• by Fern Siegel , March 5, 2026

Justine Allan has been promoted to managing director, New York at brand design agency Pearlfisher. The agency has studios in London and New York.

She joined Pearlfisher in 2016 and was upped to executive director, strategic business development in 2023.

In her new role, Allan is responsible for strategy, growth, talent, culture and operational excellence, while partnering closely with the global leadership team.

“Justine understands Pearlfisher at its core,” said Mike Branson, Pearlfisher founding partner. “She combines emotional intelligence with commercial rigor and has been instrumental in building meaningful client partnerships and unlocking new growth opportunities for the studio.”

Prior to Pearlfisher, Allan worked as client director at Design Bridge, senior account manager at Turner Duckworth and project manager for Moving Brands.

“The story of Pearlfisher has always been about diving deeper — uncovering the essence that makes a brand truly irresistible,” Allan added. “My ambition is to deliver that without ever compromising the craft and creativity that has defined our success.”