Tag results for "media planning"
- GfK Finds 'Radically Altered' Survey Environment, Overhauls Methods To Boost Quality ControlOne of the largest sources of media planning research, GfK said t ...
- IAB Finds Second-Half Ad Spending Better Than Planned, Full-Year Significantly WorseThe findings are based on a recent IAB survey of ad exe ...
- ANA Finds Disconnect Over Performance Of Procurement, Especially For MediaWhile 75% of procurement execs say their role managing media has be ...
- Gartner: How Economic Conditions Affect Campaign Strategies, Consumer PurchasesConsumers are less put off by higher prices and more concerned wi ...
- Which Ad Buy To Make First -- Connected TV Or Linear TV?CTV and streaming mostly play a supporting role compared to linear ...
- Sarah Fay On Ad Industry AI: 'Don't Do Nothing'"I'm not saying you just let the machine do the work," s ...
- Tierney Taps Trubowitz To Lead Media EffortsA 20-year ad vet, Trubowitz has worked in both agencies and ...
- Havas Media To Oversee Media For British Red CrossThe British Red Cross has a 10-year strategy to focus on disaste ...
- MediaRadar Adds Twitter And Instagram Ad Intelligence CapabilitiesMediaRadar added Twitter and Instagram to its social tracking capabilities, in additi ...
- Dollar General Expanding Ad Network, Eyes Self-Service OptionDollar General has begun to explore a variety of ad options, addi ...
- Horizon To Test Comscore Local TV Measurement As 'Currency'Comscore was the only local TV measurement company selected to participate ...
- VideoAmp Strikes Deal With TelevisaUnivision For New Data, 'Currency'VideoAmp data will work with TelevisaUnivision's Hispanic household data graph, covering 8 ...
- Leveraging an Omnichannel Approach to Media PlanningThe pandemic transformed the ways consumers shop for groceries with more th ...
- Competitive Ad Tracker SMI Sold To Private Equity FirmFinancial details were not disclosed, but as part of the transaction, S ...
- Havas Licenses Bespoke Consumer Attention Data, Integrates Into Proprietary Media Operating System"Measuring and optimizing attention is an integral component of cutting through t ...
- Study Across 20 Major Advertisers Finds CTV Frequency Problem 'Highly Exaggerated'Average frequency across 30 CTV campaigns of varying sizes was just 4. ...
- My Great Peel Back And Replacement TheoryCan an old-school media planning strategy help prevent hate speech contributing ...
- OMG's Latest Commerce Tool: The Supply Chain IQ ScoreThe tool was created in partnership with Crisp, an open retail da ...
- Ocean Spray Focuses Data, Message On Cranberry Health Benefits In Latest Campaign"We've built a holistic media plan that will drive awareness and engageme ...
- IPG's Rapport Integrates With OOH DSP, Fuels Both Digital And Static Growth"It's not just scoring against digital units," says Rapport's Chris Olsen. " ...
- Important Considerations For Marketers Heading Into The 2022 UpfrontsWith all major media companies investing heavily in their streaming services, it ...
- Amazon Introduces Virtual Product Placement, Plugs 'Freevee' At NewFrontsAmazon unveiled a Virtual Product Placement beta program that allows marketers ...
- Harmelin Media Regains Regions Bank AccountThe Philadelphia-based shop will handle traditional media strategy, planning and buying f ...
- Roku Debuts Cleanroom For Advertisers Ahead of TV UpfrontsOmnicom Media Group, Dentsu, Horizon Media, Icon Media Direct, and Camelot a ...
- Dentsu Deploys 'Attention Metrics,' Begins Transacting On It"We're actually planning, optimizing and buying against it," Chief Investment Officer Ca ...
- Dentsu Quietly Dissolves 360i's Media Ops: Now Handled By Carat, iProspect, Dentsu XFounded in 1988 as a pure-play search agency, 360i ultimately evolved in ...
- FreeWheel Adds Self Service For Unified CTV, Linear Political CampaignsPolitical advertisers can build custom audience segments and activate CTV campaigns wi ...
- Omnicom Media Group Finds Trend Toward 'Conscious Consumerism'The report, from Omnicom Media Group UK, analyzes 75 evolving themes ...
- NCAA March Madness Tournament Advertising Virtually Sold Out For CBS, TurnerTournament ad pricing is seeing "very close to double-digit" percentage gains v ...
- A Deep Dive Into Disney's Data Cleanroom, Measurement FeatureMarketers will gain the ability to test measurement capabilities and audience activati ...
