- Can Email Be Used With Paid Media? An Analysis
Around the Net in Email, Ray Schultz - Monday, September 14, 2020
The ad industry is exploring whether email can be applied to pa ...
- Can D2C Go Facebook-Free?: JibJab Takes The Boycott Test
Brand Insider, Steve Smith - Friday, July 31, 2020
"We're using this time to learn attribution methods and what Facebook advertisi ...
- Tesla Being Pushed By Shareholder To Use Paid Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 29, 2020
Tesla shareholders will vote on whether the company will use paid advertisi ...
- Kantar: Tips To Balance Performance, Brand-Building Media Buys
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 27, 2020
"Brands need to have a balance, but we see campaigns today skew ...
- Slumberkins: Coping And Comfort Sell Themselves Now
Brand Insider, Steve Smith - Wednesday, April 29, 2020
Slumberkins was built for this crisis, even if the founders of t ...
- Beardbrand Finds Winning Formula With YouTube Soft Sell
The MediaPost Cases, Nina Lentini - Friday, March 20, 2020
With so many options, do consumers still fall in love with the ...
- 'Truth' In Advertising Struggles As Platforms Twitter, Spotify Reject Political Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 30, 2019
Truth in political advertising and earned media will remain a major the ...
- Google Accused Of Playing Unfair By 41 EU Companies As Competitive Shopping Tensions Build
Inside Performance, Laurie Sullivan - Friday, November 29, 2019
In a letter to the European Union, 41 of Google's online shoppi ...
- Why Social Media Influence On The 2020 Election Will Look A Lot Like 2016
Red, White & Blog, Joe Mandese - Wednesday, October 9, 2019
The Senate Intel Committee released a bipartisan report Tuesday on Russia's u ...
- HP Reaps Fruits Of Bringing Programmatic In-house
The MediaPost Cases, Nina Lentini - Thursday, August 29, 2019
Four years ago, HP started the journey by owning its own dat ...
- Yelp Adds Portfolios, Highlights To Business Profiles
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 25, 2019
On Tuesday Yelp announced new features to help consumers make the corre ...
- Organic Valley Puts Fitbits On Cows In New Paid Media Mode
Show Daily: Videos, Staff Writers - Wednesday, May 22, 2019
Organic Valley was finally hitting a point of breakthrough in awareness. ...
- Curalate Integrates Into Shoppable Ads On Google Images
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 20, 2019
Google search queries are "a desire to be inspired," said Apu Gupt ...
- Latest Google AR Tech Might Be A Wake-Up Call For Marketers
Inside Performance, Laurie Sullivan - Friday, May 10, 2019
To say that Google's advertising and marketing technologies have become sophisticated ...
- Social Ads Vs. Paid Content: Which Ads Drive Consumers To Buy?
Digital News Daily, Laurie Sullivan - Monday, April 15, 2019
The Blue Fountain Media study analyzed the role of organic and pa ...
- KEEN's Monumental Effort Steps Up Land Protection
The MediaPost Cases, Nina Lentini - Friday, March 29, 2019
The brand saw an opportunity to shine a spotlight on grass roo ...
- Medical Testing Device Lets Users Do The Selling
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Offering a more in-depth look into the life of a diabetic, ...
- Netflix's Undead Lifestyle Puts Life Into Season Two
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
It abandoned conventional tactics and created the next trend its ladies wou ...
- Microsoft Sees Bing Ad Revenue Inch Upward
Inside Performance, Laurie Sullivan - Thursday, January 31, 2019
Bing traffic should benefit as Verizon's Yahoo begins sourcing all its sear ...
- Oh Henry! Creates New Bar For Those 4:25 Munchies
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The campaign garnered 69MM+ earned media impressions across traditional and cannabis-oriented publication ...
- Honda Acura TLX: Social + VR + AR = Success for AHM
The MediaPost Cases, Nina Lentini - Monday, January 21, 2019
The key to building excitement around this campaign was a comprehensive roll-o ...
- End-to-End Is The Real Holy Grail: A Dell Use Study
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The team created end-to-end automation in paid media by building an ...