Tag results for "media planning"
- Media-Buying Giants On Board MediaPost's 'Forecast'CIOs Shelby Saville of Spark Foundry, Jon Stimmel of UM, Matt Sweeney ...
- 'Media Is Media' Should Guide Campaign PlanningAsked what is missing from today's political campaigns, he said that, "metric-wise, ...
- ITV Calls Media Review"Campaign" reports that ITV has kicked off a media review, putting Goodstuff ...
- Costa Coffee Switches Media To MediaComCosta Coffee has switched its media account to MediaCom after a ten-year ...
- Mindshare Wins KFC's UK Media AccountMindshare has won a shootout with Zenith to pick up KFC's UK ...
- Amazon Fire Drops Dataxu, Adds Apple On Smart TVs, As Battle With Roku IntensifiesThe removal of Roku-owned Dataxu from Amazon Fire TV's third-party DSP programmatic ...
- UM Retains GoPro Global Media AccountUM has retained the global media account for GoPro cameras after a ...
- AB InBev Media Review Being Labelled 'Punishing'Agency executives have complained to "Campaign" that the upcoming AB InBev media ...
- 3 Views Of A SegmentWhen someone says, "We have data," your BS detector should go on ...
- GroupM Releases Upbeat Picture Of UK Ad GrowthGroupM has revealed upbeat figures for advertising growth, "The Drum" reports. An ...
- Starcom On Alert As Duracell Calls Media ReviewPublicis Media's Starcom has been placed on alert at Duracell calls a ...
- SunLife Appoints MediaLabsSunLife has handed its GBP30m media account to MediaLabs, "Campaign" reports. The ...
- Legal & General Splits Media Account Between Havas And CaratLegal & General has awarded its media brief to Havas and Carat. ...
- YouTube Integrates Nielsen TV Data Into Google Reach PlannerPlanners can now use the tool to compare reach and frequency estimates ...
- Twitter Honors Twitter Campaigns By PHD, OMD ClientsTwitter collaborated with PHD Global and OMD EMEA to celebrate the best ...
- Carat Wins NIvea UK And Ireland Media AccountCarat has won Nivea's media account for the UK and Ireland. "Campaign" ...
- Bayer Appoints Mullen Lowe Group As Global Ad AgencyBayer has appointed Mullen Lowe Group its global advertising agency. Campaign reveals ...
- LG Picks PHD For Global MediaLG has picked PHD to handle its $800m global media account, "Campaign" ...
- A Day In The Ad Life Of An Average Consumer, As Seen By A Programmatic TraderThere was some interesting math in what The Trade Desk presented to ...
- McVitie's Appoints Two Omnicom Agencies To Creative And Media AccountsMcVitie's has appointed TBWA\London as its new creative shop and Manning Gottlieb ...
- Davis Elen Taps RPA's Papadopoulos As Media DirectorDavis Elen, a full-service independent agency based in Los Angeles, has recruited ...
- Roku Buys DSP Dataxu For $150 Million In Cash/Stock DealThe move is intended to boost Roku as a full-service platform to ...
- TSB Appoints The7stars To Media AccountTSB bank has awarded its GBP17m media account to the7stars, "The Drum" ...
- Starcom Picks Up Ferrero Rocher UK Media AccountStarcom has picked up Ferrero Rocher's UK media account after PHD stood ...
- Total Media Picked For Britbox BriefBritbox has unveiled Total Media as the media agency for its launch ...
- Trade Desk Strikes Data Deal With Vizio's InscapeThe deal will integrate Inscape's data directly into The Trade Desk's cross-device ...
- Goodstuff Wins GBP5m Tia Maria And Disaronno AccountGoodstuff Communications has won the GBP5m-a-year media planning and buying account for ...
- Outdoor Media Targets Advertising Week"OOH is Real" is the theme of a campaign that will hyper-target ...
- Deliveroo Picks Initiative For Media Outside The UKDeliveroo has appointed Interpublic's Initiative to run its media account outside the ...
- GroupM Forms Coalition To Increase Engagement With Multicultural AudiencesThe coalition will develop tools and solutions to help brands better prepare ...
