Tag results for "ad targeting"
- Marketers Spend 11% More On Search, Fueled By EuropeClick-through rates for search rose 25% year-over-year, showing how improved ad targeting ...
- IAB Tech Lab Acquires DigiTrustThe Interactive Advertising Bureau's Tech Lab has acquired DigiTrust, a nonprofit consortium ...
- Oath Could Face Ire Over Decision To Scan EmailsOath has updated its privacy policies and will now scan Yahoo Mail ...
- Services That Don't Scan Emails For Ad TargetingA critic reviews email services that refrain from scanning emails for ad ...
- Measure Talent By ValueGetting the best people into the most important roles does not happen ...
- Oath Tells Users It Is Scanning AOL and Yahoo Mail EmailsOath has extended a controversial practice and says it will scan emails, ...
- Nielsen Offers New Ad-Defined Targeting For MarketersThrough its Enterprise Audience API, Nielsen says marketers can accelerate TV audience-targeting ...
- YouTube Violates Children's Privacy Rules, Advocates Say"Google has made substantial profits from the collection and use of personal ...
- Blockchain Impacts On Marketing, Publishing Could Be Far-ReachingThe most obvious impacts will be on security, privacy and authentication, but ...
- Facebook Ends 'Partner Categories' Ad Targeting ProgramFaced with growing concerns about privacy, Facebook said Wednesday that it plans ...
- Facebook Sued Over Discriminatory Housing Ads"Facebook continues to enable landlords and real estate brokers to bar families ...
- Meredith Corp Ups Klarn DePalma To EVP, MNI Targeted MediaMNI became a part of Meredith's Local Media Group after its owner, ...
- Open AP Grows Media Agency AccountsOpen AP, the cooperative advanced advertising platform from Viacom, Fox and Turner, ...
- Facebook Hit With New Suit, Faces FTC Privacy Probe"Facebook allowed Cambridge Analytica to secretly harvest its users' data and build ...
- Senate Panel Summons Zuckerberg Over Cambridge Analytica Data Harvesting"Mr. Zuckerberg's testimony is necessary to gain a better understanding of how ...
- Snap Debuts 'Radius' Targeting Ads To Specific PointsWhile Facebook gets raked over the coals, Snap is taking the opportunity ...
- Google Working On Non-Personalized Ad-Serving Option To Comply With GDPRPublishers working with Google that target ads to European consumers will gain ...
- Facebook Shelves Sexual-Orientation-Targeted AdsPer a recent change, Facebook no longer lets businesses target their ads ...
- Cambridge Analytica Suspends CEO Amid Controversy"We ran all the digital campaign, the television campaign and our data ...
- Analysts: Facebook May Suffer From Cambridge Analytica Fiasco"The claim that this is a data breach is completely false," Paul ...
- Facebook Practices Raise 'Serious Concerns,' Wyden Says"Cambridge Analytica was able to use Facebook-developed and marketed tools to weaponize ...
- Advertisers Can Now Target Quora Users Via Their Email AddressQuestion-and-answer site Quora has expanded its advertising platform with List Match Audiences, ...
- Facebook Under Scrutiny Over Cambridge Analytica Data HarvestingDemocratic lawmakers want Facebook CEO Mark Zuckerberg to testify about reports that ...
- Liftopia Failed To Comply With Industry Privacy Rules, Watchdog SaysLiftopia allegedly allowed outside companies to collect data about online visitors for ...
- Google Takes Search Data To YouTube, Targeting Custom Intent AudiencesCustom Intent Audiences is designed to improve direct-response advertising for marketers on ...
- AT&T Says Merger Will Boost Mobile Video, Create Targeting Opportunities"AT&T is merging with Time Warner not to thwart online viewing, but ...
- Nielsen Launches Forecast Tool To Enhance Ad TargetingNielsen says its tool allows media owners and marketers to more accurately ...
- Conde Nast Kicks Off Influencer Platform, Ups Ad Targeting And EngagementThe Next Gen Influencer Platform offers a curated group of both in-house ...
- 'New York Times' Creates Team To Build Data, Tech Solutions For BrandsA collaboration of the NYT's data, product and design, technology and advertising ...
- Criteo CEO Eichmann Suggests Data Focus Propels Quarterly RevenueIt's all about the data in 2018 and how brands think about ...
