Tag results for "ad targeting"
- Microsoft Says It Is Halting Email Ad TestTargeted ad program was being tried out in Brazil, Australia, Canada and ...
- Privacy Violations Embarrass Consumers, Harm Job Prospects, Watchdog Tells NTIA"The most pernicious harms associated with data breach and misuse of data ...
- Ad Industry Urges Commerce Department To Scrutinize California Privacy LawThe ad industry is urging the Commerce Department to scrutinize new privacy ...
- Senator Wyden Unveils Do-Not-Track LawA privacy bill floated Thursday by Senator Ron Wyden would create a ...
- Criteo Acquires U.S.-Based Manage To Dig Deeper Into AppsCriteo reported the acquisition of Manage this week, and said the acquisition ...
- Midterm Campaigns Make Billion-Dollar BlunderPolitical campaigns have a long way to go when it comes to ...
- Making Waves With Advanced TV Ads In MidtermsAdvanced TV provides campaigns with a full-screen captive experience and the targeting ...
- Amazon Reportedly Testing Search-Based RetargetingAmazon is reportedly allowing advertisers to use search data to retarget those ...
- What Can Google And Facebook Learn From Alternative Search?Here's a look at what some emerging search competitors have to offer, ...
- Nielsen Catalina Solutions Expands Advanced TV SuiteThe suite allows CPG marketers to measure data-driven linear TV, addressable TV, ...
- A Lesson Plan For Programmatic Advertising CareersMore hands-on instruction for industry professionals will have an impact on how ...
- Lego, IBM Team For AI-Powered Interactive AdWhile Lego is noted for its iconic Lego brick, the toy giant ...
- Facebook Strikes Back Against DOJ Over Illegal Housing AdsFacebook says it isn't liable for discrimination when landlords and brokers use ...
- Sneaker Retailer Finish Line Failed To Comply With Privacy Code, Watchdog SaysSneaker retailer Finish Line allowed an outside company to collect precise geolocation ...
- Washington Post's Arc Targets Advertising, SubscriptionsNew technology dubbed Zeus, expected to begin testing in 2019, will allow ...
- TV Stations' Consortium Launches Programmatic TV Ad EffortStations signing on through PremiumMedia360 are now using the TIP standards to ...
- In Reversal, IAB Says Congress Should Consider Privacy Legislation"A uniform federal privacy standard could provide clarity, market certainty, and add ...
- Google Tells Senators Developers Can Still Scan Emails For KeywordsGoogle told U.S. senators the company continues to allow developers to scan ...
- Facebook Accused Of Encouraging Sex Discrimination In Employment AdsFacebook's ad platform enables employers to block women from viewing job ads, ...
- Broadband Lobby Calls For National Privacy Law"We believe that it's time for our Congress to take steps, to ...
- Conde Nast Refines Branded Content, Digital Advertising With New Beauty StudioThe launch of the Conde Nast Beauty Studio was the next step ...
- Google Gets Marketer Pushback On AutomationMarketers have mixed responses to changes that restrict their ability to optimize ...
- Are Marketers Focusing On The Wrong Advances In Television Advertising?The democratization of TV viewing data has opened up the floodgates in ...
- 3 Factors Key To Targeted TV SuccessWith addressable, advertisers can use the information obtained through the platform to ...
- Firefox To Block Web Trackers By DefaultThe Firefox Web browser will soon block Web trackers by default, Mozilla ...
- Yahoo's Interested In You: Email Scanning Draws New FireOath draws attention to itself by pitching its targeted ad email service. ...
- Advertisers Tell FTC California Privacy Law Threatens Web Economy"The threats to the U.S.-based Internet economy and consumers' access to digital-based ...
- DOJ Sides Against Facebook, Argues Company Should Face Civil Rights Suit"Facebook goes beyond providing a blank slate for advertisers," the DOJ argues. ...
- Facebook Eliminates Thousands Of Ad TargetsFacebook said Tuesday it is removing more than 5,000 ad-targeting options -- ...
- Did The UK Telcos Just Throw In The Towel On Mobile Marketing?At least O2's Weve has. The network, once owned by what was ...
