Tag results for "ad targeting"
- IAB Tech Lab Fleshes Out Plan To Target People Without CookiesThe IAB Tech Lab wants to move from a system that relies ...
- Microsoft Advertising To Publish Targeting Play Book, Releases Audience Tools To More BrandsNew audience-targeting tools were introduced in an open beta. The Audience Targeting ...
- Amazon Launches Sponsored Display Ads In U.S. As Stand-Alone Self-Service PlatformAmazon Sponsored Display ads launched in beta late last week as a ...
- California Lawmakers Pass Bill Requiring 'Data Brokers' To RegisterCalifornia lawmakers on Friday passed a law that could require online ad ...
- Local Advertiser Survey: Half Have Bought ATV, Just 11% Streaming VideoTraditional media still dominate spend, but various digital channels are seeing increases, ...
- AT&T, Comcast, Amazon And Others Ask Congress To Override State Privacy Laws"Now is the time for Congress to act and ensure that consumers ...
- Firefox Joins Safari In Blocking Ad-Tech Companies' Cookies"This milestone marks a major step in our multi-year effort to bring ...
- GumGum To Introduce Service Based On Contextual Ad TechGumGum plans to introduce "contextual" technology packaged as a service that CEO ...
- Tech Companies Renew Push To Weaken California Privacy LawGoogle and other companies reportedly are urging California lawmakers to revise the ...
- YouTube Agrees To Pay $170 Million Over Children's Privacy ViolationsThe proposed settlement also calls for Google to develop a system aimed ...
- Vudu's 'Mr. Mom' Reboot Marks The Start Of Something BigIt's the first original content from the Walmart-owned ad-supported streamer, which is ...
- Sanders Wants To Protect 'Real Journalism,' Curb Targeted AdvertisingIs Bernie Sanders helping the news business? For now, no one is ...
- Location-Based Ad Fraud: Probably Worse Than You ThinkBetween 30% and 80% of location ad spend is being wasted due ...
- LoopMe Teams With Numerator To Fill A Data GapLoopMe, which optimizes media based on AI, teamed up with Numerator, which ...
- Google Says Cookie-Blocking Hurts PublishersGoogle says publishers lose significant revenue when users block cookies, but an ...
- Report: YouTube Planning To Drop Targeted Ads In Kids' VideosIf implemented, the move would be less detrimental to YouTube's ad revenue ...
- Political Addressable Ads On TV Could Be NextWill political addressable TV advertising be a thing? We might see more ...
- Sen. Wyden Presses Wireless Carriers To Shed Data"In this modern era of massive data breaches, it is critical that ...
- Microsoft Back-to-School Search Data Reveals Average Spend, Time Of Year, Cross-Shopping TrendsThe analysis of trends and behavior will help marketers plan back-to-school targeting ...
- Proposed Bill Would Enable Opting Out Of Political Campaign TargetingThe "Voter Privacy Act of 2019," introduced this week, would require political ...
- How Advances In Machine Learning Are Making CPG Marketing Near-Real TimeThe latest advancement, from NCSolutions, lets marketers correlate actual in-store purchasing data ...
- Don't Blame TargetingYou should not blame "targeting" for a poor targeting choice. That's a ...
- Facebook Automated Ad Placement Seems Key In Advertising Strength Across Its PlatformsDespite privacy concerns and reports of diminished use, Facebook advertising remains strong. ...
- Lords Investigate Whether Big Tech Is Influencing DemocracyThe House of Lords' Committee on Democracy and Digital Technologies is looking ...
- Clothing Subscription Service Relies Heavily On Data, Building Audience SegmentsThreadBeast has made a name for itself by building personas and using ...
- Targeting Platform Zefr Sells Video ID Units To VobileZefr's businesses, RightsID and ChannelID, will be sold for an estimated purchase ...
- Organic Valley Puts Fitbits On CowsOrganic Valley was finally hitting a point of breakthrough in awareness. It ...
- Brands Begin To Hit Roadblocks With Real-Time Ad Bidding And TargetingThousands of apps in the U.S. Google Play Store still bypass permissions ...
- Changes To How Facebook Lets Users Opt Out Of Targeted AdsFacebook made two changes to its platform last week, to give more ...
- California Lawmakers Reject Key Revision To Privacy LawAn amendment that would have made California's landmark privacy law more business-friendly ...
