Tag results for "media planning"
- Adam Gerber Returns To Agency World After Decade-Plus HiatusWPP's Essence has tapped Gerber to fill the new position of senior ...
- MediaCom Picks Up Richemont Media AccountMediaCom has been awarded the $400m media planning and buying account for ...
- IPG's UM Adds Gaming Giant Ubisoft To Its RosterIt's a U.S. media assignment that will be led from the shop's ...
- Michelin Hands $100m Global Ad Account To HavasMichelin has handed its $100m global ad account to Havas Media, "Campaign" ...
- Nielsen To Include VOD Ratings In Key Media Planning Tool Nielsen wants to make it easier for media buyers looking to buy ...
- MediaCom Handed PSA Group's Global Media AccountMediaCom has been awarded the estimated GBP773m global media account for the ...
- P&G Is Halfway Through Its Transparency OverhaulP&G's top marketer told event attendees at Cannes Lions that the FMCG ...
- MEC UK Chief Will Run A Merged MEC and MaxusJason Dormieux, the head of MEC UK, will run the agency formed ...
- Has Anything Changed A Year After ANA's Report On Media Transparency?It's been slightly over a year since the Association of National Advertisers ...
- Beringer Parent Treasury Wine Consolidates Media Duties With BARUBARU, based in Los Angeles, previously worked on individual projects for the ...
- VideoAmp/Mediaocean Team For Integration Linear TV Planning Deal The deal is for the upfront and scatter markets. It will allow ...
- P&G Consolidates With Publicis MediaP&G has consolidated its media account, including print, for the UK and ...
- Remy Cointreau Appoints UM As Its Media AgencyRemy Cointreau has chosen UM to handle its UK media-planning and buying ...
- Report: Ad Blocking Hasn't Slowed In The U.S., Asia, Germany, ArgentinaAd blocking and ad fraud are among the topics GroupM tackles in ...
- Three-Quarters Of Ad Buyers Lack Knowledge Of Brand Safety MeasuresOnly 27% of media buyers and planners say "with confidence" that they ...
- Brand Safety Begins And Ends With AdvertisersWhere the issues of brand safety are concerned, the buck begins and ...
- MediaCom Wins Back BootsAfter losing the account to Omnicom nine years ago, WPP's MediaCom has ...
- Accenture Taps IPG's UM For 'Digital-, Mobile-First'Accenture, the big management consulting firm that is also a leading provider ...
- Havas Media Wins Beats By Dre EMEA Media AccountHavas Media has won a competitive pitch for Beats by Dre's EMEA ...
- Programmatic Training Is Requirement For All Havas EmployeesHavas is offering its employees training in programmatic principles. The Paris-based agency ...
- Experian To Review Creative And Media AccountsExperian has called a review of its advertising and media accounts, "Campaign" ...
- AB InBev Puts $2 Billion Global Media Assignment In ReviewThe review comes shortly after the beer giant's $100-plus billion merger with ...
- Study Identifies Gaping Hole In Media-Buying PracticesBrands need to start pulling their search teams into media planning in ...
- TV Political Media Buying: Networks Can Be A Better BetTV stations remain a dominant media-planning component for various political campaigns. Their ...
- Xaxis Names Bob Walczak EVP, Global ProductsWPP's programmatic agency Xaxis named Bob Walczak EVP, global products, a newly ...
- Ad Buyers Push Snapchat To Have Metrics AuditedWith Google's YouTube and Facebook submitting to rigorous metrics audits by the ...
- Transparency Issue Goes Far Beyond Media BudgetsAgencies have to start thinking about billing their hours toward more effective ...
- Bogusky-Backed Brandzooka Enables 13-Year-Olds To Compete With Madison Ave., Big Brands TooBrandzooka, the automated media planning and buying platform backed by Madison Avenue ...
- Jaguar Land Rover Calls Global Media ReviewThe car brand has contacted media agencies this week, just days after ...
- Survey Identifies Mobile, Programmatic Growth Opportunities For Out-Of-HomeA survey of media planners by the Digital Place Based Advertising Association ...
