Atlanta-based collegiate trademark licensing and marketing company CLC is gearing up for College Colors Day(Aug. 29) and the start of new college football season with its new campaign, “Flip the Switch.”  

The social-first creative stars Atlanta Falcons running back and former Texas Longhorn Bijan Robinson, joined by mascots and cheerleaders from across the country, as they urge fans get into game mode for the new season.  

Robinson is joined mascots “The Tiger” from Clemson University, “Buzz” from Georgia Tech, “Cy the Cardinal” from Iowa State University, “Sparky the Sun Devil” from Arizona State University, and “Cocky” from the University of South Carolina, along with cheerleaders from Indiana University and Michigan State University, bringing school spirit from across the college football landscape.  

“Burnt orange will always be in my blood,” says the former Longhorn. “That’s why I love College Colors Day. There’s nothing like Longhorn Nation and college football fans everywhere, getting hyped and repping their team.”  

The campaign debuted this week across Instagram, TikTok and YouTube.  Publicis Groupe’s MSL handled creative, media and PR for the campaign. CLC is doing social in house.  

Information on participating retailers (like Dick’s and Fanatics.com) can be found at collegecolorsday.com.