Tag results for "ad targeting"
- The Cookieless Future Won't Give Up On DataA few companies -- Clickagy, LiveRamp, and Infutor -- have been working ...
- Tremor Video's Creative-Driven Approach Strips Out Black And White AssumptionsBy changing ad elements to reach specific viewers, Tremor Video is making ...
- How To Avoid Targeting TragediesHere are strategies that can help marketers or agencies avoid the pitfalls ...
- California Residents To Vote On New Privacy RightsCalifornia's new privacy law, which just took effect in January, could soon ...
- Apple To Require Apps To Seek Users' Permission For TrackingApple's upcoming operating system, iOS14, will offer new privacy features, including one ...
- Small Business Advertisers Sue Google For Antitrust ViolationsSeveral business entrepreneurs have filed a class action accusing Google of creating ...
- California Judge Sides With Privacy Advocates On Ballot Initiative DeadlineAdvocates behind a proposed privacy initiative in California have scored a courtroom ...
- Data Reveals Trends In Addressable Geo-Fencing And OTT/CTV Through COVID-19Many advertisers paused campaigns due to COVID-19, but those that did not ...
- Google And Apple Urged To Crack Down On Contact-Tracing Apps"More needs to be done to protect consumers' personal information and to ...
- Weather Company Seeks Dismissal Of Location Privacy LawsuitThe Weather Company is asking a California judge to throw out claims ...
- Facebook Doesn't Need News Content To SurviveAustralia's effort to develop a cross-subsidization scheme for publishers is unlikely to ...
- Broadband Industry Fights To Block 'Outlier' Privacy LawMaine's new broadband privacy law is "an extreme outlier," industry lobbying groups ...
- Health Vs. Search Data: What Are People More Willing To Share?There's a perception that Google's incognito mode allows people to browse the ...
- Maine Broadband Privacy Law Doesn't Violate First Amendment, Free Speech Advocates Say"The protection of privacy is often crucial to free speech," the Knight ...
- Maine Defends Broadband Privacy Law Against First Amendment Challenge"Maine's Law is guided by the urgent need to safeguard the privacy ...
- Comcast, Charter, ViacomCBS Take Equity Stake In Advanced TV Data Platform BlockgraphThe deal provides aggregated, anonymized data to be used in advanced advertising ...
- New Bills Would Restrict Targeted Political AdsThe "Banning Microtargeted Political Ads Act" would prohibit large online platforms from ...
- It's Time To Move Beyond The COVID-19 'We're With You' AdsNinety percent of respondents to a survey released today said they still ...
- Apple, Google Delivered COVID-19 Tracing Technology -- Will Users Share Data?Apple and Google have collaborated on a technology designed to protect people ...
- TikTok Still Violating Children's Privacy, Watchdogs Tell FTC"TikTok's conduct shows that it is continuing to pursue growth at the ...
- LinkedIn Accelerates Product Development, Launches Live Streaming Events PlatformLinkedIn on Tuesday launched a live streaming events platform that combines existing ...
- InMobi, LiveRamp Discover Role Partnerships Play Without Third-Party Cookie SupportA partnership becomes more important as InMobi and LiveRamp look to address ...
- Horizon Media To Use TransUnion ID Data For Cross-Platform TargetingHorizon will use TransUnion's validated identity and audience attribute data to improve ...
- iHeartMedia Releases SmartAudio Tech Products, Helps Brands Leverage Network Post-COVID-19Through the suite, businesses can re-engage with loyal customers, while finding new ...
- Privacy Advocates Press Forward With New California Ballot InitiativeA California advocacy group has gathered more than 900,000 signatures for a ...
- Killi's Fair-Trade Data Program: Brands Create Relationships With Consumers For Their DataThe program provides brands with user consent and privacy-compliant data in a ...
- GfK, Dstillery Reimagine Automotive Ad TargetingGfK and Dstillery believe they have developed an ad-targeting model that strongly ...
- Infogroup Debuts B2B Intent Data PlatformData Axle helps brands act on interest based on behavior in multiple ...
- Cookieless Targeting Finds Its Way Into Online Advertising From Unlikely Tech CompaniesLooking to find a solution to Google's cookie shutdown, companies are rolling ...
- Tubi To Use TransUnion Data For Ad TargetingThe credit bureau's data on individual consumers will be combined with Tubi's ...
