- Google Ads Trigger Different AI Overviews Intent Patterns
MediaDailyNews, Laurie Sullivan - Thursday, November 7, 2024
The larger the AI Overviews, the more opportunities to serve ads, accordi ...
- CTV Measurement Extends Deeper Into Performance Advertising
MediaDailyNews, Laurie Sullivan - Thursday, October 24, 2024
Customer data platform Hightouch expanded into CTV ad measurement this week, becomi ...
- Experian Analyzes CTV Trends, Supports IPv6 IP Signals, UID2 Targeting
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 23, 2024
Experian plans to add support for IPv6 in its Digital Graph a ...
- Report: LGBTQ+ Representation Weak In QSR, Fast-Casual Advertising
QSR Insider, Teresa Buyikian - Thursday, October 17, 2024
"LGBTQ+ consumers feel misrepresented in advertising because the community is not ...
- Amazon Overhauls Its DSP To Simplify Ad Targeting
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 15, 2024
"Simplify" has become a buzzword as the technology that advertising runs ...
- ANA Criticizes FTC's 'Commercial Surveillance' Report
MediaDailyNews, Wendy Davis - Thursday, October 10, 2024
The FTC's recent report about online privacy "failed to discuss or acknowled ...
- Advertisers Losing Consumers To Ad Fatigue
MediaDailyNews, Laurie Sullivan - Friday, October 11, 2024
Showing that ad fatigue negatively impacts viewers' purchasing decisions, a study fou ...
- Reddit AI-Driven Keyword Ad Targeting Follows Conversations
Performance Marketing Insider, Laurie Sullivan - Friday, October 11, 2024
The company released a Keyword Targeting feature on Friday that seems ...
- Meta Brings New GenAI Tools To Targeted Video Ads
MediaDailyNews, Colin Kirkland - Tuesday, October 8, 2024
Meta has introduced generative AI tools designed to help advertisers capitalize ...
- Predictive Data Engine Targets Ads Through Contextual, Attention, Creative
MediaDailyNews, Laurie Sullivan - Monday, October 7, 2024
GumGum's Mindset Graph - which gives advertisers deeper insights into its contextua ...
- Watchdog Seeks Probe Of CTV Ad Targeting
MediaDailyNews, Wendy Davis - Monday, October 7, 2024
CTV "has become a major focal point for the commercial surveillance marketi ...
- Yahoo Climbs To The Top Of Mount Snowflake
Performance Marketing Insider, Laurie Sullivan - Friday, October 4, 2024
The progression from ad targeting to web browser cookies to connected I ...
- Pinterest Debuts AI, Automation Ad Performance Campaign Features
MediaDailyNews, Laurie Sullivan - Tuesday, October 1, 2024
While October signals a start to the holiday shopping season, as consume ...
- Statara, Comscore Expand Traditional Audience Segments
MediaDailyNews, Laurie Sullivan - Monday, September 30, 2024
The company believes it has found a way to ensure brands ...
- Texas Coalition Battles AG Over Curbs On Targeted Ads
MediaDailyNews, Wendy Davis - Wednesday, September 25, 2024
Texas students and the Austin-based ad agency The Ampersand Group are pressi ...
- TikTok Lets Advertisers Target Search Results, Calls Keywords The Backbone
MediaDailyNews, Laurie Sullivan - Tuesday, September 24, 2024
TikTok has come for Google's ad business at its most vulnerable ti ...
- FTC Blasts 'Commercial Surveillance Ecosystem,' Calls For New Laws
MediaDailyNews, Wendy Davis - Thursday, September 19, 2024
Targeted advertising "can pose serious privacy risks to consumers," the FTC sa ...
- Twitch Launches Brand-Customizable Game In Fortnite
MediaDailyNews, Colin Kirkland - Thursday, September 19, 2024
The new game aims to link brands with Twitch streamers while targeti ...
- Google AI Overviews Disrupts Ecommerce, Publisher Traffic
Performance Marketing Insider, Laurie Sullivan - Friday, September 20, 2024
Apart from some international markets, search has always been about Google ...
- House Committee Advances Online Safety, Privacy Bills
MediaDailyNews, Wendy Davis - Wednesday, September 18, 2024
The House Committee On Energy and Commerce on Wednesday advanced the controversi ...
- Ad Industry Seeks Veto Of California Bill Mandating Browser-Based Opt-Out Signals
MediaDailyNews, Wendy Davis - Monday, September 16, 2024
The ANA, IAB, 4As and others are asking California Governor Gavin News ...
- Texas AG Urges Judge To Maintain Restrictions On Ad Targeting To Teens
MediaDailyNews, Wendy Davis - Thursday, September 12, 2024
Texas Attorney General Ken Paxton is urging a federal judge to lea ...
- Texas Wants Appellate Court To Reinstate Restrictions On 'Harmful' Content
MediaDailyNews, Wendy Davis - Monday, September 9, 2024
Texas Attorney General Ken Paxton is appealing an injunction that blocked ...
- Judge Upholds Texas Curbs On Targeted Ads, But Blocks Restrictions On Content
MediaDailyNews, Wendy Davis - Tuesday, September 3, 2024
A federal judge has blocked portions of a new Texas law th ...
- Valpak Rebrands Clipper Into Coupon Model, Links To Digital Wallets
MediaDailyNews, Laurie Sullivan - Friday, August 30, 2024
Groupon coupon codes for dining and entertainment discounts took many iterations ...
- Google Ad Exec Answers One-Off Campaign Questions
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 3, 2024
A shorter holiday shopping season requires even the biggest advertisers to ...
- Texas Law Will Restrict Political Speech, PSAs, Groups Say
MediaDailyNews, Wendy Davis - Monday, August 19, 2024
Citing the First Amendment, a coalition of Texas students and organizations ...
- Google: Interoperability Or Signs Of Monopoly
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 20, 2024
Dismantling years of investments and reinvestments of profit to build what so ...
- Lawmakers To Zuckerberg: We Read The 'WSJ'
MediaDailyNews, Joe Mandese - Friday, August 16, 2024
Citing the WSJ's reports that Meta is complicit in the sale ...
- IAB Expands Multi-State Privacy Agreement
MediaDailyNews, Wendy Davis - Thursday, August 15, 2024
The IAB recently revised its Multi-State Privacy Agreement by broadening coverage ...