Tag results for "ad targeting"
- 126,000 Wine Bottles 'Connected' For CampaignWine bottles are getting connected. A Spanish winemaker has launched a national ...
- Google Agrees To Court Order Restricting Email ScansGoogle has agreed to a three-year injunction that could affect its ability ...
- Advertisers Challenged In Using Location DataOne of the major promises of the Internet of Things has to ...
- LiveRamp Launches IdentityLink for PublishersAcxiom's LiveRamp launched IdentityLink for publishers, a tool it said will enable ...
- Does AI Enhance Or Replace Human Intelligence In Advertising?After years of trying out targeting, marketers have now realized it takes ...
- Bringing Native Advertising To Transit AppsA Chicago-based mobile ad network that specializes in location-based targeting and transit ...
- Verizon Reportedly Wants To Rent Data From Rivals For Ad TargetingIn what would be one of the largest data integration deals in ...
- Google To Stop Scanning Gmail To Target AdsGoogle on Friday said it plans to stop scanning the inboxes of ...
- Where In The World Is My Digital Consumer?From a digital and brick-and-mortar perspective, overlaying first-party data with accurate and ...
- New Amazon Tool Offers Insight Into Path To PurchaseAmazon's new Advertiser Audiences tool enables advertisers to upload audience lists and ...
- Facebook Launchs New Ad Tools Facebook announced new tools to help marketers make their ads perform better ...
- Case Study: Social Finance Lifts Sales With Addressable TV Campaign Addressable TV campaigns are a good complement to linear TV ad campaigns, ...
- Centro Adds Targeting Functions To DSP Through Existing ComScore, DoubleVerify DealsMarketers can now target audiences based on page-level demographic data, predicted viewability ...
- Facebook Updates Lookalike Audiences, Launches Value OptimizationLookalike Audiences in Facebook gives marketers the ability to reach potential new ...
- Adsquare Launches Nielsen Digital Ad Ratings Optimized SegmentsAdsquare on Monday said it launched new audience segments -- specifically, Nielsen's ...
- Census Advertising: Dentsu Rolls Out New Platform With Info On Just About EveryoneThe New M1 Platform has anonymized data on every adult American, according ...
- Dentsu Aegis Appoints John Lee To Roll Out People-Based Ad Targeting Globally"We need to move from thinking about media channels to audiences, and ...
- LiveRamp Adds People-Based Search Targeting For Google Customer MatchMarketers can now target individual consumers in Google search queries even when ...
- Airport Adds 2,000 Beacons, Augmented Reality WayfindingBeacons at retail have been chugging along in various tests and trials, ...
- Pinterest Ups Video, Adds Autoplay FunctionBrands testing the new function include Universal Pictures, Visa, P&G, Pillsbury, Toyota, ...
- Facebook Users Push To Proceed With Civil Rights Suit Facebook users are asking a judge to reject Facebook's argument that it's ...
- MailChimp Launches Instagram Ad CampaignsMailChimp launched Instagram Ad Campaigns on Monday, adding another marketing channel to ...
- Identifying Mobile Shoppers A Top Priority For 70% Of RetailersRetailers are increasingly looking to personalize shopping experiences by tapping into mobile ...
- Time Earned Video Metric Shows Extra Seconds Count When Targeting AdsOn average, marketers have tripled their 15-second investment without buying more time ...
- Snap Debuts Ad-Buying PlatformSnapchat Ad Manager should make it easier for brands to buy ads ...
- New Ad-Tech Consortium Aims To Rival Facebook, Google On Targeting FrontIn an effort to curtail the competitive advantage Facebook and Google have ...
- Search: Facebook Moves From Friends To CommunityAs Facebook's focus turns to building a community, what does that mean ...
- Facebook Denies Targeting Youths Based On Emotional StateFacebook has denied targeting users as young as 14 years old who ...
- Identifying Mobile Shoppers A Top Priority For 70% Of RetailersRetailers are increasingly looking to personalize shopping experiences by tapping into mobile ...
- Hertz Ties Search To Mobile Proximity MarketingCompanies like Hertz are very close to understanding what drives purchases from ...
