Tag results for "ad targeting"
- Study Finds Poor-Quality Location Data Undermining Geo-Targeted Ad CampaignsLocation data is increasingly considered the panacea for targeting, but a new ...
- Microsoft To Extend California Privacy Law's 'Core Rights' Nationwide"We are strong supporters of California's new law and the expansion of ...
- Facebook Reportedly Mulls Curbs On Microtargeted Political AdsFacebook is considering limiting political campaigns' use of "microtargeting" tools, Nick Clegg, ...
- Advocates Blast IAB Over 'Bad Faith' Interpretation Of California Privacy Law"We are disappointed that IAB appears to adopt contorted legal interpretations of ...
- Avoid 'A Nightmare Before Christmas': Protect Your Seasonal Advertising BuysThe race is on to beat fraud and improve viewability when spending ...
- Web Platforms Should Ban 'Microtargeted' Political Ads, FEC Chair Says"The microtargeting of political ads may be undermining the united character of ...
- Encrypting Domain Names Will Combat 'Abuse' By ISPs, Mozilla Tells Congress"Proactive measures have become necessary to protect users in light of the ...
- Simpli.fi Enables Nationwide Household Targeting Based On 500-Plus Demographic VariablesSimpli.fi on Tuesday will introduce an Addressable Audience Curation tool as the ...
- New Connected TV Targeting Solution Uses App-Level Mobile DataSabio's App Science TV ties behavioral data from mobile users and AI-driven ...
- Comcast Spotlight Rebrands As Effectv, Adds Addressable ProductsAs part of the rebranding, Comcast Spotlight is adding two addressable offerings: ...
- Infutor Takes On Programmatic And PrivacyDevelopers are working in beta to test Infutor's TruthSet Digital Device Graph ...
- Privacy Watchdogs Seek To Expand Californians' Opt-Out Rights"Surveillance-based adtech is one of the greatest menaces to consumer data privacy," ...
- Facebook Should Reject 'Demonstrably False' Political Ads, Sen. Warner SaysFacebook should follow the same norms as other traditional media companies with ...
- Facebook Employees Criticize Stance On Political Ads, Seek Ban On TargetingHundreds of Facebook workers are calling on the company to curb politicians' ...
- Comcast Touts Privacy Policy While Reportedly Fighting Google's Encryption PlansFaced with a new controversy related to online privacy, Comcast said this ...
- Screenvision Rolls Out 'Smart Screen,' Enables Brands To Contextually Target Audiences Based On FilmsCinema ad network Screenvision this morning said it has launched new technology ...
- Some Advertisers See Loopholes In California Privacy LawA draft compliance framework issued Tuesday by the IAB suggests that some ...
- This Election, Canucks Have Been 'Zucked'The devolvement of democracy has now hit the Great White North, thanks ...
- PreciseTarget, Equifax Partnership To Focus On Custom TargetingThe partnership, beginning in early November, will offer new products that enable ...
- Google Defines Its Commitment To Ad Targeting And Data TransparencyGoogle has moved deep into targeting with ads based on a complete ...
- California AG Unveils Proposed Privacy RegulationsOne of the most significant proposed regulations requires companies to honor opt-out ...
- Q&A: CEO David Levy On How OpenAP Market's Pieces Fit TogetherLevy sheds some more light on how buys across linear/digital inventories of ...
- Marketers Miss Target Customers Because Of Poor Data PracticeThat statistic sounds a little high, but the latest research from Epsilon-Conversant ...
- Trump Administration, RNC Ramp Up Anti-Impeachment, Congressional Race Ad SpendThe Donald J. Trump for President campaign has spent $3.95 million in ...
- Twitter's Mistake: Users Sent Targeted AdsThe email addresses and phone numbers in question were supposed to help ...
- Study: Digital Or Traditional Media -- What Works Best For Agencies?Agencies believe traditional media works better to spread the word and make ...
- Nextdoor Dabbles In Hyper-Local AdvertisingNeighborhood social network Nextdoor has introduced Local Deals, which allows businesses, service ...
- Senators Urge FTC Not To Weaken Children's Privacy RulesThe letter comes in advance of the FTC's planned Monday workshop on ...
- Xaxis' Bidon: 'We Have Forgotten The Creative Side'Xaxis is shifting from simply using data to identify and target people ...
- Will Apple Disrupt Data-Led Political Advertising?Apple is set to shake up political targeting ahead of next year's ...
