Tag results for "media planning"
- SRDS Launches Tools Fostering Diverse Audience Planning, BuyingA new platform segments the diverse audiences of thousands of titles whi ...
- Why De-Duplication Is Becoming The New Reach & FrequencyI'm seeing creative new data approaches designed to "de-duplicate" audience reach ...
- Why Media Planning Belongs In Creative AgenciesControlling media planning allows agencies to build communication strategy as well ...
- WFA Study Finds Media 'Capability Gaps'According to the study, there are five areas where multinational marketers a ...
- As Delta Variant Impacts Marketing Strategy, Change Your Creative ApproachThe rise of the Delta variant has thrown a wet blanket ...
- TV Network Scheduling Executives Calculate New Episode MathBroadcast TV network executives compete with premium streaming platforms -- including tho ...
- Walmart U.S. Media Account Returns To Publicis GroupeWalmart has confirmed the results of a six-month review process for t ...
- Model B Creates Way To Identify Audiences To Target Through Search, SocialThe technology creates segments to target through "translation technology" that allows markete ...
- Reintroducing The Illy Brand You Already KnowYou've seen the Illy brand before. You just may not know i ...
- MediaRadar Debuts Ad Intelligence Tool For Media Planners, BuyersFree at launch, the tool enables media buyers, planners and marketers ...
- 5 Reasons To Keep Traditional Media In The MixDigital is on the rise, but traditional still offers strategic advantages ...
- Samba TV Hires Kris Magel To Build First-Party Data BusinessMagel will build partnerships with a focus on the industry trend ...
- Ad-Tech Startup Launches Carbon Tag, Utilizes Tree-P-M ModelIn what may well be an industry first, an ad-tech startup h ...
- ENGINE Lets Ad Media Buyers Build, Target Profiles In One PlatformIt launches with an undisclosed agency client to help media buyers bui ...
- Dentsu Creates Global Chief Product Officer Role For Media, Taps Doug Ray To Fill ItDentsu International has promoted Doug Ray to Global Chief Product Officer ...
- GroupM Enters Long-Term Deal With Kantar For U.K. Media-Planning DataWPP's GroupM U.K. unit has signed a new, long-term deal to u ...
- 5 Reasons to Keep Traditional Media In The MixDigital is on the rise, but traditional still offers strategic advantages ...
- Media-Planning Software Provider Telmar Unveils Cookie-less Identity Targeting PartnershipTelmar, a leading provider of media-planning and buying software and data ...
- What The Heck Happened In OOH? A Post-Cabal Analysis With Agency672's Daniel WilkinsWilkins characterized the OAAA's handling of the matter, resulting in Kym Frank ...
- Spark Foundry Named Fox's Media Agency: No, Not THAT FoxThe U.K. offices of Publicis Media's Spark Foundry have been named t ...
- Publicis To Support American Family, The General For U.S. Media Strategy, Planning, BuyingAmerican Family Insurance and The General have selected Publicis to support the ...
- The Challenge Of 'Attention' MeasurementIn a June webinar exploring what metrics should be used as med ...
- Horizon's Night Market Hosts Second 'eCommFronts,' Emphasis On VirtualNight Market, Horizon Media's ecommerce specialist unit, will host its second annu ...
- Cigna Consolidates Most Of Its Marketing Services Account With IPGCigna's new agency of record at IPG, dubbed "Team Unleash," will ...
- Labelium Launches New Entertainment-Focused Media Planning And Buying ServiceLabelium Play is designed to integrate brands into video, audio and gami ...
- Beyond Brand Safety: Today's Most Important Standard is Brand IntegrityTo help the industry start to think in this way, a n ...
- D2C Brands Tune-In to PrimetimeTV's lower ad prices and higher available inventory enabled digital-first advertisers n ...
- Univision Upfront: Pushing More English-language Marketers To AdvertiseOver 80 new brands have run campaigns on Univision this year. ...
- Only One Upfront Had TV's Man Of The Hour: David ZaslavZaslav is credited with choreographing this week's blockbuster deal in which t ...
- One Of These Things Is Not Like The Other: Vice Calls To End 'Data Discrimination'In what may be the most compelling argument yet to finally e ...
