Tag results for "ad targeting"
- Targeting Platform Zefr Sells Video ID Units To VobileZefr's businesses, RightsID and ChannelID, will be sold for an estimated purchase ...
- Organic Valley Puts Fitbits On CowsOrganic Valley was finally hitting a point of breakthrough in awareness. It ...
- Brands Begin To Hit Roadblocks With Real-Time Ad Bidding And TargetingThousands of apps in the U.S. Google Play Store still bypass permissions ...
- Changes To How Facebook Lets Users Opt Out Of Targeted AdsFacebook made two changes to its platform last week, to give more ...
- California Lawmakers Reject Key Revision To Privacy LawAn amendment that would have made California's landmark privacy law more business-friendly ...
- YouTube Can't Fix Children's Privacy By Blocking Behavioral Targeting, Watchdogs SayAdvocates urge the FTC to reject a deal that would allow children's ...
- California Considers Amending New Privacy LawThe California senate judiciary committee is expected Tuesday to consider amendments that ...
- Facebook Members Give Advertisers More Fodder For Ad TargetingFacebook will create a new process that diverts advertisers offering housing, employment, ...
- Tech Companies Aim To Rally Opposition To California Privacy Law"Access to our favorite free website and apps is at risk!" the ...
- Facebook Makes Job, Housing, Credit Ads Searchable, Eliminates Other Targeting TriggersFacebook plans to make ads for jobs, loans and credit card ads ...
- Majority Of U.S. News Sites Have Trackers Sending Data To RussiaAbout 92% of major news sites in the U.S., U.K., Canada and ...
- Ad-Tech Companies Violating European Privacy Law, UK Officials Say"In the ICO's view the adtech industry appears immature in its understanding ...
- Duration-Weighted Impression: Is It Worth It?The controversy surrounding the new duration-weighted impression standard for cross-platform video campaigns ...
- Spotify Can Now Target Podcast Listeners By Topic CategoriesThe Spotify Free ad offering is part of the platform's multi-pronged push ...
- Google Stadia To Launch In NovemberOn Thursday, Google announced plans to launch its Stadia streaming cloud-based game ...
- New York Mulls Tough Privacy LawThe New York Privacy Act would require companies to obtain users' express ...
- LiveRamp Launches Solution For Publisher Ad Inventory Without CookiesLast week LiveRamp launched assistance for cookieless-based ad inventory, in which third-party ...
- Behavioral Advertising's Benefits To Publishers Are Overstated, New Study SuggestsA large publisher increased revenue by just 4% when users' cookies were ...
- Do Local TV Stations Operate In A Competitive Silo?What's driving local ad investments is matching creative messaging targeting consumers at ...
- iTunes Users Sue Apple Over Privacy"The data Apple discloses includes the full names and home addresses of ...
- 'New York Times' Presses For Information About Net Neutrality Comments"The FCC both overstates the intrusion on personal privacy that may result ...
- Parents Can Proceed With Privacy Suit Over Mobile Gaming AppsCiting shifting privacy norms, a federal judge has refused to dismiss a ...
- Google Faces Scrutiny In Ireland Over GDPRRegulators in Ireland are investigating whether Google's real-time bidding platform violates the ...
- Firefox Now Lets Users Block Digital FingerprintingFirefox says digital fingerprinting violates its policies, which prohibit the use of ...
- Sen. Hawley Introduces Do-Not-Track LegislationThe proposed bill would enable consumers to make a "one-time choice" not ...
- Linear TV Ads Remain Most 'Relevant' To ViewersA study finds 49% of respondents believe TV will show advertising that ...
- NAI Bans Behavioral Targeting Of Users Under 16The group's new privacy code will also require members to obtain consumers' ...
- Lawmakers Want FTC To Impose New Privacy Rules On Facebook"The FTC must set a resounding precedent that is heard by Facebook ...
- Addressable TV Breaking Through, Predicted To Hit $4.7 Billion In 2020Kelly Abcarian, GM of advanced video advertising for Nielsen, called it "Nielsen's ...
- How To Recycle Website Visitors With Retargeting StrategiesAccording to a Forrester report, only a very meager percentage of your ...
