- Valpak Rebrands Clipper Into Coupon Model, Links To Digital Wallets
MediaDailyNews, Laurie Sullivan - Friday, August 30, 2024
Groupon coupon codes for dining and entertainment discounts took many iterations ...
- Texas Law Will Restrict Political Speech, PSAs, Groups Say
MediaDailyNews, Wendy Davis - Monday, August 19, 2024
Citing the First Amendment, a coalition of Texas students and organizations ...
- Google: Interoperability Or Signs Of Monopoly
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 20, 2024
Dismantling years of investments and reinvestments of profit to build what so ...
- Lawmakers To Zuckerberg: We Read The 'WSJ'
MediaDailyNews, Joe Mandese - Friday, August 16, 2024
Citing the WSJ's reports that Meta is complicit in the sale ...
- IAB Expands Multi-State Privacy Agreement
MediaDailyNews, Wendy Davis - Thursday, August 15, 2024
The IAB recently revised its Multi-State Privacy Agreement by broadening coverage ...
- Google DeepMind Develops AI Framework That Requires Less Data
Data & Programmatic Insider, Laurie Sullivan - Monday, August 12, 2024
Improving the learning process that requires less data is a key eleme ...
- Google, Meta Reportedly Struck Secret Ad Deal To Target Teens
MediaDailyNews, Laurie Sullivan - Thursday, August 8, 2024
Google and Meta reportedly had a secret deal to target Instagram a ...
- Words Behind Strategies At Google, Meta To Protect Kids
Performance Marketing Insider, Laurie Sullivan - Thursday, August 8, 2024
A Google ad-targeting option came under fire when it was reported th ...
- Deterministic 'Identity Spine' Reinforced Through Partnership
MediaDailyNews, Laurie Sullivan - Wednesday, July 31, 2024
Deep Sync, a provider of omnichannel identity, AI, and data solutions, h ...
- NYT Advertising Shares Data From AI Targeting Strategy
Data & Programmatic Insider, Laurie Sullivan - Monday, July 29, 2024
BrandMatch, an experimental generative AI-powered targeting solution, relies on GAI to increa ...
- Reddit Lead-Gen Ads Go Public, Leverage User Consent
MediaDailyNews, Laurie Sullivan - Friday, July 26, 2024
Lead Generation Ads on Reddit moved into public beta this week. T ...
- How One Ad, Data Expert Intends To Change Retail Media
Performance Marketing Insider, Laurie Sullivan - Monday, July 29, 2024
AI-supported incrementality will become a bigger focus for retail media, but th ...
- New Yelp Ad Formats Strengthen CTV
MediaDailyNews, Laurie Sullivan - Tuesday, July 23, 2024
Yelp's features and updates - aimed at national advertisers and businesses wi ...
- Meta Automatically Suggests Offers In Ads
MediaDailyNews, Colin Kirkland - Tuesday, July 23, 2024
Meta is introducing a new hands-off way for marketers to include a ...
- Google's Weather Ad-Choice Simulator
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 24, 2024
Could pulling apart data's black box to layer in information from ...
- X Blasts User's Bid To Revive Battle Over Ad-Targeting Blunder
MediaDailyNews, Wendy Davis - Monday, July 22, 2024
X Corp. wants a federal appeals court to reject an attempt ...
- Google To Keep Cookies
MediaDailyNews, Laurie Sullivan - Monday, July 22, 2024
On Monday, Google said it will scrap its years-long efforts to elimina ...
- Judge Sides With Google In Fight Over Health Data
MediaDailyNews, Wendy Davis - Monday, July 22, 2024
A federal judge has dismissed a privacy lawsuit alleging that the company ...
- Meta Event Coverage Stats Compare Browser And Server Data
Performance Marketing Insider, Laurie Sullivan - Monday, July 15, 2024
Advertisers using Meta's conversions API can access insights into event data transactio ...
- Google's Antitrust Trial Witness List Filled With Top Ad Execs
MediaDailyNews, Laurie Sullivan - Wednesday, July 10, 2024
The Department of Justice has published a witness list for Google's antitru ...
- TikTok Limits Teen Ad-Targeting Methods
MediaDailyNews, Colin Kirkland - Monday, July 8, 2024
Advertisers now will only be able to reach teens using "a f ...
- Meta Defeats Claim It Wrongly Collects Data About Drivers
MediaDailyNews, Wendy Davis - Friday, July 5, 2024
Siding with Meta Platforms, a federal judge has dismissed a lawsuit allegi ...
- Identity Management Puts Email At Its Core
MediaDailyNews, Laurie Sullivan - Monday, July 8, 2024
How difficult will it be to change the perception of an industr ...
- Court Turns Away Amazon Users In Battle Over Ad Targeting
MediaDailyNews, Wendy Davis - Friday, June 28, 2024
A federal appellate court has rejected Amazon users' request for a n ...
- House Committee Cancels Privacy Bill Markup
MediaDailyNews, Wendy Davis - Thursday, June 27, 2024
The surprise move came after days of criticism by a broad arr ...
- California Agency Weighs In Against American Privacy Rights Act
MediaDailyNews, Wendy Davis - Wednesday, June 26, 2024
The California Privacy Protection Agency argues that a federal privacy law shouldn ...
- ANA, 4As: Privacy Bill Would 'Eviscerate' Industry
MediaDailyNews, Wendy Davis - Tuesday, June 25, 2024
The American Privacy Rights Act "would mandate an extreme anti-consumer, anti-advertising, a ...
- Vermont Senate Fails To Override Governor's Veto Of Privacy Bill
MediaDailyNews, Wendy Davis - Tuesday, June 18, 2024
Vermont lawmakers sustained Governor Phil Scott's veto of a sweeping privacy bi ...
- Ad Industry And Consumer Groups Blast Rhode Island Privacy Bill
MediaDailyNews, Wendy Davis - Monday, June 17, 2024
Industry groups say the bill is too confusing, while advocacy organizations s ...
- Advocates Ask Vermont Lawmakers To Override Veto Of Privacy Bill
MediaDailyNews, Wendy Davis - Monday, June 17, 2024
"Companies should not be profiting from the sale of consumers' most person ...