Tag results for "ad targeting"
- Google Tells Senators Developers Can Still Scan Emails For KeywordsGoogle told U.S. senators the company continues to allow developers to scan ...
- Facebook Accused Of Encouraging Sex Discrimination In Employment AdsFacebook's ad platform enables employers to block women from viewing job ads, ...
- Broadband Lobby Calls For National Privacy Law"We believe that it's time for our Congress to take steps, to ...
- Conde Nast Refines Branded Content, Digital Advertising With New Beauty StudioThe launch of the Conde Nast Beauty Studio was the next step ...
- Google Gets Marketer Pushback On AutomationMarketers have mixed responses to changes that restrict their ability to optimize ...
- Are Marketers Focusing On The Wrong Advances In Television Advertising?The democratization of TV viewing data has opened up the floodgates in ...
- 3 Factors Key To Targeted TV SuccessWith addressable, advertisers can use the information obtained through the platform to ...
- Firefox To Block Web Trackers By DefaultThe Firefox Web browser will soon block Web trackers by default, Mozilla ...
- Yahoo's Interested In You: Email Scanning Draws New FireOath draws attention to itself by pitching its targeted ad email service. ...
- Advertisers Tell FTC California Privacy Law Threatens Web Economy"The threats to the U.S.-based Internet economy and consumers' access to digital-based ...
- DOJ Sides Against Facebook, Argues Company Should Face Civil Rights Suit"Facebook goes beyond providing a blank slate for advertisers," the DOJ argues. ...
- Facebook Eliminates Thousands Of Ad TargetsFacebook said Tuesday it is removing more than 5,000 ad-targeting options -- ...
- Did The UK Telcos Just Throw In The Towel On Mobile Marketing?At least O2's Weve has. The network, once owned by what was ...
- Advertisers Looking For Google AlternativeSome 71% of marketers are seeking alternatives to advertising online with Facebook ...
- California Lawmakers Urged To Reject Attempts To Weaken Privacy Law"The law and its particulars do not pose a threat to the ...
- Google Rumor Puts Data At Center Of Outdoor Ad Space In GermanyGoogle reportedly plans to expand an outdoor advertising business in Germany using ...
- Should Marketers Ad Target Households Or Individuals?Before launching a campaign, marketers need to determine whether it should target ...
- MNI Targeted Media Marks Uptick In 2018 Print Ad RevenuesMNI, which sells media planning and buying services, claims revenue from its ...
- ANA Presses For Revisions To California Privacy BillThe ANA is pressing California lawmakers to exempt "pseudonymized" data from a ...
- 7 Tips For Handling Ad BlockersThe people have spoken, loudly and clearly: They don't want or trust ...
- New Rules, Tools For Managing Information In The Digital Age, Part IIIThe key is to put to put in place tools, rules, and ...
- Amazon, T-Mobile And Cox Urge Judge To Dismiss Suit Over Age-Targeted Job AdsAmazon, T-Mobile and Cox argue that targeting job ads based on demographic ...
- Facebook Removes Some Targeting Options To Settle Civil Rights Investigation"Facebook's advertising platform allowed unlawful discrimination on the basis of race, sexual ...
- Ad Industry Gears Up To Fight For Changes To California Privacy LawThe Association of National Advertisers -- which criticizes the new privacy measure ...
- Simpli.fi Adds Location-Based TV To Platform For Ad TargetingAn addressable geofencing feature on Simpli.fi's platform aims to connect TV viewers ...
- Blackburn Touts Proposed Privacy Legislation At Congressional Hearing"The BROWSER Act is a comprehensive, bipartisan privacy bill that will give ...
- Cadbury Among First Brands Ruled Against By ASA Over Marketing To Children"Campaign" has news from the ASA. It has banned ads by Cadbury ...
- California Privacy Law Will Evolve Search Data Collection PracticesSearch engines still rely on data collection to serve the "most relevant" ...
- Roku To Launch Ad Platform, 'Audience Marketplace,' For Buyers, SellersThe Audience Marketplace platform will combine Roku's own proprietary audience data and ...
- Google And Facebook Push Users To Cede Privacy, Advocates Say"We urge you to investigate the misleading and manipulative tactics of the ...
