- Search, AI Engines Take On Specific Roles
MediaDailyNews, Laurie Sullivan - Thursday, February 6, 2025
Search behavior varies significantly based on the type of information required, a ...
- Google Search Wacky Rankings Closely Watched
Performance Marketing Insider, Laurie Sullivan - Friday, February 7, 2025
It's not some nefarious, underhanded trick to float older content to t ...
- AI Search Riddled With Challenges - Measurement, Data Privacy
MediaDailyNews, Laurie Sullivan - Wednesday, January 29, 2025
A recent study finds 55% of marketers are concerned about data privac ...
- Meta: 'Community Notes' Will Not Affect Paid Ads
MediaDailyNews, Colin Kirkland - Tuesday, January 21, 2025
"Meta has told advertisers that Community Notes will apply to organic post ...
- Google Ties AI With Trust Scores To Identify, Validate False Information
Performance Marketing Insider, Laurie Sullivan - Friday, January 17, 2025
Fake locations and illegal listings have become a problem for Google Busine ...
- Search Heads Into Multiverse Universe
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 15, 2025
BrightEdge data explains fragmentation, its impact on advertising and why Statcounter's Decemb ...
- Amazon To Enforce Title Requirements For Product Listings
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 14, 2025
Amazon has made significant changes to its product title listing policy a ...
- Predicting Anti-Algo In Advertising Will Rise In 2025
MediaDailyNews, Laurie Sullivan - Friday, December 27, 2024
What advertisers need to know about anti-algo strategies, and why Jonathan Kaga ...
- Google Tests Project Mariner, An AI Agent That Can Make Purchases In Active Browser Tabs
MediaDailyNews, Laurie Sullivan - Friday, December 13, 2024
If a computer has tabs open in a browser, Project Mariner c ...
- At $221M, 'Moana 2' Draws Strongest Thanksgiving Opening Ever
MediaDailyNews, Wayne Friedman - Sunday, December 1, 2024
In its national TV marketing, Disney placed significant advertising with an overa ...
- Presidential TV Political Ads Just Took A Major Hit - What Now?
TV Watch, Wayne Friedman - Friday, November 8, 2024
The Harris campaign and associated Democratic groups spent a record $1.2 billi ...
- Trump Expected To Derail A Google Breakup
MediaDailyNews, Laurie Sullivan - Wednesday, November 6, 2024
Google and the Department of Justice this week each submitted their respecti ...
- SMBs Face Inflation Troubles, As Consumers Reduce Spending
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 17, 2024
Pressures around inflation and the state of the economy are causing conce ...
- Influencers, Creators Gain Conversion, Engagement, Bid Rate Data On Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, September 16, 2024
Humanz drops a tracking pixel on every company's site it works wi ...
- SEM Ranks Just Behind AI Marketing In Long List Of Open Jobs
MediaDailyNews, Laurie Sullivan - Wednesday, September 11, 2024
AI marketing assistant is the fastest-growing job in marketing, with a project ...
- Summer Premium Streamers' Ad, Promotion Spend Down 25%
Television News Daily, Wayne Friedman - Wednesday, August 14, 2024
TV marketing spend/media value was down by 25% from May 1-August ...
- It's NOT About The Content
Media Insider, Dave Morgan - Thursday, August 1, 2024
Companies that make content are nowhere near the top of the li ...
- Channel Meshing: Moving From Paid To Owned Media
Email Insider, Ray Schultz - Monday, July 22, 2024
The new capabilities, which allow marketers to integrate advertising actions with ema ...
- Identity Management Puts Email At Its Core
MediaDailyNews, Laurie Sullivan - Monday, July 8, 2024
How difficult will it be to change the perception of an industr ...
- Razorfish, Google Unveil AI-Powered Reputation Index
MediaDailyNews, Laurie Sullivan - Tuesday, June 18, 2024
New York Life is piloting the custom algorithm. R-Index (with "R" representi ...
- Google Tests GAI Search Ads With Extra Storage Space
MediaDailyNews, Laurie Sullivan - Tuesday, May 21, 2024
Extra Space Storage and Google are running a limited U.S. trial ...
- Former Googler Says AI Is Driven By 'Stone-Cold Panic'
Performance Marketing Insider, Laurie Sullivan - Monday, May 20, 2024
Did AI turn search into an ask engine looking for a w ...
- AI To Calm Roller-Coaster Budgets And ROI: Gartner CMO Study
MediaDailyNews, Laurie Sullivan - Monday, May 13, 2024
Investments of media have increased year-over-year, from 25.6% to 27.9%, as CM ...
- Cost Per Lead Increased For 19 Of 23 Industries
Performance Marketing Insider, Laurie Sullivan - Monday, May 13, 2024
The cost per lead from search ads rose 25% on average ...
- Could Microsoft President Brad Smith Fall Out Of Step With Brand Loyalists?
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 8, 2024
Microsoft President Brad Smith may have just created a deeper chasm betwe ...
- Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative
Performance Marketing Insider, Laurie Sullivan - Monday, April 22, 2024
Power Digital recently introduced a platform designed with support from Meta a ...
- Google AdSense Ad Intents Format Launches For Automated Ads
MediaDailyNews, Laurie Sullivan - Thursday, April 18, 2024
The Ad Intents format provides a new option for publishers for Au ...
- Microsoft Pursues Automated CPC Bidding
MediaDailyNews, Laurie Sullivan - Thursday, April 4, 2024
As Microsoft's platforms turn to automation, all manual cost-per-click bidding for new ...
- Perplexity Working On AI Ad Model Based On 2 Principles
MediaDailyNews, Laurie Sullivan - Tuesday, April 2, 2024
AI-powered search engine Perplexity AI plans to add advertising to its "a ...
- Search Generative Experience As A Complete Alternative To Search
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 2, 2024
Some say generative AI will never replace traditional search engines, but t ...