- House Republicans Introduce Industry-Friendly Privacy Bill
MediaDailyNews, Wendy Davis - Wednesday, April 22, 2026
Lawmakers on Wednesday unveiled a privacy bill that would override laws ...
- WPP AI Targeting Tech Complicates Proposed Privacy Bill
Performance Marketing Insider, Laurie Sullivan - Thursday, April 23, 2026
AI technology being developed will complicate the SECURE Data Act. This propos ...
- Google's Marvell Partnership Could Reduce 'Efficiency Tax'
Performance Marketing Insider, Laurie Sullivan - Monday, April 20, 2026
Whether it would lower costs for the entire industry by applying ...
- Reddit Launches HubSpot Beta Integration To 'Close A Loop'
MediaDailyNews, Colin Kirkland - Wednesday, April 15, 2026
The integration with HubSpot will give advertisers the ability to connect the ...
- Alabama Lawmakers Pass Privacy Bill Opposed By Advocates
MediaDailyNews, Wendy Davis - Tuesday, April 14, 2026
Alabama lawmakers have passed a privacy bill that gives state residents so ...
- TiVo Builds Performance Data Play From Home To Car
Data & Programmatic Insider, Laurie Sullivan - Monday, April 13, 2026
TiVo Ads President Matt Milne believes the scale and engagement of t ...
- How 'And A Coke' Campaign Leads To Performance
Performance Marketing Insider, Laurie Sullivan - Thursday, April 2, 2026
Coca-Cola debuted its new "And a Coke" campaign - a first-of-its-kind collaborati ...
- Spotify For The Body: Personalized Health Scans With Sensor-Driven Data
Data & Programmatic Insider, Laurie Sullivan - Monday, March 30, 2026
Daniel Ek, who co-founded Spotify, also co-founded Neko Health, a startup th ...
- Yahoo Reinvents Ad Formats, AI Experiences
MediaDailyNews, Laurie Sullivan - Wednesday, March 25, 2026
At its 2026 NewFronts, Yahoo repositioned as an AI-first platform, highlighting Yah ...
- Apple Creates Ad Platform For Maps
MediaDailyNews, Laurie Sullivan - Tuesday, March 24, 2026
Apple will launch an ad platform for Maps this summer, allowing agenci ...
- Meta Digital Ad Tax Billing Could Confuse Small Businesses
MediaDailyNews, Laurie Sullivan - Monday, March 16, 2026
Meta's "location fee" tax applied to ad buys in certain countries m ...
- Maine Senate Passes Broad Privacy Bill
MediaDailyNews, Wendy Davis - Friday, March 6, 2026
"If enacted, LD 1822 would make the state's approach to privacy ...
- Senate Passes Bill Prohibiting Ads Targeting Minors Under 17
MediaDailyNews, Wendy Davis - Thursday, March 5, 2026
The Children and Teens' Online Privacy Protection Act would expand the curre ...
- Ad Tech On Target, Now U.S. Government Wants It
MediaDailyNews, Laurie Sullivan - Wednesday, March 4, 2026
AI model Gemini has been accused of coaching a man on h ...
- Performance Engine Ties Experian To FullThrottle.AI
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 4, 2026
The collaboration establishes a new standard for performance-driven audience marketing through generati ...
- Experian Acquires Insights On 10B Email Addresses Worldwide
MediaDailyNews, Laurie Sullivan - Monday, February 23, 2026
The acquisition adds intelligence to Experian's existing identity, data, analytics and decisioni ...
- Maine Lawmakers Advance Bill Banning Sale Of Location Data
MediaDailyNews, Wendy Davis - Wednesday, February 18, 2026
The Maine House of Representatives has narrowly passed a privacy bill th ...
- NetChoice Backs Yelp In Fight With Texas Over 'Crisis Pregnancy Center' Warnings
MediaDailyNews, Wendy Davis - Monday, February 16, 2026
The tech industry group NetChoice is weighing in against Texas Attorney Gener ...
- AI Attention Metrics Become Real-Time Ad-Targeting Filter Through SSPs
MediaDailyNews, Laurie Sullivan - Friday, February 13, 2026
Index Exchange execs believe the company's integration with xpln.ai, which helps advertise ...
- How AI-Supported Ad Targeting Is Like Real-Time, Successful Football Plays
Performance Marketing Insider, Laurie Sullivan - Thursday, February 5, 2026
Could brands make TV advertising more measurable through natural-language queries - a ...
- PubMatic Must Face Suit Over Online Profiling
MediaDailyNews, Wendy Davis - Friday, January 30, 2026
"Plaintiffs have adequately pled a 'highly offensive' intrusion of privacy that invad ...
- Americans Are Moving Less, But Targeting Is Getting Easier
Research Intelligencer, Rob Williams - Monday, January 26, 2026
Americans usually stay close to home in ways that are meaningful f ...
- California Fines Data Broker For Allegedly Failing To Register
MediaDailyNews, Wendy Davis - Thursday, January 8, 2026
Datamasters allegedly purchased and sold contact information for people with Alzheimer's disea ...
- PayPal Adds Cross-Merchant Purchase Data To Ad Platform
Around the Net In Media, Ray Schultz - Thursday, January 8, 2026
PayPal has tapped in its customer data to help merchants target the ...
- The Invisible Majority: The Rise of the 50+ Woman
Brand Insider, Alyssa Convertini, Kellie Pean - Tuesday, January 6, 2026
Kellie Pean and Alyssa Convertini, co-founders of Brand New: A Collective, wri ...
- How Google Lowering Ad Audience Size Limits Can Improve Performance
Performance Marketing Insider, Laurie Sullivan - Monday, December 29, 2025
Google has finalized the minimum audience size to which advertisers could remarke ...
- Universal Music Group Must Face Suit Over Online Tracking
MediaDailyNews, Wendy Davis - Thursday, December 18, 2025
Universal Music Group must face a privacy lawsuit over its alleged failu ...
- Texas Sues Smart TV Companies Over Privacy
MediaDailyNews, Wendy Davis - Monday, December 15, 2025
Texas Attorney General Ken Paxton is suing Sony, Samsung, LG, Hisense a ...
- Marketers Rethink Ads In News Environments, Emphasize Suitability, Performance
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 10, 2025
Research reveals 60% of marketers said ads in news environments outperform the ...
- Brain Activity Study Shows Neuro-Contextual Ads Drive Higher Engagement
Performance Marketing Insider, Laurie Sullivan - Friday, December 5, 2025
A study conducted by a neuro-contextual ad company in partnership with ...