Tag results for "paid media"
- Google Analytics 4 Migration Deadline For UA360 Moved To 2024, Cites Complexities For AdvertisersThe transition to Google Analytics 4 is complex. Google has moved t ...
- Publishers Clearing House Taps 70 Years Of Data To Launch PCH AudiencesThe audience segments are built from signals collected about the 170 milli ...
- Tripadvisor Creates Amazon Prime Video Series - Travel Guides To Mysterious DestinationsTripadvisor has announced a limited series on Prime Video to create uniq ...
- NBTV Builds Out The Next Generation Of Streaming Media - From Golf To CannabisNBTV built a network to responsibly promote and sell alcohol and wi ...
- Video Streamers This Summer Up 6% In Paid Spend, Media Advertising ValueAgainst a possible slowdown of streaming growth, video streaming platforms bought, ...
- Skai: Q3 2022 Could Become Rockiest Road For AdvertisersDespite recession fears, overall, spending growth rose in Q2 2022, with reta ...
- Salgueiro Tapped To Lead LINK Agency's Paid Media TeamLINK manages short-form TikTok campaigns for brands to enhance their visibility ...
- Video Streamers' Paid Ad Spend Up 38% In Q2, But Lower Media Value From TV Net PromosVideo streaming platforms ramped up paid ad spend by 38% in ...
- Mass Personalization: Walgreens' Road To Customer-Level MarketingWhat does "personalization at scale" really mean - not just for custom ...
- Search, Affiliate Marketing Fraud To Cost Industry BillionsFraudulent search -- direct and organic -- non-paid traffic contributes about 2 ...
- Havas Group Acquires Search Laboratory, Secures Place In Cookieless FutureHavas Group on Wednesday announced the acquisition of Search Laboratory, a digit ...
- Brands See Less Organic Engagement On Social MediaSports teams bucked the trend as fans interacted with posts amid ...
- Social Media Usage Slips From Pandemic Peak For Most ConsumersConsumers who use digital pinboard platform Pinterest are the most likely ...
- Marketer All-Star: Tracy-Ann LimOne of Tracy-Ann Lim's many achievements as the chief media officer ...
- Turning Customers Into Fans: Church's New Social Media PlaybookAs social platforms fragment, brands need to remain flexible in their pa ...
- DirecTV Ramps Up National TV Ad Spend With New Streaming ServiceDirecTV Stream, one of the newest internet-based live TV/on-demand streaming services, h ...
- Tesla Found To Invest In Organic, Paid AdvertisingTesla doesn't typically invest in paid social media advertising, but apparently ...
- Publicis To Support American Family, The General For U.S. Media Strategy, Planning, BuyingAmerican Family Insurance and The General have selected Publicis to support the ...
- Apple's Tracking Prompt Disrupts The Advertising IndustryApple announced a new tracking prompt with the update that will requi ...
- Can Email Be Used With Paid Media? An AnalysisThe ad industry is exploring whether email can be applied to pa ...
- Can D2C Go Facebook-Free?: JibJab Takes The Boycott Test"We're using this time to learn attribution methods and what Facebook advertisi ...
- Tesla Being Pushed By Shareholder To Use Paid AdvertisingTesla shareholders will vote on whether the company will use paid advertisi ...
- Kantar: Tips To Balance Performance, Brand-Building Media Buys"Brands need to have a balance, but we see campaigns today skew ...
- Slumberkins: Coping And Comfort Sell Themselves NowSlumberkins was built for this crisis, even if the founders of t ...
- Beardbrand Finds Winning Formula With YouTube Soft SellWith so many options, do consumers still fall in love with the ...
- 'Truth' In Advertising Struggles As Platforms Twitter, Spotify Reject Political AdsTruth in political advertising and earned media will remain a major the ...
- Google Accused Of Playing Unfair By 41 EU Companies As Competitive Shopping Tensions BuildIn a letter to the European Union, 41 of Google's online shoppi ...
- Why Social Media Influence On The 2020 Election Will Look A Lot Like 2016The Senate Intel Committee released a bipartisan report Tuesday on Russia's u ...
- HP Reaps Fruits Of Bringing Programmatic In-houseFour years ago, HP started the journey by owning its own dat ...
- Yelp Adds Portfolios, Highlights To Business ProfilesOn Tuesday Yelp announced new features to help consumers make the corre ...
