Tag results for "paid media"
- Marketer All-Star: Tracy-Ann LimOne of Tracy-Ann Lim's many achievements as the chief media officer ...
- Turning Customers Into Fans: Church's New Social Media PlaybookAs social platforms fragment, brands need to remain flexible in their pa ...
- DirecTV Ramps Up National TV Ad Spend With New Streaming ServiceDirecTV Stream, one of the newest internet-based live TV/on-demand streaming services, h ...
- Tesla Found To Invest In Organic, Paid AdvertisingTesla doesn't typically invest in paid social media advertising, but apparently ...
- Publicis To Support American Family, The General For U.S. Media Strategy, Planning, BuyingAmerican Family Insurance and The General have selected Publicis to support the ...
- Apple's Tracking Prompt Disrupts The Advertising IndustryApple announced a new tracking prompt with the update that will requi ...
- Can Email Be Used With Paid Media? An AnalysisThe ad industry is exploring whether email can be applied to pa ...
- Can D2C Go Facebook-Free?: JibJab Takes The Boycott Test"We're using this time to learn attribution methods and what Facebook advertisi ...
- Tesla Being Pushed By Shareholder To Use Paid AdvertisingTesla shareholders will vote on whether the company will use paid advertisi ...
- Kantar: Tips To Balance Performance, Brand-Building Media Buys"Brands need to have a balance, but we see campaigns today skew ...
- Slumberkins: Coping And Comfort Sell Themselves NowSlumberkins was built for this crisis, even if the founders of t ...
- Beardbrand Finds Winning Formula With YouTube Soft SellWith so many options, do consumers still fall in love with the ...
- 'Truth' In Advertising Struggles As Platforms Twitter, Spotify Reject Political AdsTruth in political advertising and earned media will remain a major the ...
- Google Accused Of Playing Unfair By 41 EU Companies As Competitive Shopping Tensions BuildIn a letter to the European Union, 41 of Google's online shoppi ...
- Why Social Media Influence On The 2020 Election Will Look A Lot Like 2016The Senate Intel Committee released a bipartisan report Tuesday on Russia's u ...
- HP Reaps Fruits Of Bringing Programmatic In-houseFour years ago, HP started the journey by owning its own dat ...
- Yelp Adds Portfolios, Highlights To Business ProfilesOn Tuesday Yelp announced new features to help consumers make the corre ...
- Organic Valley Puts Fitbits On Cows In New Paid Media ModeOrganic Valley was finally hitting a point of breakthrough in awareness. ...
- Curalate Integrates Into Shoppable Ads On Google ImagesGoogle search queries are "a desire to be inspired," said Apu Gupt ...
- Latest Google AR Tech Might Be A Wake-Up Call For MarketersTo say that Google's advertising and marketing technologies have become sophisticated ...
- Social Ads Vs. Paid Content: Which Ads Drive Consumers To Buy?The Blue Fountain Media study analyzed the role of organic and pa ...
- KEEN's Monumental Effort Steps Up Land ProtectionThe brand saw an opportunity to shine a spotlight on grass roo ...
- Medical Testing Device Lets Users Do The SellingOffering a more in-depth look into the life of a diabetic, ...
- Netflix's Undead Lifestyle Puts Life Into Season TwoIt abandoned conventional tactics and created the next trend its ladies wou ...
- Microsoft Sees Bing Ad Revenue Inch UpwardBing traffic should benefit as Verizon's Yahoo begins sourcing all its sear ...
- Oh Henry! Creates New Bar For Those 4:25 MunchiesThe campaign garnered 69MM+ earned media impressions across traditional and cannabis-oriented publication ...
- Honda Acura TLX: Social + VR + AR = Success for AHMThe key to building excitement around this campaign was a comprehensive roll-o ...
- End-to-End Is The Real Holy Grail: A Dell Use StudyThe team created end-to-end automation in paid media by building an ...
