicis Media Scales Social Marketing CapabilitiesCynthia Glasbrenner, Publicis svp-managing director, will lead the unit, which spans social ...
- NBCU Joins Advance Ad Consortium Open APNBCUniversal will license its Audience Graph, "a single centralized store of audience ...
- Data Breach Fails To Slow Facebook Demand, Advertisers Boost Spending 62% In Q1Despite the fallout surrounding the Cambridge Analytica data breach, Facebook was not ...
- Crossmedia Wins Mini USA BusinessMini USA is appointing Crossmedia as its media AOR for its Western ...
- Publicis Groupe Appoints New Roles In Various NetworksStarcom UK is promoting Elliott Millard from managing partner, clients to the ...
- NBC Incorporates Adobe Cloud Into Programmatic OfferingAdobe will be incorporated into NBCU's Audience Studio. Marketers can plan media ...
