• by Fern Siegel , 4 hours ago

TDA Boulder was tapped as AOR for First Interstate Bank after a competitive review. No financial terms were announced.

The Billings, Montana-based bank has a new strategy to augment its growth: invest in brand-led marketing.

The agency's remit includes a strategic brand overhaul, an identity refresh and a creative campaign spanning CTV online video, digital, print, out-of-home, mobile and social across consumer and business marketing.

Media planning and buying are integrated into the assignment. First work is expected in June.

First Interstate Bank operates nearly 300 branches across a 10-state footprint: Colorado, Idaho, Iowa, Missouri, Montana, Nebraska, Oregon, South Dakota, Washington and Wyoming.

“First Interstate Bank is at a pivotal moment where the strength of its culture and business performance deserves a brand platform that can match its momentum,” said Jonathan Schoenberg, executive creative director.