Tag results for "ad targeting"
- Democrats Demand Answers From Facebook About Ad Targeting To Teens"Unfortunately, new research suggests that Facebook may be continuing to facilitate target ...
- House Democrats Reintroduce Sweeping Ad-Targeting RestrictionsTwo House Democrats have reintroduced a sweeping privacy bill that would impo ...
- Don't Use Artificial Intelligence To Target Ads To Teens, Watchdogs Urge Facebook"We are writing to urge you to immediately end all surveillance advertisi ...
- Does The Demise of The Cookie Resurrect Media-Mix Modeling?The tactic-by-tactic measurement model tries to say that one touch is mo ...
- Facebook To Limit Ad Targeting For Health, Race, Ethnicity, Other AttributesMeta, the parent company of social media platform Facebook, said on Tuesd ...
- TransUnion Gives Marketers Cookieless Targeting OptionsAudigent, the cookieless identity platform, today launch a data product through ...
- Demandbase Brings New B2B Data Capabilities To Microsoft CDPMicrosoft clients can leverage InsideView and DemandMatrix products to send email a ...
- Dun & Bradstreet Acquires Two Ad-Tech Data Firms, Eyes Personalized B2B TargetingDun & Bradstreet Holdings went on an acquisition spree, and on Thursd ...
- Microsoft Advertising First-Party Data Uncovers Consumer AttitudesAds often target people who see them anyway, so finding consumers a ...
- Microsoft Advertising Updates Smart Shopping And Google Tag Manager IntegrationMicrosoft Advertising in its latest product updates focuses on automating repetitive tas ...
- Firefox Browser Tests 'Global Privacy Control' ToolMozilla's Firefox browser quietly began testing the "Global Privacy Control" several wee ...
- Dentsu Teams With AI-Driven Banking Platform In Global Hyper-Targeting PlayThe platform leverages anonymized transaction data held by banks, allowing brands ...
- Dow Jones Data Identifies B2B Content-Targeting StrategyTrigger moments that prompt business-to-business marketers to choose a new ad-tech provid ...
- Internet Service Providers Draw On Broad Array Of Data, Share It In Surprising Ways, FTC SaysConsumers "would likely be surprised at the extent of data that ...
- Zuckerberg Sued By Washington, D.C. Over Cambridge Analytica DebacleFacebook has made more than its share of questionable privacy decisions ...
- Bango Blasts Search Advertising In Billboard PR StuntBango bought space on a UK billboard in a PR stunt ...
- Google TV Personalized Watchlists, Profiles Should Increase Targeted AdvertisingA Google TV update will make Google's TV platform more useful f ...
- Why The Weather Company Is Rethinking Subscriptions Tied To Artificial IntelligenceThe Weather Company is relying on artificial intelligence to augment the da ...
- FTC Urged To Police Teen Privacy On Instagram, YouTube, Other Tech Platforms"The need to protect young people from privacy threats online is mo ...
- Consumer Assumptions Based On Age No Longer ApplyThere has been a decades-long trend, which was exacerbated by the pandemi ...
- Taboola, NBC Sports Expand Content Recommendation, Video PartnershipThe placements offer video advertisers a brand-safe environment and give NBC Spor ...
- Google Pushes FLoC Testing To Q1 2022Google's update for Privacy Sandbox delays testing for several APIs, such ...
- Xandr Intros Catalog To Simplify Access To Online Video, CTV DealsThe Premium Video Catalog streamlines the process of buying inventory to overco ...
- Banning 'Surveillance Advertising' Would Harm PublishersAccountable Tech contends a blanket ban on the practice of collecting person ...
- FTC Urged To Ban 'Surveillance Advertising'"Surveillance advertising" is unfair to consumers and harms competition by enabling compani ...
- Microsoft Advertising Pushes Reliance On Zero-Party DataMicrosoft Advertising has turned to zero-party data to promote trust and relevan ...
- TikTok Partnership With IAS Focuses On Brand SafetyTikTok made a significant move today toward ensuring the safety of bran ...
- How Cooler Screens Adapts Online Behavioral Ad-Targeting Techniques For Retail StoresThe technology leaves behind the cookieless world and privacy concerns to re ...
- Yahoo, Shopify Partnership Improves Identity TargetingSellers on Shopify can use Yahoo Connect ID, the company's alternative ...
- Simpli.fi CTV Retargeting Extends Performance Ad OptionsThe latest capability allows advertisers to retarget users of connected TV servic ...
