Tag results for "ad targeting"
- Linear TV Ads Remain Most 'Relevant' To ViewersA study finds 49% of respondents believe TV will show advertising that ...
- NAI Bans Behavioral Targeting Of Users Under 16The group's new privacy code will also require members to obtain consumers' ...
- Lawmakers Want FTC To Impose New Privacy Rules On Facebook"The FTC must set a resounding precedent that is heard by Facebook ...
- Addressable TV Breaking Through, Predicted To Hit $4.7 Billion In 2020Kelly Abcarian, GM of advanced video advertising for Nielsen, called it "Nielsen's ...
- How To Recycle Website Visitors With Retargeting StrategiesAccording to a Forrester report, only a very meager percentage of your ...
- 'New York Times' Newfront Touts New Ad Targets, Food FestivalTimes executives revealed novel ad targeting and an emphasis on its TV-film ...
- From Duopoly To Trilogy -- Why Is Amazon Not Taken More Seriously?Amazon's rise is played down -- but it knows what customers bought, ...
- California May Defang New Privacy LawLast year, California lawmakers passed the toughest privacy law in the country. ...
- Google Apps And Utilities: Merkle's Search Campaign AlternativesIt appears that internet utilities will take search into the future, whether ...
- Washington State Privacy Proposal Likely To FailThe proposed privacy bill, opposed by the ad industry and privacy advocates, ...
- Duck Duck Go, Brave, Other Companies Want To Beef Up California Privacy LawA proposed amendment would toughen California's privacy law by requiring companies to ...
- Ad Industry Slams Texas Privacy Proposal"No other privacy legislation being seriously considered in the rest of the ...
- Proposed Law Targets 'Unfair' AlgorithmsThe Algorithmic Accountability Act would require companies to study whether their algorithms ...
- Brands Shift Targeting Toward Males For 'Game Of Thrones' Social AdsBrands making the shift included Oreo, Adidas, Mtn Dew and AT&T, according ...
- Don't Bombard And Keep It Relevant, Kantar Research ShowsAccording to "Marketing Week," new research from Kantar suggests that a little ...
- Are Netflix And The Streamers The New Ad Blockers?Ad blocking is remaining constant, but researchers are finding that consumers now ...
- Facebook Ad Delivery May Lead To DiscriminationEven when advertisers set their targeting parameters to be "highly inclusive," Facebook's ...
- Facebook Delivers Ads Based On Race And Gender Stereotypes, Researchers SayFacebook's ad-delivery system sends ads to particular individuals based on whether the ...
- Three In Four Americans Don't Believe Social Data Targeting Is An 'Acceptable Tradeoff'Three in four Americans do not believe allowing advertisers to target them ...
- YouTube Defeats Lawsuit Over Children's PrivacyA federal judge has dismissed a class-action complaint alleging that YouTube violates ...
- Proposed Change To California Privacy Law Would Encourage 'Frivolous' Suits, Ad Groups ArgueThe ad industry is urging a California lawmaker to retreat from her ...
- HUD Investigating Google And Twitter Ad PlatformsFacebook isn't the only tech company facing governmental scrutiny over potentially illegal ...
- HUD Sues Facebook Over Targeted Housing AdsThe charges come one week after Facebook agreed to settle civil rights ...
- Veteran Ad Exec Launches Local Weather-Based Bidding For SearchCognitiv on Thursday introduced a deep-learning search optimization platform that uses artificial ...
- Google Chrome To Tell Users When Sites Try To Collect Data From PhonesA new feature reportedly will tell Google Chrome smartphone users when sites ...
- A+E Network Offers Small, Medium Marketers Audience-Based TargetingThe initiative, called P1, will allow marketers to target and optimize media ...
- IAB Tech Lab Tackles Changes To Browser Ad TargetingEmployees from a variety of brands, publishers and ad-tech companies will collaborate ...
- FTC Launches Broadband Privacy InvestigationThe FTC has ordered AT&T, Comcast, Google Fiber, T-Mobile and Verizon to ...
- Addressable TV Spending Growing To $3.4 Billion in 2020Total addressable TV viewing is projected to rise 25% by 2022 from ...
- Williams Sonoma Pushed The Boundaries Of Permission Marketing And FailedA simple data glitch is just the beginning as companies push the ...
