- Confessions From Crossmedia's Managing Director, Head of Social: Influencers as Strategy, UGC Over Don Draper, and Why Unified Planning Is a No-Brainer
Brand Insider, Barbie Romero - Tuesday, June 16, 2026
Nate Levinson reveals why unified planning beats siloed budgets, how platform-native conte ...
- Thar's Gold In Them Thar LLMs, Just Not For Advertising
Planning & Buying Insider, Joe Mandese - Tuesday, June 16, 2026
WPP Media's mid-year update likens AI to a "gold rush" financed ...
- World Cup Branded 'Hydration' Breaks Feature Ads: Pricing, Demand?
TV Watch, Wayne Friedman - Monday, June 15, 2026
TV networks are now allowed to run ads during World Cup "hydratio ...
- GSTV First Media Company To Sign Up For Stagwell's SATS Planning System
MAD, Steve McClellan - Thursday, June 11, 2026
SATS, part of Stagwell Marketing Cloud, is an AI-powered platform that replac ...
- Horizon Partners With AI Content Startup Kartel
MAD, Steve McClellan - Wednesday, June 10, 2026
Kartel was founded in 2024 and is now helmed by longtime ...
- Getting Double Checked Marked Up
Planning & Buying Insider, Joe Mandese - Wednesday, June 10, 2026
In the old days, Nielsen could make a new media supplier "currency ...
- All Quiet On The Upfront Front: Digital-First Players' Market Share?
TV Watch, Wayne Friedman - Tuesday, June 9, 2026
Could collective share grow to 50%-55% of overall upfront dollars - ...
- Media Transparency Is Still Broken: Here's What Marketers Need to Do About It
MAD, Michele Harrison - Friday, June 5, 2026
Ninety-six percent of advertisers now know what principal media is. Ninety perce ...
- Broadhead Enlists Lee As SVP Media, Utilizes AI To Up Client Revenue
MAD, Fern Siegel - Wednesday, June 3, 2026
The media vet will employ tech innovations to redefine the future ...
- Nielsen Unveils New-And-Improved Integrations With Mediaocean, Polk, MRI-Simmons
MediaDailyNews, Joe Mandese - Thursday, June 4, 2026
Explicit details were not disclosed, but Nielsen said the integrations enhance i ...
- Payments To Agencies, Freelancers Increasingly Delayed
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 2, 2026
A recent analysis of companies that tracks digital media payments and invoic ...
- 10 Years Later, ANA Finds Transparency Concerns Remain Acute
MediaDailyNews, Joe Mandese - Thursday, May 28, 2026
The association is also bringing former WPP Media whistleblower Jon Mandel ba ...
- AI Is New And Not New
Planning & Buying Insider, J. Walker Smith - Wednesday, May 27, 2026
So far, AI is just another tool for persuading humans, but wh ...
- Upfront Focus: Linear Unchanged, Shift To Social Video, CTV
Advanced TV Insider, Wayne Friedman - Wednesday, May 13, 2026
A recent iSpot study found 45.5% of respondents say business outcomes a ...
- The 1% Solution: Media-For-Equity
Planning & Buying Insider, Joe Mandese - Friday, May 1, 2026
After half a century covering the media marketplace, I thought I h ...
- Influencers Aren't Optional Anymore - They Are Critical to Any Good Media Plan
Brand Insider, Nate Levinson - Tuesday, April 28, 2026
Crossmedia's Managing Director, Head of Social writes, "Creators are far more th ...
- Walmart Connect Makes CTV Ad Inventory More Accessible
Performance Marketing Insider, Laurie Sullivan - Monday, April 27, 2026
Walmart's retail media division has two new pathways for brands to acce ...
- Stagwell Expands Partnership With The Trade Desk
Around the Net In Media, Ray Schultz - Friday, April 24, 2026
Stagwell has expanded its partnership with The Trade Desk to include t ...
- WPP Media, Google, CBS Back 'Cultural Relevance Score'
MediaDailyNews, Laurie Sullivan - Thursday, April 23, 2026
Influential ad, media and data execs have joined an advisory board ...
- WPP Rethinks Consumer Journeys With Google Earth AI Integration
MAD, Steve McClellan - Wednesday, April 22, 2026
Earth AI was announced late last year and the integration with W ...
- Omnicom Launches Frequency Probe, Finds 'Negative Reach'
Planning & Buying Insider, Joe Mandese - Monday, April 20, 2026
The just-published report - the first in a planned series of ongoi ...
- Predictable Irrationality In TV And Streaming Ad-Buying
Media Insider, Dave Morgan - Thursday, April 16, 2026
Not cool: spending the majority of a TV budget on streaming, certa ...
- Are We Witnessing The Death Of The Media Plan?
Media Insider, Cory Treffiletti - Wednesday, April 15, 2026
The media plan was a tool, and like every tool in th ...
- The Media-Buying Singularity Is Almost Here: Upfront 2031-32
Media 3.0, Joe Mandese - Thursday, April 9, 2026
It's been a year since I first began asking industry execs ...
- When Was The Golden Age Of Media Services Agencies?
Planning & Buying Insider, Joe Mandese - Friday, April 10, 2026
According to some who should know, it's happening right now. If y ...
- TikTok, HubSpot Integration Unifying Campaign Management
MediaDailyNews, Colin Kirkland - Tuesday, April 7, 2026
By expanding its partnership with HubSpot, TikTok is now integrated within t ...
- Upfront 2026-27: 'What's A Network?'
Planning & Buying Insider, Joe Mandese - Wednesday, April 8, 2026
That was the question that closed Tuesday's MediaPost upfront panel discussion, b ...
- Amazon Wins Content Olympics While Everyone Else Brings Snacks
Research Intelligencer, Rob Williams - Tuesday, April 7, 2026
The e-commerce giant's video platform accounts for roughly 71.8% of all availab ...
- An Agentic Upfront: What About Transparency?
TV Watch, Wayne Friedman - Friday, April 3, 2026
Will buying and selling AI agents really talk with each other? T ...
- Mediaspace Health Debuts, Focuses On Targeted Marketing And Media Strategy
MAD, Fern Siegel - Wednesday, April 1, 2026
The new unit aids agencies, pharma and healthcare brands. ...