• by Joe Mandese  @mp_joemandese, March 14, 2024

Destination XL Group, retailer of big and tall men’s clothing and shoes, has selected Mediassociates as its new media planning, buying and analytics agency.

The assignment follows a competitive review, but there was no incumbent agency.

Billings were not disclosed.

Mediassociates will focus on brand media campaigns for DXL Big + Tall retail stores and its ecommerce site DXL.com, in partnership with creative agency Barrett Hofherr.

“What set Mediassociates apart was its capabilities in this space, particularly as it relates to linear TV, and their eagerness to win the business,” DXL Group CEO Harvey Kanter commented in a statement, adding: “They are innovators in connecting data with paid media in new ways to build retail brands, and we’re excited about how this will accelerate DXL’s continued growth.”