Tag results for "paid media"
- Summer Premium Streamers' Ad, Promotion Spend Down 25%TV marketing spend/media value was down by 25% from May 1-August ...
- It's NOT About The ContentCompanies that make content are nowhere near the top of the li ...
- Channel Meshing: Moving From Paid To Owned MediaThe new capabilities, which allow marketers to integrate advertising actions with ema ...
- Identity Management Puts Email At Its CoreHow difficult will it be to change the perception of an industr ...
- Razorfish, Google Unveil AI-Powered Reputation IndexNew York Life is piloting the custom algorithm. R-Index (with "R" representi ...
- Google Tests GAI Search Ads With Extra Storage SpaceExtra Space Storage and Google are running a limited U.S. trial ...
- Former Googler Says AI Is Driven By 'Stone-Cold Panic'Did AI turn search into an ask engine looking for a w ...
- AI To Calm Roller-Coaster Budgets And ROI: Gartner CMO StudyInvestments of media have increased year-over-year, from 25.6% to 27.9%, as CM ...
- Cost Per Lead Increased For 19 Of 23 IndustriesThe cost per lead from search ads rose 25% on average ...
- Could Microsoft President Brad Smith Fall Out Of Step With Brand Loyalists?Microsoft President Brad Smith may have just created a deeper chasm betwe ...
- Understanding Lifetime Value Of Consumers Driven By Specific Ad CreativePower Digital recently introduced a platform designed with support from Meta a ...
- Google AdSense Ad Intents Format Launches For Automated AdsThe Ad Intents format provides a new option for publishers for Au ...
- Microsoft Pursues Automated CPC BiddingAs Microsoft's platforms turn to automation, all manual cost-per-click bidding for new ...
- Perplexity Working On AI Ad Model Based On 2 PrinciplesAI-powered search engine Perplexity AI plans to add advertising to its "a ...
- Search Generative Experience As A Complete Alternative To SearchSome say generative AI will never replace traditional search engines, but t ...
- YouTube TV To Be Biggest Pay TV Provider In 2026, Reach Profitability In 2024: AnalystYouTube TV "still presents a great value to those still watching line ...
- Microsoft Windows Puts Pop-Up Ads Into Google ChromeMicrosoft is reportedly once again using pop-up ads in Google's browser ...
- Mediassociates Lands Big Account, Tall One TooThe Sandy Hook, CT-based media shop has been named the planning, buyi ...
- Criteo Outlines Test And Reporting Cycle For Google Privacy SandboxCriteo plans to publish a final report by June 15 to t ...
- Streaming TV Spend, Marketing Value Declines Over Heavy NFL, NBA Programming PeriodStreaming TV and video platforms have slowed national TV ad spend ...
- Google Increases Revenue For Publishers, Support For YouTube CreatorsGoogle is giving greater focus and consideration to publishers and partners bas ...
- Apple CEO Asks 'Where's Usher?' In Super Bowl Halftime TeaserApple teased this year's Super Bowl halftime show, promoting R&B singer a ...
- Google Bard Becomes Gemini With Paid, Free ServicesGoogle on Thursday moved into the "Gemini Era," rebranding its Bard technolo ...
- Google Joins C2PA Steering Committee, Adobe General Counsel Calls It 'Major Milestone'The C2PA's Content Credentials, which act like a nutrition label for digit ...
- Built For The Media-Buying ExecutiveI began covering market intel/measurement tech firm Skai as Kenshoo when Aar ...
- Cookieless Cross-Device Measurement, CTV Attribution: The Next IntegrationNational University began using cross-device measurement and attribution through a partnership betwe ...
- Marketing Reveal: What Brands Are Forecasting For 2024Executives are worried about macroeconomic issues and learning to cope with A ...
- Rethinking TikTok, How Maybelline Defies Aging, Cultural ChangesMaybelline, which turns 108 this year, partnered with MTV and Paramount Bra ...
- Media Buying Firm Polaris Debuts, Updates Playbook For Democratic CampaignsCEO Tom Pino contends it is crucial to modernize media strategies a ...
- Trick Question: When Is The Worst Media Buy Actually The Best?Answer: When it reaches planners and buyers like you. What's that y ...
