Tag results for "ad targeting"
- Firms Team Up To Drive Contextual Ad TargetingPubMatic-Classify partnership will help publishers create contextual segments, firms says. ...
- Amazon To Show Cannes How AI-Driven Campaigns Get RelevantAt Cannes next week, Amazon Web Services will demonstrate to brands, agenci ...
- Digital Advertising Alliance To Consider Privacy Guidance For AIThe ad industry self-regulatory group Digital Advertising Alliance will consider issuing guidan ...
- TikTok Announces AI Ad Tools For Precise TargetingAt its annual ad summit Tuesday, TikTok announced new AI-powered ad a ...
- Meta Plans To Automate All Ad Creation By 2026: ReportMeta is planning to invite brands to create and target their a ...
- Industry Vets Launch Linear Ad Net, Aggregates Indie TV Network Audience BuysAudyns (pronounced audience) launches with deals to aggregate buys across TelevisaUnivision, Gre ...
- GAI Pulls Social Data From Ad APIs, Creates CTV Targeting SegmentsStrategus developers have built a targeting platform that relies on conversational a ...
- Financial Regulator Scraps Proposed Data Broker RulesThe Consumer Financial Protection Bureau has withdrawn proposed data broker regulations th ...
- Microsoft: AI Agents May Replace Ad TrackingAhead of Microsoft's software developer conference that begins today, Microsoft CTO Kev ...
- Decentralized Search Engine Gives Advertisers An Abundance Of DataWhen Presearch couldn't guarantee user privacy with known ad units, the decentraliz ...
- Is 'MUM' Google's Term For Future AI Organic, Paid Monetization?MobileMoxie CEO Cindy Krum told Near Media that she thinks the multita ...
- California Fines Menswear Company Over Privacy Opt-OutsTodd Snyder has agreed to pay nearly $350,000 to settle charges th ...
- NBCU Strikes 2-Year Deal To Sell Versant Ads Just Ahead Of UpfrontThe deal - which covers the next two upfront TV cycles ...
- IAB, Others Urge SCOTUS To Intervene In Video Privacy Battle"Retailers, publishers, and advertisers cannot be expected to anticipate that engaging ...
- Court Won't Revive Suit Against X Over Ad-Targeting GaffeA federal appeals court won't reinstate a claim that X violated ...
- Texas AG Petitions To Reinstate Social Media RestrictionsTexas is asking the conservative 5th Circuit to lift a block ...
- Blue Shield Shared Patient Health Data Via Google AdsBlue Shield began notifying members this month about the data breach. ...
- Meta Launches AI Search App Independent Of PlatformsThe launch of its stand-alone AI app, which includes a Discover fe ...
- Arkansas Passes Bill Prohibiting Targeted Ads To Teens Under 17Lawmakers in Arkansas have approved a privacy bill that would prohibit websit ...
- Charter Communications' Ad Biz Creates New Path For CampaignsCharter's partnership with PubMatic creates a new path for ad campaigns. Transparen ...
- Retail Media CTV Ad Spend Expected To Hit $5B In 2025By 2028, after three years of 27.2% compounded annual growth, a doubli ...
- LG Taps Zenapse's 'Emotionally Aware' Targeted Ads For CTVThe deal leverages Zenapse's AI-powered Large Emotion Model built to understand emotion ...
- Personas To Target Ads Leap ForwardTo overcome signal loss, Ogury developed a method of targeting personas-anonymized grou ...
- Yahoo Hit With Privacy Suit Over ConnectIDA Vermont resident has sued Yahoo for allegedly violating consumer protection a ...
- Advertisers Urge GOP To Support Opt-Out Privacy LawThe ANA is urging House Republicans to endorse a nationwide opt-out priva ...
- Opt-Out Requests Via 'Global Privacy Control' Are Often Ignored, Study SuggestsPopular retail sites often fail to honor consumers' requests to reject target ...
- Personal Bind: Most People Find Tailored Ads Scary, Want TransparencyMost consumers also want laws requiring disclosure of personal/identity data used, GumG ...
- Why Advertisers Miss The TargetData misclassification has become too common at a time when technology li ...
- NAI Scraps Privacy Code, Offers Framework InsteadThe self-regulatory group NAI, which represents ad-tech companies, is no longer requiri ...
- Pre-Teen TikTok Users Battle Company Over PrivacyYoung TikTok users and their families are pressing a federal judge ...
