Video network GSTV is teaming up with Stagwell’s The Marketing Cloud, the company’s marketing SaaS solutions provider, to become the first media network outside of Stagwell to integrate its agentic ad targeting system.  

Dubbed SATS (Stagwell Agentic Targeting System), the offering is an AI-powered data platform that replaces demographic assumptions with real-time, behavioral audience insights to optimize media planning.   

SATS will connect GSTV’s location footprint to Stagwell’s ID graph (built from datasets spanning more than 260 million U.S. consumers), allowing the video network to build and activate audiences with greater precision.  

Conagra Brands, maker of top meat snacks brands such as Slim Jim, FATTY and Duke’s, is the first GSTV advertiser to incorporate SATS into campaign planning. 

Peter Choi, Conagra vice president of marketing, said the GSTV integration with SATS “gives us a more dynamic view of the convenience retail audience.”  

GSTV says it reaches 115 million American adults monthly with its network of video screens located across tens of thousands of fuel retailers across the country.