- FTC Considers Curbs On 'Commercial Surveillance'
Digital News Daily, Wendy Davis - Thursday, August 11, 2022
The FTC on Thursday officially began the lengthy process of crafting priva ...
- Ad Industry Prepares To Fight Potential FTC Privacy Rules
PolicyBlog, Wendy Davis - Thursday, August 11, 2022
The FTC is seeking public comment on "commercial surveillance," meaning the "collectio ...
- TikTok Gives Users More Control Over Data With New Transparency Ad Targeting Tools
Digital News Daily, Colin Kirkland - Thursday, August 11, 2022
As part of a pledge of transparency around collecting, using, and shari ...
- Senate Committee Advances Bills That Would Restrict Ads And Content For Teens
Digital News Daily, Wendy Davis - Wednesday, July 27, 2022
The Senate Commerce Committee on Wednesday voted in favor of two bil ...
- Google Delays Phasing Out Cookies In Chrome Until 2024
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 27, 2022
Google said in a statement that it will once again delay t ...
- California Privacy Agency Staff Recommend Opposing Federal Bill
Digital News Daily, Wendy Davis - Tuesday, July 26, 2022
California's privacy agency recommended opposing the proposed American Data Privacy Protection Ac ...
- Bill That Would Outlaw Behavioral Advertising Advances To House Floor
Digital News Daily, Wendy Davis - Wednesday, July 20, 2022
Lawmakers in the House Energy and Committee on Wednesday voted to advan ...
- 75% Of U.S., U.K. Consumers Uncomfortable Buying From Brands With Poor Data Ethics
Digital News Daily, Karlene Lukovitz - Thursday, July 21, 2022
Growing mistrust has 40%+ saying they wish they could refuse to sha ...
- Revised Privacy Bill Would Outlaw Some Forms Of Ad Targeting
Digital News Daily, Wendy Davis - Tuesday, July 19, 2022
The newest version of a sweeping bipartisan privacy bill, unveiled Tuesday mornin ...
- Ad Groups Urge Overhaul Of Proposed Privacy Bill
Digital News Daily, Wendy Davis - Monday, July 18, 2022
The major ad organizations want lawmakers to significantly revise a proposed priva ...
- Consumers Resent Poor Targeting by Brands: Study
Email Marketing Daily, Ray Schultz - Tuesday, July 19, 2022
Almost three-fourths of consumers receive mis-targeted messages once a month, and 2 ...
- Google Updates Political Content Policy, Adds YouTube Audio Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 18, 2022
Google in August will change the requirements for political content policy a ...
- House Panel Advances Opt-In Privacy Bill
PolicyBlog, Wendy Davis - Thursday, June 23, 2022
A House panel advanced a sweeping privacy bill that, if passed, cou ...
- Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 13, 2022
Collaboration with Xaxis, Xandr and PubMatic showed Lotame's solution increased scale acro ...
- Close The CTV Gap
MediaDailyNews, Andy Sippel - Wednesday, July 13, 2022
CTV offers a renaissance for targeted advertising in the privacy-centric era. ...
- Federated Identity: An Innovative Approach To Privacy-Centered Growth
MediaDailyNews, Adam Broitman - Tuesday, July 12, 2022
Marketers can bolster their sustainable marketing strategy through traditional walled gardens, commer ...
- Amazon Free Grubhub+ Membership Aimed At Driving Local Ad Dollars
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 6, 2022
The deal could bring in business for local restaurants and advertising dolla ...
- OpenAP To Partner With Snowflake For 'Clean Room' Project
Television News Daily, Wayne Friedman - Thursday, June 23, 2022
Through the deal with Snowflake, Open AP is starting a clean ro ...
- Prioritizing Segmentation
The MediaPost Cases, Lisa Singer - Thursday, July 7, 2022
When omicron began surging in December, Ro became an unlikely destination f ...
- Nielsen One Alpha Will Show Ad Campaign Business 'Outcomes' Data
Television News Daily, Wayne Friedman - Wednesday, June 15, 2022
Nielsen One Alpha will show advanced audience and business outcomes, allowing markete ...
- Apple Backs Proposed Opt-In Privacy Bill
Digital News Daily, Wendy Davis - Friday, June 10, 2022
"It appears Americans are closer than ever to obtaining meaningful privacy protections ...
- NFT Marketers Warned: Make Sure You Observe Privacy Rules
Email Marketing Daily, Ray Schultz - Friday, June 10, 2022
Disclosure is required if email signups are being used for targeted advertisin ...
- Ad Industry Blasts Federal Opt-In Privacy Proposal
PolicyBlog, Wendy Davis - Thursday, June 9, 2022
The proposed draft bill will "have huge negative implications on the who ...
- eBay Reveals Ad Roadmap For 2022
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 9, 2022
eBay is expanding its ad offerings to support full-funnel ad strategies a ...
- Targeting Value In Inflationary Times
The MediaPost Cases, Lisa Singer - Tuesday, July 5, 2022
As inflation drove up costs and pricing, the Checkers brands felt ...
- From Convenience to Celebratory Marketing
The MediaPost Cases, Lisa Singer - Tuesday, July 5, 2022
The marketing of catering and event services within the new digital a ...
- ANA Urges California Privacy Agency To Revamp Proposed Rules
Digital News Daily, Wendy Davis - Wednesday, June 8, 2022
"The proposed draft rules consequently exceed the agency's authority by handing do ...
- How Apple Kickstarted The New Golden Age Of Consumer Targeting
Mobile Insider, Joe Mandese - Wednesday, June 8, 2022
By deprecating identity tracking, Apple has spurred a gold rush among agenci ...
- California Agency Proposes Broad Privacy Rules
Digital News Daily, Wendy Davis - Tuesday, June 7, 2022
California's privacy regulator has proposed new rules that appear to broaden resident ...
- Meta Developing 'Basic Ads' With Little Or No Data Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 7, 2022
Facebook is developing a product that will not rely on anonymized person ...