Tag results for "media planning"
- USIM Uses Geo-Location To Home In On Casual Dining 'Trading Zones'Dan Bealey is senior director of advanced TV and programmatic media at ...
- 3Q Digital Founder David Rodnitzky Steps Aside, Appoints President Rob Murray To CEOSam Huston, former chief strategy officer at iProspect, signs on with 3Q ...
- NBCU Stations' Advanced Ad Group Strikes CTV, OTT Ad Inventory Deal With MediaoceanThe deal with Mediaocean allows media buyers to buy NBCU stations' OTT ...
- Brands, Agencies Work Through Media Planning One Day At A TimeA lively panel discussion on Day One of MediaPost's TV & Video ...
- How To Avoid Targeting TragediesHere are strategies that can help marketers or agencies avoid the pitfalls ...
- Media Buyers Ride Out Uncertain Times By Proactively Looking At All The OptionsDiscussions seem to be all the rage. Gibbs Haljun, managing director, media ...
- In The Year 2025, Will The Upfront Still Be With Us? What About COVID-24?Tim Hill, EVP, Integrated Investment at UM, foresaw a smaller scene. "Flexibility ...
- Dentsu Aegis Teams With TVision To Develop 'Attention Economy' Media Planning, Buying MetricsDentsu Aegis Network, whose agencies have long been proponents of developing proprietary ...
- Presidential Ad Spending Dips In Current Week, Biden Campaign Ups Spend For Weeks To ComeMedia spend will ramp up as the Biden Presidential campaign plans to ...
- Out Of A Crisis, A Solution: End The Myriad Of Vanity MetricsStatic media plans must evolve to meet the current reality. One major ...
- Novus Media Forms New Unit To Focus on Geospatial, Multichannel Planning, BuyingThe new unit -- Novus Next -- will be led by media ...
- Study: Brands Must Adapt To Paradoxical Consumer Behaviors As Lockdown LiftsBrands may encounter "revenge spending" by consumers who will overcompensate for the ...
- MediaCom Wins Duracell's Global Media AccountThe award, effective July 1, came after a formal review that began ...
- 'A Fear of Not Working, And a Fear of Working': Indeed.com's Singular Perspective On A Singular CrisisThe largest job search engine comes at the COVID-19 crisis from several ...
- NBCU's 'One Industry' Update: Cutting Ad Time/Clutter, No New Programming YetNBCU says it continues to work on new programs and new episodes ...
- Media EpidemiologyOne of the most surprising developments surrounding our coverage of the COVID-19 ...
- A Month Into Pandemic, Ad Plans Become Significantly More DisruptedA month after benchmarking the impact the COVID-19 is having on the ...
- Discovery: Q1 Advertising Flat, Q3 Options, Cancellations 'Too Early' To CallDiscovery's Q1 saw U.S. advertising flat at $1.03 billion, with U.S. distribution ...
- Verizon, Pluto TV Ink Deal Across Pay TV, CTV, Mobile; Verizon Media Adds Native To DSPThe Verizon-Pluto TV distribution deal is said to be the first comprehensive ...
- Connecting Markets And Business During Pandemic: 'A Haircut For Personal Data?'ESOMAR, the global voice of the data, research and insights community, moderated ...
- Take It To The Bank: Publicis Guarantees Outcomes Under New 'Pact'"The plan has always been to create data-led packages using AI technology, ...
- Nielsen's Media Business Remains Solid, With Revenues Stable, But Connect Spinoff DelayedNielsen witnessed stability from its traditional media ratings business in Q1, but ...
- Kantar, VNU Veteran Kent Named CEO At SRDSThe appointment comes shortly after SRDS was acquired by Adwanted Group. Kent ...
- Why Creatives Will Be Praying Harder Than Most For GrowthMost are not expecting a bounce-back in the fourth quarter -- and ...
- Kantar Reveals Post-Pandemic Planning Data: Finds Consumers Challenged, Embrace AdvertisingKantar has begun re-contacting panelists in its massive TGI media-planning panel to ...
- Out-of-Home Media-Planning Data Reveals Americans Beginning To Travel MoreAmerica has already begun "opening up," according to some unique out-of-home media-planning ...
- Industry Veteran Calls Out ProgrammaticManning Gottlieb's Managing Director Nick Manning has a column in "Mediatel" that ...
- Industry Veteran Calls Out ProgrammaticMannning Gottlieb's Managing Director, Nick Manning has a column in "Mediatel" that ...
- COVID-19 Spawns First New Media-Planning Segments: 'Nervous' Vs. 'Accepting'It's official -- the COVID-19 crisis has spawned the ad industry's pandemic-based ...
- Semcasting Develops Free Digital Activity Score To Identify Best Media For Engaging ConsumersDesigned to provide measurement around COVID-19, Semcasting has developed a Digital Activity ...
