Tag results for "ad targeting"
- Ad Industry Gears Up To Fight For Changes To California Privacy LawThe Association of National Advertisers -- which criticizes the new privacy measure ...
- Simpli.fi Adds Location-Based TV To Platform For Ad TargetingAn addressable geofencing feature on Simpli.fi's platform aims to connect TV viewers ...
- Blackburn Touts Proposed Privacy Legislation At Congressional Hearing"The BROWSER Act is a comprehensive, bipartisan privacy bill that will give ...
- Cadbury Among First Brands Ruled Against By ASA Over Marketing To Children"Campaign" has news from the ASA. It has banned ads by Cadbury ...
- California Privacy Law Will Evolve Search Data Collection PracticesSearch engines still rely on data collection to serve the "most relevant" ...
- Roku To Launch Ad Platform, 'Audience Marketplace,' For Buyers, SellersThe Audience Marketplace platform will combine Roku's own proprietary audience data and ...
- Google And Facebook Push Users To Cede Privacy, Advocates Say"We urge you to investigate the misleading and manipulative tactics of the ...
- Tech Companies Won't Fight California Privacy Proposal"The internet industry will not obstruct or block AB 375 from moving ...
- Twitter, comScore Sued For Allegedly Tracking Kids Who Use Disney AppsA group of parents who are suing Disney over alleged privacy violations ...
- Adware Found To Take Pictures Of Desktops On Infected MachinesIn a blow to consumer confidence and a strike against trust in ...
- Google: Westworld And Ikea Campaigns Capitalize On Data, 150B Monthly SearchesThe Swedish retailer Ikea analyzed peoples' search questions around relationships and family ...
- Consumers Press Case Against Turn Over 'Zombie' Cookies"Turn tracked and compiled data from mobile device users by secretly thwarting ...
- LiveRamp Partnership Brings People-Based Marketing To BingLiveRamp, an Acxiom company, announced an integration with Microsoft to deliver people-based ...
- Watchdog Faults Purple And Adf.ly Over Privacy DisclosuresBoth companies allowed outside parties to collect data about online visitors in ...
- Ad Industry Joins Campaign Opposing California Privacy InitiativeThree industry organizations -- the Association of National Advertisers, Data & Marketing ...
- Advertisers Looking For Google AlternativeIf advertisers are looking for an advertising alternative other than Google, does ...
- Facebook Seeks Dismissal Of Suit Over Discriminatory Housing AdsThe social networking service argues in court papers filed this week that ...
- YouTube Asks Judge To Throw Out Complaint Over Kids' PrivacyThe parent of a young YouTube user who allegedly was tracked by ...
- Email Drives Ad-Tech-MarTech ConvergenceConsumers are losing patience with poorly targeted ads. But AdTech and MarTech ...
- Facebook Encouraged Discriminatory Ads, Job Seekers Say"Facebook publicly affirmed that it believes that age-restrictive job advertising is appropriate," ...
- FEC Urged To Allow Political Advertisers To Use Icons For Disclaimers"Industry self-regulation can serve as an important part of the Commission's approach ...
- Google Takes Conservative GDPR Approach, Confirms Consent Before Targeting AdsGoogle has been dubbed by "The Wall Street Journal" as the "early ...
- Zuckerberg At VivaTech: 'Everyone Cares About Privacy'During his evening discussion with Publicis Groupe's Maurice Levy at VivaTech today, ...
- Companies Urged To Extend GDPR Privacy Standards To U.S."If companies can afford to protect Europeans' privacy, they can also afford ...
- IAB Proposes Framework To Standardize Targeting DataIAB Tech Lab is proposing a new framework aimed at giving buyers ...
- Snapchat Gives Users Greater Control Over Ad TargetingAhead of GDPR's introduction next week, Snapchat has launched a new privacy ...
- Search Data Identifies When A Company Might RelocateDevelopers at the Economic Development Authority in Western Nevada have developed a ...
- Marketers Spend 11% More On Search, Fueled By EuropeClick-through rates for search rose 25% year-over-year, showing how improved ad targeting ...
- IAB Tech Lab Acquires DigiTrustThe Interactive Advertising Bureau's Tech Lab has acquired DigiTrust, a nonprofit consortium ...
- Oath Could Face Ire Over Decision To Scan EmailsOath has updated its privacy policies and will now scan Yahoo Mail ...
