- Influencer Platform Partners With Perplexity For Data-Driven Campaigns
MediaDailyNews, Colin Kirkland - Tuesday, May 13, 2025
Influencer marketing platform Captiv8 has announced a partnership with AI-powered search engi ...
- From 'Ad Age' To In-House Agency: A Conversation With Jonah Bloom
Planning & Buying Insider, Bill Duggan - Wednesday, May 14, 2025
In advance of the upcoming ANA In-House Agency Conference, I sat do ...
- The AI Upfront: Fixed Deals, Flexible Audience Strategies
Planning & Buying Insider, Barry Lowenthal - Monday, May 12, 2025
The upfront has long been a cornerstone of media buying — a ...
- Reference Points Line Up Everything
Planning & Buying Insider, J. Walker Smith - Wednesday, May 7, 2025
Reference points line up everything. It is impossible to assess our situatio ...
- All AI TV Advertising Needs For Creative, Measurement: Got A Bank Account?
TV Watch, Wayne Friedman - Friday, May 2, 2025
In this "redefinition of the category of advertising," Zuckerberg said, there's ...
- CTV, Social Media: Battling For 'Must Buy' Status
Advanced TV Insider, Wayne Friedman - Wednesday, April 30, 2025
A study by the IAB, Advertiser Perceptions and Guideline finds that 6 ...
- Gauging Some Fairly Blatant Spin Heading Into The Upfront
MediaDailyNews, Joe Mandese - Tuesday, April 22, 2025
Nielsen Tuesday touted WBD as having the largest monthly viewing increase ...
- Can Curation Transform The Digital Advertising Value Chain?
MAD, Michael Lyons - Monday, April 21, 2025
At its core, curation is about control and quality - as i ...
- Why Orchestration May Be The New Optimization
Planning & Buying Insider, Joe Mandese - Tuesday, April 22, 2025
It's been about 30 years since the birth of the modern optimize ...
- Advertising's Next New -- And Improved -- Title: The CAIO
Media 3.0, Joe Mandese - Wednesday, April 16, 2025
Just weeks after Assembly named one, Interpublic's Momentum Worldwide unit this morni ...
- OpenAP Unveils Standardized 'Converged' Streaming Identity Solution
MediaDailyNews, Joe Mandese - Tuesday, April 15, 2025
During its upfront pitch this morning, the networks-owned data and technology develop ...
- Healthcare Brands Gain Support From CMI Media, Microsoft Advertising Partnership
MediaDailyNews, Laurie Sullivan - Tuesday, April 8, 2025
As tariffs on pharmaceuticals potentially threaten the industry, WPP's healthcare agency C ...
- There Ain't No Such Thing As A Cheap, High Volume CPM
Planning & Buying Insider, Joe Mandese - Wednesday, April 9, 2025
Ad buys are a lot like lunch. There ain't no free one ...
- LinkedIn Campaign Manager Gets Performance Improvements
MediaDailyNews, Laurie Sullivan - Friday, March 28, 2025
Measurement and optimization to track performance across multiple campaigns and ad accoun ...
- ANA Cross-Media Venture Taps Comscore For TV
MediaDailyNews, Joe Mandese - Wednesday, March 26, 2025
ANA-owned Aquila has signed a contract making Comscore the source of t ...
- Could Orme Revolutionize Social Commerce?
Media 3.0, Colin Kirkland - Monday, March 24, 2025
With deep ties to the world of branded content, Orme founders Fais ...
- IAB Benchmarks AI Adoption, Evolving Impact On Advertising
MediaDailyNews, Laurie Sullivan - Monday, March 24, 2025
Despite the multitude of challenges AI brings to the ad industry, technolo ...
- Daylight: Movie Ads Again On X? No Longer In Dusk, Per Musk
TV Watch, Wayne Friedman - Tuesday, March 11, 2025
Over the last few months Disney, WBD, Apple, Amazon, Comcast and Lionsgat ...
- Amazon DSP Enables AI-Managed TV Buying
MediaDailyNews, Laurie Sullivan - Tuesday, March 4, 2025
Amazon Ads has announced a new platform in its DSP supported ...
- Click Here: The Book, Not The Bait
Planning & Buying Insider, Joe Mandese - Tuesday, March 4, 2025
"Alex's book will be the 'Ogilvy on Advertising' for the digital age ...
- St. Cyr Heads Mediaspace Solutions As CEO
People on the Move, Fern Siegel - Thursday, February 27, 2025
The media agency is expanding into the healthcare, insurance and financial servi ...
- CTV Transparency? The Search For 'Show-Level' Viewer Data
TV Watch, Wayne Friedman - Thursday, February 27, 2025
The CTV business does not offer up granularity of "show-level" data ...
- For Convenience Sake: Study Finds It Boosts Retail Media Plans
Planning & Buying Insider, Joe Mandese - Tuesday, February 25, 2025
"In small stores, shoppers revisit aisles multiple times and so encounter t ...
- Shedding Even More Light On Dark Media
Planning & Buying Insider, Joe Mandese - Thursday, February 20, 2025
What types of media content do people share peer-to-peer with their close ...
- Brainlabs Appoints Littlewood Chief Planning-Data Officer, North America
MAD, Fern Siegel - Thursday, February 13, 2025
Previously, Littlewood served as global chief product officer at UM Worldwide. ...
- IPG Reversal On Principal Media-Buying Came Too Late For Some Pitches
MAD, Steve McClellan - Wednesday, February 12, 2025
The good news: the firm's principal buying unit is in full swi ...
- Media Shops Merge To Form 'Mile Marker,' Focus On Growth Brands
MAD, Fern Siegel - Friday, February 7, 2025
PlusMedia and Cage Point merged. The new entity debuts with $500 milli ...
- Why Diverse Data Is As Critical As Diverse Media For Multicultural Audiences
MAD, Mario Carrasco - Sunday, February 9, 2025
Let's address the elephant in the room: Not all data is creat ...
- Bombora Integrates With Experian's Audigent For B2B, Intent Audience Data
MediaDailyNews, Laurie Sullivan - Friday, January 24, 2025
This partnership brings B2B programmatic audiences from Bombora into Audigent's suite ...
- Aligning Inventory With Plan Criteria, Now There's An App For That
Planning & Buying Insider, Joe Mandese - Wednesday, January 22, 2025
Dubbed "Media Signal Select," the beta version of this new planning a ...