Tag results for "ad targeting"
- FTC Considers Curbs On 'Commercial Surveillance'The FTC on Thursday officially began the lengthy process of crafting priva ...
- Ad Industry Prepares To Fight Potential FTC Privacy RulesThe FTC is seeking public comment on "commercial surveillance," meaning the "collectio ...
- TikTok Gives Users More Control Over Data With New Transparency Ad Targeting ToolsAs part of a pledge of transparency around collecting, using, and shari ...
- Senate Committee Advances Bills That Would Restrict Ads And Content For TeensThe Senate Commerce Committee on Wednesday voted in favor of two bil ...
- Google Delays Phasing Out Cookies In Chrome Until 2024Google said in a statement that it will once again delay t ...
- California Privacy Agency Staff Recommend Opposing Federal BillCalifornia's privacy agency recommended opposing the proposed American Data Privacy Protection Ac ...
- Bill That Would Outlaw Behavioral Advertising Advances To House FloorLawmakers in the House Energy and Committee on Wednesday voted to advan ...
- 75% Of U.S., U.K. Consumers Uncomfortable Buying From Brands With Poor Data EthicsGrowing mistrust has 40%+ saying they wish they could refuse to sha ...
- Revised Privacy Bill Would Outlaw Some Forms Of Ad TargetingThe newest version of a sweeping bipartisan privacy bill, unveiled Tuesday mornin ...
- Ad Groups Urge Overhaul Of Proposed Privacy BillThe major ad organizations want lawmakers to significantly revise a proposed priva ...
- Consumers Resent Poor Targeting by Brands: StudyAlmost three-fourths of consumers receive mis-targeted messages once a month, and 2 ...
- Google Updates Political Content Policy, Adds YouTube Audio AdsGoogle in August will change the requirements for political content policy a ...
- House Panel Advances Opt-In Privacy BillA House panel advanced a sweeping privacy bill that, if passed, cou ...
- Banana Boat And Lotame Share Results From First Video Cookieless Targeting CampaignCollaboration with Xaxis, Xandr and PubMatic showed Lotame's solution increased scale acro ...
- Close The CTV GapCTV offers a renaissance for targeted advertising in the privacy-centric era. ...
- Federated Identity: An Innovative Approach To Privacy-Centered GrowthMarketers can bolster their sustainable marketing strategy through traditional walled gardens, commer ...
- Amazon Free Grubhub+ Membership Aimed At Driving Local Ad DollarsThe deal could bring in business for local restaurants and advertising dolla ...
- OpenAP To Partner With Snowflake For 'Clean Room' ProjectThrough the deal with Snowflake, Open AP is starting a clean ro ...
- Prioritizing SegmentationWhen omicron began surging in December, Ro became an unlikely destination f ...
- Nielsen One Alpha Will Show Ad Campaign Business 'Outcomes' DataNielsen One Alpha will show advanced audience and business outcomes, allowing markete ...
- Apple Backs Proposed Opt-In Privacy Bill"It appears Americans are closer than ever to obtaining meaningful privacy protections ...
- NFT Marketers Warned: Make Sure You Observe Privacy RulesDisclosure is required if email signups are being used for targeted advertisin ...
- Ad Industry Blasts Federal Opt-In Privacy ProposalThe proposed draft bill will "have huge negative implications on the who ...
- eBay Reveals Ad Roadmap For 2022eBay is expanding its ad offerings to support full-funnel ad strategies a ...
- Targeting Value In Inflationary TimesAs inflation drove up costs and pricing, the Checkers brands felt ...
- From Convenience to Celebratory MarketingThe marketing of catering and event services within the new digital a ...
- ANA Urges California Privacy Agency To Revamp Proposed Rules"The proposed draft rules consequently exceed the agency's authority by handing do ...
- How Apple Kickstarted The New Golden Age Of Consumer TargetingBy deprecating identity tracking, Apple has spurred a gold rush among agenci ...
- California Agency Proposes Broad Privacy RulesCalifornia's privacy regulator has proposed new rules that appear to broaden resident ...
- Meta Developing 'Basic Ads' With Little Or No Data TargetingFacebook is developing a product that will not rely on anonymized person ...
