• by Fern Siegel , February 15, 2024

Meet The People, an independent ad agency group, has added to its ranks. MTP handles integrated marketing services under one umbrella, handling creative, design, activation and measurement.

Swell Media, a media planning and buying entity, joins MTP's agencies, which include VSA Partners, Public Label, Match Retail and Saltwater Collective. Swell Media, previously with Saltwater Collective, will service its own clients, as well as others within MTP.

MTP's client work includes IBM, Google, Toyota, Pepsico and Harley-Davidson.

Swell founder-COO, Allison Potter said: “We always ask ourselves, does this placement enhance the clarity of our ad’s intent for people? Does it add relevance to the message? Does it achieve our desired results? Media is more than just a numbers game. It’s also a battle for meaningful and measurable attention — and we’re excited to showcase the difference this sort of thinking can make in media planning.”

Swell Media handles a cross-section of mediums — digital to TV, pay-per-click to out-of-home. 

“Valuing the human side of the advertising equation is a foundational principle of Meet The People. And our mutual appreciation of measurement and accountability only served to solidify our decision to elevate the agency to meet the global media needs of the entire group,” said MTP Group CEO Tim Ringel.