Tag results for "media planning"
- Influencer Platform Partners With Perplexity For Data-Driven CampaignsInfluencer marketing platform Captiv8 has announced a partnership with AI-powered search engi ...
- From 'Ad Age' To In-House Agency: A Conversation With Jonah BloomIn advance of the upcoming ANA In-House Agency Conference, I sat do ...
- The AI Upfront: Fixed Deals, Flexible Audience StrategiesThe upfront has long been a cornerstone of media buying — a ...
- Reference Points Line Up EverythingReference points line up everything. It is impossible to assess our situatio ...
- All AI TV Advertising Needs For Creative, Measurement: Got A Bank Account?In this "redefinition of the category of advertising," Zuckerberg said, there's ...
- CTV, Social Media: Battling For 'Must Buy' StatusA study by the IAB, Advertiser Perceptions and Guideline finds that 6 ...
- Gauging Some Fairly Blatant Spin Heading Into The UpfrontNielsen Tuesday touted WBD as having the largest monthly viewing increase ...
- Can Curation Transform The Digital Advertising Value Chain?At its core, curation is about control and quality - as i ...
- Why Orchestration May Be The New OptimizationIt's been about 30 years since the birth of the modern optimize ...
- Advertising's Next New -- And Improved -- Title: The CAIOJust weeks after Assembly named one, Interpublic's Momentum Worldwide unit this morni ...
- OpenAP Unveils Standardized 'Converged' Streaming Identity SolutionDuring its upfront pitch this morning, the networks-owned data and technology develop ...
- Healthcare Brands Gain Support From CMI Media, Microsoft Advertising PartnershipAs tariffs on pharmaceuticals potentially threaten the industry, WPP's healthcare agency C ...
- There Ain't No Such Thing As A Cheap, High Volume CPMAd buys are a lot like lunch. There ain't no free one ...
- LinkedIn Campaign Manager Gets Performance ImprovementsMeasurement and optimization to track performance across multiple campaigns and ad accoun ...
- ANA Cross-Media Venture Taps Comscore For TVANA-owned Aquila has signed a contract making Comscore the source of t ...
- Could Orme Revolutionize Social Commerce?With deep ties to the world of branded content, Orme founders Fais ...
- IAB Benchmarks AI Adoption, Evolving Impact On AdvertisingDespite the multitude of challenges AI brings to the ad industry, technolo ...
- Daylight: Movie Ads Again On X? No Longer In Dusk, Per MuskOver the last few months Disney, WBD, Apple, Amazon, Comcast and Lionsgat ...
- Amazon DSP Enables AI-Managed TV BuyingAmazon Ads has announced a new platform in its DSP supported ...
- Click Here: The Book, Not The Bait"Alex's book will be the 'Ogilvy on Advertising' for the digital age ...
- St. Cyr Heads Mediaspace Solutions As CEOThe media agency is expanding into the healthcare, insurance and financial servi ...
- CTV Transparency? The Search For 'Show-Level' Viewer DataThe CTV business does not offer up granularity of "show-level" data ...
- For Convenience Sake: Study Finds It Boosts Retail Media Plans"In small stores, shoppers revisit aisles multiple times and so encounter t ...
- Shedding Even More Light On Dark MediaWhat types of media content do people share peer-to-peer with their close ...
- Brainlabs Appoints Littlewood Chief Planning-Data Officer, North AmericaPreviously, Littlewood served as global chief product officer at UM Worldwide. ...
- IPG Reversal On Principal Media-Buying Came Too Late For Some PitchesThe good news: the firm's principal buying unit is in full swi ...
- Media Shops Merge To Form 'Mile Marker,' Focus On Growth BrandsPlusMedia and Cage Point merged. The new entity debuts with $500 milli ...
- Why Diverse Data Is As Critical As Diverse Media For Multicultural AudiencesLet's address the elephant in the room: Not all data is creat ...
- Bombora Integrates With Experian's Audigent For B2B, Intent Audience DataThis partnership brings B2B programmatic audiences from Bombora into Audigent's suite ...
- Aligning Inventory With Plan Criteria, Now There's An App For ThatDubbed "Media Signal Select," the beta version of this new planning a ...
