Tag results for "ad targeting"
- Facebook Unveils Steps To Fix Hate Targeting, Reinstates 5,000 Terms Temporarily DisabledIn the wake of an embarrassing expose revealing that Facebook enabled ads ...
- Broadband Privacy Bill Stalls In CaliforniaLawmakers in California late Friday shelved a privacy bill that would have ...
- Mobile Advertising Firm Integrates Beacon Location TargetingThe idea of marketers targeting consumers based on their location is hardly ...
- Court Revives Privacy Class-Action Against Turn Over 'Zombie' CookiesIn a defeat for ad company Turn, a federal appellate panel on ...
- 4 Location Data Myths That Hold Back Your Marketing StrategyDigital signals have a place in measuring campaign effectiveness, but foot traffic ...
- Where In The World Is Your Digital Consumer?From a digital and brick-and-mortar perspective, overlaying first-party data with accurate, real-time ...
- Reconciling Marketing Effort with Retail LiftIn retail, where measurement is hazy, how do marketers reconcile their efforts ...
- Advertisers Struggle To Reach WomenAdvertisers are having a problem reaching women, research from Nielsen suggests. "Campaign" ...
- One In Ten Hit Rate Makes Wasting Just Half A Budget EnviableYou only have a roughly 50:50 chance of reaching your audience online. ...
- Adbrain Rebuked For 'Cumbersome' Opt-Out ToolThe ad company Adbrain has been criticized by the industry's privacy watchdog ...
- IAB Appoints Dennis Buchheim General Manager Of IAB Tech LabBuchheim, who is currently svp, data and ad effectiveness, IAB and general ...
- 126,000 Wine Bottles 'Connected' For CampaignWine bottles are getting connected. A Spanish winemaker has launched a national ...
- Google Agrees To Court Order Restricting Email ScansGoogle has agreed to a three-year injunction that could affect its ability ...
- Advertisers Challenged In Using Location DataOne of the major promises of the Internet of Things has to ...
- LiveRamp Launches IdentityLink for PublishersAcxiom's LiveRamp launched IdentityLink for publishers, a tool it said will enable ...
- Does AI Enhance Or Replace Human Intelligence In Advertising?After years of trying out targeting, marketers have now realized it takes ...
- Bringing Native Advertising To Transit AppsA Chicago-based mobile ad network that specializes in location-based targeting and transit ...
- Verizon Reportedly Wants To Rent Data From Rivals For Ad TargetingIn what would be one of the largest data integration deals in ...
- Google To Stop Scanning Gmail To Target AdsGoogle on Friday said it plans to stop scanning the inboxes of ...
- Where In The World Is My Digital Consumer?From a digital and brick-and-mortar perspective, overlaying first-party data with accurate and ...
- New Amazon Tool Offers Insight Into Path To PurchaseAmazon's new Advertiser Audiences tool enables advertisers to upload audience lists and ...
- Facebook Launchs New Ad Tools Facebook announced new tools to help marketers make their ads perform better ...
- Case Study: Social Finance Lifts Sales With Addressable TV Campaign Addressable TV campaigns are a good complement to linear TV ad campaigns, ...
- Centro Adds Targeting Functions To DSP Through Existing ComScore, DoubleVerify DealsMarketers can now target audiences based on page-level demographic data, predicted viewability ...
- Facebook Updates Lookalike Audiences, Launches Value OptimizationLookalike Audiences in Facebook gives marketers the ability to reach potential new ...
- Adsquare Launches Nielsen Digital Ad Ratings Optimized SegmentsAdsquare on Monday said it launched new audience segments -- specifically, Nielsen's ...
- Census Advertising: Dentsu Rolls Out New Platform With Info On Just About EveryoneThe New M1 Platform has anonymized data on every adult American, according ...
- Dentsu Aegis Appoints John Lee To Roll Out People-Based Ad Targeting Globally"We need to move from thinking about media channels to audiences, and ...
- LiveRamp Adds People-Based Search Targeting For Google Customer MatchMarketers can now target individual consumers in Google search queries even when ...
- Airport Adds 2,000 Beacons, Augmented Reality WayfindingBeacons at retail have been chugging along in various tests and trials, ...
