Tag results for "ad targeting"
- YouTube, Hasbro And Others Defeat Children's Privacy LawsuitA federal judge on Monday officially dismissed a class-action complaint accusing YouTu ...
- Ad Industry Urges California To Retract 'Global Privacy Control' MandateThe ANA, IAB and other ad industry organizations are urging California Attorn ...
- CARU Updates Kids' Ad Guidelines To Address Growth Of Online Platforms, New Immersive MediaThe Children's Advertising Review Unit has updated its children's ad guidelines ...
- Facebook To Prohibit Companies From Serving Behaviorally Targeted Ads To MinorsFacebook plans to prohibit advertisers from targeting ads to users under ...
- Google Releases Privacy Sandbox TimelineGoogle released the detailed timeline for its Privacy Sandbox, including the timi ...
- NAI Launches Opt-Out Ad Targeting Based On Hashed Emails, Partners Include Google, Verizon MediaGoogle, Oracle Advertising; Neustar; Criteo; Inmar Intelligence, previously OwnerIQ, and Verizon Med ...
- NAI Unveils Opt-Out Tool For Targeting Based On Hashed EmailsThe self-regulatory group Network Advertising Initiative on Thursday unveiled a new mechani ...
- Google Ads Optimized Targeting Rolls OutA "Signal" in Google Ads under the Demographics tab is for optimiz ...
- Centro Automates Recommendations For First-Party Data Contextual TargetingCentro this week plans to release what it calls a privacy-friendly, cookiele ...
- Colorado Governor Signs Privacy Law Giving Consumers Right To Reject Ad TargetingColorado is joining California, Virginia and Maine in requiring companies to all ...
- Facebook Ad Products Chief: Context Will Be More Of Our KingFacebook may or may not be a content company, but it ...
- DuckDuckGo, Vivaldi, Others Call For Ban On 'Surveillance Advertising'"Although we recognize that advertising is an important source of revenue f ...
- Targeted Advertising May Be An Iffy Proposition. Sell Me Kettlebells!Consumer advertising comes in a slew of platforms - but it doesn ...
- Judge Dismisses Children's Privacy Claims Against YouTube, Leaves Door Open For Suit By TeensA federal judge has again dismissed claims that YouTube, Hasbro, Cartoon Netwo ...
- Consumer Reports Says Email Providers Are Scanning Emails For Positive PurposesEmail providers say they are not scanning emails for ad targeting. B ...
- Hell-Bent On Intent: B2B Publisher Deploys Outside Data To Find Firms Seeking To BuyBreaking Media uses Bombora data to drive tailored content for advertisers. ...
- FLoC BlockersAmazon is disrupting Google's new tracking capability, called FLoC. The facts ...
- Second Go-Around, Verizon Media Adds To Its Partnership With CatalinaDid that ad improve the way you measure targeting? Catalina today announc ...
- RTB House Testing FLoC: What Executives LearnedRTB House has been testing Google's Privacy Sandbox tools, including Federated Learni ...
- IBM Watson Embarks On Project To Reduce Bias In AdvertisingThe research will rely on IBM's open-source AI technology and use campai ...
- Google Gives Ad-Tech Companies A Reprieve... For NowGoogle's decision to delay its cookie-blocking plan might benefit ad-tech companies ...
- Google Pauses FLoC, Extends Cookie Deadline To Late 2023Google has extended its deadline to deprecate third-party cookies in its Chro ...
- EU To Investigate Google Over Ad-Tech Systems, Privacy Plans"We are concerned that Google has made it harder for rival onli ...
- Media-Planning Software Provider Telmar Unveils Cookie-less Identity Targeting PartnershipTelmar, a leading provider of media-planning and buying software and data ...
- Going Geo: Precision Targeting The Video StoryReaching the right audiences, in the right places, at the right tim ...
- Neutronian Launches Cookieless Certification Process, Verifies First CompanyAffinity Answers became the first data provider to go through Neutronian's verificati ...
- What Apple's Privacy Pivot Means For MarketersConsumers simply want control over the ads they see -- and ...
- StackAdapt Forecasts Campaign Delivery And Performance"It's about seeing into the future to know how the campaign wi ...
- Commerce Signals Creates Transaction-Based Audiences For Ad TargetingCommerce Signals is not the first company to launch transaction-based audiences, b ...
- Dotdash Chief: Content, Not Algos, Is KingAs the ad industry appears to be re-embracing contextual targeting, Dotdash ...
