- Florida Enacts Privacy Law That Targets Big Tech
Digital News Daily, Wendy Davis - Tuesday, June 6, 2023
Florida Governor Ron DeSantis on Tuesday signed a privacy bill that giv ...
- Microsoft Will Serve Only Verified Ads Beginning August 1
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 6, 2023
Microsoft Advertising plans to enforce the ad-verification requirement August 1. All a ...
- Alexa Users Seek To Reinstate Privacy Claims Over Ad Targeting
Digital News Daily, Wendy Davis - Monday, June 5, 2023
Alexa users want a federal appellate court to reinstate a privacy lawsu ...
- Contextual AI Technology 'Liz' Integrates With GAI To Analyze Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 5, 2023
Seedtag has launched a contextual artificial intelligence (AI) capability integrated with generati ...
- Meta Battles FTC Over Teens' Data
Digital News Daily, Wendy Davis - Wednesday, May 31, 2023
The FTC's attempt to revise a prior consent decree is unconstitutional, Me ...
- Texas Lawmakers Pass Opt-Out Privacy Bill
Digital News Daily, Wendy Davis - Tuesday, May 30, 2023
If enacted, the Texas Data Privacy and Security Act will require compani ...
- Microsoft Ads Adds Traffic Data To Universal Event Tracking Tag
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 30, 2023
Microsoft Ads will begin to collect additional website data through its Univers ...
- Montana Enacts Opt-Out Privacy Law
Digital News Daily, Wendy Davis - Tuesday, May 23, 2023
Montana Governor Greg Gianforte has signed a privacy law gives state residen ...
- Ed Tech Company Violated Children's Privacy Laws, FTC Says
Digital News Daily, Wendy Davis - Tuesday, May 23, 2023
Education technology company Edmodo violated the Children's Online Privacy Protection Act ...
- Mediaocean, Epsilon Partner To Help Advertisers Reach Audience Segments
Publishers Daily, Ray Schultz - Tuesday, May 23, 2023
The arrangement is built on Epsilon's data on 250 million U.S. consum ...
- Google Settles $39.9M Location Tracking Lawsuit
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 22, 2023
Google will pay Washington State nearly $40 million after being accused ...
- Buyer Poll Confirms Shift In Targeting Tactics, More Stress On Audio Media
Digital News Daily, Karlene Lukovitz - Friday, May 19, 2023
Although third-party data still dominates among 44%, 75% expect to migrate so ...
- Dotdash Meredith Debuts Cookieless Ad Targeting Tool
Publishers Daily, Ray Schultz - Wednesday, May 17, 2023
The intent-based product reaches consumers in key moments of intent across a ...
- Audigent Expands Programmatic Targeting With The Weather Company Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 11, 2023
The collaboration provides new ways to use IBM data from The Weath ...
- Florida Lawmakers Pass Privacy Bill With Limited Opt-Out Rights
Digital News Daily, Wendy Davis - Monday, May 8, 2023
Florida lawmakers late last week passed a privacy bill that could gi ...
- Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 5, 2023
Intent-based ad targeting in pay-per-click campaigns drove significantly stronger performance and rea ...
- Amazon Defeats Alexa Privacy Claims
Digital News Daily, Wendy Davis - Wednesday, May 3, 2023
Handing Amazon a victory, a judge on Tuesday threw out a lawsu ...
- FTC Seeks To Prohibit Facebook From Harnessing Minors' Data
Digital News Daily, Wendy Davis - Wednesday, May 3, 2023
Meta Platforms violated prior privacy settlements, and as a result should st ...
- AccuWeather Partners With The Trade Desk For Personalization, Data
Inside Performance, Laurie Sullivan - Thursday, May 4, 2023
The first-of-its-kind partnership gives The Trade Desk's DSP the first access ...
- Indiana Governor Signs Opt-Out Privacy Bill
Digital News Daily, Wendy Davis - Tuesday, May 2, 2023
Indiana's new privacy law, slated to take effect in January of 202 ...
- Meta Tests New Automated Tools For Shops Ads, Implements Required In-App Checkouts
Digital News Daily, Colin Kirkland - Friday, April 28, 2023
Meta has announced its further investment in AI ad targeting through Sho ...
- YouTube Highlights 'Analog Horror' As A New Trend
Inside Performance, Laurie Sullivan - Friday, April 28, 2023
There has been a spike in content posted to YouTube that ...
- Acast Debuts Audience Segments, Aids Media Buyers With Smaller Budgets
MAD, Fern Siegel - Wednesday, April 26, 2023
Media buyers on any budget can now access professional-level features. Campaigns ...
- Basis, Peer39 Partner To Help Marketers Break The Addiction Of User IDs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 26, 2023
The idea is to help marketers "break the addition of user ID ...
- Tennessee Lawmakers Pass Privacy Bill Viewed As Weak
Digital News Daily, Wendy Davis - Tuesday, April 25, 2023
Lawmakers in Tennessee have passed a privacy bill that doesn't appear ...
- Montana Passes Right To Opt Out Of Targeted Advertising
Digital News Daily, Wendy Davis - Friday, April 21, 2023
Montana lawmakers on Friday passed a privacy bill that gives state residen ...
- Generative AI Most Transformative Technology On Par With The Internet
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 21, 2023
Moves by Google and Microsoft to integrate generative AI into their respecti ...
- Cafe Media Rebrands As Raptive, Evolves To Enhance Revenue
MAD, Fern Siegel - Wednesday, April 19, 2023
New positioning lets creators compete against large legacy media companies and buz ...
- Sales And Marketing Want Better Collaboration, CMO Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2023
Some 60% of marketing and sales professionals participating in a CMO Counc ...
- Google Tests AI To Optimize Ad Targeting Without Third-Party Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2023
Developers of Google Ads and Display & Video 360 have been experimenti ...