- Signal Loss To Shake Up SSPs As Publishers, Advertisers Find Workarounds
MediaDailyNews, Laurie Sullivan - Friday, March 8, 2024
Adjusting to the loss of ad-targeting signals, app developers and publishers a ...
- X's Streaming App Will Link Its Search, Social Data To TV Viewing Habits
MediaDailyNews, Laurie Sullivan - Sunday, March 10, 2024
The service would enable Elon Musk to integrate ad options for bran ...
- Georgia Lawmakers Advance Privacy Bill That Exempts Pseudonymous Data
MediaDailyNews, Wendy Davis - Friday, March 1, 2024
Georgia lawmakers advanced a privacy bill that would allow residents to wie ...
- Mining Value From Seconds-Based TV Measurement
Planning & Buying Insider, Gerard Broussard - Tuesday, February 27, 2024
The granularity of second-by-second TV audience measurement promises to usher in ...
- Cybersecurity Company Fined For Spying On Users, Selling Clickstream Data
PolicyBlog, Wendy Davis - Thursday, February 22, 2024
"Avast's decision to expressly market its products as safeguarding people's browsing recor ...
- Supreme Court Turns Away Meta In Battle Over Housing Ads
MediaDailyNews, Wendy Davis - Tuesday, February 20, 2024
The Supreme Court on Tuesday left in place a ruling that allow ...
- Institute For Ad Ethics Expands Into Greenwashing
MediaDailyNews, Joe Mandese - Wednesday, February 21, 2024
The IAE's new charter includes a consortium of greenwashing experts, as we ...
- Amazon Ads Integration With LiveRamp Moves To Next Security Phase
MediaDailyNews, Laurie Sullivan - Tuesday, February 20, 2024
Amazon advertisers now have the ability to securely activate first- and third-par ...
- Google Missed Opportunity To Solve Cookieless Advertising: Execs
Data & Programmatic Insider, Laurie Sullivan - Monday, February 19, 2024
Some execs believe Google's "great minds" could have done a better j ...
- Google Top Search Results Might Be Wrong
MediaDailyNews, Laurie Sullivan - Monday, February 19, 2024
Spammers use AI tools to create content and get people to downlo ...
- Talk Of Google Lawsuit Around Privacy Sandbox Rumbles Through Industry
Search & Performance Insider, Laurie Sullivan - Monday, February 19, 2024
Captify CPO Amelia Waddington says she would not be surprised if ...
- X To Match Brands With Selected Content Creators Through New Ad Option
MediaDailyNews, Colin Kirkland - Wednesday, February 14, 2024
X's new ad option will pair brands with pre-selected video creators, pa ...
- Memory - Remember That Word
Search & Performance Insider, Laurie Sullivan - Thursday, February 15, 2024
Memory has been a theme this week in relation to announcements arou ...
- Data Targeting Startup Recruits Ad Vets For Advisory Board
MediaDailyNews, Laurie Sullivan - Tuesday, February 13, 2024
A group of industry veterans will serve on the advisory board ...
- Tubi Must Face Video Privacy Claims
MediaDailyNews, Wendy Davis - Monday, February 12, 2024
Ad-supported streaming service Tubi must face claims that it wrongly disclosed informati ...
- California Can Immediately Enforce Privacy Regs, Court Rules
MediaDailyNews, Wendy Davis - Sunday, February 11, 2024
Siding against the California Chamber of Commerce, an appellate court said sta ...
- Microsoft Enhanced Conversions Gets New Privacy-Compliant Data Options
MediaDailyNews, Laurie Sullivan - Wednesday, February 7, 2024
Similar to LinkedIn's ad-targeting options, this feature allows marketers to target potenti ...
- Glassdoor And Indeed Faulted Over Self-Reg Code Violations
MediaDailyNews, Wendy Davis - Tuesday, February 6, 2024
Indeed.com and Glassdoor allowed third parties to collect ad-targeting data from websi ...
- Caveats Flood Paid Search, Retail Media Investments
Search & Performance Insider, Laurie Sullivan - Wednesday, February 7, 2024
Analytics and reporting limitations in retail media were cited as the prima ...
- Ad Industry Group Identifies Privacy Sandbox Challenges On Heels Of UK CMA Report
Search & Performance Insider, Laurie Sullivan - Tuesday, February 6, 2024
IAB Tech Lab released a document outlining some of the challenges ...
- Omni Hotels Leaves Cookies Behind, Shows Market It Can Be Done
MediaDailyNews, Laurie Sullivan - Thursday, February 1, 2024
Omni Hotels worked with Google and LiveRamp to drive privacy-focused relevant a ...
- New State Laws Fail To Protect Privacy, Watchdog Says
PolicyBlog, Wendy Davis - Thursday, February 1, 2024
"Weak, industry-friendly laws allow companies to continue collecting data about consumers witho ...
- Google Cookies Crumble With Results Better Than Apple, But Not Good Enough
MediaDailyNews, Laurie Sullivan - Monday, January 29, 2024
It's been a difficult transition away from Google Chrome browser cookies f ...
- Meta Expands Automated Targeting To All Campaign Objectives, Optimizations
MediaDailyNews, Colin Kirkland - Thursday, January 25, 2024
Meta is announcing the expansion of its automated "Advantage" targeting to a ...
- LinkedIn To Discontinue 'Lookalike Audiences' For Ad Targeting
MediaDailyNews, Colin Kirkland - Tuesday, January 23, 2024
LinkedIn is suggesting alternative targeting methods that use its own internal da ...
- Meta Allows EU Users To Avoid Cross-Platform Tracking On Facebook, Instagram
MediaDailyNews, Colin Kirkland - Monday, January 22, 2024
The change comes in response to the EU's Digital Markets Act, Me ...
- Facebook Users Are Monitored By Thousands Of Companies To Target Ads
Data & Programmatic Insider, Laurie Sullivan - Monday, January 22, 2024
LiveRamp, Acxiom, Experian Marketing Services, Hearts & Science, Epsilon Audience Data Provide ...
- Meta Asks Supreme Court To Intervene In Battle Over Discriminatory Ads
MediaDailyNews, Wendy Davis - Friday, January 19, 2024
Meta Platforms wants the Supreme Court to shut down a lawsuit ov ...
- FTC Bans Second Company From Selling Sensitive Location Data
MediaDailyNews, Wendy Davis - Friday, January 19, 2024
InMarket Media has agreed to refrain from selling information that could reve ...
- Meta To Remove More Detailed Targeting Options Deemed 'Sensitive'
MediaDailyNews, Colin Kirkland - Friday, January 12, 2024
Starting January 15, Meta will begin removing or consolidating some detailed targeti ...