Tag results for "ad targeting"
- Florida Enacts Privacy Law That Targets Big TechFlorida Governor Ron DeSantis on Tuesday signed a privacy bill that giv ...
- Microsoft Will Serve Only Verified Ads Beginning August 1Microsoft Advertising plans to enforce the ad-verification requirement August 1. All a ...
- Alexa Users Seek To Reinstate Privacy Claims Over Ad TargetingAlexa users want a federal appellate court to reinstate a privacy lawsu ...
- Contextual AI Technology 'Liz' Integrates With GAI To Analyze ContentSeedtag has launched a contextual artificial intelligence (AI) capability integrated with generati ...
- Meta Battles FTC Over Teens' DataThe FTC's attempt to revise a prior consent decree is unconstitutional, Me ...
- Texas Lawmakers Pass Opt-Out Privacy BillIf enacted, the Texas Data Privacy and Security Act will require compani ...
- Microsoft Ads Adds Traffic Data To Universal Event Tracking TagMicrosoft Ads will begin to collect additional website data through its Univers ...
- Montana Enacts Opt-Out Privacy LawMontana Governor Greg Gianforte has signed a privacy law gives state residen ...
- Ed Tech Company Violated Children's Privacy Laws, FTC SaysEducation technology company Edmodo violated the Children's Online Privacy Protection Act ...
- Mediaocean, Epsilon Partner To Help Advertisers Reach Audience SegmentsThe arrangement is built on Epsilon's data on 250 million U.S. consum ...
- Google Settles $39.9M Location Tracking LawsuitGoogle will pay Washington State nearly $40 million after being accused ...
- Buyer Poll Confirms Shift In Targeting Tactics, More Stress On Audio MediaAlthough third-party data still dominates among 44%, 75% expect to migrate so ...
- Dotdash Meredith Debuts Cookieless Ad Targeting ToolThe intent-based product reaches consumers in key moments of intent across a ...
- Audigent Expands Programmatic Targeting With The Weather Company DataThe collaboration provides new ways to use IBM data from The Weath ...
- Florida Lawmakers Pass Privacy Bill With Limited Opt-Out RightsFlorida lawmakers late last week passed a privacy bill that could gi ...
- Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC CampaignsIntent-based ad targeting in pay-per-click campaigns drove significantly stronger performance and rea ...
- Amazon Defeats Alexa Privacy ClaimsHanding Amazon a victory, a judge on Tuesday threw out a lawsu ...
- FTC Seeks To Prohibit Facebook From Harnessing Minors' DataMeta Platforms violated prior privacy settlements, and as a result should st ...
- AccuWeather Partners With The Trade Desk For Personalization, DataThe first-of-its-kind partnership gives The Trade Desk's DSP the first access ...
- Indiana Governor Signs Opt-Out Privacy BillIndiana's new privacy law, slated to take effect in January of 202 ...
- Meta Tests New Automated Tools For Shops Ads, Implements Required In-App CheckoutsMeta has announced its further investment in AI ad targeting through Sho ...
- YouTube Highlights 'Analog Horror' As A New TrendThere has been a spike in content posted to YouTube that ...
- Acast Debuts Audience Segments, Aids Media Buyers With Smaller BudgetsMedia buyers on any budget can now access professional-level features. Campaigns ...
- Basis, Peer39 Partner To Help Marketers Break The Addiction Of User IDsThe idea is to help marketers "break the addition of user ID ...
- Tennessee Lawmakers Pass Privacy Bill Viewed As WeakLawmakers in Tennessee have passed a privacy bill that doesn't appear ...
- Montana Passes Right To Opt Out Of Targeted AdvertisingMontana lawmakers on Friday passed a privacy bill that gives state residen ...
- Generative AI Most Transformative Technology On Par With The InternetMoves by Google and Microsoft to integrate generative AI into their respecti ...
- Cafe Media Rebrands As Raptive, Evolves To Enhance RevenueNew positioning lets creators compete against large legacy media companies and buz ...
- Sales And Marketing Want Better Collaboration, CMO Study ShowsSome 60% of marketing and sales professionals participating in a CMO Counc ...
- Google Tests AI To Optimize Ad Targeting Without Third-Party CookiesDevelopers of Google Ads and Display & Video 360 have been experimenti ...
