Tag results for "media planning"
- Quality Content Delivers, But How Can Advertisers Find It?The latest research shows a huge boom for view rates and dwell ...
- WPP Will Not Pitch For Disney Global Media Account"Campaign" is reporting WPP will not pitch for Disney's $4bn global media ...
- UM Picks Up EMEA And Asia Pac Media Briefs From MattelInterpublic's UM is the big victor in Mattel's media review, "Campaign" reports. ...
- Vodafone Global Media Account Down To A WPP vs Dentsu Aegis Shootout"Campaign" is reporting a review of the GBP400 Vodafone global media account ...
- OpenAP Selects Dataxu As Ad Targeting PartnerUsing dataxu's OneView software, advertisers can get "thousands of audience attributes, including ...
- Cass Out As MDC Realigns Media OperationsMDC Partners has formed a new network that aligns MDC Media Partners ...
- Eurostar Hands Global Media To WavemakerEurostar has handed its global media account to Wavemaker, "Campaign" reports. Dentsu ...
- LVMH Calls EMEA Media ReviewLuxury goods company LVMH is calling a review of its EMEA media ...
- Starbucks Switches Media To HavasStarbucks has ended its 19-year relationship with Manning Gottlieb OMD and has ...
- The Untold Story Of The Humans Behind Artificial IntelligenceBeyond the advances in technology, it is easy to forget that AI ...
- Cannes Conversation: DAN's Doug Ray Commands 'Attention'CANNES, FRANCE--The U.S. Chairman of Media at Dentsu Aegis Network (DAN) is ...
- Benecol Appoints PHD Manchester To Its Media AccountBenecol has left its media planning and buying agency, Wavemaker, and appointed ...
- Media Planners: Programmatic, Attribution, Mobile Transforming Digital OOH MediaData and technology are fueling demand for digital out-of-home media, making it ...
- Why Audience Measurement Change Is So DifficultCANNES, FRANCE--There is an uprising bubbling from the French Riviera as media ...
- Solving The Reach ProblemThe industry desperately needs a mechanism to ensure the voice of the ...
- Are Local TV Automated Deals Finally Here?Hudson MX, the new local TV automated-buying platform, says $2 billion went ...
- Three Years After The ANA's Damning Media-Buying Report, What Has Changed?Three years on from an ANA report showing that non-transparent media buying ...
- M&C Saatchi And The7stars Form M&C7M&C Saatchi and the7stars are forming a partnership to help brands align ...
- WPP Retains L'Oreal Media Account By Switching To Essence"Campaign" reports that WPP has retained the GBP106m L'Oreal media account for ...
- Nielsen Integrates Scarborough Into Cross-Media DatabaseIn the latest integration of disparate media planning and buying databases, Nielsen ...
- FBI Seeking LVMH Help In US Media-Buying InvestigationLuxury brand owner LVMH has been issued a subpoena by the FBI ...
- With Loyalty Program In Place, Chipotle Is 'Almost A Startup'Chipotle finally has a loyalty program. "It's almost a startup mentality," said ...
- Bountiful Cow Wins Alzheimer's Society Media AccountThe Alzheimer's Society has awarded its consolidated GBP9m media account to Bountiful ...
- In-Housing Is Supplementing, Not Replacing, Media AgenciesResearch shows that some functions are going in-house, but brands still want ...
- Google Ushers In The Era Of Anticipatory MarketingGoogle helps marketers understand consumer intent. The goal is to encourage marketers ...
- Performance Planner In Google Ads Predicts Impact Of Campaign Budget ChangesThe Performance Planner identifies the best budget amount to spend for campaigns ...
- Nielsen Expands Local Media Cross-Platform Planning Tool To 19 MarketsThe platform allows cross-platform analyses for local TV and radio, both separately ...
- Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH CampaignsLocation-based company Ubimo is partnering with Kinetic U.S., a digital out-of-home advertising ...
- Is Disney Preparing A Global Media Review?"Campaign" claims to have learned Disney is preparing for a global media ...
- UM Wins Just EatUM has won the global media and planning account for Just Eat, ...
