Tag results for "ad targeting"
- Google Gets Closer To Targeting Ads Based On Personalization, PrivacyA Google study testing the use of audience cohorts -- people with ...
- Proposed CCPA Rule Requiring User-Friendly Opt-Outs Draws SupportThe digital rights group Electronic Frontier Foundation is throwing its support behind ...
- Advertisers Can Teach U.S. Government A Lot About Cross-Data IntegrationAdvertisers take a lot of flak when it comes to mining data ...
- Google Seeks Dismissal Of Lawsuit Over Alleged Tracking Of Logged-Out Chrome UsersA lawsuit accusing Google of wrongly collecting data from Chrome users is ...
- Facebook High On Consumer List For Spying On UsersData suggests that 85% of Americans believe big tech companies spy on ...
- Marketers Got Hyper-Relevant Advertising Messages Wrong, Study FindsBy tailoring ads that serve up on Microsoft Bing or Google only ...
- Privacy Advocates Unveil CCPA Do-Not-Sell ToolPrivacy advocates have developed a browser extension that could function as a ...
- IBM Watson Advertising Expands Suite, Makes Artificial Intelligence The BackboneThe capabilities allow brands to reach consumers under strict privacy guidelines. Nielsen, ...
- Facebook Defeats Lawsuit Over Discriminatory Financial Services AdsSiding with Facebook, a federal judge has thrown out a lawsuit alleging ...
- Malicious Cloned Sites, Malvertising Put Publishers, Advertisers, Consumers At RiskCloned versions of banks such as HSBC and Paragon Bank as well ...
- Ad Industry Blasts New California Privacy Proposal"The initiative would "fail to provide meaningful new protections for Californians" and ...
- Political Advertisers Turn To No-Skip DOOH To Reach VotersConsumers are traveling, but mostly by RVs and cars. RVs have seen ...
- Vox Media Unveils Self-Serve Tool For MarketersThe feature is aimed at small- and medium-sized businesses that want to ...
- Microsoft, Integral Ad Science Partnership Provides Brand Safety VerificationThe brand safety verification for native ads running on the Microsoft Audience ...
- FTC's Slaughter: Most Commissioners Support Investigation Of Ad Tech"There's an enormously opaque black box into which our data goes that ...
- Search Marketer Exploited Google's Election Ad RoadblocksA search marketer found a way to break through Google's search ad ...
- Twitter Sued Over 'Inadvertent' Use Of Phone Numbers For AdvertisingTwitter has been hit with a lawsuit for allegedly drawing on users' ...
- Watchdogs Blast GOP Privacy Proposal"The bill lacks adequate corporate obligations to prevent the invasive tracking of ...
- Verizon Media, Integral Ad Science Partnership Broadens Targeting OptionsMarketers no longer need to choose between the scale of their campaigns ...
- Streaming Services Are A 'Wild West' For Political Ads, Mozilla FindsA study of six ad-supported streamers graded YouTube TV best and Sling ...
- Why Google Maps And Plus Code Will Become More ImportantLocation-based services are changing -- and it just may make a measurable ...
- Lockdown Gets Consumers Talking, Listening To Ads On Smart Speakers: AdobeFifty-eight percent of consumers now think smart-speaker ads are less intrusive than ...
- IBM Shows Through Nielsen How It Targets Ads Without Third-Party Cookies Or IdentifiersThe partnership expands IBM's data-targeting focus to combine weather, location and point-of-sale ...
- All The President's Men, Yet AgainNineteen years after terrorists used our own commercial airline industry as weapons ...
- DoubleVerify's Custom Contextual Targeting Moves Into BetaRecent measures taken by Google Chrome and Apple Safari browsers prompted DoubleVerify ...
- Edison Mail Unveils New Email Inbox Control Tool For ConsumersOnMail is designed to help users keep unwanted senders out of their ...
- Apple, Google OS Updates To Disrupt Online AdvertisingIn a note to app developers, Facebook explained how Apple's privacy changes ...
- CVS Aggregates Two Decades Of Data To Run Its Newly Launched Media NetworkCVS has introduced a media network that allows brands to buy ad ...
- Verizon Media Launches Contextual Targeting SolutionUsing tech that operates at a granular level across a page's content, ...
- Millions Are Earmarked For TV Political Ads - But Where?Given the question mark over new fall TV shows -- as well ...
