Tag results for "media planning"
- Independent Agency of the Year: PMG"Being agile has really worked well for us, and the biggest differen ...
- Survey: 46% Of SMBs Believe Recovery Will Start In JuneMore small and medium-sized businesses expect to increase their marketing efforts th ...
- Dentsu Merging iProspect, Vizeum To Form New Full-Service Media AgencyThe new media agency will integrate Vizeum's media strategy/planning, storytelling, and brand-buildi ...
- Media All-Star: Peter SedlarcikAs much as the industry's focus on data has changed, Peter Sedlarc ...
- Silver Screen Finds Silver Lining, Nielsen's: Cinema Integrates Improved Currency Into Old PartnerThe cinema ad industry is getting a jumpstart on 2021, announcing ...
- L'Oreal China Taps Publicis For Media Planning And Buying, Cites 'Bespoke Agency Solution'L'Oreal China has named Publicis Groupe its media planning and buying agen ...
- Wavemaker Ripples Across Pond, Lands ViacomCBS InternationalGroupM's Wavemaker has landed a high-profile media account, ViacomCBS Networks International's glob ...
- IAB Finds Most 2021 Ad Budgets Either 'Ballpark' Or FlexibleOnly 10% of advertisers and agency media planning and buying executives survey ...
- GroupM Names Gerhart Mindshare Global CEO, Succeeds Emery, Who Was Ousted In OctoberGroupM has named Adam Gerhart Global CEO of Mindshare, effective January 202 ...
- NBCU Opens All Digital Inventory To Local MarketersFor the first time, NBCU will open up premium opportunities across Peacoc ...
- Media 'Planning'? Really?Media campaigns can no longer be managed sequentially. But they absolutely ...
- Omnicom's SSCG, Nielsen Co-Develop First-Of-Its-Kind Planning ToolThe new planning tool, which is exclusive to SSCG, will enable agen ...
- Mediaocean Automates Local TV Pre-, Post-BuysMediaocean is automating local TV media-planning and media-buying tools, improving workflow ...
- Heineken Unveils New Agency Structure: Consolidates Media At Dentsu, Creative At 'Le Pub'For Dentsu, the structure represents a consolidation of all of Heineken's med ...
- Citing 'Unparalleled Changes' During 2020, IPG Mediabrands Launches Reprise Commerce UnitIPG Mediabrands performance marketing agency Reprise this morning unveiled a new ecommer ...
- Do Consumers Want To See COVID-19 Mentioned In Holiday Ads?In a study, 64% of consumers said they're as or more excit ...
- Madison Ave. Endorses Biden, Projects Him Winning Two-To-OneBy a margin of nearly two-to-one, ad executives -- both advertisers a ...
- NBCU's Yaccarino Promoted To Chairman, Global Advertising, PartnershipsYaccarino will head an effort to create a new data strategy un ...
- Google Third-Party Verification Launches With Integral Ad Science, HP As Beta CustomerA new metric allows marketers to see which ads were blocked a ...
- Spark Foundry Hearts Media Training 'Academy' Developed With Sales-Side PartnerIn an unusual collaboration, Publicis Media's Spark Foundry has turned to ...
- Walmart Strikes TV Measurement, Analytics Deal With 605 To Expand Ad Initiatives605, a platform for TV measurement and audience analytics, has formed ...
- Google Display & Video 360, Campaign Tools Improve Forecasting, Measurement For CTV, Video AdsGoogle on Wednesday introduced a series of tools in Display & Vid ...
- CPG Brands Weigh In On COVID-Related Behavior ChangesBefore MediaPost's Brand Insider CPG Summit took place Aug. 18, we ask ...
- Buying Biden: Politics Is About To Eat The InternetMost money will be going into video because it is the be ...
- Crunching The Map: Crunch Fitness's Geo-Targeting WorkoutEarlier this year, Crunch Fitness was hitting what its head of marketi ...
- Kraft Heinz Awards Carat Media Duties Outside The U.S.Kraft Heinz confirmed the news late Friday, but noted that both ...
- Reckitt Benckiser Retains Zenith, Adds Hearts & Science To U.S. Media RosterPublicis Media's Zenith retained the largest portion of the assignment with clo ...
- Then And Now: How The Pivot To Virtual Insider Summits Is Working OutSeth Oilman, our VP of Sales & Marketing, has overseen and attend ...
- Here Are The Ways Brands And Publishers Are Coming Out Ahead During COVIDOur virtual events have been a mother lode of information on h ...
- Making Better Sense of Lower-Funnel Metrics With Media-Planning ForecastsWhy bother with a forecast? Because when done effectively, it can resu ...
