• by Ray Schultz , March 5, 2025

Hearst Newspapers has launched a multi-market ad campaign with PMG, its new creative and media agency of record. 

Titled “There’s More with the Chronicle,” the campaign is part of a multi-million dollar brand-building initiative across Hearst’s businesses.  

The effort debuts in two Hearst news brands -- San Francisco Chronicle and Houston Chronicle -- and will be expanded to Times Union of New York’s Capital region, San Antonio Express-News and Hearst’s Connecticut news brands in future months. 

The campaign combines Hearst-owned assets with paid media, including billboards, television, streaming services, connected TV and digital display advertising.

This follows Hearst’s recent announcement that it is acquiring Austin American-Statesman from Gannett.  

“This campaign highlights the vital role our news brands play in keeping readers informed and engaged,” says Jeff Johnson, president, Hearst Newspapers. “It aims to attract new readers and reconnect with former subscribers by showcasing our in-depth reporting, service-oriented coverage and innovative storytelling.” 

“We wanted to capture the energy and unique relationship between two world-class cities and the people who call them home,” says Andrew Harper, executive creative director, PMG. “In San Francisco and Houston, there’s so much to be discovered to get the most out of your city.”