Tag results for "paid media"
- Rethinking TikTok, How Maybelline Defies Aging, Cultural ChangesMaybelline, which turns 108 this year, partnered with MTV and Paramount Bra ...
- Media Buying Firm Polaris Debuts, Updates Playbook For Democratic CampaignsCEO Tom Pino contends it is crucial to modernize media strategies a ...
- Trick Question: When Is The Worst Media Buy Actually The Best?Answer: When it reaches planners and buyers like you. What's that y ...
- Spotify Opens Platform To Cannabis AdsCresco Labs, which operates Sunnyside dispensaries, says it's the first cannabis compa ...
- Steve Minichini Launches MediaRated, Will Incubate Female StartupsThe former Targetcast/Assembly innovations exec says the shop will focus on pa ...
- Nexstar, Sinclair, Fox Could Be Most Impacted By Cord-Cutting, Affiliate Fee Declines: AnalystMajor local TV station groups could be hardest hit by legacy p ...
- Streaming TV Marketing Slows Due To Strikes, Less New Programs, Cost-Saving IssuesPremium video streaming services' paid ad/promo efforts are increasing more slowly ...
- Internet-Wireless Marketers Slow Paid TV Ad Spend By 11%, Impressions RiseAmid weakness in the linear TV ad marketplace, TV-Internet/wireless marketers have slow ...
- TikTok Provides Ad Partners With Post-Purchase Survey DataTikTok's new partnerships with post-purchase survey providers KnoCommerce and Fairing will gi ...
- NP Digital: 82% Of Marketers To Explore Previously Unused Paid TacticsYouTube Shorts and Instagram Reels in paid campaigns, AI for copy ...
- Amazon Ads Won't Let Bad Media Placement Upend 'Work'Amazon Ads offers alternative premium media placements across integrated platforms. It doesn ...
- Organic Search Drove 36% Of Overall Website Traffic For 6 Key IndustriesMarketers are tasked with staying on top of a growing number ...
- Selling On Amazon? NP Digital Shares Tactics To SucceedDavid Hutchinson, VP of marketplaces at NP Digital, details strategies and certainti ...
- Cruises, Related Bookings Rebound: Celebrity Web Traffic Rose Over 36%, Norwegian Rose 33%Carnival, the biggest brand in cruising, had 14.4 million visits to i ...
- Goodway Group CEO Friedman Talks Shiny Objects And Other Topics Ahead Of CannesThe potential and power of creativity is part of being human, ...
- Instacart Campaign Bottles Up Lemon And Tunisia For Limited Edition Cashback FragranceThe giveaway campaign for the Cashe fragrance highlights the company's credit car ...
- Ben & Jerry's Pulls Ads From Twitter, Cites Rising Hate SpeechBen & Jerry's says it is troubled by hate speech -- a ...
- Social Media Paying For 'News Content' - TV And Otherwise?Meta has been paying U.S. news publishers for news stories, and so ...
- AdRoll Finds CPMs Fell On Average 33% In Q1 2023AdRoll released its Q2 State of Digital Marketing Report, analyzing overall marketi ...
- CMOs To Decrease Investments In Paid Search: Gartner StudyMarketing budgets compose 9.1% of total company revenue this year -- sti ...
- Ally Paid-Search Lead Says Customer-Centric Means Being 'Curious,' 'Intimate' With DataBeing more intimate with the numbers helps marketers question why something wor ...
- Lundberg Farms Quits Earth Day In Ad CampaignLundberg Family Farms has launched a campaign to convey that every d ...
- Horizon Scores The NFL: Includes All Paid Media, Plus 'Owned Asset Optimization'"We will also lead the NFL footprint global expansion and will wo ...
- Premium Streamers See Sharp Q1 Slowdown In Paid TV, Marketing/Media ValueNational TV paid ad spend for video streaming was projected at $291 ...
- Insightly Debuts New Email Tools As B2B Brands Invest More In AutomationEmail is still the top B2B channel, with 62% of firms usi ...
- Danone's Media Exec Dares To Be GoodI was like, "oh my gosh, I don't think I'm ever goi ...
- Paramount Starts First D2C Ecommerce Platform For Entertainment BrandsParamount Shop will house a range of entertainment-branded products across all t ...
- FanDuel Bets On Horizon Next, Names It Lead 'Paid Media' ShopResponsibilities include media strategy and buying for TV, OTT and out-of-home med ...
- Tinuiti Acquires Ampush In Move To Further Support Paid SocialPerformance marketing firm Tinuiti today announced the acquisition of Ampush, a grow ...
- TV Networks Boost Program Promo Spend In January, But Impressions FallTV networks' advertising/promo for their own shows, streaming efforts and other servic ...
