Tag results for "media planning"
- Omnicom's Wren Likens AI To 'War,' Discloses Betas With Microsoft, Google, Others"We are partnering with them, and we will service them in wa ...
- With Focus On Attention Metrics, TRG Forms Brand Performance GroupThe reorganized team of platform, social and programmatic specialists is thought ...
- Former Rapport Chief Mike Cooper Joins DOmedia As Head Of Global OpsIn January, IPG Mediabrands' Rapport out-of-home media-buying unit integrated with DOmedia's platfo ...
- NBCU: We're Ready To Transact Locally On Comscore, InnovidFollowing years of conditioning national advertisers to do business via "alternative currencies ...
- MRC Continues MRI-Simmons Accreditation, Grants New One For 'Insights Platform'As the ad industry debates the merits of certifying new audience "currencies ...
- IPG's Magna Signs Up For Comscore's Local TV Ratings ServiceThe companies said Comscore is the only alternative ratings service that wi ...
- Crossmedia Wins Moose Toys Digital Media Planning, BuyingMoose Toys portfolio includes Magic Mixies Little Live Pets and action-packed Akedo-Ultima ...
- Nielsen Deploys 'Nielsen One' Content AlphaThe new content ratings alpha clients include Interpublic's Mediahub, Horizon Media, A ...
- Currency Conundrum Meets Measurement Mayhem This Spring - Are You Ready?Clearly, this year's upfronts will be like no other. The complexity ...
- Most Marketers Planned To Increase Ad Budgets For 2023Amid uncertainties about economic growth, some marketers expected to boost budgets ...
- On Morning Of 'JIC Upfront,' Nielsen Endorses MRC: Calls For 'Trust And Transparency'"Trust and transparency throughout the buying and selling process is paramount," begi ...
- How Does Industry Pro Use Of Social Media Influence Media Neutrality?A new report doesn't answer that, but it shows Twitter is t ...
- Danone's Media Exec Dares To Be GoodI was like, "oh my gosh, I don't think I'm ever goi ...
- New Jersey-Based Insurance Brand NJM Taps Sandy Hook, CT-based MediassociatesMediassociates will handle media planning, buying and analytics in a partnership wi ...
- Programmatic Ad Buyers Fear Their Data Flow Will Be Disrupted, Study FindsProgrammatic ad buyers are concerned about sudden changes in privacy regulation a ...
- ANA, 4As, IAB Task Force To Update Digital T&CsThe task force is expected to meet monthly beginning in April, wi ...
- 69% Of Media Buyers, Planners Have Concerns About The Evolution Of TechnologyFifty-three percent of media buyers and planners surveyed said they use third-par ...
- Basis Technologies Lays Off Employees As It RestructuresBasis Technologies, provider of cloud-based workflow automation and business intelligence, has n ...
- In The Imperfect Upfront Race, Time To Move To Front Of The PackEven with ever more scarce linear impressions, brand marketers are still focus ...
- P&G's Pritchard: It's Not About Media Weight, Tells ANA How To Punch Above ItLike any good fighter, the answer is better reach, and Pritchard sa ...
- GroupM Unveils 'Channel-Level' Carbon Calculator, Factors All Media In The MixThe new omnichannel calculator was developed with Scope3, which is working wi ...
- Nielsen Adds Edison's Podcast Metrics To Data OptionsThe Share of Ear and Edison Podcast Metrics services are based ...
- No Apologies Necessary For This Kimberly-Clark Exec"I feel like sometimes as a female in the industry I ha ...
- ChatGPT To Media Planners: Reduce Ad Spending In A Recession"It keeps telling me the answer is all lower funnel stuff, n ...
- Question: Why Did The Ad Agency Exec Interview ChatGPT?The following Q&A includes real answers -- and at least one punchli ...
- Basis Delivers On Programmatic Guaranteed, Kreps Creative First To UseJamie Stevenson, senior visual strategist at Kreps Creative, began using the platfo ...
- TV Networks, Advertisers Face Uncertain New Currency Path: What About The Upfront?A broad view of recent industry initiatives to create standards for audien ...
- Em-Power Your Self With This Ocean Spray Director"The hardest thing that I've had to just learn and continue ...
- Horizon Launches Neon, The ChatGPT Of Media Planning/BuyingThe new platform is a proprietary AI tool Horizon claims buys mo ...
- Ecommerce Fashion Retailer Zalando Consolidates Media At iProspectThe Dentsu unit will be responsible for all traditional "above-the-line" media planni ...
